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1737112

全球葡萄酒和烈酒市場按類型、最終用戶和地區分類（2026-2032 年）

Wine And Spirits Market By Type (Wines, Spirits), By End-Use (Corporate Hospitality, Restaurants, and Pubs), And Region For 2026-2032

出版日期: 2025年05月08日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

葡萄酒和烈酒市場估值（2026-2032）

葡萄酒和烈酒市場充滿活力且瞬息萬變，種類繁多的產品迎合了不同的消費者偏好和文化影響。優質化是推動這一市場發展的動力，消費者追求高品質、手工獨特的產品，精品和精釀生產商的數量也不斷增加。根據 Verified Market Research 分析師估計，2024 年葡萄酒和烈酒市值將達到 2,732.4 億美元，預計到 2032 年將達到 4,231.8 億美元。

近年來，由於可支配收入的提高以及消費者對高階飲料的偏好日益成長，新興國家的飲料市場不斷擴張。全球化和技術創新持續影響市場的發展軌跡，預計2026年至2032年期間的複合年成長率將達到6.20%。

葡萄酒和烈酒市場定義/概述

葡萄酒和烈酒是指由葡萄或其他水果發酵製成的酒精飲料，而烈酒則是由穀物、水果或蔬菜發酵後蒸餾而成。葡萄酒包括紅葡萄酒、白葡萄酒和玫瑰紅葡萄酒，而烈酒則包括威士忌、伏特加、蘭姆酒和金酒。

葡萄酒和烈酒市場多元化，受地區偏好、傳統和潮流趨勢的影響。它迎合了從普通消費者到鑑賞家等各類人群的需求，並受到創新、優質化以及對手工和精釀飲品日益成長的需求的驅動。葡萄酒和烈酒在社交、文化和慶祝活動中也扮演著重要的角色，促進了市場在全球範圍內的穩定成長和吸引力。

我們的報告包含可操作的數據和前瞻性的分析，可協助您制定宣傳方案、建立商業計劃、組織簡報或撰寫提案。

優質化和精釀烈酒趨勢將如何推動葡萄酒和烈酒市場的成長？

優質化和精釀烈酒趨勢正在重塑消費者偏好：根據美國烈酒委員會 (DISCUS) 的數據，到 2021 年，高階和超頂級烈酒將占美國市場烈酒總銷量成長的 77%，凸顯出消費者向更高品質產品的轉變。

電子商務和直接面對消費者 (DTC) 的興起擴大了市場覆蓋範圍並提升了便利性。根據 IWSR 的飲料市場分析，2020 年全球十大酒類市場的電商交易金額成長了 42%，達到 240 億美元。數位轉型為銷售和客戶參與開闢了新的途徑。

不斷變化的消費者結構，尤其是千禧世代和Z世代的影響，正在推動市場成長。葡萄酒市場委員會的研究顯示，2020年，千禧世代將消費掉美國42%的葡萄酒，超過X世代和嬰兒潮世代。這些年輕的消費者對多樣化和創新產品的需求，推動葡萄酒產業不斷發展，並擴大其產品範圍。

傳統生產商在應對葡萄酒和烈酒市場不斷變化的消費者偏好時面臨哪些挑戰？

傳統葡萄酒和烈酒生產商在應對不斷變化的消費者偏好方面面臨巨大挑戰。注重健康的消費者的崛起正在重塑需求。根據2022年IWSR報告，全球58%的消費者正在積極嘗試減少酒精攝取量，迫使生產商創新推出低酒精和無酒精替代方案。這項轉變導致2021年無酒精/低酒精類別的銷量較與前一年同期比較成長了6%。

永續性問題正迫使傳統生產商調整其生產方式。葡萄酒情報公司 (Wine Intelligence) 2021 年的一項調查發現，48% 的美國普通葡萄酒飲用者在選擇葡萄酒時認為永續或環保的生產方式很重要。這種對環保產品的需求要求在永續生產方式和包裝方面進行大量投資。

銷售管道數位化對傳統生產商構成了挑戰。尼爾森的報告顯示，受疫情影響，2020年美國線上酒類銷售額較2019年成長了234%。許多傳統製造商難以建立有效的電商策略或直銷模式，面臨市場佔有率被更精通數位技術的競爭對手搶走的風險。

The wine and spirits market is dynamic and ever-changing, with a wide selection of goods to appeal to different consumer preferences and cultural influences. Premiumization drives this market, as customers seek high-quality, artisanal, and distinctive items, increasing to boutique and craft producers. According to the analyst from Verified Market Research, the Wine and Spirits Market is estimated at a valuation of USD 273.24 Billion in 2024 and is expected to reach a valuation of USD 423.18 Billion by 2032.

In recent years, the industry has expanded in emerging nations, driven by increased disposable incomes and a growing preference for premium beverages. Globalization and innovation continue to shape market trajectories. It enables the market to grow at a CAGR of 6.20% from 2026 to 2032.

Wine And Spirits Market: Definition/ Overview

Wine and spirits are alcoholic beverages prepared from fermented grapes or other fruits, while spirits are created by distilling fermented grains, fruits, or vegetables. Wines can be red, white, or rose, and spirits include whiskey, vodka, rum, gin, and others, each with its unique production processes and flavor profiles.

The wine and spirits market is diversified, and shaped by regional preferences, traditions, and current trends. It caters to a diverse audience, from casual consumers to connoisseurs, and is driven by innovation, premiumization, and the increasing demand for artisanal and craft beverages. Wine and spirits also play a significant role in social, cultural, and celebratory events, contributing to the market's steady global growth and appeal.

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How the Premiumization and Craft Spirits Trends Surge the Growth of Wine and Spirits Market?

Premiumization and the craft spirits trend are reshaping consumer preferences. According to the Distilled Spirits Council of the United States (DISCUS), premium and super-premium spirits accounted for 77% of total spirits revenue growth in the U.S. market in 2021, highlighting the shift towards higher-quality products.

The rise of e-commerce and direct-to-consumer (DTC) sales has expanded market reach and convenience. The IWSR Drinks Market Analysis reported that the value of alcohol e-commerce across 10 key markets grew by 42% in 2020, reaching $24 billion. This digital transformation has opened new avenues for sales and customer engagement.

Changing consumer demographics, particularly the influence of millennials and Gen Z, are driving market growth. Wine Market Council research revealed that millennials consumed 42% of all wine in the United States in 2020, surpassing both Gen X and Baby Boomers. These younger consumers are seeking diverse and innovative products, pushing the industry to evolve and expand its offerings.

What Challenges do Traditional Producers Face in Adapting to Changing Consumer Preferences in the Wine and Spirits Market?

Traditional wine and spirits producers face significant challenges in adapting to evolving consumer preferences. The rise of health-conscious consumers is reshaping demand. According to a 2022 IWSR report, 58% of global consumers are actively trying to reduce their alcohol intake, forcing producers to innovate with low-alcohol or non-alcoholic alternatives. This shift has led to a 6% year-on-year growth in the no/low alcohol category in 2021.

Sustainability concerns are pressuring traditional producers to adapt their practices. A 2021 study by Wine Intelligence found that 48% of regular wine drinkers in the US consider sustainable or environmentally friendly production methods important when choosing wine. This demand for eco-friendly products requires significant investment in sustainable practices and packaging.

The digital transformation of sales channels poses a challenge for traditional producers. Nielsen reports that online alcohol sales in the US grew by 234% in 2020 compared to 2019, accelerated by the pandemic. Many traditional producers struggle to establish effective e-commerce strategies and direct-to-consumer models, potentially losing market share to more digitally savvy competitors.

Category-Wise Acumens

What Factors Contribute to the Dominance of Spirits Over Wine in the Global Market?

Spirit segment dominates in the wine and spirits market driven by the versatility and mixability of spirits have made them increasingly popular, especially among younger consumers. Spirits are used in a wide variety of cocktails, allowing for creativity and experimentation that appeals to millennials and Gen Z. This trend is reflected in the growth of the global cocktail market, which is projected to reach $1,884.24 billion by 2028.

Furthermore, Spirits often benefit from a longer shelf life and higher profit margins compared to wine. This makes them more attractive to both retailers and producers. Additionally, spirits are generally less affected by environmental factors like weather and soil conditions, leading to more consistent production and quality. The Distilled Spirits Council reported that supplier sales in the U.S. alone grew by 12% in 2021, reaching $35.8 billion, outpacing the growth in the wine sector.

What Role do Seasonal Trends and Events Play in Increasing Demand for Wine and Spirits in Pubs and Restaurants?

Restaurants & Pub's segment dominates in the wine and spirits market owing to the seasonal trends and events often leading to predictable spikes in consumption and sales. Holiday seasons and celebratory periods such as Christmas, New Year's Eve, and Valentine's Day typically see a substantial increase in alcohol consumption in social settings. For instance, according to the National Restaurant Association, December is often the most profitable month for many restaurants and bars, with alcohol sales increasing by up to 30% compared to other months. During these periods, consumers are more likely to indulge in premium spirits and wines, boosting overall revenue for establishments. The festive atmosphere encourages social gatherings and special occasions, where alcohol often plays a central role.

Furthermore, seasonal weather patterns and cultural events significantly influence drinking preferences and consumption patterns. Summer months typically see a rise in demand for refreshing drinks like white wines, roses, and cocktails, while winter tends to favour robust red wines and warming spirits. Rose wine sales in the U.S. peak in June and July, with sales during these months accounting for nearly 40% of annual rose consumption. Similarly, events like Oktoberfest or St. Patrick's Day can drive significant increases in beer and whiskey sales respectively. These seasonal trends allow pubs and restaurants to tailor their offerings and marketing strategies, capitalizing on changing consumer preferences throughout the year.

Country/Region-wise Acumens

What Factors Contribute to Europe's Dominance in the Global Wine and Spirits Market?

Europe is substantially dominating the wine and spirits market. The continent's rich historical and cultural heritage in alcohol production gives it a significant advantage. Many European countries, particularly France, Italy, and Spain, have centuries-old traditions in winemaking and spirit distillation. This legacy has resulted in protected designation of origin (PDO) status for numerous products, such as Champagne, Cognac, and Scotch whisky. According to the European Commission, the EU is the world's leading exporter of wine, with exports valued at €12.9 billion in 2020. This historical expertise and reputation for quality allow European producers to command premium prices and maintain a loyal global customer base.

Europe benefits from a favorable regulatory environment and strong governmental support for the industry. The European Union has established comprehensive policies to protect and promote its wine and spirits sector, including strict production standards and export assistance programs. The EU's Common Agricultural Policy (CAP) provides significant support to wine producers. The European spirits industry also contributes substantially to the EU economy, with spirits exports reaching €11.3 billion in 2019, according to SpiritsEUROPE. This combination of regulatory protection, financial support, and export promotion helps European producers maintain their competitive edge in the global market, despite increasing competition from New World producers.

How do Cultural Factors in Asia Pacific Countries Affect the Consumption Patterns of Wine and Spirits?

Asia Pacific is anticipated to witness the fastest growth in the wine and spirits market during the forecast period driven by the cultural factors in Asia Pacific countries that significantly influence wine and spirits consumption patterns in the region. Traditional drinking customs and social norms play a crucial role. In many Asian cultures, alcohol consumption is deeply intertwined with social interactions and business relationships. In China, the concept of "guanxi" (relationship-building) often involves shared drinking experiences. This cultural practice has led to a surge in premium spirits consumption, particularly baijiu. According to the International Wine and Spirits Record (IWSR), baijiu accounts for about 31% of global spirits consumption, with China being the primary market. Similarly, in Japan, after-work drinking sessions known as "nomikai" are an integral part of corporate culture, driving consistent demand for beer and sake.

The increasing Western influence and changing lifestyles among younger generations are reshaping consumption patterns. As Asian economies grow and globalization accelerates, there's a rising interest in Western alcoholic beverages, particularly wine and whisky. This trend is evident in the rapid growth of wine consumption in countries like China and India. The IWSR reports that China is now the world's fifth-largest wine market, with consumption expected to grow by 6.1% annually between 2020 and 2025. In India, changing perceptions about alcohol among the urban middle class have led to a 19.8% CAGR in the wine market from 2018 to 2024. These cultural shifts are creating new opportunities for both local and international wine and spirits producers in the Asia Pacific region.

Competitive Landscape

The Wine and Spirits Market's competitive landscape is characterized by diverse producers, premiumization trends, innovation in flavors and packaging, and evolving consumer preferences, leading to dynamic market strategies and a focus on brand differentiation.

Some of the prominent players operating in the wine and spirits market include:

Diageo plc, Pernod Ricard SA, Constellation Brands Inc., Anheuser-Busch InBev NV, The Wine Group, Bacardi Limited, Treasury Wine Estates Limited & J. Gallo Winery, Brown-Forman Corporation, Beam Suntory Inc.

Latest Developments

In September 2024. Diageo announced acquisition of Don Papa Rum Diageo, the world's largest spirits company, acquired Don Papa Rum for an initial €260 million. This move strengthens Diageo's position in the premium rum category and expands its presence in the Philippines and Southeast Asian markets.

In August 2024, Pernod Ricard announced the launch of the AI-powered cocktail creator Pernod Ricard and introduced "Mix Master," an AI-powered tool that creates cocktail recipes based on user preferences and available ingredients.

1 INTRODUCTION OF GLOBAL WINE AND SPIRITS MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL WINE AND SPIRITS MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL WINE AND SPIRITS MARKET, BY TYPE

5.1 Wines
5.2 Spirits

6 WINE AND SPIRITS MARKET, BY END-USE

6.1 Corporate Hospitality
6.2 Restaurants and Pubs
6.3 Family Dining

7 GLOBAL WINE AND SPIRITS MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Italy
- 7.3.5 Spain
- 7.3.6 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East and Africa

8 GLOBAL WINE AND SPIRITS MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Diago plc
- 9.1.1 Company Overview
- 9.1.2 Company Insights
- 9.1.3 Business Breakdown
- 9.1.4 Product Benchmarking
- 9.1.5 Key Developments
- 9.1.6 Winning Imperatives
- 9.1.7 Current Focus & Strategies
- 9.1.8 Threat from Competition
- 9.1.9 SWOT Analysis
9.2 Pernod Ricard SA
- 9.2.1 Company Overview
- 9.2.2 Company Insights
- 9.2.3 Business Breakdown
- 9.2.4 Product Benchmarking
- 9.2.5 Key Developments
- 9.2.6 Winning Imperatives
- 9.2.7 Current Focus & Strategies
- 9.2.8 Threat from Competition
- 9.2.9 SWOT Analysis
9.3 Constellation Brands Inc.
- 9.3.1 Company Overview
- 9.3.2 Company Insights
- 9.3.3 Business Breakdown
- 9.3.4 Product Benchmarking
- 9.3.5 Key Developments
- 9.3.6 Winning Imperatives
- 9.3.7 Current Focus & Strategies
- 9.3.8 Threat from Competition
- 9.3.9 SWOT Analysis
9.4 Anheuser-Busch InBev NV
- 9.4.1 Company Overview
- 9.4.2 Company Insights
- 9.4.3 Business Breakdown
- 9.4.4 Product Benchmarking
- 9.4.5 Key Developments
- 9.4.6 Winning Imperatives
- 9.4.7 Current Focus & Strategies
- 9.4.8 Threat from Competition
- 9.4.9 SWOT Analysis
9.5 The Wine Group
- 9.5.1 Company Overview
- 9.5.2 Company Insights
- 9.5.3 Business Breakdown
- 9.5.4 Product Benchmarking
- 9.5.5 Key Developments
- 9.5.6 Winning Imperatives
- 9.5.7 Current Focus & Strategies
- 9.5.8 Threat from Competition
- 9.5.9 SWOT Analysis
9.6 Bacardi Limited
- 9.6.1 Company Overview
- 9.6.2 Company Insights
- 9.6.3 Business Breakdown
- 9.6.4 Product Benchmarking
- 9.6.5 Key Developments
9.7 Treasury Wine Estates Limited
- 9.7.1 Company Overview
- 9.7.2 Company Insights
- 9.7.3 Business Breakdown
- 9.7.4 Product Benchmarking
- 9.7.5 Key Developments
9.8 E. & J. Gallo Winery
- 9.8.1 Company Overview
- 9.8.2 Company Insights
- 9.8.3 Business Breakdown
- 9.8.4 Product Benchmarking
- 9.8.5 Key Developments
9.9 Brown-Forman Corporation
- 9.9.1 Company Overview
- 9.9.2 Company Insights
- 9.9.3 Business Breakdown
- 9.9.4 Product Benchmarking
- 9.9.5 Key Developments
9.10 Beam Suntory Inc.
- 9.10.1 Company Overview
- 9.10.2 Company Insights
- 9.10.3 Business Breakdown
- 9.10.4 Product Benchmarking
- 9.10.5 Key Developments
9.11 William Grant & Sons Ltd.
- 9.11.1 Company Overview
- 9.11.2 Company Insights
- 9.11.3 Business Breakdown
- 9.11.4 Product Benchmarking
- 9.11.5 Key Developments

10 KEY DEVELOPMENTS

10.1 Product Launches/Developments
10.2 Mergers and Acquisitions
10.3 Business Expansions
10.4 Partnerships and Collaborations

11 Appendix

11.1 Related Research

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FAQ

全球葡萄酒和烈酒市場按類型、最終用戶和地區分類（2026-2032 年）

Wine And Spirits Market By Type (Wines, Spirits), By End-Use (Corporate Hospitality, Restaurants, and Pubs), And Region For 2026-2032

葡萄酒和烈酒市場估值（2026-2032）

優質化和精釀烈酒趨勢將如何推動葡萄酒和烈酒市場的成長？

傳統生產商在應對葡萄酒和烈酒市場不斷變化的消費者偏好時面臨哪些挑戰？

目錄

第1章 全球葡萄酒和烈酒市場簡介

第2章執行摘要

第3章：已驗證的市場研究調查方法

第4章 全球葡萄酒和烈酒市場展望

第5章 全球葡萄酒和烈酒市場（按類型）

第6章 全球葡萄酒和烈酒市場（按應用）

7. 全球葡萄酒和烈酒市場（按地區）

第8章世界葡萄酒和烈酒市場的競爭格局

第9章 公司簡介

第10章 重大進展

第11章 附錄

Wine And Spirits Market Valuation - 2026-2032