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酒類包裝/容器

市場調查報告書

商品編碼

1735666

2026-2032 年酒精飲料包裝市場（按材料類型、應用、包裝類型和地區分類）

Alcohol Packaging Market By Material Type (Glass, Plastic, Metal, Paper And Paperboard), By Application (Beer, Spirits, Wine), By Packaging Type (Primary Packaging, Secondary Packaging), And Region for 2026-2032

出版日期: 2025年05月02日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

酒精飲料包裝市場評估-2026-2032

由於對酒類產品安全、品質和延長保存期限的需求日益成長，全球酒類飲料包裝市場正在蓬勃發展。因此，引進新的本地競爭對手和創新的包裝解決方案有助於提升產品吸引力。預計2024年市場規模將超過888.6億美元，到2032年將達到約1,242.1億美元。

此外，蓬勃發展的食品飲料行業以及包裝製造業提供的富有吸引力的包裝形式，可能會推動酒精飲料包裝市場價值的成長。對創意環保包裝解決方案的需求日益成長，以及精釀啤酒廠和清酒釀造商的興起，使得該市場在2026年至2032年期間的複合年成長率達到4.97%。

酒精飲料包裝市場定義/概述

酒精飲料包裝包括用於儲存、運輸和展示啤酒、葡萄酒和烈酒等酒精飲料的專用容器和材料。這種包裝不僅僅是容納產品，還在保持品質、確保合規性以及提高品牌知名度和吸引力方面發揮著至關重要的作用。從傳統的玻璃瓶到創新的包裝袋和罐子，酒精飲料包裝行業不斷發展，以滿足不斷變化的消費者偏好、永續性目標和監管要求。市場涵蓋了各種各樣的材料、設計和技術，反映了世界各地生產商和消費者的多樣化需求。隨著酒精產業的擴張和消費者尋求更環保的選擇，酒精飲料包裝產業將迎來進一步的創新和成長。

酒精通常用彩色玻璃瓶包裝，以保護內容物免受光照的影響，因為光照會導致化學變化並降低品質。琥珀色瓶在啤酒包裝中需求量很大，因為它們遮光效果最好。一些生產商也使用綠色瓶作為高品質的象徵。酒精飲料的主要生產國通常是歐洲和美國。然而，隨著日本威士忌和中國啤酒需求的不斷成長，亞太地區正成為日益重要的酒精生產市場。這導致該地區對酒精飲料包裝解決方案的需求不斷成長。

酒精消費量的增加將如何推動酒精包裝的需求？

預計酒精飲料包裝市場將出現顯著成長，這得益於多種因素，例如酒精飲料需求和消費的增加、包裝行業的擴張（尤其是在新興經濟體），以及個人可支配收入的提高。預計這些因素將在分析期內推動市場成長。

另一方面，電子商務產業的擴張（尤其是在新興市場）、消費者對零售業態的偏好日益成長、全球人口都市化和現代化進程加快以及個人可支配收入的不斷成長，所有這些因素也有望支撐酒精飲料包裝市場的成長率。長遠來看，消費者品牌意識的提升或許能為酒精飲料包裝市場的擴張提供機會。

預計在預測期內，對精釀啤酒等優質酒精飲料的需求不斷增加以及模擬飲料的日益普及也將對市場成長產生積極影響。

酒精飲料包裝市場正在不斷創新，推出新的、美觀的包裝解決方案，包括襯袋紙盒、陶瓷玻璃罐、管中袋、威士忌袋等。這些替代品提供了獨特的美感和功能，並滿足了消費者對獨特和方便的包裝形式不斷變化的偏好。

此外，對研發的日益重視正在推動生物分解性和永續包裝材料的採用，以應對日益嚴重的環境問題。這種對環保解決方案的重視不僅符合消費者的價值觀，也反映了業界對永續性的更廣泛承諾。 2020年，百加得有限公司宣布，到2024年，旗下所有品牌都將使用100%生物分解性塑膠的植物來源塑膠包裝。因此，這種先進的包裝預計將推動市場成長，既能滿足注重環保的消費者的需求，也能滿足監管機構對更環保包裝實踐的追求。

原料成本和可得性的波動會阻礙酒精飲料包裝市場的成長嗎？

在COVID-19疫情期間，保持社交距離和隔離等限制措施的實施，預計會影響食品和飲料的銷售，尤其是酒類、已調理食品等。這些挑戰，加上供應鏈中斷和企業倒閉，使得酒精飲料包裝產業未來的營運舉步維艱。

玻璃、鋁和塑膠等材料的價格波動會影響包裝製造商的生產成本，進而影響定價策略和利潤率。此外，自然災害或地緣政治緊張局勢造成的供應鏈中斷，可能導致重要原料供應短缺或延遲，從而進一步加劇生產計劃的複雜性並增加成本。

消費者健康意識的增強以及對過量攝取潛在副作用的擔憂，可能會減緩酒精飲料包裝市場的成長。隨著消費者健康意識的增強，他們可能會減少飲酒量或尋求低酒精飲料的選擇，這可能會影響酒精飲料的整體需求，進而影響其包裝。

The global Alcohol Packaging Market is experiencing growth due to a rise in demand for product safety, quality, and extending lifespan of alcoholic products. Thus, introduction of new local competitors and innovative packaging solutions is projected to help enhance product appeal, enabling the market size surpass USD 88.86 Billion in 2024 to reach a valuation of around USD 124.21 Billion by 2032.

In addition to this, the flourishing food and beverages industry, along with attractive packaging formats provided by the packaging and manufacturing industry, will drive growth in the market value of alcoholic beverage packaging. The rising demand for both creative and eco-friendly packaging solutions, as well as a growing number of local breweries and players, is enabling the market to grow at a CAGR of 4.97% from 2026 to 2032.

Alcohol Packaging Market: Definition/ Overview

Alcohol packaging includes specialized containers and materials used to store, transport, and present alcoholic beverages such as beer, wine, and spirits. This packaging has a crucial role beyond just holding the product, including preserving its quality, ensuring regulatory compliance, and enhancing brand visibility and appeal. The alcohol packaging industry is continuously evolving to meet changing consumer preferences, sustainability goals, and regulatory requirements, ranging from conventional glass bottles to innovative pouches and cans. The market includes a wide range of materials, designs, and technologies, reflecting the diverse needs of producers and consumers worldwide. As the alcohol industry expands and consumers demand more environmentally friendly options, the alcohol packaging sector is poised for further innovation and growth.

Alcohol is often packaged in colored glass bottles to protect the contents from light, which can cause chemical changes and reduce quality. Amber-colored bottles are the best at blocking out light and are therefore in high demand for beer packaging. Green bottles are also used by some producers as a symbol of high quality. The top producers of alcoholic beverages are usually from Europe and America. However, the Asia-Pacific region is becoming an increasingly important market for alcohol production with the rise in demand for Japanese whiskey and Chinese beer. This has led to a high demand for packaging solutions for alcoholic beverages in the region.

How will Rising Consumption of Alcoholic Beverages Increase Demand for Alcohol Packaging?

The alcoholic beverage packaging market is expected to experience significant growth due to several factors such as rising demand and consumption of alcoholic beverages, expansion of the packaging industry, especially in developing economies, and increased personal disposable income. These factors are projected to drive the growth of the market over the analysis period.

On the other hand, the expanding e-commerce sector, particularly in developing nations, the growing consumer preference for retail formats, the ongoing urbanization and modernization of the world's population, and the rise in personal disposable income all these factors are also anticipated to support the growth rate of the alcoholic beverage packaging market. In the long run, rising consumer brand awareness might offer a chance for the Alcohol Packaging Market to expand.

Increasing demand for premium alcoholic beverages, including craft beer, and the growing popularity of shim drinks is also expected to have a positive impact on the market growth during the forecast period.

The Alcohol Packaging Market is experiencing an increase in innovation as new and visually appealing packaging solutions are being introduced. These include bag-in-box, ceramic glass bottles, bag-in-tube, and whiskey pouches. These alternatives offer unique aesthetics and functionality, catering to evolving consumer preferences for distinctive and convenient packaging formats.

Moreover, the growing focus on research and development is driving the adoption of biodegradable and sustainable packaging materials to address growing environmental concerns. This emphasis on eco-friendly solutions not only aligns with consumer values but also reflects a broader industry commitment to sustainability. Bacardi Limited announced in 2020 that all its brands will use 100% biodegradable plastic packaging made with plant-based oils by 2024. As a result, these advancements are expected to fuel market growth by meeting the demands of both environmentally conscious consumers and regulatory mandates for greener packaging practices.

Will Fluctuations in the Cost and Availability of Raw Materials Hinder the Growth of Alcohol Packaging Market?

During the COVID-19 outbreak, the implementation of restrictive measures such as maintaining distance and quarantine projected to have impacted the sales of food and beverages, especially alcohol, ready-to-eat, and other items. These challenges, coupled with disruptions in the supply chain and business closures, is proving challenging for the alcohol packaging industry to operate in the future.

Variations in the prices of materials such as glass, aluminum, and plastics can impact production costs for packaging manufacturers, potentially affecting pricing strategies and profit margins. Moreover, disruptions in the supply chain, whether due to natural disasters, geopolitical tensions, or other factors, can lead to shortages or delays in obtaining essential raw materials, further complicating production schedules and increasing costs.

The growing health awareness and concerns about the potential side effects of over-consumption could potentially dampen the growth rate of the alcoholic beverage packaging market. As consumers become more health-conscious, they may moderate their alcohol consumption or seek out lower-alcohol options, impacting overall demand for alcoholic beverages and, consequently, their packaging.

Category-Wise Acumens

Will Growing Demand for Glass Packing Drive Alcohol Packaging Market?

Glass is commonly used in the alcohol industry due to its non-reactive nature, helping preserve the chemical composition of stored liquids. Also, the demand for appealing packaging and light-induced alterations is surging demand for colored glass bottles. Similarly, rising demand sophisticated appearance and longer shelf life with minimal reactivity is bolstering demand for glass bottles and containers in wine and spirit industry.

With the chances of chemical reaction and loss of quality when exposed light in case of beer, there is high demand for storing beer in a container with the availability to block light effectively. Thereby, surging the demand for amber bottles, especially green bottles are considered highly effective, for offering higher quality.

How will Beer Production Drive Alcohol Packaging Market?

Packaging is a critical operation in beer production, as it accounts for up to two-thirds of the total cost. To ensure a longer shelf life, beer should be protected from any stray yeast infection and oxygen contact during the packaging process, creating high demand for highly efficient alcohol packaging solutions.

Breweries need to invest heavily in innovative or upgraded packaging machinery to handle increased production volumes efficiently. This can include filling lines, labeling machines, and packaging automation systems, driving growth in the packaging machinery industry.

For instance, Talas, a Norwegian brewery, has one of the most unique packaging methods. They package their beer in a paper bag, which gives their customers a distinctive drinking experience while still staying trendy by connecting back to traditional drinking themes.

Country/Region-wise Acumens

Will Alcohol Packaging Market Mature in North America Over the Forecast Period?

The Alcohol Packaging Market is maturing in North America as the consumer preferences are changing and shifting the focus toward sustainability and eco-friendly practices. Thus, consumers are increasingly seeking premium, innovative packaging solutions that is projected to protect alcoholic beverages and enhance brand experience. Also, the focus on recyclable, biodegradable, and lightweight materials is driving the adoption of innovative packaging designs.

The market is also characterized by rising competition among manufacturers and suppliers, leading to advancements in packaging technologies like digital printing and interactive labels.

The regulatory requirements and labeling standards are also crucial in shaping the maturing Alcohol Packaging Market. Thus, encouraging manufacturers to adhere to strict regulations related to alcohol content labeling, warning labels, underage drinking prevention, and responsible consumption messaging to maintain credibility and consumer trust.

The maturing Alcohol Packaging Market is also influenced by changing market dynamics, such as shifts in distribution channels, e-commerce growth, and evolving retail strategies. The rise of online sales platforms and direct-to-consumer models in this region after the COVID-19 pandemic is spurring innovation in packaging formats that cater to convenience, portability, and shelf appeal of the online shoppers.

Furthermore, growing trend of socializing along with the adaptation to the western culture in the developed nations is enhancing the consumption of alcohol, thereby propelling the demand for alcohol packaging in North America.

Will the Growing Consumption of Alcohol Drive the Demand for Alcohol Packaging in Asia Pacific?

The Asia Pacific region is projected to exhibit rapid growth over the forecast period. This is mainly due to the increasing need for packaging of alcoholic beverages, as the consumption of alcohol continues to rise. In addition, the global alcohol consumption rate tends to increase as the capital income of the population grows. The global Alcohol Packaging Market is driven by the growing demand from end-use industries, especially the alcohol sector.

The entry of new local competitors into the market, as well as the development of creative packaging that enhances product attractiveness, are also expected to drive the growth of the global sector.

China is one of the biggest consumers of alcoholic beverages worldwide. For the past ten years, local consumers have become more and more interested in foreign wine, beer, and spirits, even if the sale of Chinese rice liquor, or "Baijiu," is still highly common.

Many international alcohol brands are expanding their presence in the Asia Pacific region to tap into its growing consumer base. These brands typically require packaging solutions that meet their global standards, further contributing to the demand for alcohol packaging in the region.

The increasing popularity of e-commerce platforms for alcohol sales in the Asia Pacific region requires robust packaging solutions to ensure the safe and secure transportation of alcoholic beverages to consumers' doorsteps.

Competitive Landscape

The competitive landscape of the Alcohol Packaging Market is characterized by the presence of numerous global, regional, and local players offering a diverse range of packaging solutions tailored to the specific needs of alcoholic beverage producers. Key players in the market include packaging manufacturers, suppliers, and service providers, each competing based on factors such as product innovation, quality, pricing, and customer service.

Some prominent players in the Alcohol Packaging Market include:

West Rock LLC, Stora Enso Oyj, Smurfit Kappa Group, Amcor Limited, Ball Corporation, Crown Holdings, Inc., Ardagh Group S.A., Owens Illinois Inc., Berry Global, Inc., DS Smith Plc, Gerresheimer AG, Nampak Ltd., Vidrala S.A., Intrapac International Corporation, Beatson Clark Ltd., BA Glass Germany GmbH.

Latest Developments

In Sep 2021, Crown Holdings, Inc. (CCK) has announced the opening of a new beverage can facility in Mesquite, Nevada. The plant will have two lines and produce both standard and customized products.
In May 2022, Orora was pleased to receive funding from the federal government for developing Australia's first oxygen-fueled furnace project. The Orora Glass manufacturing facility in Gawler, South Australia, is scheduled to build an oxygen-fueled furnace, and this project will be supported by the grant application.
In March 2019, Amcor Ltd. purchased rival Bemis Company Inc. By combining these two industry leaders, Amcor aims to provide a strong value offer for the environment, customers, workers, and shareholders.
In October 2021, Velox Ltd., a top developer and manufacturer of direct-to-shape digital decoration solutions, partnered with Crown Holdings, Inc.

1 INTRODUCTION OF GLOBAL ALCOHOL PACKAGING MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL ALCOHOL PACKAGING MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL ALCOHOL PACKAGING MARKET, BY MATERIAL TYPE

5.1 Overview
5.2 Glass
5.3 Plastic
5.4 Metal
5.5 Paper & Paperboard

6 GLOBAL ALCOHOL PACKAGING MARKET, BY APPLICATION

6.1 Overview
6.2 Beer
6.3 Spirits
6.4 Wine

7 GLOBAL ALCOHOL PACKAGING MARKET, BY PACKAGING TYPE

7.1 Overview
7.2 Primary Packaging
- 7.2.1 Bottle
- 7.2.2 Can
- 7.2.3 Pouch
- 7.2.4 Bag-in-box
7.3 Secondary Packaging
- 7.3.1 Carton
- 7.3.2 Shrink Wrap

8 GLOBAL ALCOHOL PACKAGING MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East and Africa

9 GLOBAL ALCOHOL PACKAGING MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 West Rock LLC
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 Stora Enso Oyj
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Smurfit Kappa Group
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 Amcor Limited
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 Ball Corporation
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Crown Holdings, Inc.
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 Ardagh Group S.A.
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Owens Illinois Inc.
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 Berry Global, Inc.
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 DS Smith Plc
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments