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全球即飲茶飲料市場規模（按類型、包裝、口味、分銷管道、區域覆蓋和預測）

Global RTD Tea Drinks Market Size By Type, By Packaging, By Flavor, By Distribution Channel, By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

即飲茶飲料市場規模及預測

預計 2024 年即飲茶飲料市場規模將達到 343 億美元，到 2032 年將達到 576 億美元，2026 年至 2032 年的複合年成長率為 6.7%。

  • 即飲茶 (RTD) 是指預先沖泡的包裝飲料，採用各種茶葉製成，包括紅茶、綠茶和花草茶。這些方便的飲料可以直接從瓶裝、罐裝或紙盒中飲用，無需沖泡或蒸煮。 RTD 茶通常經過沖泡、加糖和調味，以滿足各種偏好。
  • 即飲茶 (RTD) 提供多種選擇，以滿足各種偏好。冰茶是廣受歡迎的選擇，通常冰鎮後飲用，並常添加檸檬或桃子等清爽的水果調味。
  • 綠茶即飲因其健康益處而備受推崇，包括抗氧化和減肥功效。即飲茶通常經過甜味和調味，其口感讓人聯想到經典的冰茶。
  • 隨著消費者對健康保健的日益關注，他們也越來越尋求有益健康的飲品。即飲茶 (RTD) 順應了這一趨勢，它提供了一種便捷清爽的方式，將健康飲品融入日常生活。 2022 年，全球茶葉產量達 64.78 億公斤，而消費量量約 62.09 億公斤。
  • 即飲茶透過添加維生素、抗氧化劑、益生菌等功能性成分，機會了注重健康的消費者。這些功能性成分的添加進一步增強了即飲茶的吸引力，使其成為尋求美味健康飲品的消費者的有益選擇。

全球即飲茶飲料市場動態

影響全球 RTD 茶飲料市場的關鍵市場動態是：

關鍵市場促進因素

  • 健康與保健趨勢：隨著消費者對健康與保健的日益關注，擴大轉向具有天然和有益特性的飲料。即飲茶 (RTD) 完美契合了這一趨勢，被視為含糖飲料的健康替代品。其富含抗氧化劑和其他健康益處的聲譽正在推動注重健康的人群對茶的需求不斷成長。
  • 便捷便攜：現代生活的快節奏使得即飲茶更具吸引力。即飲茶無需沖泡，飲用快速方便，是忙碌消費者尋求便捷便攜飲品的理想選擇。這種便利性與當今社會盛行的忙碌生活方式相得益彰。
  • 口味創新：得益於口味創新的顯著進步，即飲茶市場蓬勃發展。製造商不斷試驗新的口味和組合，以擴大產品選擇範圍。這些創新迎合了消費者的廣泛偏好，提升了即飲茶的吸引力，並推動了其成長。
  • 可支配收入不斷成長：可支配收入的不斷成長，尤其是在新興市場，正在推動即飲茶市場的擴張。消費者如今擁有了更多的經濟資源，能夠購買更高品質、更多樣化的飲品，這反過來又增強了他們投資高階和特色即飲茶產品的意願。

主要問題

  • 含糖量：儘管人們認為即飲茶是一種更健康的替代品，但這類產品中仍含有大量的添加糖。對於那些注重健康、積極尋求低糖或無糖選擇的消費者來說，這可能是一個重大缺陷。一些即飲茶的高含糖量會降低其吸引力，並限制其在注重健康的消費者群體中的市場潛力。
  • 價格敏感度：即飲茶的價格分佈通常高於其他飲料，例如軟性飲料和寶特瓶水。這種溢價可能會對價格敏感的消費者造成阻礙，他們可能認為即飲茶性價比不高。因此，即飲茶的高價可能會限制其在更廣泛的消費者群體中的供應和吸引力，尤其是在經濟差異較大的地區。
  • 口味：即飲茶的口味可能與新鮮沖泡的紅茶不同，導致消費者的期望與實際產品體驗不符。有些消費者可能認為即飲茶的味道不如傳統沖泡的紅茶令人滿意。這種看法可能會阻礙消費者嘗試並繼續購買即飲茶，從而影響市場成長。
  • 來自其他飲料的競爭：即飲茶市場面臨其他各種飲料類別的激烈競爭，包括碳酸飲料、果汁和瓶裝水。即飲茶通常價格較實惠，品牌知名度較高，消費者忠誠度也較高。這些競爭對手的強勢存在可能會威脅即飲茶的成長和市場佔有率，尤其是在它們迎合類似的消費者偏好或提供更具成本效益的情況下。

主要趨勢

  • 冷泡茶：這項創新技術將茶葉長時間浸泡在冷水中，與傳統的熱泡茶方法相比，其口感更順滑，苦味更少。冷泡即飲茶因其清爽的口感和較低的酸度而越來越受歡迎，吸引了那些追求更愉悅飲茶體驗的消費者。
  • 泡茶：泡茶將傳統紅茶與水果、香草、香辛料融合，帶來獨特多元的風味。這些創新讓製造商能夠打造出獨特特色、令人垂涎的飲品，在競爭激烈的即飲市場中脫穎而出。
  • 富含蛋白質的茶：在即飲茶中添加蛋白質，為消費者帶來令人滿意且營養豐富的選擇。富含蛋白質的茶不僅滿足了飲食需求，也滿足了消費者對能夠提供更高能量和飽足感的機能飲料的需求。
  • 單罐裝：方便攜帶，單罐裝非常適合隨時隨地飲用，讓那些想要快速便捷地選擇飲料以適應忙碌生活方式的消費者更容易獲得即飲茶
  • 可再填充瓶：永續性的可再填充瓶有助於減少廢棄物和環境影響。這一趨勢與消費者對環保實踐和永續包裝解決方案日益成長的需求相契合。

目錄

第1章 全球即飲茶飲料市集簡介

  • 市場概覽
  • 研究範圍
  • 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

  • 資料探勘
  • 驗證
  • 第一手資料
  • 資料來源列表

第4章 全球即飲茶飲料市場展望

  • 概述
  • 市場動態
    • 驅動程式
    • 限制因素
    • 機會
  • 波特五力模型
  • 價值鏈分析

第5章 全球即飲茶飲料市場（依通路）

  • 概述
  • 超級市場/大賣場
  • 便利商店
  • 網路零售
  • 專賣店

第6章全球RTD 茶飲料市場（按類型）

  • 概述
  • 紅茶
  • 綠茶
  • 烏龍茶
  • 白茶
  • 涼茶

7. 全球即飲茶飲料市場（依包裝）

  • 概述
  • 瓶子
  • 能
  • 紙盒
  • 小袋

第8章 全球即飲茶飲料市場（依口味）

  • 概述
  • 檸檬
  • 桃
  • 覆盆子
  • 芒果
  • 百香果
  • 薄荷
  • 參

9. 全球即飲茶飲料市場（按地區）

  • 概述
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 其他
    • 拉丁美洲
    • 中東

第10章全球即飲茶飲料市場的競爭格局

  • 概述
  • 各公司市場排名
  • 重點發展策略

第11章 公司簡介

  • Nestle SA
  • The Coca Cola Company
  • Ting Hsin International Group
  • PepsiCo Inc.
  • Starbucks Corporation
  • Monster Beverage Corporation
  • Danone

第12章 重大進展

  • 產品發布/開發
  • 合併與收購
  • 業務擴展
  • 夥伴關係與合作

第13章 附錄

  • 相關調查
簡介目錄
Product Code: 59440

RTD Tea Drinks Market Size And Forecast

RTD Tea Drinks Market size was valued at USD 34.3 Billion in 2024 and is projected to reach USD 57.6 Billion by 2032, growing at a CAGR of 6.7% from 2026 to 2032.

  • Ready-to-drink (RTD) tea drinks are pre-brewed, packaged beverages crafted from a variety of tea leaves, including black, green, and herbal types. These convenient drinks are ready to consume straight from the bottle, can, or carton, eliminating the need for brewing or steeping. RTD tea is typically brewed and then either sweetened or flavored to suit diverse tastes.
  • Ready-to-drink (RTD) tea offers diverse options to suit various tastes and preferences. Iced tea is a popular choice, typically enjoyed chilled and often flavored with fruits like lemon or peach for a refreshing twist.
  • Green tea RTD varieties are celebrated for their health benefits, including antioxidants and potential weight loss properties. Black tea in RTD form is usually sweetened and flavored, delivering a taste that is reminiscent of classic iced tea.
  • With an increasing focus on health and wellness, consumers are more inclined to seek out beverages that contribute to their well-being. Ready-to-drink (RTD) tea aligns with this trend by offering a convenient and refreshing way to integrate healthy options into daily routines. In 2022, global tea production reached 6,478 million kg, while consumption amounted to approximately 6,209 million kg.
  • RTD teas present opportunities to appeal to health-conscious consumers by incorporating functional ingredients such as vitamins, antioxidants, and probiotics. These added benefits enhance the appeal of RTD tea, positioning it as a beneficial choice for those seeking flavor and health advantages.

Global RTD Tea Drinks Market Dynamics

The key market dynamics that are shaping the global RTD tea drinks market include:

Key Market Drivers

  • Health and Wellness Trends: With a growing emphasis on health and wellness, consumers are increasingly turning to beverages that offer natural and beneficial qualities. Ready-to-drink (RTD) tea fits this trend perfectly, being perceived as a healthier alternative to sugary drinks. Its reputation for providing antioxidants and other health benefits fuels its rising demand among health-conscious individuals.
  • Convenience and Portability: The fast-paced nature of modern life has heightened the appeal of RTD tea. Its ready-to-drink format allows for quick, easy consumption without the need for preparation, making it an ideal choice for busy consumers seeking convenient and portable beverage options. This convenience aligns with the on-the-go lifestyles prevalent in today's society.
  • Flavor Innovation: The RTD tea market is thriving due to significant advancements in flavor innovation. Manufacturers are continuously experimenting with new flavors and combinations, expanding the variety of options available. This innovation caters to a wide range of consumer preferences, enhancing the appeal of RTD tea and driving its growth.
  • Increasing Disposable Income: Rising disposable incomes, especially in emerging markets, are contributing to the expansion of the RTD tea market. With more financial resources, consumers are increasingly willing to invest in premium and specialized RTD tea products, reflecting their growing ability to spend on higher-quality and diverse beverage options.

Key Challenges

  • Sugar Content: Despite the perception of RTD tea as a healthier alternative, many products in this category still contain substantial amounts of added sugar. This can be a significant drawback for health-conscious consumers who are actively seeking low-sugar or sugar-free options. The presence of high sugar content in some RTD teas can undermine their appeal and limit their market potential among those prioritizing health and wellness.
  • Price Sensitivity: RTD tea is often positioned at a higher price point compared to other beverage choices, such as soft drinks or bottled water. This premium pricing can be a barrier for price-sensitive consumers who might find it less cost-effective. As a result, the higher cost of RTD tea may restrict its accessibility and appeal to a broader audience, particularly in economically diverse regions.
  • Perceived Taste: The taste profile of RTD tea can differ from that of freshly brewed tea, leading to a mismatch between consumer expectations and actual product experience. Some consumers may find the flavor of RTD tea less satisfying compared to traditional brewed options. This perception can deter them from trying or consistently purchasing RTD tea, impacting market growth.
  • Competition from Other Beverages: The RTD tea market faces stiff competition from a variety of other beverage categories, including carbonated soft drinks, fruit juices, and bottled water. These alternatives often offer more affordable pricing, extensive brand recognition, or established consumer loyalty. The strong presence of these competitors can challenge the growth and market share of RTD tea, especially if they appeal to similar consumer preferences or provide perceived better value.

Key Trends

  • Cold-Brewed Tea: This innovation involves steeping tea in cold water for an extended period, resulting in a smoother, less bitter flavor compared to traditional hot-brewing methods. Cold-brewed RTD tea is gaining popularity for its refreshing taste and lower acidity, appealing to consumers seeking a more enjoyable tea experience.
  • Infused Teas: By combining traditional tea with fruits, herbs, or spices, infused teas offer unique and diverse flavor profiles. These innovations allow manufacturers to create distinctive and enticing beverages that stand out in the crowded RTD market.
  • Protein-Enriched Teas: Adding protein to RTD tea creates a satisfying and nutritious option for consumers. Protein-enriched teas cater to those seeking a functional beverage that supports their dietary needs and provides added energy and satiety.
  • Single-Serve Cans: Offering convenience and portability, single-serve cans are ideal for on-the-go consumption. They cater to busy lifestyles and enhance the accessibility of RTD tea for consumers looking for quick and easy beverage options.
  • Refillable Bottles: Emphasizing sustainability, refillable bottles help reduce waste and environmental impact. This trend aligns with increasing consumer demand for eco-friendly practices and sustainable packaging solutions.

Global RTD Tea Drinks Market Regional Analysis

Here is a more detailed regional analysis of the global RTD tea drinks market:

Asia Pacific

  • Asia Pacific substantially dominates the global RTD tea drinks market driven by the high production of tea in India.
  • In 2022, India produced a total of 1,283 million kg of tea. Tea production in May 2022 reached 127.11 million kg, a significant increase from 91.77 million kg in April 2022. Between January and September 2022, the country's tea output totaled 984.67 million kg. In February 2024, tea production was projected to reach 16.22 million kg.
  • The deeply ingrained tradition of tea consumption across many Asian countries fosters a strong market for ready-to-drink (RTD) tea, driven by consumers' familiarity and preference for tea beverages.
  • As urbanization and busy lifestyles continue to rise throughout Asia, the demand for convenient and portable beverage options grows, with RTD teas offering a refreshing and familiar drink on the go.
  • Additionally, increasing disposable incomes, fueled by economic prosperity in the region, allow consumers to explore a broader range of RTD tea options, including premium and functional varieties.
  • To meet evolving consumer preferences, manufacturers in the Asia Pacific market are introducing innovative flavors and functional ingredients, keeping the market dynamic and maintaining high consumer interest. These factors collectively enable the region to hold a significant market share in the global RTD tea market.
  • Total tea exports from producing countries during the year totaled 1,831 million kg. The leading tea-producing and exporting nations-China, India, Kenya, and Sri Lanka collectively accounted for 82% of global production and 73% of global exports.

North America

  • North America is anticipated to witness the fastest growth in the global RTD tea drinks market during the forecast period.
  • High consumer awareness in the region plays a crucial role, as North American consumers are well-informed about the health benefits of tea and increasingly seek convenient, refreshing beverage options.
  • For instance, according to the Tea Association of the US in 2021, Americans consumed nearly 85 billion servings of tea, amounting to over 3.9 billion gallons. Of this, around 84% was black tea, 15% was green tea, and the remaining portion consisted of oolong, white, and dark teas. U.S. black and green tea imports for 2021 were estimated at 240 million pounds, reflecting a 6% year-on-year growth compared to 2020.
  • The diverse population in North America leads to a wide range of tastes and preferences, fostering the introduction of various RTD tea flavors and varieties to cater to different consumer segments.
  • A well-developed retail infrastructure, including supermarkets, convenience stores, and specialty tea shops, provides strong distribution channels for RTD teas, ensuring easy accessibility for consumers across the region.
  • Innovation and product development also contribute significantly to market growth, with manufacturers constantly introducing new flavors, functional ingredients, and packaging formats to meet the evolving demands of consumers.
  • The popularity of functional RTD teas, which are enriched with added ingredients such as vitamins, antioxidants, and probiotics, is on the rise in North America, further driving market expansion.

Global RTD Tea Drinks Market: Segmentation Analysis

The Global RTD Tea Drinks Market is segmented based on Type, Packaging, Flavor, Distribution Channel, And Geography.

RTD Tea Drinks Market, By Type

  • Black Tea
  • Green Tea
  • Oolong Tea
  • White Tea
  • Herbal Tea

Based on Type, the Global RTD Tea Drinks Market is bifurcated into Black Tea, Green Tea, Oolong Tea, White Tea, and Herbal Tea. The black tea segment dominates the global RTD tea drinks market due to its wide recognition and acceptance, offering a strong, bold flavor and higher caffeine content that appeals to consumers. Also, the nutritional benefit provided by black tea is research found that black tea can lower blood pressure and, in hypertensive individuals, it helps mitigate the adverse effects of a high-fat meal on blood pressure and arterial blood flow.

RTD Tea Drinks Market, By Packaging

  • Bottles
  • Cans
  • Cartons
  • Pouches

Based on Packaging, the Global RTD Tea Drinks Market is bifurcated into Bottles, Cans, Cartons, and Pouches. The bottles segment dominates the global RTD tea drinks market owing to its versatility, accommodating various tea products from iced tea to specialty blends. Consumer preference for the premium appearance and durability of bottles, along with their established market presence.

RTD Tea Drinks Market, By Flavor

  • Lemon
  • Peach
  • Raspberry
  • Mango
  • Passionfruit
  • Mint
  • Ginseng

Based on Flavor, the Global RTD Tea Drinks Market is bifurcated into Lemon, Peach, Raspberry, Mango, Passionfruit, Mint, and Ginseng. The lemon segment dominates in the global RTD tea drinks market owing to its refreshing taste and enhanced hot and iced beverages. Additionally, lemon's vitamin C content provides an antioxidant boost, supporting immune health and promoting healthy skin. Lemon also aids digestion by stimulating nutrient absorption, further driving its popularity.

RTD Tea Drinks Market, By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores

Based on the Distribution Channel, the Global RTD Tea Drinks Market is bifurcated into Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Specialty Stores. Supermarkets/Hypermarkets dominate the global RTD tea drinks market owing to their extensive customer reach and accessibility. They provide a broad selection of RTD tea products, catering to diverse consumer preferences, and offer competitive pricing, making these beverages more affordable.

RTD Tea Drinks Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Based on Geography, the Global RTD Tea Drinks Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Asia Pacific substantially dominates the global RTD tea drinks market driven by the high production of tea in India. In 2022, India produced a total of 1,283 million kg of tea. Tea production in May 2022 reached 127.11 million kg, a significant increase from 91.77 million kg in April 2022. Between January and September 2022, the country's tea output totaled 984.67 million kg. In February 2024, tea production was projected to reach 16.22 million kg.

Key Players

The "Global RTD Tea Drinks Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Nestle S.A., The Coca-Cola Company, Ting Hsin International Group, PepsiCo, Inc., Starbucks Corporation, Monster Beverage Company, and Danone.

  • This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global RTD Tea Drinks Market Key Developments

  • In March 2022, Nestle S.A., a global beverage corporation, announced the acquisition of a stake in Orgain, Inc., a California-based manufacturer of plant-based protein powders, ready-to-drink beverages, and protein bars.
  • In October 2021, The Coca-Cola Company announced the launch of a variety of varieties, including Honest Tea, Fuze Tea, and Gold Peak, as part of its ready-to-drink product portfolio growth, driven by rising demand for ready-to-drink tea.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL RTD TEA DRINKS MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL RTD TEA DRINKS MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL RTD TEA DRINKS MARKET, BY DISTRIBUTION CHANNEL

  • 5.1 Overview
  • 5.2 Supermarkets/Hypermarkets
  • 5.3 Convenience Stores
  • 5.4 Online Retail
  • 5.5 Specialty Stores

6 GLOBAL RTD TEA DRINKS MARKET, BY TYPE

  • 6.1 Overview
  • 6.2 Black Tea
  • 6.3 Green Tea
  • 6.4 Oolong Tea
  • 6.5 White Tea
  • 6.6 Herbal Tea

7 GLOBAL RTD TEA DRINKS MARKET, BY PACKAGING

  • 7.1 Overview
  • 7.2 Bottles
  • 7.3 Cans
  • 7.4 Cartons
  • 7.5 Pouches

8 GLOBAL RTD TEA DRINKS MARKET, BY FLAVOR

  • 8.1 Overview
  • 8.2 Lemon
  • 8.3 Peach
  • 8.4 Raspberry
  • 8.5 Mango
  • 8.6 Passionfruit
  • 8.7 Mint
  • 8.8 Ginseng

9 GLOBAL RTD TEA DRINKS MARKET, BY GEOGRAPHY

  • 9.1 Overview
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 U.K.
    • 9.3.3 France
    • 9.3.4 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 Rest of Asia Pacific
  • 9.5 Rest of the World
    • 9.5.1 Latin America
    • 9.5.2 Middle East

10 GLOBAL RTD TEA DRINKS MARKET COMPETITIVE LANDSCAPE

  • 10.1 Overview
  • 10.2 Company Market Ranking
  • 10.3 Key Development Strategies

11 COMPANY PROFILES

  • 11.1 Nestle S.A.
    • 11.1.1 Overview
    • 11.1.2 Financial Performance
    • 11.1.3 Product Outlook
    • 11.1.4 Key Developments
  • 11.2 The Coca Cola Company
    • 11.2.1 Overview
    • 11.2.2 Financial Performance
    • 11.2.3 Product Outlook
    • 11.2.4 Key Developments
  • 11.3 Ting Hsin International Group
    • 11.3.1 Overview
    • 11.3.2 Financial Performance
    • 11.3.3 Product Outlook
    • 11.3.4 Key Developments
  • 11.4 PepsiCo Inc.
    • 11.4.1 Overview
    • 11.4.2 Financial Performance
    • 11.4.3 Product Outlook
    • 11.4.4 Key Developments
  • 11.5 Starbucks Corporation
    • 11.5.1 Overview
    • 11.5.2 Financial Performance
    • 11.5.3 Product Outlook
    • 11.5.4 Key Developments
  • 11.6 Monster Beverage Corporation
    • 11.6.1 Overview
    • 11.6.2 Financial Performance
    • 11.6.3 Product Outlook
    • 11.6.4 Key Developments
  • 11.7 Danone
    • 11.7.1 Overview
    • 11.7.2 Financial Performance
    • 11.7.3 Product Outlook
    • 11.7.4 Key Developments

12 KEY DEVELOPMENTS

  • 12.1 Product Launches/Developments
  • 12.2 Mergers and Acquisitions
  • 12.3 Business Expansions
  • 12.4 Partnerships and Collaborations

13 APPENDIX

  • 13.1 Related Research