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食品添加劑調味料

市場調查報告書

商品編碼

1733850

2026 年至 2032 年調味海鹽市場（按口味類型、分銷管道、應用和地區分類）

Flavored Sea Salt Market By Flavor Type (Herbs and Spices, Citrus, Smoked), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail), Application (Home Cooking, Foodservice Industry), & Region For 2026-2032

出版日期: 2025年05月14日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

調味海鹽市場評估 - 2026-2032

消費者越來越渴望嘗試不同的國際風味，這推動了不同文化美食中對調味海鹽的需求。這將推動人們對國際和民族料理美食的興趣，市場規模將在 2024 年超過 32 億美元，到 2032 年達到 46.9 億美元的估值。

消費者越來越尋求天然、加工程度較低的食品，包括調味海鹽等調味料。因此，由於對天然和潔淨標示產品的需求不斷成長，預計市場從 2026 年到 2032 年將以 5% 的複合年成長率成長。

調味海鹽市場定義/概述

調味海鹽是一種美食調味品，它將海鹽的天然鹹味與各種香草、香辛料、水果和其他增味劑結合在一起，以改善菜餚的味道，而不會含有過量的鈉。常見的調味品包括迷迭香、百里香、羅勒和牛至等香草，大蒜、洋蔥、辣椒和辣椒粉等香辛料，以及檸檬、酸橙和柑橘皮等水果。此外，煙燻辣椒粉、松露、培根和海藻等獨特的添加物也增添了獨特的風味。

這些味道通常是透過將調味料研磨並與鹽混合、將調味料浸泡在含鹽的溶液中、或通過將鹽暴露在木柴或其他芳香源的煙霧中來賦予鹽的。調味海鹽在廚房中有很多用途，從增強肉類、家禽和魚貝類的風味，到增加蔬菜、湯和燉菜的深度，或作為最後的鹹味配料。

對美食和特色食品不斷成長的需求將如何推動調味海鹽市場的成長？

消費者越來越追求獨特、優質的用餐體驗，從而推動了對調味海鹽等特色產品的需求。根據美國特色食品協會的報告，2020 年特色食品銷售額達到 1,704 億美元，2018-2020 年的成長速度比整體食品市場快 13%。人們的健康意識不斷增強，認知到海鹽是一種更健康的替代品。調味海鹽因其天然礦物質含量和所謂的健康益處通常被認為是更健康的選擇。根據國際食品資訊委員會 2020 年的一項調查，54% 的消費者表示健康是影響他們購買食品和飲料的主要因素。

新冠疫情加速了家庭烹飪趨勢，並增加了人們對調味海鹽等獨特食材的興趣。根據NPD集團的報告，2020年家庭烹飪與前一年同期比較成長了7%，達到幾十年來的最高水準。根據 Technomic 的報告，87% 的消費者喜歡不時嘗試新口味，51% 的消費者會主動尋找提供新口味或創新口味的餐廳。

家庭烹飪趨勢，尤其是美食烹飪和實驗烹飪，正在興起，推動了對調味海鹽等優質食材的需求。 Hunter PR 的一項調查發現，71% 的美國人因為疫情而更多地在家做飯，他們計劃在危機結束後繼續這樣做。許多消費者認為與普通食鹽相比，海鹽是一種更健康的選擇，因為它含有礦物質且加工程度較低。《感官研究期刊》發表的一項研究發現，55% 的參與者認為海鹽比普通食鹽更健康，儘管鈉含量沒有顯著差異。

與普通食鹽相比，更高的價格以及對鈉攝取量的健康擔憂將如何阻礙調味海鹽市場的成長？

調味海鹽通常比普通食鹽更貴，這可能會阻止注重價格的消費者定期購買這些產品。儘管人們認為海鹽有益於健康，但過量攝取仍然是許多消費者和健康團體擔心的問題。根據美國疾病管制與預防美國(CDC) 的報告，大約 90% 的 2 歲及以上美國人攝取了過量的鈉，平均攝取量為每天 3,400 毫克，遠高於建議的上限 2,300 毫克。

某些地區的認知度和供應量較低在這些產品不廣為人知或不易取得的地區，調味海鹽市場面臨挑戰。《食品行銷雜誌》發表的一項研究發現，只有 37% 的消費者熟悉特種鹽，包括調味海鹽，這表明認知度和潛在市場滲透率之間存在很大差距。

Consumers are becoming more curious about trying different international flavors, driving demand for flavored sea salts used in various cultural dishes. Thus, the increasing interest in international and ethnic cuisines surged the growth of market size surpassing USD 3.2 Billion in 2024 to reach a valuation of USD 4.69 Billion by 2032.

Consumers are increasingly seeking natural, minimally processed food products, including seasonings like flavored sea salts. Thus, the growing demand for natural and clean-label products enables the market to grow at a CAGR of 5% from 2026 to 2032.

Flavored Sea Salt Market: Definition/ Overview

Flavored sea salt is a gourmet seasoning that combines the natural brininess of sea salt with a variety of herbs, spices, fruits, and other flavor enhancers to elevate the taste of dishes without excessive sodium. Common flavoring ingredients include herbs like rosemary, thyme, basil, and oregano; spices such as garlic, onion, chili pepper, and paprika; and fruits like lemon, lime, and citrus zest. More unique additions like smoked paprika, truffle, bacon, or seaweed also create distinct profiles.

The salt is typically infused with these flavors through methods such as grinding, where the flavoring is ground and mixed with the salt; infusion, where the flavoring is steeped in a solution containing the salt; or smoking, where the salt is exposed to smoke from a wood or other aromatic source. Flavored sea salt is highly versatile in the kitchen, enhancing meats, poultry, and seafood, adding depth to vegetables, soups, and stews, or providing a finishing touch with a burst of flavor.

How does the Growing Demand for Gourmet and Specialty Food Products Surge the Growth of the Flavored Sea Salt Market?

Consumers are increasingly seeking unique and premium food experiences, driving the demand for specialty products like flavored sea salts. According to a report by the Specialty Food Association, specialty food sales reached USD 170.4 Billion in 2020, growing 13% faster than the total food market between 2018-2020. Rising health consciousness and perception of sea salt as a healthier alternative. Flavored sea salts are often perceived as a healthier option due to their natural mineral content and supposed health benefits. A survey conducted by the International Food Information Council in 2020 found that 54% of consumers reported that healthfulness had a significant impact on their food and beverage purchases.

The COVID-19 pandemic has accelerated the trend of cooking at home, leading to more interest in unique ingredients like flavored sea salts. According to a report by the NPD Group, in-home meal preparation increased by 7% in 2020 compared to the previous year, reaching its highest level in decades. According to a report by Technomic, 87% of consumers are interested in trying new flavors from time to time, with 51% actively seeking out restaurants that offer new or innovative flavors.

The trend of home cooking, especially gourmet and experimental cooking, has been on the rise, boosting the demand for premium ingredients like flavored sea salts. A survey by Hunter PR found that 71% of Americans who are cooking more at home due to the pandemic intend to continue doing so after the crisis ends. Many consumers perceive sea salt as a healthier option compared to regular table salt due to its mineral content and less processed nature. A study published in the Journal of Sensory Studies found that 55% of participants believed sea salt was healthier than regular table salt, despite no significant differences in sodium content.

How Does the Higher Price Point Compare to Regular Table Salt and Health Concerns Related to Sodium Intake Impede the Growth of the Flavored Sea Salt Market?

Flavored sea salts are often more expensive than ordinary table salt, which can deter price-sensitive consumers from purchasing these products regularly. Despite the perceived health benefits of sea salt, excessive sodium consumption remains a concern for many consumers and health organizations. The Centers for Disease Control and Prevention (CDC) reports that about 90% of Americans aged 2 years and older consume too much sodium, with the average intake being 3,400 mg per day, well above the recommended limit of 2,300 mg.

Limited awareness and availability in some regions. The flavored sea salt market faces challenges in regions where these products are not widely known or readily available. A study published in the Journal of Food Products Marketing found that only 37% of consumers were familiar with specialty salts, including flavored sea salts, indicating a significant gap in awareness and potential market penetration.

Category-Wise Acumens

How the Ability of Spices and Wide Range of Dishes and Cuisines Surge the Growth of Herbs and Spices Segment?

The herbs and spices segment dominates the flavored sea salt market, capturing a significant share owing to its versatility and broad consumer appeal driven by the ability of herbs and spices to complement a wide range of dishes and cuisines, making them a staple in culinary practices worldwide. Popular flavor profiles in this segment, such as rosemary, thyme, garlic, onion, chili pepper, and paprika, provide a diverse range of options that cater to varying tastes and preferences. These flavor combinations enhance both savory and sweet dishes, offering a flexible seasoning choice for consumers.

Whether used to season meats, poultry, seafood, or vegetables, or to add depth to soups, stews, and even desserts, herb- and spice-infused sea salts offer a versatile and flavorful alternative to plain salt. Their adaptability across numerous cuisines and meal types has solidified the segment's strong market position. As consumers continue to seek gourmet flavors and natural ingredients, the herbs and spices segment is expected to maintain its leadership in the flavored sea salt category, appealing to both home cooks and professional chefs looking to elevate their dishes.

How does the Unique Flavor Element of Sea Salt Surge the Growth of the Food Service Industry Segment?

The food service industry is the dominant segment in the flavored sea salt market, accounting for a substantial portion of demand. Key players in this segment include restaurants, hotels, catering services, and food manufacturers, all of which rely on flavored sea salt to enhance the taste and presentation of their dishes. The value proposition of flavored sea salt lies in its ability to add a unique, flavorful element that elevates the culinary experience, enticing customers with distinctive flavor profiles.

Flavored sea salts, infused with herbs, spices, fruits, and other ingredients, offer food service professionals an easy way to create memorable dishes with layers of taste. They are widely used across a variety of applications, including seasoning meats, poultry, seafood, and vegetables, as well as adding depth to sauces, soups, and marinades. In high-end and casual dining alike, chefs leverage the versatility of flavored sea salts to offer gourmet flavor enhancements that appeal to diverse palates.

Country/Region-wise Acumens

How the Diverse Culinary Traditions and Complex Flavor Profiles Surge the Growth of Flavored Sea Salt Market in Asia Pacific?

Asia Pacific substantially dominates the flavored sea salt market driven by the Asia Pacific region's rich and varied culinary landscape provides an excellent foundation for the flavored sea salt market. Urbanization in the Asia Pacific region is leading to changes in dietary habits and increased exposure to global food trends, including gourmet and specialty products like flavored sea salts. The United Nations reports that the urban population in Asia Pacific is expected to grow from 2.3 billion in 2019 to 3.5 billion by 2050, representing a 52% increase. This urbanization is closely linked to changing food preferences and increased disposable income.

The increasing trend towards health-conscious eating in the Asia Pacific region, with consumers seeking out natural and minimally processed food products. A Nielsen survey found that 93% of consumers in Asia Pacific are willing to pay more for foods with health attributes, compared to the global average of 88%. This health-consciousness extends to seasonings and condiments, benefiting products like flavored sea salts that are often perceived as more natural.

How the Health-Conscious Consumers Seeking Reduced Sodium Options Foster the Growth of Flavored Sea Salt Market in North America?

North America is anticipated to witness the fastest growth in the flavored sea salt market during the forecast period. Consumers are becoming more aware of the health implications of excessive sodium intake, making flavored sea salt an attractive option for reducing sodium while maintaining flavor. According to the Centers for Disease Control and Prevention (CDC), about 90% of Americans consume more sodium than recommended. The CDC reports that reducing sodium intake by 1,200 mg per day could save up to 92,000 lives and USD 20 Billion in healthcare costs annually in the United States. North American consumers are increasingly interested in specialty and gourmet food items, including flavored sea salts. The Specialty Food Association's State of the Specialty Food Industry Report 2021 revealed that specialty food sales in the U.S. grew by 10.7% between 2018-2020, reaching USD 170.4 Billion. Condiments, sauces, and marinades (a category that includes flavored salts) saw a 16.8% increase in sales during this period.

The trend of cooking at home and experimenting with new flavors has been accelerating, particularly since the COVID-19 pandemic. A survey by the International Food Information Council (IFIC) found that 60% of Americans reported cooking at home more due to the COVID-19 pandemic. Furthermore, 23% said they were experimenting with new ingredients, flavors, or cuisines more often than before the pandemic.

Competitive Landscape

The Flavored Sea Salt Market is dynamic and competitive, with opportunities for both established players and emerging brands. By focusing on product innovation, quality, branding, and effective distribution, companies can differentiate themselves and achieve long-term success.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the flavored sea salt market include:

McCormick & Company, Inc.
B&G Foods, Inc.
SAN FRANCISCO SALT COMPANY
SaltWorks
SeaSalt Superstore
Amagansett Sea Salt
HimalaSalt
Monterey Bay Salt

Latest Developments:

In March 2024, SaltWorks, a leading gourmet salt company, announced the launch of a new line of smoke-infused sea salts. This novel product line strives to meet the North American market's growing desire for unusual and robust flavors.
In November 2023, Hoxton's Seasonings, a UK-based artisanal salt manufacturer, opened a production facility in California. This move is likely to boost the company's position in the rapidly expanding North American flavored sea salt sector.
In August 2023, Morton Salt announced the strategic agreement with famous chef Gordon Ramsay to create a premium range of flavored sea salts. This alliance seeks to harness Ramsay's culinary skills and brand familiarity.