商業智慧和分析軟體市場規模、佔有率、成長分析、按 BI 技術、按功能、按服務、按部署模式、按組織規模、按資料來源、按地區 - 產業預測 2025-2032

2023 年全球商業智慧和分析軟體市場規模價值 262.5 億美元，預計將從 2024 年的 282.2 億美元成長到 2032 年的 503.3 億美元，預測期內（2025-2032 年）的複合年成長率為 7.5%。

由於創造個人化客戶體驗的需求（尤其是網路購物），機器學習和人工智慧的使用不斷增加，全球商業智慧和分析軟體市場正在經歷加速成長。社群媒體的興起進一步推動了這個市場，企業現在能夠收集大量數據以獲得可行的見解，從而做出明智的決策。對資料管理的依賴性不斷增強，反過來又推動了對高階分析解決方案的需求。此外，巨量資料分析的進步使數據科學家能夠提高其分析能力，使企業能夠透過智慧地轉換資訊來滿足相關人員的期望並高效處理大量數據，從而最佳化策略、提高績效、管理風險並提高業務效率。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

商業智慧和分析軟體市場規模（按 BI 技術及複合年成長率分類）（2025-2032 年）

• 市場概覽
• 雲端商業智慧
• 行動商業智慧
• 社交商業智慧

商業智慧和分析軟體市場規模（按功能和複合年成長率）（2025-2032）

• 市場概覽
• 管理人員
• 行銷
• 銷售
• 手術
• 金融
• 人力資源
• 供應鏈

商業智慧和分析軟體市場規模（按服務和複合年成長率）（2025-2032）

• 市場概覽
• 專業服務
• 託管服務

商業智慧和分析軟體市場規模（按部署模式和複合年成長率）（2025-2032）

• 市場概覽
• 本地
• 雲

商業智慧和分析軟體市場規模（按組織規模和複合年成長率） (2025-2032)

• 市場概覽
• 中小型企業 (SMB)
• 主要企業

商業智慧和分析軟體市場規模（按資料來源和複合年成長率） (2025-2032)

• 市場概覽
• 結構化資料
• 非結構化數據

商業智慧及分析軟體市場規模（依產業垂直分類）及複合年成長率（2025-2032）

• 市場概覽
• 銀行、金融服務和保險（BFSI）
• 衛生保健
• 資訊科技/通訊
• 零售
• 製造業
• 教育
• 政府
• 能源和電力
• 媒體與娛樂
• 其他
• 運輸/物流
  • 飯店業

商業智慧和分析軟體市場規模（按地區和複合年成長率）（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Microsoft Corporation（United States）
• SAP SE（Germany）
• Oracle Corporation（United States）
• IBM Corporation（United States）
• Tableau Software（United States）
• SAS Institute Inc.（United States）
• MicroStrategy Incorporated（United States）
• Information Builders Inc.（United States）
• Zoho Corporation（India）
• Domo, Inc.（United States）
• Sisense Inc.（United States）
• GoodData Corporation（United States）

結論和建議

Global Business Intelligence and Analytics Software Market size was valued at USD 26.25 billion in 2023 and is poised to grow from USD 28.22 billion in 2024 to USD 50.33 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

The global business intelligence and analytics software market is witnessing accelerated growth driven by enhanced utilization of machine learning and artificial intelligence to create tailored customer experiences, notably in online shopping. The surge in social media adoption further propels this market, as businesses now collect vast amounts of data, enabling them to derive actionable insights for informed decision-making. This increasing reliance on data management has consequently heightened the need for advanced analytics solutions. Additionally, advancements in big data analytics empower data scientists to refine their analytical capabilities, allowing organizations to optimize strategies, improve performance, manage risks, and enhance operational efficiency by transforming information intelligently to address stakeholder expectations and handle extensive data volumes effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Business Intelligence and Analytics Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Business Intelligence and Analytics Software Market Segments Analysis

Global Business Intelligence and Analytics Software Market is segmented by BI Technology, Function, Segment, Services, Deployment Modes, Organization size, Data Source, Verticals and region. Based on BI Technology, the market is segmented into Cloud BI, Mobile BI and Social BI. Based on Function, the market is segmented into Executive Management, Marketing, Sales, Operations, Finance, Human Resources and Supply Chain. Based on Services, the market is segmented into Professional Services and Managed Services. Based on Deployment Modes, the market is segmented into On-premise and Cloud. Based on Organization size, the market is segmented into Small Medium Business (SMB's) and Large enterprises. Based on Data Source, the market is segmented into Structured Data and Unstructured Data. Based on Verticals, the market is segmented into Banking, Financial Services, and Insurance (BFSI), Healthcare, IT & Telecom, Retail, Manufacturing, Education, Government, Energy and Power, Media & Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Business Intelligence and Analytics Software Market

Organizations are increasingly recognizing the advantages of business intelligence, which significantly enhances user experience and supports customer-focused decision-making. A significant portion of businesses, approximately 25%, have widely embraced distributed cloud technologies, leveraging their scalability and flexibility. Flexible pricing models, including pay-as-you-go and subscription services, further entice companies to enhance their data capabilities. The pervasive influence of big data across various sectors is facilitating new decision-making processes. As organizations continue to adopt these innovative practices, the global business intelligence and analytics software market is anticipated to experience substantial growth and capture a significant share of the market.

Restraints in the Global Business Intelligence and Analytics Software Market

The growth of the global Business Intelligence (BI) and Analytics Software market is expected to be hindered by the high costs associated with licensing and implementation. BI software licensing fees tend to be influenced more by prevailing market conditions at the time of purchase rather than the actual development costs. Additionally, many organizations are hesitant to transition from traditional BI tools to more advanced software solutions. Although the advantages of BI software can be significant, the initial investment required for acquiring a robust BI platform, deploying it within the organization, and training personnel can be quite substantial, leading to reluctance among potential adopters.

Market Trends of the Global Business Intelligence and Analytics Software Market

The Global Business Intelligence and Analytics Software market is experiencing a transformative trend driven by significant advancements in technology and increasing adoption among small and medium-sized businesses (SMBs). While large corporations have traditionally been the primary users of these solutions, the growing acknowledgment of the software's benefits among SMBs is reshaping the landscape. The popularity of cloud deployment models has further facilitated this shift, offering accessibility and affordability. As businesses seek to harness data insights for strategic decision-making, software providers are responding with innovative solutions, including intelligent dashboards and tailored features, ensuring that the demand for advanced analytics continues to surge in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Business Intelligence and Analytics Software Market Size by BI Technology & CAGR (2025-2032)

• Market Overview
• Cloud BI
• Mobile BI
• Social BI

Global Business Intelligence and Analytics Software Market Size by Function & CAGR (2025-2032)

• Market Overview
• Executive Management
• Marketing
• Sales
• Operations
• Finance
• Human Resources
• Supply Chain

Global Business Intelligence and Analytics Software Market Size by Services & CAGR (2025-2032)

• Market Overview
• Professional Services
• Managed Services

Global Business Intelligence and Analytics Software Market Size by Deployment Modes & CAGR (2025-2032)

• Market Overview
• On-premise
• Cloud

Global Business Intelligence and Analytics Software Market Size by Organization size & CAGR (2025-2032)

• Market Overview
• Small Medium Business (SMB's)
• Large enterprises

Global Business Intelligence and Analytics Software Market Size by Data Source & CAGR (2025-2032)

• Market Overview
• Structured Data
• Unstructured Data

Global Business Intelligence and Analytics Software Market Size by Verticals & CAGR (2025-2032)

• Market Overview
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare
• IT & Telecom
• Retail
• Manufacturing
• Education
• Government
• Energy and Power
• Media & Entertainment
• Others
• Transport & logistics
  • Hospitality

Global Business Intelligence and Analytics Software Market Size & CAGR (2025-2032)

• North America (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • US
  • Canada
• Europe (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations