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市場調查報告書

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1733672

全球飲料調味系統市場規模（按類型、應用、來源、區域範圍和預測）

Global Beverage Flavoring Systems Market Size By Type, By Application, By Origin, By Geographic Scope And Forecast

出版日期: 2025年04月29日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

飲料調味系統的市場規模與預測

預計飲料調味系統市場規模在 2024 年將達到 52.5 億美元，到 2032 年將達到 77.5 億美元，2026 年至 2032 年的複合年成長率為 5%。

飲料風味系統是精心設計的配方，旨在顯著增強和改變飲料的味道、香氣和感官體驗。這些系統經過精心開發，以滿足不同消費者的偏好，並在每一口中提供一致、令人愉悅的風味。

飲料風味系統很複雜，通常含有天然和人工香料、甜味劑、酸、色素和遮罩劑的組合。

調味料提供主要的味覺體驗，甜味劑平衡口感，酸劑增加飲料的酸味和防腐性能，色素增強視覺吸引力，遮罩劑消除令人不快的味道。

這些風味系統對於飲料行業至關重要，使製造商能夠生產各種各樣的產品來滿足不斷擴大的市場。從碳酸軟性飲料、果汁、能量飲料、調味水、運動飲料到酒精飲料，風味系統對於定義每種產品的獨特身份至關重要。

這些系統的主要目標不僅是創造吸引人的獨特風味，還要解決成本效益、產品穩定性和符合監管標準等關鍵因素。

消費者對創新和獨特口味的需求不斷成長，迫使製造商開發日益複雜的口味系統，以滿足不斷變化的偏好，同時保持一致性和品質。

此外，開發過程還考慮了產品的保存期限，以確保口味長期穩定，並且最終產品符合食品安全法規和標籤要求。

在這個競爭激烈的市場中，飲料製造商的成功取決於提供滿足消費者偏好的獨特、高品質的飲料調味系統。

全球飲料調味系統市場動態

影響全球飲料調味系統市場的關鍵市場動態是：

關鍵市場促進因素

轉向低糖和天然成分：轉向低糖和天然成分：消費者越來越偏好含糖和人工成分較少的飲料。這種轉變是由消費者對健康和保健意識的增強所推動的，消費者尋求具有清爽口味並對整體健康有積極作用的飲料。因此，對強調天然成分和功能（如水合作用、營養密度、免疫支持和消化器官系統健康）的調味系統的需求不斷增加。這些不斷變化的偏好正在推動製造商創新和開發符合更清潔標籤和更健康選擇需求的風味系統。

體力活動和健康趨勢不斷上升：注重健康的生活方式的興起，包括增加體育活動和日常瑜伽練習，極大地促進了對果汁和其他健康飲料等機能飲料的需求。這項活動正在推動消費者尋求能夠提神、補充能量並支持其積極生活方式的飲料。這一趨勢為調味系統創造了強大的市場，該系統可以滿足經常運動的消費者的口味偏好，同時滿足他們的營養和功能需求。

即飲飲料領域的創新：即飲 (RTD) 領域正在經歷快速的技術創新和產品推出，這對飲料風味系統的採用產生了積極影響。 RTD 飲料的便利性和便攜性，以及對創新口味的需求，促使製造商開發獨特的口味系統，以吸引廣大消費者。這種趨勢在城市市場尤其明顯，忙碌的生活方式需要方便、美味且注重健康的飲料選擇。

對新穎和異國風風味的需求：已開發地區和新興地區的消費者對創新和差異化飲料產品的興趣正在成長。消費者比以往任何時候都更願意嘗試新的、異國風的口味，尋求獨特、非傳統的味覺體驗。人們對新穎風味的興趣日益濃厚，鼓勵製造商投資能夠提供獨特和多樣化風味體驗的先進風味系統。

強調更健康、潔淨標示成分：消費者越來越注重成分，明顯傾向於使用天然、潔淨標示成分的產品，例如植物來源香料和天然甜味劑。這種轉變推動了對滿足這些期望的專用調味系統的需求，鼓勵製造商改進現有產品並開發優先考慮天然調味的新產品。

在各種食品和飲料中整合風味系統：除了食品和飲料之外，風味系統是各種食品的重要組成部分，包括冰淇淋、湯、乳製品、麵包、糕點、醬汁、嬰兒食品等。風味系統用途廣泛，對於在這些類別中創造引人注目的口味至關重要，推動製造商不斷創新並適應不斷變化的消費者偏好。

全球飲料消費量增加：全球酒精和非酒精飲料的消費量正在增加。為了滿足日益成長的需求，市場的主要企業正致力於推出新穎、可靠的香水來吸引和留住客戶。對軟性飲料創新口味的需求不斷增加，導致飲料調味系統的普及度激增，進一步推動了市場的成長。

消費者對多樣性和獨特口味的渴望：消費者對多樣性和獨特口味的渴望是影響全球飲料風味系統市場的關鍵因素。消費者對獨特和多樣化口味飲料的需求迫使製造商投資於尖端調味系統。這種對口味新穎性和差異化的需求正推動產業走向更複雜和多樣化的口味系統，為消費者提供更廣泛的味覺體驗。

主要問題

嚴格的監管準則：食品安全和標籤法規變得越來越嚴格，並且通常規定了調味系統中使用的成分和添加劑的可接受範圍。遵守這些規定可能會限制某些成分的使用，例如人工色素、香料和防腐劑。這些監管限制可能會限制創新並使開發過程複雜化。製造商必須確保其產品符合不同市場的所有安全、品質和標籤要求。

消費者對合成成分的擔憂：由於擔心在食品和飲料中使用合成成分、防腐劑和人工香料，消費者越來越偏好清潔和天然標籤。消費者信心指數的這種轉變對嚴重依賴合成成分的香水系統提出了重大挑戰。隨著越來越多的消費者要求透明度和天然成分，製造商被迫重新配製其產品以消除合成添加劑。

原料價格波動：飲料調味系統對原料價格波動高度敏感，尤其是天然香料和萃取物。這些必需原料價格的波動對整體生產成本有重大影響，使得製造商難以維持一致的利潤率。作物狀況、供應鏈中斷和地緣政治事件等因素導致原物料價格不可預測，增加了額外的財務風險。為了應對這種波動，製造商可能需要調整其定價策略，但在競爭激烈的市場中，這很困難，因為注重成本的消費者對價格上漲很敏感。

香料開發中的技術挑戰：開發複雜、天然的香料特徵對製造商來說提出了重大的技術挑戰。確保穩定性、溶解度和一致性可能是一個挑戰，特別是在使用天然香料時，因為它比合成香料更難預測。這些技術障礙減緩了產品開發流程，因為通常需要進行大量的測試和改進，以確保最終產品符合口味、保存期限和消費者滿意度的所需標準。

來自替代飲料的競爭：飲料風味系統在傳統飲料類別中競爭，但面臨來自替代飲料和新興飲料日益激烈的競爭。植物來源飲料、機能飲料和其他創新產品的興起正在挑戰傳統的風味體系，以滿足不斷變化的消費者偏好。這些替代飲料通常標榜健康益處、天然成分和永續性，吸引了越來越多重視這些特性的消費者。

主要趨勢

關注健康和保健：消費者對更健康飲料選擇的需求不斷增加是飲料調味系統市場最具影響力的趨勢之一。隨著消費者越來越關注食品和飲料中的成分，他們越來越偏好天然、潔淨標示和有機調味系統。這一趨勢在機能飲料的興起中尤其明顯，這些飲料具有增加水分、增強免疫力和改善消化等額外的健康益處。

技術進步：技術創新在飲料調味系統市場的發展中發揮關鍵作用。先進風味創造和傳遞技術的發展使製造商能夠創造更複雜和精確的風味特徵。這些進步包括在香水開發中擴大使用人工智慧（AI）和數據分析，從而能夠更準確地最佳化風味組合和預測消費者偏好。

擴大飲料類別：新興和多樣化的飲料類別的出現為市場口味創新創造了新的機會。植物來源飲料、機能飲料和即飲（RTD）產品是成長最快的領域之一。這些類別滿足了消費者不斷變化的偏好和飲食偏好，特別是那些尋求傳統飲料替代品的消費者。例如，植物飲料的興起要求開發能夠補充和增強杏仁、燕麥和大豆等成分的天然風味的風味系統。同樣，機能飲料通常需要獨特而複雜的口味來搭配健康成分。

天然香料和潔淨標示香料系統：全球對天然和潔淨標示產品的追求對飲料香料系統市場產生了重大影響。消費者對成分錶透明度和簡化性的需求促使人們重視開發人工香料的天然替代品。潔淨標示成分被認為更健康、加工程度更低，越來越受到對人工添加劑持謹慎態度的消費者的歡迎。這一趨勢鼓勵製造商專注於尋找和開發源自水果、草藥和香辛料等天然來源的風味系統。

口味客製化和個人化：隨著消費者尋求適合個人偏好和喜好的飲料，口味客製化和個人化正在獲得發展動力。這一趨勢正在推動靈活的香水解決方案的發展，以滿足不同的消費者需求。製造商擴大提供能夠實現個人化口味創造的平台，以便消費者可以客製化他們的飲用體驗。個人化飲料的能力，包括創造獨特的風味混合物或調整特定風味的強度，正在成為市場上的關鍵差異化因素。

Beverage flavoring systems are sophisticated formulations crafted to significantly enhance and modify the taste, aroma, and sensory experience of beverages. These systems are meticulously developed to ensure that each sip delivers a consistent and enjoyable flavor, tailored to meet the diverse preferences of consumers.

The composition of beverage flavoring systems is complex, typically incorporating a blend of natural and artificial flavors, sweeteners, acids, colors, and masking agents.

Each ingredient plays a critical role: flavors provide the primary taste experience, sweeteners balance the palate, acids contribute to the beverage's tartness and preservation, colors enhance visual appeal, and masking agents smooth out any undesirable notes.

These flavoring systems are integral to the beverage industry, enabling manufacturers to produce a wide variety of products that cater to an ever-expanding market. Whether it's carbonated soft drinks, fruit juices, energy drinks, flavored water, sports beverages, or even alcoholic drinks, flavoring systems are essential in defining the unique identity of each product.

The primary objective of these systems is not only to create appealing and distinct flavor profiles but also to address crucial factors such as cost efficiency, product stability, and adherence to regulatory standards.

Consumer demand for innovative and distinctive flavors continues to grow, pushing manufacturers to develop increasingly complex flavoring systems that can satisfy evolving tastes while maintaining consistency and quality.

In addition, the development process considers the shelf life of the product, ensuring that flavors remain stable over time and that the final product complies with food safety regulations and labeling requirements.

In this highly competitive market, the ability to deliver unique, high-quality beverage flavoring systems that align with consumer preferences is a key driver of success for beverage manufacturers.

Global Beverage Flavoring Systems Market Dynamics

The key market dynamics that are shaping the global beverage flavoring systems market include:

Key Market Drivers

Shift Towards Low-Sugar and Natural Ingredients: The increasing consumer preference for beverages with lower sugar content and fewer artificial ingredients. This shift is driven by heightened awareness of health and wellness, with consumers seeking beverages that offer refreshing flavors and contribute positively to their overall well-being. As a result, there is a growing demand for flavoring systems that emphasize natural ingredients and functionality, such as hydration, nutrient density, immune support, and digestive wellness. These evolving preferences are pushing manufacturers to innovate and develop flavoring systems that align with the demand for cleaner labels and healthier options.

The Rise in Physical Activity and Wellness Trends: The surge in health-conscious lifestyles, including the increase in sports activities and daily yoga routines, is significantly boosting the demand for functional beverages such as fruit juices and other healthy drinks. These activities are driving consumers towards beverages that refresh and replenish and support their active lifestyles. This trend is creating a robust market for flavoring systems that can deliver the desired taste while also meeting the nutritional and functional needs of consumers engaged in regular physical activities.

Innovation in the Ready-to-Drink Segment: The ready-to-drink (RTD) segment is witnessing rapid innovation and product launches, which is positively impacting the penetration of beverage flavoring systems. The convenience and on-the-go nature of RTD beverages, coupled with the demand for novel flavors, is driving manufacturers to create unique flavoring systems that appeal to a broad range of consumers. This trend is particularly strong in urban markets where busy lifestyles necessitate convenient yet flavorful and health-oriented beverage options.

Demand for Novel and Exotic Flavors: In developed and emerging regions, increasing consumer appetite for innovative and differentiated beverage products. Consumers are more willing than ever to experiment with new and exotic flavors, seeking unique taste experiences that go beyond the conventional. This growing interest in novel flavor profiles is encouraging manufacturers to invest in advanced flavoring systems capable of delivering distinct and varied flavor experiences.

Emphasis on Healthier and Clean-Label Ingredients: Consumers become more ingredient-conscious, there is a marked preference for products made with natural and clean-label ingredients, such as plant-derived flavors and natural sweeteners. This shift is prompting manufacturers to reformulate existing products and develop new offerings that prioritize natural flavors, thus driving the demand for specialized flavoring systems that meet these expectations.

Integration of Flavoring Systems Across Various Food and Beverage Products: Beyond beverages, flavoring systems are essential components in a wide range of food products, including ice cream, soups, dairy goods, bread and pastries, sauces, baby foods, and more. The versatility and necessity of flavoring systems in creating appealing taste profiles across these categories are driving manufacturers to continuously innovate and adapt to changing consumer preferences.

Global Increase in Beverage Consumption: The global consumption of alcoholic and non-alcoholic beverages is increasing. This growing demand is prompting key players in the market to focus on launching novel and reliable flavors to attract and retain customers. The popularity of beverage flavoring systems has surged as a result of the increasing demand for innovative soft drink flavors, further driving market growth.

Consumer Desire for Variety and Distinct Flavors: The desire for variety and distinct flavors among consumers is a crucial factor influencing the global beverage flavoring systems market. As consumers seek out beverages with unique and varied flavors, manufacturers are compelled to invest in cutting-edge flavoring systems. This need for novelty and differentiation in flavor offerings is pushing the industry towards more sophisticated and diverse flavoring systems, ensuring that consumers have access to a wide range of taste experiences.

Key Challenges

Stringent Regulatory Guidelines: Food safety and labeling regulations are increasingly stringent, often dictating the permissible ingredients and additives used in flavoring systems. Adhering to these regulations can restrict the use of certain components, such as artificial colors, flavors, or preservatives, which may be essential for achieving desired flavor profiles or product stability. These regulatory constraints can limit innovation and complicate the development process, as manufacturers must ensure that their products meet all safety, quality, and labeling requirements across different markets.

Consumer Apprehensions About Synthetic Ingredients: The growing consumer preference for clean and natural labels, is driven by concerns over the use of synthetic ingredients, preservatives, and artificial flavorings in food and beverages. This shift in consumer sentiment poses a significant challenge for flavoring systems that rely heavily on synthetic components. As more consumers demand transparency and natural ingredients, manufacturers are under pressure to reformulate their products to exclude synthetic additives.

Price Volatility of Raw Materials: The beverage flavoring systems are highly sensitive to fluctuations in the prices of raw materials, particularly natural flavors and extracts. Price volatility in these essential ingredients can significantly impact the overall cost of production, making it difficult for manufacturers to maintain consistent profit margins. The unpredictability of raw material prices, driven by factors such as agricultural conditions, supply chain disruptions, and geopolitical events, adds a layer of financial risk. To manage this volatility, manufacturers may need to adjust their pricing strategies, which are challenging in a competitive market where cost-conscious consumers are sensitive to price increases.

Technical Challenges in Flavor Development: Developing complex and natural flavor profiles presents significant technical difficulties for manufacturers. Achieving the desired stability, solubility, and consistency in flavor formulations is particularly challenging when working with natural ingredients, which can be less predictable than synthetic alternatives. These technical hurdles slow down the product development process, as extensive testing and refinement are often required to ensure that the final product meets the necessary standards for taste, shelf life, and consumer satisfaction.

Competition from Alternative Beverage Options: The beverage flavoring systems compete within traditional beverage categories and face increasing competition from alternative and emerging beverage options. The rise of plant-based drinks, functional beverages, and other innovative products is challenging traditional flavoring systems to keep up with evolving consumer preferences. These alternative beverages often emphasize health benefits, natural ingredients, and sustainability, appealing to a growing segment of consumers who prioritize these attributes.

Key Trends

Health and Wellness Focus: The increasing consumer demand for healthier beverage options is one of the most influential trends in the beverage flavoring systems market. There is a strong and growing preference for natural, clean-label, and organic flavoring systems as consumers become more aware of the ingredients in their food and drinks. This trend is particularly evident in the rise of functional beverages, which are formulated with added health benefits, such as enhanced hydration, immunity support, or digestive wellness.

Technological Advancements: Technological innovation is playing a crucial role in the evolution of the beverage flavoring systems market. The development of advanced flavor creation and delivery technologies is enabling manufacturers to produce more sophisticated and precise flavor profiles. These advancements include the increased use of artificial intelligence (AI) and data analytics in flavor development, allowing for the optimization of flavor combinations and the prediction of consumer preferences with greater accuracy.

Expansion of Beverage Categories: The emergence of new and diverse beverage categories is creating fresh opportunities for flavor innovation in the market. Plant-based beverages, functional drinks, and ready-to-drink (RTD) products are among the fastest-growing segments. These categories cater to the evolving tastes and dietary preferences of consumers, particularly those seeking alternatives to traditional beverages. The rise of plant-based beverages, for instance, calls for the development of flavoring systems that can complement and enhance the natural flavors of ingredients like almond, oat, or soy. Similarly, functional beverages often require unique and complex flavor profiles that align with their health-focused ingredients.

Natural and Clean-Label Flavoring Systems: The global push towards natural and clean-label products is significantly influencing the beverage flavoring systems market. There is a strong emphasis on developing natural alternatives to artificial flavors, driven by consumer demand for transparency and simplicity in ingredient lists. Clean-label ingredients, which are perceived as more wholesome and less processed, are increasingly preferred by consumers who are wary of artificial additives. This trend is prompting manufacturers to focus on sourcing and developing flavoring systems that are derived from natural sources, such as fruits, herbs, and spices.

Flavor Customization and Personalization: Flavor customization and personalization are gaining momentum, as consumers seek beverages that cater to their individual tastes and preferences. This trend is driving the development of flexible flavoring solutions that can be tailored to meet diverse consumer demands. Manufacturers are increasingly offering platforms that allow for personalized flavor creation, enabling consumers to customize their beverage experience. Whether it's creating a unique flavor blend or adjusting the intensity of a particular flavor, the ability to personalize beverages is becoming a key differentiator in the market.

Global Beverage Flavoring Systems Market Regional Analysis

Here is a more detailed regional analysis of the global beverage flavoring systems market:

Asia Pacific

The Asia-Pacific dominates the global beverage flavoring systems market during the forecast period, driven by countries such as China, India, and Indonesia, with their large and rapidly growing populations, are fueling a substantial increase in demand for packaged and ready-to-drink beverages.

This surge is particularly pronounced as urbanization accelerates across these nations, leading to higher consumption of both alcoholic and non-alcoholic beverages.

The rising purchasing power of consumers in these developing economies further supports this trend, as more people have the means to indulge in a wider variety of beverages, including those with innovative and premium flavors.

The growing interest in novel beverage flavors, particularly in key markets like China and India, where consumers are increasingly open to experimenting with new taste experiences.

This shift in consumer behavior is creating high growth potential, as local and international beverage manufacturers invest in flavor innovation to cater to the evolving tastes of these markets.

Additionally, the region's flourishing carbonated soft drinks industry is contributing to the demand for advanced flavoring systems. Multinational manufacturers are increasingly recognizing the opportunities in Asia-Pacific, leading to significant investments, especially in markets like India, Japan, and China.

These investments are driving the expansion of the beverage flavoring systems market and fostering the development of more sophisticated and diverse flavor offerings tailored to the preferences of the region's consumers.

North America

North America is anticipated to witness the fastest growth in the global beverage flavoring systems market during the forecast period.

The North American market for beverage flavoring systems is characterized by its maturity and the presence of established industry players, offering a diverse array of flavor options.

This well-developed market is driven by a strong emphasis on consumer-centric innovation, where understanding and anticipating consumer preferences play a crucial role in shaping new flavor profiles and delivery systems.

As consumers become more health-conscious, there is a significant shift towards natural, clean-label, and functional beverage options, which has stimulated the development of flavor solutions that align with these global health and wellness trends.

North America's robust research and development (R&D) infrastructure has been a key factor in advancing flavor technology and creation, enabling manufacturers to introduce cutting-edge flavor systems that meet the evolving demands of the market.

The region's well-defined regulatory framework for food and beverage additives further supports this innovation by ensuring product safety and fostering consumer confidence.

The diverse beverage landscape in North America, which ranges from traditional carbonated soft drinks to premium alcoholic beverages, presents ample opportunities for flavor customization.

This diversity is amplified by rising disposable incomes, which have led to increased consumer spending on premium and specialized beverages, driving demand for more sophisticated and complex flavoring systems.

Moreover, the cultural diversity of North America's population has created a rich demand for a wide spectrum of flavors that cater to different ethnic and cultural preferences.

This multicultural influence is a significant driver of innovation, encouraging manufacturers to explore and develop a broad array of flavor offerings that resonate with the region's varied consumer base.

Global Beverage Flavoring Systems Market: Segmentation Analysis

The Global Beverage Flavoring Systems Market is segmented based on Type, Application, Origin, And Geography.

Beverage Flavoring Systems Market, By Type

Natural Flavoring Systems
Artificial Flavoring Systems
Organic Flavoring Systems

Based on Type, the Global Beverage Flavoring Systems Market is bifurcated into Natural Flavoring Systems, Artificial Flavoring Systems, and Organic Flavoring Systems. The natural flavoring system segment dominates the global beverage flavoring systems market owing to the health benefits of natural flavors sourced from naturally occurring products such as plant and animal parts. These flavors are typically extracted from various sources, including fruits, leaves, pods, and roots of plants. Common ingredients used to derive natural flavors include orange, mango, rose, coffee, and ginger.

Beverage Flavoring Systems Market, By Application

Alcoholic Beverages
Non-Alcoholic Beverages
Dairy and Dairy Alternatives
Hot Drinks

Based on Application, the Global Beverage Flavoring Systems Market is bifurcated into Alcoholic Beverages, Non-Alcoholic Beverages, Dairy and Dairy Alternatives, and Hot Drinks. The non-alcoholic beverages segment dominates the global beverage flavoring systems market owing to the extensive range of products within the non-alcoholic, including energy drinks, flavored milk, flavored water, mocktails, and juices, among others. The growing variety of these non-alcoholic beverages further bolstered the segment's leading revenue share in the market for beverage flavoring systems.

Beverage Flavoring Systems Market, By Origin

Botanicals
Fruits
Chocolate

Based on Origin, the Global Beverage Flavoring Systems Market is bifurcated into Botanicals, Fruits, and Chocolate. The fruits segment dominates the global beverage flavoring systems market, driven by consumer preference for natural and refreshing flavors. There is a rising demand for fruit-based functional beverages like smoothies and juices, spurring innovation in fruit flavor combinations and delivery methods. The exploration of lesser-known fruit varieties and regional flavors, as well as the development of fruit-infused sparkling waters and flavored teas.

Beverage Flavoring Systems Market, By Geography

North America
Europe
Asia Pacific
Rest of the world

Based on Geography, the Global Beverage Flavoring Systems Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The Asia-Pacific dominates the global beverage flavoring systems market during the forecast period, driven by countries such as China, India, and Indonesia, with their large and rapidly growing populations, are fueling a substantial increase in demand for packaged and ready-to-drink beverages. This surge is particularly pronounced as urbanization accelerates across these nations, leading to higher consumption of both alcoholic and non-alcoholic beverages. The rising purchasing power of consumers in these developing economies further supports this trend, as more people have the means to indulge in a wider variety of beverages, including those with innovative and premium flavors. The growing interest in novel beverage flavors, particularly in key markets like China and India, where consumers are increasingly open to experimenting with new taste experiences.

Key Players

The "Global Beverage Flavoring Systems Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Rehau, Surtec, Senosan, Ariston, Polyplak, Schadek, Edgex, Dongwha Leem, and Kingslong. This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Beverage Flavoring Systems Market Key Developments

In February 2019, Coca-Cola announced the launch of grape juice-based sparkling drinks in India to meet the growing demand in the non-alcoholic segment.