2026 年至 2032 年銷售情報市場（按軟體類型、部署模式、應用程式和地區分類）

銷售情報市場評估 - 2026-2032

企業需要獲得競爭優勢並改善銷售策略，這推動了對銷售情報的需求不斷成長。在當今快速變化、數據主導的世界中，企業不斷尋找方法來更好地了解客戶、預測客戶的需求並相應地客製化提案。透過評估來自社群媒體、客戶接觸點和市場等眾多資訊來源的大量數據，銷售智慧系統將提供關鍵見解，並有助於推動銷售額在 2024 年超過 26.4 億美元，到 2032 年達到約 56.7 億美元的估值。

數位轉型的興起和線上平台的普及使得銷售環境變得更加複雜和競爭激烈。傳統的銷售方式已無法滿足當今客戶的需求，他們期望個人化的體驗和快速的回​​應。銷售智慧解決方案透過提供即時數據和分析來幫助企業適應這些發展。這將使銷售團隊能夠做出更明智的決策，瞄準正確的潛在客戶，並在正確的時間以正確的訊息與客戶互動，推動市場在 2026 年至 2032 年期間以 11.10% 的複合年成長率成長。

銷售情報市場定義/概述

銷售情報是收集、分析和應用資料以改善銷售流程的過程。這就像擁有一張深入的地圖，可以告訴銷售人員實現目標的最佳路徑。這些資訊是從各種資訊來源收集的，包括客戶體驗、社交媒體、公司資料庫和市場趨勢。銷售情報可協助企業更了解客戶、識別潛在客戶並根據客戶的個人需求客製化銷售方法。

銷售情報的主要用途是改善客戶互動。透過不斷收集和分析數據，公司可以更了解現有的消費者需求和偏好。這些資訊使您的銷售團隊能夠提供更客製化的服務和更快的解決方案，從而提高客戶滿意度和忠誠度。例如，如果銷售智慧技術顯示客戶每季都會購買某種特定產品，那麼銷售團隊就可以在計劃購買之前向客戶推出特別優惠或產品升級。

未來，銷售智慧可能會包含更多先進的自動化元素。這些功能簡化了銷售流程的許多方面，並減少了銷售負責人花在管理業務上的時間。例如，自動化系統可以安排後續電子郵件、更新 CRM 系統、產生銷售報告等。這使得負責人能夠更加專注於建立關係和達成交易。

增加研發投入會推動銷售情報市場的發展嗎？

預計未來幾年，研發投入的增加將顯著推動銷售情報產業的發展。根據美國國家科學基金會（NSF）的調查，2018年美國研發總投入量達6,061億美元，與前一年同期比較增加6.7%。根據聯合國教科文組織統計實驗室預測，2024年全球研發投入將達到2.4兆美元，預計研發投入的上升趨勢將持續。銷售情報市場主要依賴技術改進和數據分析，該市場將從研發支出的增加中受益匪淺。隨著公司分配資金開發新穎的解決方案，我們可以預見更複雜的銷售智慧系統的出現。

預計各行業對數據主導決策的重視程度將提高，這將推動對更複雜的銷售智慧解決方案的需求。以數據為中心的方法的日益普及為銷售情報市場的發展創造了理想的環境。尋求獲得競爭優勢的企業正在擴大投資於提供可操作數據並有助於增強其銷售流程的解決方案。國際數據公司 (IDC) 預測，2021 年全球巨量資料和商業分析解決方案支出將達到 2,157 億美元，複合年成長率 (CAGR) 為 2.5 倍。 （複合年成長率）。

合規性和隱私性會阻礙銷售情報市場嗎？

在監管審查和資料隱私問題日益嚴格的情況下，銷售情報業務面臨重大障礙。根據美國聯邦貿易委員會的研究，2021年記錄了1,387起資料外洩事件，影響了2.815億人。這凸顯了銷售情報業務中合規性和隱私保護的必要性。歐盟的《一般資料保護規範》（GDPR）制定了資料保護的全球標準，不合規行為的罰款最高可達 2,000 萬歐元或全球年營業額的 4%，以較高者為準。在美國，加州消費者隱私法案（CCPA）賦予消費者對其個人資訊的更多控制權。

這種擴張表明該行業正在適應監管變化，而不是受到其阻礙。事實上，遵守標準和隱私保護可以成為表現出信任和合規性的公司的競爭優勢。根據波耐蒙研究所的一項調查，55% 的組織認為強大的隱私態勢可以建立消費者信任，進而提高銷售額和客戶忠誠度。此外，隱私增強技術（PET）的出現使得公司能夠從資料中獲得有價值的見解，同時仍尊重隱私。世界經濟論壇預測，到 2026 年，PET 將為各企業釋放 5 兆美元的價值。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

第4章 銷售情報市場（依組成部分）

• 軟體
• 服務

第5章 銷售情報市場（按應用）

• 潛在客戶管理
• 客戶管理
• 關係智慧

第6章 銷售情報市場（依部署類型）

• 本地
• 雲端基礎

第7章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第8章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第9章 競爭態勢

• 主要企業
• 市場佔有率分析

第10章 公司簡介

• Clearbit
• DEMANDBASE, INC.
• Dun & Bradstreet
• DueDil Ltd
• EverString Technology
• FullContact
• GRYPHON NETWORKS
• com
• Insideview
• LeadGenius
• LinkedIn Corporation
• List Partners LLC
• Oracle
• Relationship Capital Partners Inc. and RelPro, Inc.
• RingLead, Inc.
• UpLead
• Yesware, Inc.
• Zoho Corporation Pvt. Ltd.
• Zoom Information, Inc.

第11章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第12章 附錄

• 簡稱列表
• 來源和參考文獻

Sales Intelligence Market Valuation - 2026-2032

The growing demand for sales intelligence is fueled by organization's need to acquire a competitive advantage and improve their sales strategy. In today's fast-paced, data-driven world, businesses are continuously looking for methods to better understand their customers, anticipate their needs, and adjust their offers accordingly. Sales intelligence systems deliver significant insights by evaluating massive amounts of data from many sources such as social media, client contacts, and the market by enabling the market to surpass a revenue of USD 2.64 Billion in 2024 and reach a valuation of around USD 5.67 Billion by 2032.

The rise of digital transformation and the proliferation of online platforms have made the sales environment more complex and competitive. Traditional sales approaches are no longer sufficient to match the demands of today's clients who expect personalized experiences and prompt responses. Sales intelligence solutions help firms adjust to these developments by offering real-time data and analytics. This enables sales teams to make more informed decisions, target the right prospects, and interact with customers at the right moment with the correct message by enabling the market to grow at a CAGR of 11.10 % from 2026 to 2032.

Sales Intelligence Market: Definition/ Overview

Sales intelligence is the process of collecting, analyzing, and applying data to better the sales process. It's like having a thorough map that tells salesmen the best paths to go to achieve their goals. This information is gathered from a variety of sources including customer encounters, social media, corporate databases, and market trends. Businesses can use sales intelligence to better understand clients, identify potential leads, and adjust sales methods to individual needs.

The primary application of sales intelligence is to improve customer interactions. Businesses can better understand their existing consumer's wants and preferences by gathering and analyzing data constantly. This information enables sales teams to give more tailored service and quick solutions resulting in enhanced client satisfaction and loyalty. For example, if a sales intelligence technology shows that a customer buys a specific product every quarter, the sales team can reach out with special offers or product upgrades immediately before the scheduled purchase period.

In the future, more advanced automation elements are likely to be included in sales intelligence. These features will streamline many areas of the sales process lowering the amount of time salespeople spend doing administrative work. Automated systems, for example, could handle follow-up email scheduling, CRM system updates, and sales report generation. This will help salespeople to concentrate more on developing relationships and closing deals.

Will the Growth in Investment for Research and Development Propel the Sales Intelligence Market?

Increased investment in research & development is expected to significantly move the sales intelligence industry forward in the coming years. According to a National Science Foundation (NSF) study, total R&D investment in the United States hit $606.1 billion in 2018, a 6.7% rise from the year before. This upward trend in R&D investment is predicted to continue with global R&D spending projected to reach $2.4 trillion by 2024, according to UNESCO's Institute for Statistics. The sales intelligence market which is primarily reliant on technical improvements and data analytics would profit substantially from this increase in R&D spending. As firms devote more money to developing novel solutions, more complex sales intelligence systems will emerge.

The growing emphasis on data-driven decision-making across industries is projected to fuel demand for more complex sales intelligence solutions. The increased use of data-centric techniques creates an ideal environment for the sales intelligence market to thrive. Businesses that want to acquire a competitive advantage are more inclined to invest in solutions that provide actionable data and assist enhance their sales processes. The International Data Corporation (IDC) predicts that global spending on big data and business analytics solutions will reach $215.7 billion in 2021 with a compound annual growth rate. (CAGR)

Will Adherence to Rules and Privacy Maintenance Hamper the Sales Intelligence Market?

The sales intelligence business is facing significant hurdles as regulatory scrutiny and worries about data privacy expand. According to a US Federal Trade Commission study, 1,387 data breaches were recorded in 2021 affecting 281.5 million individuals. This emphasizes the necessity of following rules and protecting privacy in the sales intelligence business. The European Union's General Data Protection Regulation (GDPR) has established a global standard for data protection with fines for noncompliance ranging up to €20 million or 4% of global annual sales whichever is greater. In the United States, the California Consumer Privacy Act (CCPA) gives consumers more control over their personal information which may limit the data available for sales intelligence purposes.

This expansion indicates that the industry is adjusting to regulatory changes rather than being inhibited by them. Indeed, adherence to standards and privacy protection may become a competitive advantage for businesses that demonstrate reliability and compliance. According to a Ponemon Institute survey, 55% of organizations believe that a strong privacy posture builds consumer trust which can lead to greater sales and customer loyalty. Furthermore, the emergence of privacy-enhancing technologies (PETs) enables businesses to gain valuable insights from data while respecting privacy. The World Economic Forum predicts that PETs will release $5 trillion in value across businesses by 2026.

Category-Wise Acumens

Will the Growing Dependence on Data-Driven Strategies Expected to Propel the Component Segment?

The software component is currently dominant. This supremacy is largely due to the growing dependence on data-driven techniques to optimize sales efforts. Sales intelligence software products are intended to collect, analyze, and present data required for making educated sales decisions. These tools provide significant insights into consumer behavior, market trends, and competitive dynamics all of which are required to design efficient sales strategies. Companies from a variety of industries are recognizing the value of these tools in improving their sales performance. Sales intelligence software has evolved to include predictive analytics and tailored suggestions as advanced technologies like artificial intelligence (AI) and machine learning (ML) have emerged.

The expanding use of cloud-based solutions has considerably increased the popularity of sales intelligence software. Cloud-based solutions provide improved accessibility, scalability, and cost-effectiveness allowing firms of all sizes to easily adopt and use sales intelligence technologies. These technologies provide sales teams with real-time data and insights from anywhere allowing for more agile and responsive sales strategies. Furthermore, the integration of sales intelligence software with other business systems such as Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) has increased its usefulness and appeal. This seamless integration provides a more comprehensive perspective of client interactions and business activities, resulting in better coordinated and effective sales efforts.

Will the Rising Complexity of Customer Acquisition be Expected to Impact the Application Segment?

The dominant application is lead management. This domination stems mostly from the vital role lead management tools play in the sales process. Lead management entails capturing, tracking, and nurturing prospective clients across the sales funnel from first contact to conversion. Businesses understand that efficiently managing leads has a substantial impact on revenue growth and sales efficiency. Lead management solutions enable sales teams to rank leads based on their likelihood to convert, tailor contact efforts, and guarantee that no potential customer is neglected. This systematic approach to handling leads increases the likelihood of converting prospects into loyal clients making lead management systems essential for sales firms.

The increasing complexity of customer acquisition is likely to make lead management more important in the sales intelligence market. As marketplaces become more competitive, the process of acquiring and converting new clients becomes more difficult. Lead management systems use advanced technologies like artificial intelligence (AI) and machine learning (ML) to evaluate large volumes of data, discover high-potential leads, and forecast customer behavior. These insights help sales teams modify their plans and communicate with prospects more successfully. Furthermore, lead management software frequently links with other sales and marketing platforms resulting in a smooth flow of information across departments. This integration ensures that marketing efforts are aligned with sales objectives increasing the overall efficiency and effectiveness of the selling process.

Country/Region-wise Acumens

Will the Robust Technological Infrastructure Drive the Market in the North American Region?

The North American region is poised to dominate the sales intelligence market owing to its strong technological infrastructure and advanced digital environment. This dominance is likely to last throughout the forecast period with the area retaining a substantial market share.

Several reasons contribute to North America's dominant position in the sales intelligence market. According to the United States Bureau of Labor Statistics, employment in computer and information technology occupations is expected to expand 15% between 2021 and 2031, well outpacing the national average. This expansion is predicted to generate approximately 682,800 new jobs over the next decade suggesting a solid basis for technical improvement and innovation. The region's well-established IT industry and strong adoption rates of sophisticated technologies

According to the US Census Bureau, 91.8% of US households had a computer in 2020, with 85.2% having a broadband internet subscription demonstrating the pervasive digital connectivity that enables sales intelligence solutions.

Furthermore, the existence of major technology hubs such as Silicon Valley, Seattle, and Boston fosters an environment of innovation and entrepreneurship which drives the creation and acceptance of cutting-edge sales intelligence solutions. The region's emphasis on data-driven decision-making in organizations of all kinds drives up demand for sales intelligence solutions. According to the National Center for Science and Engineering Statistics, U.S. corporations spent USD 506 Billion on R&D in 2018 with a sizable share going into software and IT services.

Will Technological Advancements and Expanding Industrialization Drive the Market in the Asia Pacific Region?

The Asia Pacific region is projected to be a prominent force in the sales intelligence market owing primarily to rapid technology improvements and increased industrialization. This growth trend is especially noticeable in emerging economies such as China, India, and Southeast Asian countries. The Asia Pacific sales intelligence market is likely to grow significantly in the next years driven by several major factors. According to an Asian Development Bank assessment, the region's GDP is expected to increase by 5.2% in 2024 indicating a strong economic environment suitable to corporate expansion and technological adoption. This economic expansion is directly related to the region's rapid digital change.

According to the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), the region's digital economy might grow to USD 1.7 Trillion by 2025 creating a huge opportunity for sales intelligence solutions. Furthermore, the fast spread of cell phones and internet access is creating a data-rich environment conducive to sales intelligence applications. The International Telecommunication Union (ITU) predicts that mobile broadband subscriptions in Asia Pacific will reach 3.1 billion by 2025 resulting in a large customer base for digital sales tools. The region's strong startup ecosystem is also boosting market growth with many new businesses focusing on AI and data analytics. According to the Asian Venture Capital Journal, venture capital investments in Asian technology companies will reach USD129 Billion in 2023 demonstrating solid support.

Competitive Landscape

The sales intelligence market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the sales intelligence market include:

Clearbit

DEMANDBASE, INC.

Dun & Bradstreet

DueDil Ltd

EverString Technology

FullContact

GRYPHON NETWORKS

com

Insideview

LeadGenius

LinkedIn Corporation

List Partners LLC

Oracle

Relationship Capital Partners Inc. and RelPro, Inc.

RingLead, Inc.

UpLead

Yesware, Inc.

Zoho Corporation Pvt. Ltd.

Zoom Information, Inc.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Sales Intelligence Market, By Component

• Software
• Services

5. Sales Intelligence Market, By Application

• Lead Management
• Customer Management
• Relationship Intelligence

6. Sales Intelligence Market, By Deployment Type

• On-premises
• Cloud-based

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Clearbit
• DEMANDBASE, INC.
• Dun & Bradstreet
• DueDil Ltd
• EverString Technology
• FullContact
• GRYPHON NETWORKS
• com
• Insideview
• LeadGenius
• LinkedIn Corporation
• List Partners LLC
• Oracle
• Relationship Capital Partners Inc. and RelPro, Inc.
• RingLead, Inc.
• UpLead
• Yesware, Inc.
• Zoho Corporation Pvt. Ltd.
• Zoom Information, Inc.

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References