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汽車市場

市場調查報告書

商品編碼

1735623

全地形車市場按產品類型、引擎類型、應用、乘客容量、區域範圍和預測分類

All-Terrain Vehicle Market By Product Type, By Engine Type, By Application, By Seating Capacity, By Geographic Scope And Forecast

出版日期: 2025年05月02日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

全地形車市場規模及預測

預計全地形車市場規模在 2024 年將達到 14.4 億美元，到 2032 年將達到 20.2 億美元，2026 年至 2032 年的複合年成長率為 4.75%。

全地形車 (ATV) 是一種機動越野車，專為在各種地形上行駛而設計。它通常配備低壓輪胎和用於控制轉向的車把，既可用於休閒，也可用於其他用途。
全地形車（ATV）分為兩種類型：I 型，供單人駕駛，無乘客；II 型，設計用於駕駛員和有指定座位的乘客。
現代全地形車通常配備自動變速箱、防翻滾保護和安全帶等安全功能，但仍需要小心操作以避免事故。
全地形車在北美的鄉村和戶外休閒區特別受歡迎，經常用於探險和實用目的。

全地形車的全球市場動態

影響全球全地形車市場的關鍵市場動態是：

關鍵市場促進因素

休閒活動需求不斷成長：越野賽事和冒險樂園等戶外運動和休閒活動的普及度日益成長，推動了對全地形車的需求。
用途廣泛：全地形車可用於多種目的，包括休閒、農業、工業工作以及搜索和救援，這使得它們在各個領域都具有吸引力並支持持續的市場成長。
農業和軍事應用：全地形車在農業中的應用日益增多，例如耕地和照料牲畜，以及在軍事應用中用於惡劣環境下的機動性，都對市場成長做出了重大貢獻。
技術進步：電動全地形車、引擎效率提升以及先進的安全功能等技術創新，使全地形車更具吸引力，吸引了更多消費者。例如，美國消費品安全委員會報告稱，2007年至2019年間，全地形車相關死亡人數下降了38.6%，部分原因是安全法規的改進。

主要挑戰

前期成本高：全地形車 (ATV) 的售價可能很高，這可能會讓潛在買家卻步，尤其是在可支配收入較低的新興市場。在美國，新款全地形車的平均價格在 5,000 美元到 15,000 美元之間，高階車型的價格甚至超過 20,000 美元。
安全隱患與事故：全地形車 (ATV) 相關事故的不斷增加，構成了嚴峻挑戰。事故數量的增加可能導致監管力道加大，並引發人們對全地形車的負面認知，進而影響其銷售和市場成長。預計 2024 年將報告約 291 起全地形車相關事故死亡事件，其中大部分涉及駕駛員。
環境問題：隨著人們對環境問題和越野車生態影響的認知不斷提高，在優先考慮環境保護的地區，可能會加強監管，減少對越野車的需求。例如，美國地質調查局的一項研究發現，與未受干擾的森林地表相比，全地形車道可使土壤流失量增加高達40倍。
監管限制：公共場所使用全地形車的法律限制可能會阻礙市場成長。許多地區對全地形車的行駛地點有嚴格的法律規定，這可能會限制全地形車的使用和吸引力。
供應鏈中斷：由於新冠疫情等全球事件，全地形車市場受到衝擊，導致製造工廠暫時關閉、供應鏈中斷，影響了生產和供應能力。

主要趨勢：

電動全地形車 (ATV) 銷售成長：消費者對環保交通途徑的需求不斷成長，導致電動全地形車銷量大幅成長。根據美國消費品安全委員會 (美國 Consumer Product Safety Commission) 的報告，2019 年至 2020 年，電動全地形車 (ATV) 的銷量增加了 47%。
技術進步：電池技術和電動動力傳動系統的創新正在提升全地形車的性能和效率。製造商正致力於開發強大的電動動力傳動系統，以便在崎嶇的地形中提供所需的扭矩，這對於電動車型的廣泛普及至關重要。例如，一項研究發現，2022 年 65% 的新全地形車將配備 GPS 導航和智慧型手機連接等功能。
探險運動日益普及：人們對戶外休閒活動和探險運動的興趣日益濃厚，推動了全地形車（ATV）的需求。這一趨勢在北美和歐洲等地區尤其強勁，這些地區的消費者正在尋找可用於越野騎行、狩獵和農場作業的多功能車輛。
政府對電動車的獎勵：政府對電動全地形車提供的激勵和補貼鼓勵消費者考慮電動選項，這支持了整個電動全地形車市場的成長。

An All-Terrain Vehicle (ATV) is a motorized off-road vehicle designed for traveling on a variety of terrains. It typically features low-pressure tires, handlebars for steering control, and can be used for both recreational and utility purposes.
An All-Terrain Vehicles (ATV) are categorized into two types: Type I, intended for a single operator with no passenger, and Type II, designed for an operator and a passenger with a designated seating position.
Modern ATVs often come with safety features like automatic transmission, rollover protection, and safety harnesses, though they require careful handling to avoid accidents.
ATVs are popular in rural and outdoor recreation areas, especially in North America, where they are frequently used for both adventure and practical applications

Global All-Terrain Vehicle Market Dynamics

The key market dynamics that are shaping the global all-terrain vehicle market include:

Key Market Drivers:

Growing Demand for Recreational Activities: There is an increasing popularity of outdoor sports and recreational activities, such as off-road events and adventure parks, which drives the demand for ATVs.
Versatile Usage: The versatility of ATVs, which can be used for recreation, farming, industrial work, search and rescue, and more, makes them appealing across various sectors, supporting sustained market growth.
Applications in Agriculture and Military: The growing use of ATVs in agriculture for tasks like field plowing and animal handling, as well as their adoption in military applications for mobility in challenging environments, significantly contributes to market growth.
Technological Advancements: Innovations such as electric ATVs, improved engine efficiency, and advanced safety features enhance the appeal of ATVs, attracting more consumers. For instance, The U.S. Consumer Product Safety Commission reported a 38.6% decrease in ATV-related fatalities between 2007 and 2019, partly due to improved safety regulations.

Key Challenges:

High Initial Costs: The purchase price of ATVs can be significant, which may deter potential buyers, especially in developing markets where disposable income is lower. The average price of a new ATV in the U.S. ranges from $5,000 to $15,000, with high-end models exceeding $20,000.
Safety Concerns and Accidents: The growing number of accidents related to ATVs poses a serious challenge. Increased incidents can lead to stricter regulations and a negative perception of ATVs, impacting sales and market growth. In 2024, approximately 291 deaths were reported due to ATV-related incidents, primarily involving drivers.
Environmental Concerns: Increasing awareness of environmental issues and the impact of off-road vehicles on ecosystems can lead to stricter regulations and reduced demand in areas where environmental protection is prioritized. For instance, A study by the U.S. Geological Survey found that ATV trails can increase soil loss by up to 40 times compared to undisturbed forest floors.
Regulatory Restrictions: Legal limitations on the use of ATVs in public spaces can hinder market growth. Many regions have strict laws governing where ATVs can be operated, which can restrict their usage and appeal.
Supply Chain Disruptions: The ATV market has experienced disruptions due to global events like the COVID-19 pandemic, which led to temporary closures of manufacturing facilities and supply chain interruptions, affecting production and availability.

Key Trends:

Growth of Electric ATVs: There is a significant shift towards electric ATVs, driven by increasing consumer demand for eco-friendly transportation solutions. The U.S. Consumer Product Safety Commission reported that electric ATV sales increased by 47% between 2019 and 2020.
Technological Advancements: Innovations in battery technology and electric powertrains are enhancing the performance and efficiency of ATVs. Manufacturers are focusing on developing robust electric powertrains that can deliver necessary torque for challenging terrains, which is vital for the widespread adoption of electric models . For instance, A survey found that 65% of new ATV models in 2022 included features like GPS navigation and smartphone connectivity.
Rising Popularity of Adventure Sports: The increasing interest in outdoor recreational activities and adventure sports is boosting the demand for ATVs. This trend is particularly strong in regions like North America and Europe, where consumers are seeking versatile vehicles for trail riding, hunting, and farming .
Government Incentives for Electric Vehicles: The availability of government incentives and subsidies for electric ATVs is encouraging consumers to consider electric options. This trend supports the overall growth of the electric ATV market .

Global All-Terrain Vehicle Market Regional Analysis

Here is a more detailed regional analysis of the global all-terrain vehicle market.

North America:

North America is expected to hold the largest market share of the all-terrain vehicle over the forecast period.
North America accounts for over 50% of the global ATV demand, with the United States alone representing a substantial portion of this market. According to Yamaha Factbook 2022, the U.S. market contributes more than half of the world's ATV sales, highlighting its central role in the industry .
The use of ATVs in various sectors, including sports, agriculture, and military applications, drives demand. The increasing popularity of outdoor recreational activities and adventure sports further enhances the market's growth. According to the Motorcycle Industry Council, over 70% of ATVs sold in the U.S. are manufactured in North America.
The rise of adventure tourism in North America has led to a surge in demand for ATVs, as they are essential for exploring rugged terrains and participating in off-road events .

Europe:

Europe is expected to be the fastest-growing region during the forecast period.
There is a rising trend in recreational activities and adventure sports across Europe, which has led to increased participation in off-road sports. This cultural shift supports the growth of the ATV market as more consumers seek vehicles for outdoor adventures.
European manufacturers are at the forefront of developing advanced ATV models that incorporate the latest technologies, such as improved safety features and enhanced performance capabilities. This focus on innovation attracts consumers looking for high-quality vehicles.
European governments are investing in infrastructure that supports outdoor activities, including the development of trails and parks for ATV use. This investment not only promotes recreational use but also encourages safe and responsible riding practices.
The demand for ATVs in agricultural and forestry applications is expanding, as these vehicles are effective for tasks such as herding, timber cutting, and maintenance of nature parks. This practical application enhances the market's growth potential in rural areas.

All-Terrain Vehicle Market: Segmentation Analysis

The Global All-Terrain Market is segmented based on Product Type, Engine Type, Seating Capacity, Application, and Geography.

All-Terrain Vehicle Market, By Product Type

Sport ATV
Utility ATV
Recreational ATV

Based on Product Type, the market is segmented into Sport ATV, Utility ATV and Recreational ATV. Sport ATVs accounted for the largest market share. The sports segment accounted for more than 47.2% of the market share in 2024, indicating a strong preference for high-performance ATVs among consumers seeking recreational activities and adventure sports.

All-Terrain Vehicle Market, By Engine Type

Below 400cc
400-800cc
Above 800cc

Based on Engine Type, the market is segmented into Below 400cc, 400-800cc and Above 800cc. The 400-800cc segment dominates the All-Terrain Vehicle (ATV) market. The 400-800cc segment held the highest market share in 2024, accounting for over 47.2% of the global ATV market. The demand for high power with greater efficiency is leading to the dominance of this segment over the forecast period.

All-Terrain Vehicle Market, By Application

Sports and Leisure
Agriculture Industry
Out-door Work
Military Forces
Others

Based on Application, the market is segmented into Sports and Leisure, Agriculture Industry, Out-door Work, Military Forces and Others. The sports and leisure segment dominates the all-terrain vehicle (ATV) market. This segment holds a significant share of the ATV market, driven by the increasing popularity of recreational activities and adventure sports. This segment is particularly favored by consumers seeking high-performance vehicles for off-road racing, trail riding, and other leisure activities.

All-Terrain Vehicle Market, By Seating Capacity

One Seat
>=Two Seat

Based on Seating Capacity, the market is segmented into One Seat and >=Two Seat. >=Two Seat segment dominates the All-Terrain Vehicle (ATV) market. The >=two seat segment holds a significant share of the ATV market. The increasing popularity of recreational activities and family-oriented outdoor experiences has led to a higher demand for ATVs that can accommodate more than one passenger. These vehicles are often used for group outings, adventure tourism, and family recreational activities.

All-Terrain Vehicle Market, By Geography

North America
Europe
Asia-Pacific
South America
Middle East & Africa
On the basis of Geography, the Global All-Terrain Vehicle Market is classified into North America, Europe, Asia Pacific and Rest of the World. North America is expected to hold the largest market share of the all-terrain vehicle over the forecast period followed by Europe. North America accounts for over 50% of the global ATV demand, with the United States alone representing a substantial portion of this market. According to Yamaha Factbook 2022, the U.S. market contributes more than half of the world's ATV sales, highlighting its central role in the industry .

Key Players

The "Global All-Terrain Vehicle Market" study report will provide a valuable insight with an emphasis on the global market including some of the major players such as Polaris, Inc., Honda Motor Company, Ltd,, Textron, Inc., Kawasaki, Suzuki Motor Corporation, Yamaha Motor Company Limited, KTM AG, BRP, Inc., CFMoto, Linhai, Arctic Cat, Hisun, TGB, Kymco.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Latest Developments

In March 2024, Honda announced the launch of its side-by-side and ATV models. Honda is returning with remarkably capable multipurpose offerings. Included are the Pioneer 520 and Pioneer 500, two of Honda's smallest side-by-sides, which return for the 2024 model year and are praised for their excellent performance and outstanding value.
In August 2024, Honda announced the company's three smallest ATV models will return in 2024 and they also have different vibrant new colors. The TRX250X and TRX90X sport ATVs, as well as the FourTrax Recon multipurpose ATVs, all share the trait of being compact but strong, which has helped these models gain a long-term following among consumers.

1 INTRODUCTION OF GLOBAL ALL-TERRAIN VEHICLE MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL ALL-TERRAIN VEHICLE MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY PRODUCT TYPE

5.1 Overview
5.2 Sport ATV
5.3 Utility ATV
5.4 Recreational ATV

6 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY ENGINE TYPE

6.1 Overview
6.2 Below 400cc
6.3 400-800cc
6.4 Above 800cc

7 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY APPLICATION

7.1 Overview
7.2 Sports and Leisure
7.3 Agriculture Industry
7.4 Out-door Work
7.5 Military Forces
7.6 Others

8 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY CAPACITY

8.1 Overview
8.2 One Seat
8.3 >=Two Seat

9 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY GEOGRAPHY

9.1 Overview
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 U.K.
- 9.3.3 France
- 9.3.4 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Rest of Asia Pacific
9.5 Rest of the World
- 9.5.1 Latin America
- 9.5.2 Middle East & Africa

10 GLOBAL ALL-TERRAIN VEHICLE MARKET COMPETITIVE LANDSCAPE

10.1 Overview
10.2 Company Market Ranking
10.3 Key Development Strategies

11 COMPANY PROFILES

11.1 Polaris Inc.
- 11.1.1 Overview
- 11.1.2 Financial Performance
- 11.1.3 Product Outlook
- 11.1.4 Key Developments
11.2 Honda Motor Company Ltd
- 11.2.1 Overview
- 11.2.2 Financial Performance
- 11.2.3 Product Outlook
- 11.2.4 Key Developments
11.3 Yamaha Motor Company Limited
- 11.3.1 Overview
- 11.3.2 Financial Performance
- 11.3.3 Product Outlook
- 11.3.4 Key Developments
11.4 Kawasaki
- 11.4.1 Overview
- 11.4.2 Financial Performance
- 11.4.3 Product Outlook
- 11.4.4 Key Developments
11.5 Arctic Cat
- 11.5.1 Overview
- 11.5.2 Financial Performance
- 11.5.3 Product Outlook
- 11.5.4 Key Developments
11.6 Suzuki Motor Corporation
- 11.6.1 Overview
- 11.6.2 Financial Performance
- 11.6.3 Product Outlook
- 11.6.4 Key Developments
11.7 Hisun
- 11.7.1 Overview
- 11.7.2 Financial Performance
- 11.7.3 Product Outlook
- 11.7.4 Key Developments
11.8 BRP Inc.
- 11.8.1 Overview
- 11.8.2 Financial Performance
- 11.8.3 Product Outlook
- 11.8.4 Key Developments
11.9 TGB
- 11.9.1 Overview
- 11.9.2 Financial Performance
- 11.9.3 Product Outlook
- 11.9.4 Key Developments
11.10 Kymco
- 11.10.1 Overview
- 11.10.2 Financial Performance
- 11.10.3 Product Outlook
- 11.10.4 Key Developments