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市場調查報告書
商品編碼
1733711
全球數位生產印表機市場規模（按技術、進料、應用、地區、範圍和預測）Global Digital Production Printer Market Size By Technology (Inkjet, Electrophotography), By Feed (Cut Sheet, Continuous Feed), By Application (Transactional, Advertising), By Geographic Scope And Forecast |
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數位生產印表機市場規模及預測
2024 年數位生產印表機市場規模價值 48.8 億美元，預計到 2032 年將達到 111.9 億美元，2026 年至 2032 年的複合年成長率為 12.07%。
- 數位生產印表機是高速、大容量的機器，它使用數位技術將影像直接列印到各種媒體基材上，而無需印版。與傳統膠印不同，數位生產印表機可實現客製印刷、短版印刷和可變資料印刷。
- 此外，它還廣泛應用於名片、小冊子、傳單和直郵等商業印刷，以及照片印刷、包裝印刷和服飾和促銷品等客製化產品印刷。
全球數位生產印表機市場動態
影響數位生產印表機市場的關鍵市場動態包括：
關鍵市場促進因素
- 客製化和個人化印刷需求增加：個人化行銷和客製化印刷產品的出現正在推動數位生產印表機市場的發展。根據 Smithers 的報告，全球個人化包裝市場預計到 2025 年將達到 319 億美元，2020 年至 2025 年的複合年成長率為 5.1%。這一趨勢推動了能夠處理可變數據列印和短期客製化業務的數位生產印表機的普及。
- 更重視永續性和環保印刷：環境議題迫使印刷業採用更永續的技術，這使數位生產印刷商受益。根據Two Sides North America的調查，65%的顧客認為紙本印刷比科技溝通更環保。數位生產印表機減少廢棄物、消耗更少的能源並使用環保油墨。
- 包裝行業擴大採用數位印刷：包裝行業越來越依賴數位印刷，因為它具有多功能性，並且對於短期至中期印刷具有成本效益。根據 Verified Market Research 的調查，預計到 2032 年，數位印刷包裝市場規模將達到 1,096.2 億美元，2024 年至 2032 年的複合年成長率為 17.7%。包裝向數位印刷的轉變推動了對快速、高品質數位生產印表機的需求。
主要挑戰
- 初始投資高：購買先進印刷設備所需的大量初始投資是進入數位生產印刷機市場的主要障礙之一。高品質的數位印表機，尤其是用於大規模製造的數位印表機，對於中小型企業 (SME) 來說價格過高。這種初始成本會嚇跑潛在消費者並限制市場擴張。這是因為許多企業喜歡更便宜的替代品或堅持傳統的印刷方法。
- 營運成本：除了數位輸出印表機的初始購買價格外，還有持續的營運成本。這些成本包括墨水、碳粉和專用介質等消耗品以及維護費。對於許多組織來說，這些持續的成本很快就會累積起來，使得數位輸出印表機的吸引力降低。這種財務障礙阻礙了更廣泛的採用，特別是對於資源有限的中小型企業。
主要趨勢：
- 客製印刷的需求不斷增加：電子商務和客製化行銷的興起導致客製印刷服務的需求不斷增加。企業越來越需要能夠有效率地處理短期印刷和多變資料的數位生產印刷機。這一趨勢使企業能夠快速開發客製化產品，以滿足消費者的獨特需求，同時最大限度地減少廢棄物和庫存成本，並提高整體營運效率。
- 技術進步：印刷技術的不斷改進對數位生產印表機市場產生了重大影響。高速噴墨和雷射列印技術是提高列印品質、速度和基材相容性的創新的例子。這些改進使印表機能夠以更低的成本生產出更高解析度的列印件，從而使數位印刷更容易獲得，並對更廣泛的行業具有吸引力，包括包裝、紡織和商業印刷。
- 注重永續性：環保印刷製程在數位生產印表機市場中變得越來越重要。為了滿足消費者對環保產品的需求，越來越多的製造商正在使用永續材料，例如環保油墨和可回收基材。這一趨勢不僅有助於減少印刷對環境的影響，而且符合許多公司的企業社會責任目標，鼓勵使用數位生產印表機來促進永續性。
數位生產印表機市場（按技術）
- 噴墨
- 電子照相技術
根據技術，市場分為噴墨和電子照相。由於噴墨頭技術的改進，列印速度提高，營運成本降低，預計噴墨印表機將主導數位生產印表機市場。高速噴墨列印技術正在改變彩色列印，為直郵、行銷材料和圖書出版等應用開闢了新的可能性。
數位生產印表機市場（依供給）
- 單頁紙
- 連續進料
根據進料，市場分為單頁紙和連續進料。預計在預測期內，連續進紙部分將主導數位生產印表機市場。連續進噴墨頭可提供更高的列印速度、更低的營運成本，並能夠在短版作業中產生膠印品質的列印效果，從而為客戶提供更廣泛的產品。與數位流程和印前軟體的無縫連接確保了快速的作業交貨，而最新數位印刷技術的應用使得即使是超短的生產運作也具有成本效益。
數位生產印表機市場（按應用）
- 交易
- 廣告
- 其他
根據應用，數位生產印表機市場分為貿易、廣告和其他市場。在預測期內，廣告部分將佔據市場主導地位。這項優勢源自於人們日益成長的快速且有效率地製作高品質、具有視覺吸引力的行銷資料的需求。廣告應用程式使用數位製作印表機來製作個人化的促銷資料，例如對於成功的行銷宣傳活動至關重要的小冊子、海報和橫幅。大規模產生個人化客製化訊息的能力增加了數位印刷在廣告領域的吸引力，增強了其市場領導地位。
數位生產印表機市場（按地區）
- 北美洲
- 歐洲
- 亞太地區
- 世界其他地區
根據地區，數位生產印表機市場分為北美、歐洲、亞太地區和世界其他地區。預計在預測期內北美將佔據市場主導地位。該地區的成長是由各行各業（主要是美國）擴大採用創新數位技術所推動的。印刷和數位技術的融合，加上人均收入的增加，預計將促使北美在預測期內在數位生產印表機市場佔據主導地位。
主要企業
- 數位生產印表機市場研究報告提供了有價值的見解，重點關注全球市場。市場的主要企業有佳能、全錄、理光、惠普 (HP) 和柯尼卡美能達。
我們的市場分析包括針對這些主要企業的專門部分，其中我們的分析師提供所有主要企業的財務報表的見解以及產品基準評效和 SWOT 分析。競爭格局部分還包括上述全球公司的關鍵發展策略、市場佔有率和市場排名分析。
- 2024 年 10 月，Arc Document Solutions 宣布與Canon解決方案合作，以擴展其數位彩色列印能力。此次合作旨在利用Canon領先的列印技術來提高數位生產印表機市場的業務效率和服務交付，滿足日益成長的高品質列印服務需求。
- 2024年2月，Canon在荷蘭芬洛推出了高度自動化的水性聚合物墨水製造工廠。該工廠旨在減少廢棄物，同時保持高品質墨水的穩定供應，反映了Canon對數位印刷市場永續性和創新的承諾。
目錄
第1章 引言
- 市場定義
- 市場區隔
- 調查方法
第2章執行摘要
- 主要發現
- 市場概覽
- 市場亮點
第3章市場概述
- 市場規模和成長潛力
- 市場趨勢
- 市場促進因素
- 市場限制
- 市場機會
- 波特五力分析
第4章 數位生產印表機市場（依技術）
- 噴墨
- 電子照相技術
第5章 數位生產印表機市場（依進料）
- 單頁紙
- 收藏的動態
第6章 數位生產印表機市場（依應用）
- 交易
- 廣告
- 其他
第7章區域分析
- 北美洲
- 美國
- 加拿大
- 墨西哥
- 歐洲
- 英國
- 德國
- 法國
- 義大利
- 亞太地區
- 中國
- 日本
- 印度
- 澳洲
- 拉丁美洲
- 巴西
- 阿根廷
- 智利
- 中東和非洲
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
第8章市場動態
- 市場促進因素
- 市場限制
- 市場機會
- COVID-19 市場影響
第9章 競爭態勢
- 主要企業
- 市場佔有率分析
第10章 公司簡介
- Canon
- Xerox
- Ricoh
- Hewlett Packard（HP）
- Konica Minolta
第11章 市場展望與機會
- 新興技術
- 未來市場趨勢
- 投資機會
第12章 附錄
- 簡稱列表
- 來源和參考文獻”
Digital Production Printer Market Size And Forecast
Digital Production Printer Market size was valued at USD 4.88 Billion in 2024 and is projected to reach USD 11.19 Billion by 2032, growing at a CAGR of 12.07% from 2026 to 2032.
- A digital production printer is a high-speed, high-volume printer that employs digital technology to print images directly onto a variety of media substrates, eliminating the need for printing plates. Unlike traditional offset printing, digital production printers enable on-demand printing, quick turnaround times, and variable data printing.
- Furthermore, they are widely used for commercial printing of business cards, brochures, flyers, and direct mail, as well as photo printing, package printing, and custom product printing such as clothes and promotional goods.
Global Digital Production Printer Market Dynamics
The key market dynamics that are shaping the digital production printer market include:
Key Market Drivers
- Increasing Demand for Customized and Personalized Printing: The emergence of personalized marketing and custom-printed products is propelling the digital production printer market. According to a Smithers report, the global market for personalized packaging is estimated to reach USD 31.9 Billion by 2025, expanding at a 5.1% CAGR from 2020-2025. This trend is driving the popularity of digital production printers that can handle variable data printing and short-run, bespoke tasks.
- Increasing Focus on Sustainability and Eco-friendly Printing: Environmental concerns are forcing the printing sector to adopt more sustainable techniques, which benefits digital production printers. According to Two Sides North America's survey, 65% of customers believe that printing on paper is more environmentally friendly than technological communication. Digital production printers reduce waste, consume less energy, and can utilize eco-friendly inks, all of which coincide with the sustainability trend.
- Growing Adoption of Digital Printing in the Packaging Industry: The packaging sector is increasingly relying on digital printing for its versatility and cost-effectiveness in short to medium print runs. According to Verified Market Research, the digital printing packaging market will reach USD 109.62 Billion by 2032, increasing at a 17.7% CAGR between 2024 and 2032. The move to digital printing in packaging is increasing demand for high-speed, high-quality digital production printers.
Key Challenges:
- High Initial Investment: The considerable initial investment necessary to obtain advanced printing equipment is one of the key barriers to entry into the digital production printer market. High-quality digital printers, particularly those meant for large-scale manufacturing, are prohibitively expensive for small and medium-sized businesses (SMEs). This initial expense deters potential consumers, limiting market expansion because many enterprises prefer less expensive alternatives or remain with traditional printing methods.
- Operating Costs: Beyond the initial purchase price, the continuing operational costs of digital output printers are significant. These expenses include consumables like ink, toner, and specialist media, as well as maintenance fees. For many organizations, these ongoing costs add up quickly, making digital production printers less appealing. This financial barrier impedes wider adoption, particularly among small businesses with limited resources.
Key Trends:
- Increasing Demand for On-Demand Printing: The advent of e-commerce and tailored marketing has resulted in increased demand for on-demand printing services. Businesses are increasingly looking for digital production printers that can efficiently handle short runs and changeable data printing. This trend enables businesses to swiftly develop customized goods, meeting unique consumer needs while minimizing waste and inventory costs, thus improving overall operating efficiency.
- Technological Advancements: Continuous improvements in printing technology have a substantial impact on the digital production printer market. High-speed inkjet and laser printing technologies are examples of innovations that improve print quality, speed, and substrate compatibility. These improvements allow printers to generate high-resolution prints at cheaper costs, making digital printing more accessible and appealing to a broader range of industries, such as packaging, textiles, and commercial printing.
- Focus on Sustainability: Environmentally friendly printing processes are becoming increasingly important in the digital production printer market. Manufacturers are increasingly using sustainable materials, like as eco-friendly inks and recyclable substrates, to suit consumer demand for greener goods. This trend not only helps to decrease the environmental impact of printing but also corresponds with many firms' corporate social responsibility aims, encouraging the use of digital production printers that promote sustainability.
Digital Production Printer Market, By Technology
- Inkjet
- Electrophotography
Based on Technology, the market is segmented into Inkjet and Electrophotography. The inkjet segment is estimated to dominate the digital production printer market owing to improvements in inkjet print head technology that provide quicker printing rates and lower operating costs. High-speed inkjet printing technology is changing color printing, opening up new possibilities for applications such as direct mail, marketing collateral, and book publishing.
Digital Production Printer Market, By Feed
- Cut Sheet
- Continuous Feed
Based on Feed, the market is segmented into Cut Sheet and Continuous Feed. The continuous feed segment is estimated to dominate the digital production printer market during the forecast period. Continuous feed inkjet print heads provide higher printing rates, lower operating costs, and the capacity to create offset-quality printing on short-run jobs, making a broader range of products more accessible to clients. The digital process and seamless connection with prepress software enable quick turnaround on job delivery, making even ultra-short production runs cost-effective when the newest digital print technologies are applied.
Digital Production Printer Market, By Application
- Transactional
- Advertising
- Others
Based on the Application, the Digital Production Printer Market is divided into Transactional, Advertising, and Others. The advertising segment is estimated to dominate the market over the forecast period. This dominance is fueled by a growing desire for high-quality, visually appealing marketing materials that can be created fast and efficiently. Advertising apps use digital production printers to manufacture personalized promotional materials like brochures, posters, and banners, which are critical for successful marketing campaigns. The capacity to produce individualized information at scale increases digital printing's appeal in the advertising sector, strengthening its market leadership.
Digital Production Printer Market, By Geography
- North America
- Europe
- Asia Pacific
- Rest of the World
Based on Geography, the Digital Production Printer Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is estimated to dominate the market during the forecasted period. This region's growth is being driven by the increased adoption of innovative digital technology in a variety of industries, particularly in the United States. The convergence of print and digital technologies, combined with increased per capita income, is likely to contribute to North America's dominance in the digital production printer market over the forecast period.
Key Players
- The "Digital Production Printer Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Canon, Xerox, Ricoh, Hewlett Packard (HP), and Konica Minolta.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
- In October 2024, ARC Document Solutions announced a deal with Canon Solutions to expand its digital color printing capabilities. This collaboration seeks to fulfill the rising demand for high-quality printing services by leveraging Canon's superior printing technology to enhance operational efficiency and service offerings in the digital production printer market.
- In February 2024, Canon launched a highly automated water-based polymer ink manufacturing facility in Venlo, Netherlands. This facility aims to reduce waste while maintaining a steady supply of high-quality inks, demonstrating Canon's commitment to sustainability and innovation in the digital printing market.
TABLE OF CONTENTS
1. Introduction
- Market Definition
- Market Segmentation
- Research Methodology
2. Executive Summary
- Key Findings
- Market Overview
- Market Highlights
3. Market Overview
- Market Size and Growth Potential
- Market Trends
- Market Drivers
- Market Restraints
- Market Opportunities
- Porter's Five Forces Analysis
4. Digital Production Printer Market, By Technology
- Inkjet
- Electrophotography
5. Digital Production Printer Market, By Feed
- Cut Sheet
- Continuous Feed
6. Digital Production Printer Market, By Application
- Transactional
- Advertising
- Others
7. Regional Analysis
- North America
- United States
- Canada
- Mexico
- Europe
- United Kingdom
- Germany
- France
- Italy
- Asia-Pacific
- China
- Japan
- India
- Australia
- Latin America
- Brazil
- Argentina
- Chile
- Middle East and Africa
- South Africa
- Saudi Arabia
- UAE
8. Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Impact of COVID-19 on the Market
9. Competitive Landscape
- Key Players
- Market Share Analysis
10. Company Profiles
- Canon
- Xerox
- Ricoh
- Hewlett Packard (HP)
- Konica Minolta
11. Market Outlook and Opportunities
- Emerging Technologies
- Future Market Trends
- Investment Opportunities
12. Appendix
- List of Abbreviations
- Sources and References"
