葡萄酒和烈酒市場－全球產業規模、佔有率、趨勢、機會和預測，按類型、最終用途、銷售通路、地區和競爭格局分類，2020-2030年預測

2024年全球葡萄酒和烈酒市場規模為2,571.8億美元，預計到2030年將以6.44%的複合年成長率成長至3,739.3億美元。全球葡萄酒和烈酒市場涵蓋以發酵葡萄為原料的酒精飲料（特別是葡萄酒）以及以發酵穀物、水果或蔬菜為原料的蒸餾產品（即烈酒）。市場成長的主要驅動力是全球可支配收入的增加、城市化進程、文化交流以及持續的產品創新。

主要市場促進因素

可支配收入的成長以及對高階和奢侈品需求的不斷增加是全球葡萄酒和烈酒市場的重要促進因素。尤其是在新興經濟體，消費者購買力的提升使他們能夠將更大比例的可支配收入用於購買更高品質的酒精飲料。

主要市場挑戰

氣候變遷對農業產量的影響日益加劇，對全球葡萄酒和烈酒市場構成重大阻礙，這主要是由於其對原料供應的直接影響。極端天氣事件，包括乾旱、霜凍和暴雨，會擾亂葡萄的收成，導致供應出現相當大的波動。

主要市場趨勢

對無酒精和低酒精飲料的需求不斷成長，反映出消費者持續轉向適度飲酒和注重健康的生活方式。這種趨勢並非暫時的生活方式改變，而是在產業內形成了一個永久性的細分市場。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：客戶之聲

第5章：全球葡萄酒和烈酒市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按類型（葡萄酒、烈酒）
  • 依最終用途（企業招待、餐廳、酒吧）
  • 依銷售管道（直銷、線上銷售、大型超市/超市、酒類專賣店、其他）
  • 按地區
  • 按公司（2024 年）
• 市場地圖

第6章：北美葡萄酒和烈酒市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲葡萄酒和烈酒市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區葡萄酒與烈酒市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲葡萄酒及烈酒市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美葡萄酒與烈酒市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章：市場動態

• 促進要素
• 挑戰

第12章：市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章：全球葡萄酒與烈酒市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商議價能力
• 顧客的力量
• 替代產品的威脅

第15章：競爭格局

• Diageo plc
• Constellation Brands Inc.
• Anheuser-Busch InBev NV
• The Wine Group / Bacardi Limited
• Treasury Wine Estates Limited
• E. & J. Gallo Winery
• Brown-Forman Corporation
• Beam Suntory Inc.
• William Grant & Sons Ltd.
• Pernod Ricard SA

第16章：策略建議

第17章調查會社について,免責事項

The Global Wine and Spirits Market, valued at USD 257.18 Billion in 2024, is projected to experience a CAGR of 6.44% to reach USD 373.93 Billion by 2030. The global wine and spirits market encompasses alcoholic beverages derived from fermented grapes, specifically wine, and distilled products originating from fermented grains, fruits, or vegetables, defined as spirits. Market growth is fundamentally driven by increasing global disposable incomes, urbanization, cultural exchange, and continuous product innovation.

Key Market Drivers

Rising disposable incomes and the increasing demand for premium and luxury products represent critical drivers within the global wine and spirits market. Enhanced purchasing power, particularly in emerging economies, enables consumers to allocate a larger portion of their discretionary income towards higher-quality alcoholic beverages. This shift is evident in markets such as India, where, according to Pernod Ricard's Third Quarter FY24 Sales and Results, in April 2024, organic sales grew by 8% in the third quarter of fiscal year 2024, reflecting robust consumer demand.

Key Market Challenges

The escalating impact of climate change on agricultural yields presents a significant impediment to the global wine and spirits market, primarily through its direct effect on raw material availability. Extreme weather events, including droughts, frosts, and excessive rainfall, disrupt grape harvests, introducing considerable volatility in supply. According to the International Organisation of Vine and Wine, preliminary estimates project global wine production for 2024 to average 231 million hectoliters, marking a 2% decrease from 2023 and a 13% reduction compared to the ten-year average.

Key Market Trends

The expanding demand for no- and low-alcohol beverages, reflecting a sustained consumer shift towards moderation and health-conscious choices. This trend extends beyond temporary lifestyle changes, establishing a permanent segment within the industry. Consumers are increasingly seeking alternatives that offer comparable flavor complexity and drinking experiences without the full alcoholic content.

Key Market Players

• Diageo plc
• Constellation Brands Inc.
• Anheuser-Busch InBev NV
• The Wine Group / Bacardi Limited
• Treasury Wine Estates Limited
• E. & J. Gallo Winery
• Brown-Forman Corporation
• Beam Suntory Inc.
• William Grant & Sons Ltd.
• Pernod Ricard SA

Report Scope:

In this report, the Global Wine and Spirits Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Wine and Spirits Market, By Type:

• Wines
• Spirits

Wine and Spirits Market, By End Use:

• Corporate Hospitality
• Restaurants
• Pubs

Wine and Spirits Market, By Sales Channel:

• Direct Sales
• Online
• Hypermarkets/Supermarkets
• Liquor Stores
• Others

Wine and Spirits Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Wine and Spirits Market.

Available Customizations:

Global Wine and Spirits Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Wine and Spirits Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Wines, Spirits)
  • 5.2.2. By End Use (Corporate Hospitality, Restaurants, Pubs)
  • 5.2.3. By Sales Channel (Direct Sales, Online, Hypermarkets/Supermarkets, Liquor Stores, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Wine and Spirits Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By End Use
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Wine and Spirits Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By End Use
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Wine and Spirits Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By End Use
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Wine and Spirits Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By End Use
      • 6.3.3.2.3. By Sales Channel

7. Europe Wine and Spirits Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By End Use
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Wine and Spirits Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By End Use
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Wine and Spirits Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By End Use
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Wine and Spirits Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By End Use
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Wine and Spirits Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By End Use
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Wine and Spirits Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By End Use
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Wine and Spirits Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By End Use
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Wine and Spirits Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By End Use
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Wine and Spirits Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By End Use
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Wine and Spirits Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By End Use
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Wine and Spirits Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By End Use
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Wine and Spirits Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By End Use
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Wine and Spirits Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By End Use
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Wine and Spirits Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By End Use
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Wine and Spirits Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By End Use
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Wine and Spirits Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By End Use
      • 9.3.3.2.3. By Sales Channel

10. South America Wine and Spirits Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By End Use
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Wine and Spirits Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By End Use
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Wine and Spirits Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By End Use
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Wine and Spirits Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By End Use
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Wine and Spirits Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Diageo plc
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Constellation Brands Inc.
• 15.3. Anheuser-Busch InBev NV
• 15.4. The Wine Group / Bacardi Limited
• 15.5. Treasury Wine Estates Limited
• 15.6. E. & J. Gallo Winery
• 15.7. Brown-Forman Corporation
• 15.8. Beam Suntory Inc.
• 15.9. William Grant & Sons Ltd.
• 15.10. Pernod Ricard SA

16. Strategic Recommendations

17. About Us & Disclaimer