銷售智慧市場規模、佔有率和成長分析（按服務、應用、部署、組織規模、行業垂直和地區）- 2025-2032 年行業預測

2023 年銷售情報市場規模價值 32 億美元，預計將從 2024 年的 35.6 億美元成長到 2032 年的 83.2 億美元，預測期內（2025-2032 年）的複合年成長率為 11.2%。

由於資料主導決策需求激增以及數位銷售管道的不斷普及，全球銷售情報市場預計將顯著成長。人工智慧和機器學習與銷售業務的不斷整合有望進一步提高產生收入，並使銷售智慧解決方案更具吸引力。為了最大限度地提高投資收益，企業專注於提高潛在客戶開發和轉換率，這可能會推動未來幾年的需求。此外，銷售情報和客戶關係管理 (CRM) 工具的整合將為供應商開闢新的商機。然而，對高品質資料的依賴、抵制變革以及資料隱私問題等挑戰可能會阻礙市場成長。預計美國銷售情報市場將在未來的預測年度保持持續的複合年成長率。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

銷售情報市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 軟體
• 服務

銷售情報市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 分析和報告
• 資料管理
• 潛在客戶管理
• 其他

銷售情報市場規模（按部署和複合年成長率） (2025-2032)

• 市場概況
• 雲
• 本地

銷售情報市場規模（依組織規模和複合年成長率） (2025-2032)

• 市場概況
• 中小型企業
• 大型企業

銷售情報市場規模（依垂直產業分類）及複合年成長率（2025-2032 年）

• 市場概況
• BFSI
• 資訊科技和通訊
• 零售與電子商務
• 衛生保健
• 媒體和娛樂
• 其他

銷售情報市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• ZoomInfo（US）
• LinkedIn（US）
• Salesforce（US）
• HubSpot（US）
• InsideView（US）
• Demandbase（US）
• LeadIQ（US）
• Cognism（UK）
• Lusha（Israel）
• Clearbit（US）
• FullContact（US）
• Dun & Bradstreet（US）
• DiscoverOrg（US）
• UpLead（US）
• Apollo.io（US）
• Slintel（US）
• 6sense（US）
• Bombora（US）
• HG Insights（US）
• Zoom（US）

結論和建議

Sales Intelligence Market size was valued at USD 3.2 billion in 2023 and is poised to grow from USD 3.56 billion in 2024 to USD 8.32 billion by 2032, growing at a CAGR of 11.2% during the forecast period (2025-2032).

The global sales intelligence market is set to experience significant growth driven by the surging demand for data-driven decision-making and the expanded use of digital sales channels. The increasing integration of artificial intelligence and machine learning into sales operations is expected to further enhance revenue generation, making sales intelligence solutions more appealing. Companies are placing greater emphasis on improving lead generation and conversion rates to maximize return on investment, which will fuel demand in the coming years. Additionally, the integration of sales intelligence with customer relationship management (CRM) tools will create new opportunities for providers. However, challenges such as dependence on high-quality data, resistance to change, and data privacy concerns could hinder market growth. The US sales intelligence market is projected to maintain a sustainable CAGR in the next forecast year.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sales Intelligence market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sales Intelligence Market Segments Analysis

Global Sales Intelligence Market is segmented by Offering, Application, Deployment, Organization Size, Vertical and region. Based on Offering, the market is segmented into Software and Service. Based on Application, the market is segmented into Analytics and Reporting, Data Management, Lead Management and Others. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Vertical, the market is segmented into BFSI, IT & Telecom, Retail &E-commerce, Healthcare, Media & Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sales Intelligence Market

The escalating competition among businesses, coupled with their drive to enhance sales performance, has resulted in a significant rise in the utilization of data-driven insights for developing innovative sales strategies. Sales intelligence tools play a crucial role in this dynamic, as they empower organizations to analyze customer data, uncover potential leads, and optimize sales tactics by leveraging real-time information. This growing reliance on data analytics not only helps firms stay competitive but also fuels the future expansion of the global sales intelligence market, as companies increasingly seek effective ways to understand and engage with their customers.

Restraints in the Sales Intelligence Market

A significant constraint in the Sales Intelligence market is the limited awareness among many small businesses regarding the advantages that sales intelligence can provide. Many of these enterprises may not possess the necessary expertise to effectively deploy and leverage such tools. This gap in knowledge and skills is expected to hinder the growth of the sales intelligence sector, particularly affecting adoption rates among small and medium-sized enterprises in developing regions. Consequently, this lack of familiarity and technical capability is likely to stifle the overall development of the market, preventing it from reaching its full potential in these areas.

Market Trends of the Sales Intelligence Market

The Sales Intelligence market is witnessing a significant shift towards self-service tools, enabling sales teams to independently analyze data without relying on data analysts or IT professionals. This emerging trend is driven by a growing demand for streamlined processes and quicker access to actionable insights. Self-service sales intelligence solutions empower sales teams to leverage advanced analytics, promoting agility and informed decision-making. As organizations increasingly prioritize efficiency and autonomy, the self-service paradigm is expected to dominate the market landscape, enhancing productivity and ultimately driving sales growth. The trajectory suggests robust adoption rates as companies seek to harness the full potential of their sales data.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sales Intelligence Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Software
• Service

Global Sales Intelligence Market Size by Application & CAGR (2025-2032)

• Market Overview
• Analytics and Reporting
• Data Management
• Lead Management
• Others

Global Sales Intelligence Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises

Global Sales Intelligence Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• SMEs
• Large Enterprises

Global Sales Intelligence Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• IT & Telecom
• Retail & E-Commerce
• Healthcare
• Media & Entertainment
• Others

Global Sales Intelligence Market Size & CAGR (2025-2032)

• North America (Offering, Application, Deployment, Organization Size, Vertical)
  • US
  • Canada
• Europe (Offering, Application, Deployment, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Application, Deployment, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Application, Deployment, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Application, Deployment, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• ZoomInfo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LinkedIn (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InsideView (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Demandbase (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeadIQ (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognism (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lusha (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clearbit (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FullContact (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dun & Bradstreet (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DiscoverOrg (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UpLead (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apollo.io (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Slintel (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 6sense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bombora (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HG Insights (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations