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市場調查報告書
商品編碼
1733395

多通路宣傳活動管理市場規模（按產業垂直、地區和預測）：

Global Multichannel Campaign Management Market Size By Vertical (BFSI, IT and Telecommunication, Retail, Manufacturing), By Deployment (On-premise, Cloud based), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

多通路宣傳活動管理市場規模及預測

2024 年多通路宣傳活動管理市場規模價值 54.1 億美元，預計到 2032 年將達到 211.2 億美元，在 2024-2032 年預測期內的複合年成長率為 18.55%。

透過行動和智慧型手機、網站、電子郵件等多種管道增加的資料傳輸正在推動多通路宣傳活動管理市場的需求。本研究報告對多通路宣傳活動管理市場進行了全面的評估。它對關鍵細分市場、趨勢、市場促進因素、競爭格局以及在市場中發揮關鍵作用的因素進行了全面的分析。

定義全球多通路宣傳活動管理市場

多通路宣傳活動管理軟體透過行動裝置、智慧型手機、電子郵件、網站、社群媒體和其他媒介向使用者定義和傳達優惠，幫助企業管理其數位行銷宣傳活動。此外，多通路宣傳活動管理軟體可協助數位負責人制定策略、管理、監督和監督行銷宣傳活動，以在關注和定位特定客戶群的同時實現預期結果。多通路宣傳活動管理軟體的其他功能包括預測分析、宣傳活動最佳化、事件觸發器和內容管理。

全球多通路宣傳活動管理市場概覽

透過行動和智慧型手機、電子郵件、網站等多種管道增加的資料傳輸正在推動多通路宣傳活動管理市場的需求。推動多通路宣傳活動管理市場成長的其他因素包括透過平板電腦、智慧型手機和手持設備進行行動行銷的成長趨勢、網路和通訊的進步以及數位行銷的變化趨勢。

客戶對觀看即時跨通路廣告的期望不斷提高，這也支持了多通路宣傳活動管理市場的成長。廣告管道的動態、越來越多的國家對行動行銷採取嚴格的監管、以及相容性等方面所涉及的技術的複雜性，都是影響多通路宣傳活動管理工具和應用程式需求的一些限制因素。

分析和巨量資料的概念在任何公司的行銷業務中都發揮著至關重要的作用。多通路宣傳活動管理市場中的解決方案收集和分析數據，以深入了解客戶行為和購買模式。客戶分析和社群媒體分析可協助您細分客戶群，並透過精確的自動化來規劃、執行、制定策略和監督行銷宣傳活動。這為市場提供了了解客戶情緒並透過直接行銷規劃一對一互動的機會。

目錄

第1章：全球多通路宣傳活動管理市場簡介

  • 市場概覽
  • 研究範圍
  • 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

  • 資料探勘
  • 驗證
  • 第一手資料
  • 資料來源列表

第4章 多通路宣傳活動管理的全球市場展望

  • 概述
  • 市場動態
    • 驅動程式
    • 限制因素
    • 機會
  • 波特五力模型
  • 價值鏈分析

第5章。全球多通路宣傳活動管理市場（依產業垂直分類）

  • 概述
  • BFSI
  • 資訊科技/通訊
  • 零售
  • 製造業
  • 其他

6. 全球多通路宣傳活動管理市場（按部署）

  • 概述
  • 本地
  • 雲端基礎

7. 全球多通路宣傳活動管理市場（按地區）

  • 概述
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 其他
    • 拉丁美洲
    • 中東

8. 全球多通路宣傳活動管理市場的競爭格局

  • 概述
  • 各公司市場排名
  • 重點發展策略

第9章 公司簡介

  • IBM Corporation
  • Oracle
  • SAP AG
  • SAS Institute
  • Adobe Systems
  • Infor
  • Marketo
  • Adobe Systems
  • Salesforce.com
  • Teradata

第10章 附錄

  • 相關調查
簡介目錄
Product Code: 69313

Multichannel Campaign Management Market Size And Forecast

Multichannel Campaign Management Market size was valued at USD 5.41 Billion in 2024 and is projected to reach USD 21.12 Billion by 2032, growing at a CAGR of 18.55% from 2024 to 2032.

The rise in data transfer through a number of channels including mobile & smartphones, websites, emails etc. is driving the demand for the multichannel campaign management market. The Global Multichannel Campaign Management Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Multichannel Campaign Management Market Definition

Multichannel campaign management software aids companies in managing their digital marketing campaigns by defining and communicating offers to users across mobile, smartphones, emails, websites, social media and other mediums. Multichannel campaign management software also aids digital marketers to strategize, manage, execute, and supervise the marketing campaigns and achieve desired results while focusing & targeting a particular customer segment. Additional capabilities included in multichannel campaign management software include predictive analytics, campaign optimization, event triggering, content management, and more.

Global Multichannel Campaign Management Market Overview

The rise in data transfer through a number of channels including mobile & smartphones, emails, websites etc. is driving the demand for the multichannel campaign management market. Other factors supporting the growth of the multichannel campaign management market include the growing trend of mobile marketing through tablets, smartphones, and handheld devices, network and communication advancements, changing trends in digital marketing etc.

An increase in customer expectations to view real-time cross-channel advertisements is also supporting the growth of the multichannel campaign management market. Changing dynamics of advertisement channels, adoption of stringent regulations for mobile marketing by the rising number of countries, the technological complexity involved in terms of compatibility etc. are some of the restraints affecting the demand for multichannel campaign management tools and applications.

The concepts of analytics and big data play an important role in the marketing operations of every business. The multichannel campaign management market solutions gather data & analyze it to gain insights into the customer behaviour & buying patterns. Customer & social media analytics helps to segment the customer base and to plan, execute, strategize and supervise the marketing campaigns through precise automation. This gives markets an opportunity to the customer psyche & plan one-to-one engagements through direct marketing.

Global Multichannel Campaign Management Market Segmentation Analysis

The Global Multichannel Campaign Management Market is segmented based on Vertical, Deployment, and Geography.

Multichannel Campaign Management Market, By Vertical

  • BFSI
  • IT and Telecommunication
  • Retail
  • Manufacturing
  • Others

Based on Vertical, the market is bifurcated into BFSI, IT and Telecommunication, Retail, Manufacturing, Others.

Multichannel Campaign Management Market, By Deployment

  • On-premise
  • Cloud based

Based on Deployment, the market is bifurcated into On-premise, Cloud based.

Multichannel Campaign Management Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the world
  • On the basis of Geography, the Global Multichannel Campaign Management Market is classified into North America, Europe, Asia Pacific, and Rest of the world. North America is expected to hold the largest market share in the forecast period. The attendance of significant players such as IBM Corporation and Oracle will boost the market growth with the help of incorporating technological advancements in the product portfolio. Increased disbursements of enterprises in Research and Development would expand the market growth across the region.

Key Players

The "Global Multichannel Campaign Management Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Marketo, Adobe Systems, Salesforce.com and Teradata.

  • The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

  • Partnerships, Collaborations, and Agreements
  • Watson Marketing Assistant was introduced by IBM in 2017. This AI-powered application assists users in completing tasks, generating performance reports, and deciphering the sentiment and tone of campaign content. IBM Media Optimizer began delivering management features for owned and paid marketing channels through a partnership with MediaMath. Watson Marketing has announced a managed-hosted version of IBM Campaign, giving users access to Campaign's features while allowing for cloud or on-premises deployment options.
  • Data Studio, a data-sharing platform focusing on second-party data, was added to Salesforce in 2017. It allows data vendors the opportunity to provide their data and gives marketers access to premium data for purchase. Interaction Studio, a rebranded OEM collaboration with Thunderhead, will ingest consumer interactions and develop in-the-moment profiles for individuals. Salesforce's access to web content management and web analytic capabilities have been boosted thanks to partnerships with Sitecore and Google 360 analytics.
  • Mergers and Acquisitions
  • Koch Industries, Inc. completed the acquisition of Infor from Golden Gate Capital on April 6, 2020. Infor, a global pioneer in industry-specific business cloud software, has played an important role in Koch's technological transformation. The acquisition gives Koch additional vital capabilities to accelerate digital transformation, while also giving Infor with resources and industry knowledge to continue extending its expertise in mission-critical software for industries including manufacturing, retail, and distribution, among others.
  • Marketo, the global leader in B2B marketing interaction, was acquired by Adobe in 2018. Customers will benefit as a result of Adobe's acquisition of Marketo, from the combination of Adobe Experience Cloud's analytics, personalization, and content capabilities with Marketo's lead management, account-based marketing, and revenue attribution technology, allowing businesses to better connect marketing engagement to revenue growth. Marketo Engagement Platform will be integrated into Adobe Marketing Cloud, a market leader in managing, optimizing, and orchestrating cross-channel experiences and campaigns for B2B and B2C use cases across all industries.
  • Product Launches and Product Expansions
  • In June 2020, Zeta Global announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Opportunity Explorer(SM) is designed to assist marketers in identifying, segmenting, and acting on growth opportunities for their businesses. It consumes demographic, behavioral, and geographical signals from Zeta's proprietary data set of 2.4 billion identities worldwide, synthesizes the data in real-time, and generates a configurable, interactive display of actionable insights.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET, BY VERTICAL

  • 5.1 Overview
  • 5.2 BFSI
  • 5.3 IT and Telecommunication
  • 5.4 Retail
  • 5.5 Manufacturing
  • 5.6 Others

6 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET, BY DEPLOYMENT

  • 6.1 Overview
  • 6.2 On-premise
  • 6.3 Cloud based

7 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Rest of the World
    • 7.5.1 Latin America
    • 7.5.2 Middle East

8 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 IBM Corporation
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Outlook
    • 9.1.4 Key Developments
  • 9.2 Oracle
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Outlook
    • 9.2.4 Key Developments
  • 9.3 SAP AG
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Outlook
    • 9.3.4 Key Developments
  • 9.4 SAS Institute
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Outlook
    • 9.4.4 Key Developments
  • 9.5 Adobe Systems
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Outlook
    • 9.5.4 Key Developments
  • 9.6 Infor
    • 9.6.1 Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Product Outlook
    • 9.6.4 Key Developments
  • 9.7 Marketo
    • 9.7.1 Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Product Outlook
    • 9.7.4 Key Developments
  • 9.8 Adobe Systems
    • 9.8.1 Overview
    • 9.8.2 Financial Performance
    • 9.8.3 Product Outlook
    • 9.8.4 Key Developments
  • 9.9 Salesforce.com
    • 9.9.1 Overview
    • 9.9.2 Financial Performance
    • 9.9.3 Product Outlook
    • 9.9.4 Key Developments
  • 9.10 Teradata
    • 9.10.1 Overview
    • 9.10.2 Financial Performance
    • 9.10.3 Product Outlook
    • 9.10.4 Key Developments

10 Appendix

  • 10.1 Related Research