酒類包裝市場規模、佔有率、成長分析、按材料類型、按包裝類型、按應用、按地區 - 行業預測，2025 年至 2032 年

全球酒類包裝市場預計到2023年將達到410.3億美元，從2024年的426.7億美元成長到2032年的584億美元，在預測期內（2025-2032年）的複合年成長率為4.0%。

全球酒類包裝市場正經歷顯著成長，這得益於人們日益關注碳減排和永續性。生產商優先考慮減少廢棄物，並響應消費者對環保產品的不斷變化的偏好，從而推動可回收、可再循環和循環包裝解決方案的創新。例如，公司之間的合作正在推動可再填充容器系統的應用，以減少餐旅服務業的一次性包裝。此外，隨著品牌利用客製化設計和限量版在競爭中脫穎而出，對優質和獨特包裝的需求也顯而易見。這種趨勢在高檔烈酒領域尤其明顯，獨特的包裝增強了視覺吸引力，促進了銷售，並在尋求獨特體驗的消費者中培養品牌忠誠度。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析

酒類包裝市場規模（按材料類型和複合年成長率） (2025-2032)

• 市場概覽
• 玻璃
• 金屬
• 塑膠
• 紙和紙板
• 其他

酒類包裝市場規模（按包裝類型和複合年成長率） (2025-2032)

• 市場概覽
• 瓶子
• 能
• 襯袋紙盒
• Brick包
• 小袋
• 其他

酒類包裝市場規模（依應用）及複合年成長率（2025-2032）

• 市場概覽
• 啤酒
• 葡萄酒
• 烈酒
• 其他

酒類包裝市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Ardagh Group（Luxembourg）
• Crown Holdings, Inc.（US）
• OI Glass, Inc.（US）
• Smurfit Kappa Group（Ireland）
• Amcor Plc（Australia）
• Ball Corporation（US）
• WestRock Company（US）
• Tetra Laval International（Switzerland）
• Mondi Group（UK）
• DS Smith Plc（UK）
• Constantia Flexibles（Austria）
• Sonoco Products Company（US）
• Berry Global, Inc.（US）
• Huhtamaki Group（Finland）
• Canpack Group（Poland）
• Greif, Inc.（US）
• Vidrala SA（Spain）
• Nampak Ltd.（South Africa）
• Key Developments

結論和建議

Global Alcohol Packaging Market size was valued at USD 41.03 billion in 2023 and is poised to grow from USD 42.67 billion in 2024 to USD 58.4 billion by 2032, growing at a CAGR of 4.0% during the forecast period (2025-2032).

The global alcohol packaging market is experiencing significant growth driven by an increasing focus on carbon reduction and sustainability. Producers are prioritizing waste minimization and compliance with evolving consumer preferences for eco-friendly products, leading to innovations in returnable, recyclable, and circular packaging solutions. For instance, collaborations among companies are fostering the adoption of refillable container systems that mitigate single-use packaging in the hospitality sector. Additionally, there is a notable demand for premium, individualized packaging, as brands leverage custom designs and limited editions to differentiate themselves in a competitive landscape. This trend is particularly evident in the premium hard liquor segment, where distinctive packaging enhances visual appeal, boosts sales, and nurtures brand loyalty among consumers seeking unique experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Alcohol Packaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Alcohol Packaging Market Segments Analysis

Global Alcohol Packaging Market is segmented by Material Type, Packaging Type, Application and region. Based on Material Type, the market is segmented into Glass, Metal, Plastic, Paper & Paperboard and Others. Based on Packaging Type, the market is segmented into Bottles, Cans, Bag-in-Box, Brick Carton, Pouches and Others. Based on Application, the market is segmented into Beer, Wine, Spirits and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Alcohol Packaging Market

The Global Alcohol Packaging market is being driven by the rising demand for premium wines, liquors, and craft beverages, compelling brands to invest in luxurious packaging options like embossed glass bottles and metallic labels. For example, Bacardi recently introduced collectible specialty rum in beautifully designed glass bottles as part of a strategy aimed at gift buyers and collectors in 2024. In the fiercely competitive wine and alcohol sectors, packaging has emerged as a crucial factor in branding, enhancing product appeal and increasing shelf visibility. As a result, companies are now prioritizing innovative and captivating packaging solutions to attract discerning consumers.

Restraints in the Global Alcohol Packaging Market

One significant restraint in the Global Alcohol Packaging market is the high cost associated with transitioning to sustainable packaging materials, such as biodegradable plastics, glass alternatives, or cutting-edge packaging solutions. This financial barrier particularly affects small and medium-sized alcohol manufacturers, as the substantial initial investment required can hinder their ability to adopt greener practices. As a result, many companies, especially those in India and Southeast Asia, are delaying the implementation of these more expensive yet eco-friendly packaging options, opting instead to continue using traditional glass packaging due to budget constraints, which limits overall progress in sustainability within the industry.

Market Trends of the Global Alcohol Packaging Market

The Global Alcohol Packaging market is witnessing a significant trend towards integrating smart packaging solutions, revolutionizing safety and branding strategies. The incorporation of technologies such as QR codes, NFC tags, and augmented reality labels transforms traditional packaging into interactive platforms that enhance consumer engagement and ensure product authenticity. For instance, Glenfiddich's 2025 launch of limited-edition whiskey bottles equipped with NFC chips exemplifies this trend, allowing customers to verify authenticity and explore the product's origin stories. This innovation particularly boosts loyalty among premium alcohol consumers while improving traceability and transparency, positioning smart packaging as a key driver of growth and differentiation in the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Alcohol Packaging Market Size by Material Type & CAGR (2025-2032)

• Market Overview
• Glass
• Metal
• Plastic
• Paper & Paperboard
• Others

Global Alcohol Packaging Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans
• Bag-in-Box
• Brick Carton
• Pouches
• Others

Global Alcohol Packaging Market Size by Application & CAGR (2025-2032)

• Market Overview
• Beer
• Wine
• Spirits
• Others

Global Alcohol Packaging Market Size & CAGR (2025-2032)

• North America (Material Type, Packaging Type, Application)
  • US
  • Canada
• Europe (Material Type, Packaging Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material Type, Packaging Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material Type, Packaging Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material Type, Packaging Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ardagh Group (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crown Holdings, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• O-I Glass, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smurfit Kappa Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amcor Plc (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ball Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WestRock Company (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tetra Laval International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondi Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DS Smith Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constantia Flexibles (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonoco Products Company (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berry Global, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huhtamaki Group (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canpack Group (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greif, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidrala S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nampak Ltd. (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments

Conclusion & Recommendations