包裝椰子水市場：全球市場規模（按類型、包裝、分銷管道和地區）、未來預測

包裝椰子水市場規模及預測

預計 2024 年包裝椰子水市場規模將達到 26.4 億美元，到 2032 年將達到 114.5 億美元，2026 年至 2032 年的複合年成長率為 20.1%。

包裝椰子水是從嫩椰子中提取的清澈液體，口感清爽，並具有多種健康益處。它富含電解質、維生素和礦物質，是一種極佳的天然補水飲品，也是含糖飲料和普通運動飲料的熱門替代品。

此外，雖然包裝椰子水通常作為飲料飲用，但它用途廣泛，可以用於冰沙、雞尾酒和各種菜餚。由於其低卡路里含量以及幫助消化、增強免疫力和補充電解質等健康益處，椰子水在注重健康的消費者和運動員中越來越受歡迎。

全球包裝椰子水市場動態

影響包裝椰子水市場的關鍵市場動態是：

關鍵市場促進因素

健康意識的增強：消費者對天然營養飲品的日益偏好，推動了包裝椰子水市場的發展。根據國際食品資訊委員會 (IFIC) 2023 年食品與健康調查，52% 的消費者認為健康益處將比去年更能影響他們的食品和飲料選擇。美國食品藥物管理局 (FDA) 已將椰子水列為鉀的良​​好來源，每 8 盎司（240 毫升）椰子水中約含 470 毫克鉀，根據美國疾病控制與預防中心 (CDC) 的國家健康與營養檢查調查，椰子水對 95% 未達到每日鉀攝入量推薦值的美國尤其具有吸引力。

運動健身活動日益增多：運動營養產業的成長是包裝椰子水消費的主要驅動力。美國運動健身產業協會 (SFIA) 報告稱，到 2022 年，美國健身和運動參與者將達到 6,730 萬人，這將推動人們對天然補水產品的興趣。美國運動委員會 (ACE) 強調，椰子水中含有人體血液中五種重要的電解質，因此越來越受到健身愛好者的青睞。

植物性飲料佔據主導地位：向植物性飲料的轉變正在推動包裝椰子水市場的成長。根據美國農業行銷資源中心的數據，到2022年，非乳類飲料的銷售額將超過29.5億美元，其中椰子飲料的成長尤其迅速。此外，根據植物性食品協會的數據，到2022年，植物性飲料的銷售額將成長20%，零售額將超過43億美元，其中椰子水等天然機能飲料將引領成長。

主要挑戰

來自替代品的競爭：來自替代品的競爭是包裝椰子水市場的一大挑戰。隨著消費者追求更健康的飲品，各種替代品應運而生，包括運動飲料、調味水和其他植物飲料。這些替代品通常都宣稱具有類似的健康功效，並大力宣傳，這使得椰子水難以維持市場佔有率。這種競爭降低了品牌忠誠度，也影響了定價方式，最終影響了該細分市場的銷售成長。

季節性供應和價格波動：椰子的生產高度依賴季節和環境因素，導致供應難以預測。這種波動性導致包裝椰子水的價格波動，使生產商難以維持利潤率。此外，高昂的生產成本（包括人事費用和運輸成本）也加劇了定價擔憂，限制了其在價格敏感地區的市場滲透。

主要趨勢：

有機和天然產品的興起：消費者越來越注重健康，更青睞不含添加劑和防腐劑的飲料。這種轉變推動了對有機椰子水的需求，它被視為含糖飲料的健康替代品。各大品牌紛紛在機芯中強調產品的純度和真實性，並利用強調天然成分和整體健康益處的健康運動來應對這一趨勢。

自有品牌和契約製造的成長：自有品牌和契約製造的成長正在改變包裝椰子水市場。許多公司正在轉向自有品牌產品，以更低的價格取代名牌產品，同時保持相同的品質。這一趨勢使得商店能夠提供適合其目標族群的椰子水選擇。此外，製造外包使公司能夠有效率地擴大生產規模，而無需投入大量資本，從而鼓勵新的競爭對手進入市場，並提升椰子水市場的產品多樣性。

目錄

第1章全球包裝椰子水市場：簡介

• 市場概覽
• 分析範圍
• 先決條件

第2章執行摘要

第3章 已驗證的市場研究分析方法

• 資料探勘
• 驗證
• 第一手資料
• 資料來源列表

第4章全球包裝椰子水市場展望

• 概述
• 市場動態
  • 驅動程式
  • 限制因素
  • 機會
• 波特五力模型
• 價值鏈分析

第5章全球包裝椰子水市場（按類型）

• 概述
• 純椰子水
• 混合椰子水

6. 全球包裝椰子水市場（依包裝）

• 概述
• 瓶子
• 紙盒
• 小袋
• 能
• 其他

7. 全球包裝椰子水市場（依通路）

• 概述
• 超級市場/大賣場
• 便利商店
• 線上通路

8. 全球包裝椰子水市場（按地區）

• 概述
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 其他地區 (ROW)
  • 拉丁美洲
  • 中東和非洲

9. 全球包裝椰子水市場的競爭格局

• 概述
• 各公司市場排名
• 主要發展策略

第10章 公司簡介

• Coca-Cola
• PepsiCo
• Harmless Harvest
• Vita Coco
• Obrigado
• Taste Nirvana
• C2O Pure Coconut Water
• Bai Brands
• GraceKennedy Group.

第11章 主要趨勢

• 產品發布/開發
• 企業合併與收購（M&A）
• 業務擴展
• 夥伴關係與合作

第12章 附錄

• 相關分析

Packaged Coconut Water Market Size And Forecast

Packaged Coconut Water Market size was valued at USD 2.64 Billion in 2024 and is projected to reach USD 11.45 Billion by 2032, growing at a CAGR of 20.1% from 2026 to 2032.

Packaged coconut water is a clear liquid derived from young green coconuts that is noted for its refreshing flavor and several health advantages. It is high in electrolytes, vitamins, and minerals, making it a great natural hydrator and a popular substitute for sugary beverages and standard sports drinks.

Furthermore, packaged coconut water is commonly used as a beverage, but its versatility allows it to be used in smoothies, cocktails, and various culinary preparations. Its low calorie content and health benefits, such as helping digestion, boosting immunity, and recharging electrolytes, have contributed to its growing popularity among both health-conscious customers and athletes.

Global Packaged Coconut Water Market Dynamics

The key market dynamics that are shaping the Packaged Coconut Water Market include:

Key Market Drivers

Growing Health and Wellness Consciousness: The growing customer preference for natural, nutritious beverages has greatly bolstered the Packaged Coconut Water Market. According to the International Food Information Council's (IFIC) 2023 Food and Health Survey, 52% of consumers believe that healthfulness influences their food and beverage choices more than the previous year. The FDA has designated coconut water as an excellent source of potassium, with approximately 470mg per 240ml serving, making it especially appealing to the 95% of Americans who do not meet the recommended daily potassium intake, according to the CDC's National Health and Nutrition Examination Survey.

Rising Sports and Fitness Activities: The growth of the sports nutrition business has been a significant driver of packaged coconut water consumption. The Sports & Fitness Industry Association (SFIA) reported that fitness sports participation in the United States reached 67.3 million in 2022, with a focus on natural hydration solutions. The American Council on Exercise (ACE) emphasizes that coconut water includes five vital electrolytes found in human blood, making it increasingly popular among fitness enthusiasts.

Increasing Plant-Based Beverage Adoption: The shift to plant-based alternatives has propelled the Packaged Coconut Water Market's growth. According to the USDA's Agricultural Marketing Resource Center, non-dairy beverage sales exceeded $2.95 billion in 2022, with coconut-based beverages growing particularly quickly. Also, according to the Plant Based Foods Association, plant-based beverage sales climbed by 20% in 2022, reaching over USD 4.3 Billion in retail sales, with natural functional beverages such as coconut water leading the growth.

Key Challenges:

Competition from Alternatives: Competition from alternatives is a big challenge for the Packaged Coconut Water Market. As consumers seek healthier beverage options, they are offered a wide range of alternatives, including sports drinks, flavored waters, and other plant-based beverages. These substitutes often boast similar health claims and are aggressively advertised, making it difficult for coconut water to retain its market share. This competition dilutes brand loyalty and affects pricing methods, eventually impacting sales growth in the sector.

Seasonal Availability and Price Fluctuations: Coconut production is significantly influenced by seasonal variations and environmental factors, resulting in unpredictable supplies. This fluctuation leads to volatile prices for packaged coconut water, making it difficult for producers to maintain profit margins. Also, high manufacturing costs for labor and shipping compound these pricing concerns, limiting market penetration in price-sensitive regions.

Key Trends:

Rise of Organic and Natural Products: Consumers are growing more health conscious, preferring beverages without additives and preservatives. This shift has resulted in rising demand for organic coconut water, which is viewed as a healthier alternative to sugary beverages. Brands are responding by stressing purity and authenticity in their marketing, capitalizing on the wellness movement that values natural ingredients and holistic health advantages.

Growth of Private Labeling and Contract Manufacturing: The growth of private labeling and contract manufacturing is transforming the Packaged Coconut Water Market. Many firms are turning to private label items, which offer a cheaper option to established names while preserving quality. This trend enables shops to provide distinct coconut water selections suited to their target audience. Furthermore, contract manufacturing allows businesses to grow production efficiently without requiring large capital expenditure, boosting market access for new competitors and improving product variety in the coconut water market.

Global Packaged Coconut Water Market Regional Analysis

Here is a more detailed regional analysis of the Packaged Coconut Water Market:

North America:

According to Verified Market Research, North America is estimated to exhibit substantial growth within the market during the forecast period. North American customers are increasingly looking for healthy alternatives to sugary beverages. According to the Centers for Disease Control and Prevention (CDC), 63% of American adults are actively seeking to limit their sugar consumption, with 49.3% particularly opting for natural beverages as alternatives. The United States Department of Health and Human Services reported that consumer expenditure on natural, functional beverages climbed by 32% between 2020 and 2023, with coconut water leading the way due to its natural electrolyte content and perceived health advantages. The American Heart Association has recognized coconut water as a heart-healthy beverage alternative, increasing its popularity.

Furthermore, the strong sports and fitness industry in North America has greatly boosted coconut water consumption. The Sports & Fitness Industry Association (SFIA) projected that health club membership in the United States reached 66.5 million in 2023, up 15% from 2021. According to the American College of Sports Medicine's annual survey, natural sports beverages, including coconut water, are among the top five fitness trends for 2023, with sales increasing by 28% year on year. The International Health, Racquet & Sportsclub Association (IHRSA) reported that 72% of active gym-goers chose natural hydration solutions over produced sports beverages.

Asia Pacific:

The Asia Pacific region is estimated to dominate the market during the forecast period. The Asia Pacific region dominates global coconut output, ensuring a strong supply chain for packaged coconut water. According to the Food and Agriculture Organization (FAO), Indonesia, the Philippines, and India account for more than 75% of worldwide coconut production, with Indonesia alone producing almost 17.13 million tons in 2022. The Asian and Pacific Coconut Community (APCC) states that traditional coconut water consumption in the region has increased by 34% between 2018 and 2023, driven by its cultural significance and traditional therapeutic applications.

Furthermore, the growing middle-class population in Asia Pacific has greatly increased packaged coconut water consumption. According to the Asian Development Bank (ADB), Asia's middle class is predicted to grow to 3.5 billion people by 2030, accounting for 65% of the global middle-class population. According to the Nielsen Global Health and Wellness Survey, 76% of Asian consumers are willing to pay a premium for foods and beverages that they believe are healthier, with natural beverages like coconut water seeing particularly strong growth in markets such as China, where healthy beverage consumption increased by 15% year on year in 2023.

Global Packaged Coconut Water Market: Segmentation Analysis

The Packaged Coconut Water Market is segmented on the basis of Type, Packaging, and Distribution Channel.

Packaged Coconut Water Market, By Type

• Pure Coconut Water
• Mixed Coconut Water

Based on Type, the market is divided into Pure Coconut Water and Mixed Coconut Water. The pure coconut water segment is estimated to dominate the market during the forecast period owing to rising consumer demand for natural and healthy beverages. This segment is popular among health-conscious customers and athletes looking for alternatives to sugary drinks due to its nutritional benefits, which include a high electrolyte content and natural hydration capabilities. As awareness of these health benefits grows, pure coconut water is likely to maintain its dominance over the projection period.

Packaged Coconut Water Market, By Packaging

• Bottles
• Cartons
• Pouches
• Cans
• Others

Based on Packaging, the market is segmented into Bottles, Cartons, Pouches, Cans, and Others. The pouches segment is estimated to lead this segment in the forecast period owing to its capacity to increase shelf life without preservatives, making it perfect for preserving the product's natural features. Pouches are lightweight, portable, and recyclable, making them ideal for health-conscious consumers looking for simple hydration solutions. Their sustainability qualities increase their popularity among environmentally conscious purchasers, ensuring their market domination.

Packaged Coconut Water Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Channel

Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, and Online Channel. The supermarkets/hypermarkets segment is estimated to dominate the market during the forecasted period. These retail giants account for up to 80% of sales because of their capacity to sell a wide range of products in bulk, making them ideal for consumers looking for convenience and value. The extensive presence of large retail chains, notably in North America, improves product exposure and accessibility, resulting in increased customer traffic and overall sales in this region.

Key Players

• The "Packaged Coconut Water Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Coca-Cola, PepsiCo., Harmless Harvest, Vita Coco, Obrigado, Taste Nirvana, C2O Pure Coconut Water, Bai Brands, and GraceKennedy Group.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Packaged Coconut Water Market Recent Developments
• In March 2024, 100 Coconuts, a premium coconut water brand, announced the release of a new 16.6-fluid can of 100% Pure Coconut water. This product is currently available on Amazon and select shops, to make healthy hydration solutions more accessible to consumers during the summer months.
• In April 2023, Coconutea released six different coconut water categories to the UK market. These products blend pure coconut water with green tea, marketing themselves as a premium "superfood in a bottle" that honors Sri Lanka's green coconuts, catering to health-conscious consumers looking for new beverage options.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL PACKAGED COCONUT WATER MARKET

• 1.1 Introduction of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL PACKAGED COCONUT WATER MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL PACKAGED COCONUT WATER MARKET, BY TYPE

• 5.1 Overview
• 5.2 Pure Coconut Water
• 5.3 Mixed Coconut Water

6 GLOBAL PACKAGED COCONUT WATER MARKET, BY PACKAGING

• 6.1 Overview
• 6.2 Bottles
• 6.3 Cartons
• 6.4 Pouches
• 6.5 Cans
• 6.6 Othersl

7 GLOBAL PACKAGED COCONUT WATER MARKET, BY DISTRIBUTION CHANNEL

• 7.1 Overview
• 7.2 Supermarkets/Hypermarkets
• 7.3 Convenience Stores
• 7.4 Online Channel

8 GLOBAL PACKAGED COCONUT WATER MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL PACKAGED COCONUT WATER MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Coca-Cola
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 PepsiCo
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Harmless Harvest
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Vita Coco
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Obrigado
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Taste Nirvana
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 C2O Pure Coconut Water
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Bai Brands
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 GraceKennedy Group.
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research