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商品編碼

1733272

全球數位資產管理市場規模按部署類型、組織規模、資產類型、應用程式、最終用戶、區域範圍和預測

Global Digital Asset Management Market Size By Deployment Mode, By Organization Size, By Asset Type (Multimedia Assets, Documents or Presentations), By Application, By End-User, By Geographic Scope And Forecast

出版日期: 2025年04月30日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

數位資產管理市場規模及預測

2024 年數位資產管理市場規模價值 3.746 億美元，預計到 2032 年將達到 11.6727 億美元，在 2026-2032 年預測期內的複合年成長率為 16.84%。

數位資產管理 (DAM) 是一種用於儲存、組織和分發數位資產（例如照片、影片、音訊檔案、文件、圖形等）的完整策略。從本質上講，DAM 是一個集中式系統，使公司能夠在整個生命週期中管理數位內容。這包括資產擷取、元資料標記、版本控制和安全儲存等流程，以確保授權使用者可以輕鬆搜尋和存取數位項目。
DAM 廣泛應用於各行各業，包括行銷、媒體、電子商務和教育。在行銷中，DAM 允許品牌無縫儲存、搜尋和分發照片、影片和文件。此功能對於確保行銷團隊能夠即時存取高品質的宣傳活動資產至關重要，從而提高生產力並加快產品上市時間。
由於技術進步和行業需求的變化，數位資產管理的未來應用預計將發生重大變化。將人工智慧 (AI) 和機器學習融入 DAM 系統有望透過自動標記、智慧搜尋功能和個人化內容推薦等改進功能使資產搜尋更加直覺、高效。

全球數位資產管理市場動態

影響全球數位資產管理市場的關鍵市場動態是：

關鍵市場促進因素

數位內容量不斷增加：隨著企業越來越依賴數位媒體進行行銷和溝通，數位資產的數量呈指數級成長。組織會產生大量內容，包括照片、影片、紙本文件和社交媒體貼文。這種擴展需要高效的管理系統來有效地組織、儲存和搜尋資產。
更重視品牌一致性：對於任何想要在市場上佔據強勢地位的組織來說，在多個管道上保持品牌一致性至關重要。 DAM 系統讓所有團隊能夠存取最新的、核准的品牌資產（例如徽標、照片和模板），從而實現這一點。透過集中品牌資源，DAM 解決方案有助於消除異常並確保行銷材料符合品牌要求。
增強協作和遠距工作：遠距工作的出現增加了對協作解決方案的需求，使團隊無論身在何處都能無縫工作。 DAM 系統允許多個使用者即時查看和交換材料，從而促進協作，並加快決策和計劃執行。

主要問題

數據過載：隨著企業創建和獲取大量數位內容，管理這些數據可能會變得非常困難。如果沒有結構化的 DAM 系統，就很難確保所有資產都得到正確的分類、標記和儲存。這可能會導致混亂和效率低下，因為使用者很難在雜亂的數據中找到特定的文件。
與現有系統整合：許多企業使用眾多軟體平台進行各種活動，包括行銷、銷售、計劃管理等。將 DAM 系統與這些現有技術整合可能是一個重大障礙。相容性問題、資料孤島和脫節的工作流程都會破壞資訊的順暢流動並削弱使用者參與度。
使用者採用與訓練：DAM 系統的成功實施取決於使用者採用。員工可能不願意改變現有流程或學習新系統。訓練不足會導致 DAM 系統利用不足，加劇此問題。

主要趨勢

雲端基礎的解決方案：向雲端基礎的DAM 系統的轉變正在改變企業管理其數位資產的方式。這些解決方案提供可擴展性、靈活性和遠端訪問，使團隊能夠在多個地點無縫協作。 Cloud DAM 消除了對昂貴的內部部署基礎架構的需求，並實現了與其他雲端服務的無縫連接，從而提高了數位工作流程的整體效率。
人工智慧和機器學習的融合：人工智慧 (AI) 和機器學習 (ML) 技術的使用透過自動化許多步驟徹底改變了 DAM 系統。人工智慧有助於智慧標記、內容分類並增強搜尋功能，使用戶能夠快速識別相關資產。
個人化和客戶經驗：隨著消費者要求更個人化的體驗，DAM 系統正在開發以適應個人化的內容傳送。組織使用 DAM 來創建、管理和交付吸引特定目標受眾的內容。

概述
北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 其他歐洲國家
亞太地區
- 中國
- 日本
- 印度
- 其他亞太地區
拉丁美洲
- 巴西
- 阿根廷
- 其他拉丁美洲
中東和非洲
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非
- 其他中東和非洲地區

第 11 章全球數位資產管理市場的競爭格局

概述
各公司市場排名
重點發展策略
公司地理分佈
公司產業佈局
ACE矩陣

第12章公司簡介

SAS Institute, Inc.
General Electric Company（GE Aviation）
The Boeing Company
SAP SE
Oracle Corporation
Honeywell International, Inc.
Collins Aerospace（Raytheon Technologies Corporation）
Mu Sigma, Inc.
Teradata Corporation

第13章重大進展

產品發布/開發
合併與收購
業務擴展
夥伴關係與合作

第14章附錄

相關調查

簡介目錄

Product Code: 34038

Digital Asset Management Market Size and Forecast

Digital Asset Management Market size was valued at USD 374.6 Million in 2024 and is projected to reach USD 1167.27 Million by 2032, growing at a CAGR of 16.84% from 2026 to 2032.

Digital Asset Management (DAM) is a complete strategy for storing, organizing, and distributing digital assets such as photos, videos, audio files, documents, and graphics. At its core, DAM is a centralized system that allows enterprises to manage digital content throughout its lifecycle. This comprises processes like asset ingestion, metadata tagging, version control, and safe storage which ensure that digital items are easily retrievable and accessible by authorized users.
They have numerous uses in a variety of industries including marketing, media, e-commerce, and education. In marketing, DAM enables brands to store, retrieve, and disseminate photos, videos, and documents seamlessly. This capability is critical for ensuring that marketing teams have immediate access to high-quality campaign assets resulting in higher productivity and faster time-to-market.
The future use of digital asset management is expected to evolve significantly owing to technological improvements and shifting industry demands. The incorporation of artificial intelligence (AI) and machine learning into DAM systems is expected to improve features including automated tagging, smart search functionalities, and personalized content recommendations making asset retrieval more intuitive and efficient.

Global Digital Asset Management Market Dynamics

The key market dynamics that are shaping the global digital asset management market include:

Key Market Drivers:

Growing Volume of Digital Content: As organizations rely more on digital media for marketing and communication, the number of digital assets grows tremendously. Organizations generate massive amounts of content including photographs, videos, papers, and social media posts. This expansion demands efficient management systems for organizing, storing, and retrieving assets effectively.
Increased Focus on Brand Consistency: Maintaining brand consistency across many channels is critical for organizations seeking to develop a strong market presence. DAM systems make this possible by ensuring that all teams have access to the most recent and approved brand assets such as logos, photos, and templates. DAM solutions assist firms in eliminating anomalies and ensuring that marketing materials follow brand requirements by centralizing brand resources.
Enhanced Collaboration and Remote Work: The advent of remote work has increased the demand for collaboration solutions that allow teams to work seamlessly regardless of location. DAM systems promote collaboration by enabling many users to view and exchange materials in real-time resulting in speedier decision-making and project execution.

Key Challenges:

Data Overload: As firms create and acquire massive volumes of digital content, managing it can become overwhelming. Without a well-structured DAM system, it might be difficult to verify that all assets are properly classified, labeled, and stored. This can lead to confusion and inefficiencies, as users may struggle to find certain files in a sea of disorganized data.
Integration with Existing Systems: Many firms use numerous software platforms for a variety of activities, including marketing, sales, and project management. Integrating a DAM system with these existing technologies can present considerable hurdles. Compatibility difficulties, data silos, and disparate workflows can all impede the smooth flow of information and undermine user engagement.
User Adoption and Training: The successful implementation of a DAM system is dependent on user adoption. Employees may be resistant to changing existing processes or learning new systems. Inadequate training might compound this issue resulting in underutilization of the DAM system.

Key Trends:

Cloud-Based Solutions: The transition to cloud-based DAM systems is transforming how businesses manage their digital assets. These solutions provide scalability, flexibility, and remote access allowing teams to work together seamlessly from multiple locations. Cloud DAM eliminates the need for expensive on-premises infrastructure and allows for seamless connection with other cloud services, improving the overall efficiency of digital workflows.
AI and Machine Learning Integration: The use of Artificial Intelligence (AI) and Machine Learning (ML) technology is revolutionizing DAM systems by automating many procedures. AI can help with intelligent labeling, content categorization, and enhanced search capabilities allowing users to identify relevant assets quickly.
Personalization and Customer Experience: As consumers demand more individualized experiences, DAM systems are developing to accommodate personalized content distribution. Organizations are using DAM to produce, manage, and distribute content that appeals to specific target audiences.

Global Digital Asset Management Market Regional Analysis

Here is a more detailed regional analysis of the global digital asset management market:

North America:

North America dominates the digital asset management (DAM) market with the United States having the highest share. This supremacy stems mostly from the region's superior technological infrastructure, high adoption rates of digital solutions, and the presence of significant DAM vendors and end users. The increasing growth of digital material across numerous industries has been a primary driver for the North American DAM market.
According to the International Data Corporation (IDC), the amount of data created, captured, duplicated, and consumed globally is expected to reach 175 zettabytes by 2025, with the United States playing a large role. According to the US Bureau of Labor Statistics, employment in media and communication occupations is anticipated to expand by 14% between 2020 and 2030, faster than the average.
The development of e-commerce fueled by the COVID-19 epidemic, has increased the demand for DAM solutions. According to the US Census Bureau, e-commerce sales accounted for 13.3% of total retail sales in the second quarter of 2021, representing a significant increase from pre-pandemic levels. Furthermore, rigorous data protection rules such as the California Consumer Privacy Act (CCPA) are encouraging firms to build more sophisticated DAM systems to ensure compliance. The California Department of Justice reported that the CCPA affects nearly 500,000 firms in the United States demanding strong data management systems.

Asia Pacific:

The Asia Pacific region is seeing the greatest growth in the digital asset management (DAM) market owing to rapid digital transformation and increased internet penetration. China, India, and Japan are driving this rise with their thriving digital economies and tech-savvy people. The rapid rise of digital content creation and consumption is a primary driver of the Asia Pacific DAM market.
According to the International Telecommunication Union (ITU), internet usage in the Asia Pacific region climbed from 39.6% in 2015 to 54.6% in 2020, totaling more than 2.3 billion internet users. According to the China Internet Network Information Center (CNNIC), China alone had 989 million internet users by the end of 2020. According to the India Brand Equity Foundation, the Indian media and entertainment business is predicted to develop at a CAGR of 13.5%, reaching USD 43.93 Billion in 2024.
According to Japan's Ministry of Internal Affairs and Communications, the content business market was worth 12.8 trillion yen in 2019. This increase in media output demands advanced DAM systems to handle the growing volume of digital assets. Furthermore, government measures that promote digital transformation are driving market growth.

Global Digital Asset Management Market: Segmentation Analysis

The Global Digital Asset Management Market is segmented based on Deployment Mode, Organization Size, Asset Type, Application, End-User, and Geography.

Digital Asset Management Market, By Deployment Mode

On-Premise
Cloud-Based

Based on the Deployment Mode, the Global Digital Asset Management Market is bifurcated into On-Premise and Cloud-Based. In the global digital asset management (DAM) market, the cloud-based deployment mode is dominant. This is primarily due to its scalability, flexibility, and cost-effectiveness. Cloud-based DAM systems allow businesses to store, manage, and access their digital assets from anywhere with an internet connection which is essential in today's increasingly remote and collaborative work environments. Additionally, cloud solutions reduce the need for substantial upfront investments in infrastructure, maintenance, and IT support making them more attractive, especially for small to medium-sized businesses.

Digital Asset Management Market, By Organization Size

Small & Medium Enterprises
Large Enterprises

Based on the Organization Size, the Global Digital Asset Management Market is bifurcated into Small & Medium Enterprises and Large Enterprises. In the global digital asset management (DAM) market, large enterprises dominate due to their extensive resources and complex operational needs. These organizations require robust DAM solutions to manage vast amounts of digital content efficiently, streamline workflows, and ensure brand consistency across multiple channels. Large enterprises often invest heavily in technology to enhance collaboration and maintain competitive advantages leading to higher adoption rates of DAM systems.

Digital Asset Management Market, By Asset Type

Multimedia Assets (Audio, Video, Images, Animation)
Documents or Presentations

Based on the Asset Type, the Global Digital Asset Management Market is bifurcated into Multimedia Assets and Documents or Presentations. In the global digital asset management (DAM) market, multimedia assets dominate primarily due to the increasing reliance on visual content in marketing and communication strategies. Businesses recognize the importance of engaging consumers through high-quality audio, video, and images to capture attention in a crowded digital landscape. Additionally, the rise of social media and online video platforms has fueled the demand for multimedia content driving investments in DAM solutions that can efficiently store, manage, and distribute these assets.

Digital Asset Management Market, By Application

Broadcast and Publishing
Enterprise
Marketing

Based on the Application, the Global Digital Asset Management Market is bifurcated into Broadcast and Publishing, Enterprise, and Marketing. In the global digital asset management (DAM) market, the enterprise application segment is the most dominant. This dominance is driven by the increasing need for organizations to efficiently manage vast amounts of digital content across various departments. Enterprises utilize DAM systems to streamline workflows, enhance collaboration, and ensure brand consistency across marketing campaigns. Moreover, as businesses increasingly adopt digital transformation strategies, the demand for effective asset management solutions to support content creation, storage, and distribution has surged.

Digital Asset Management Market, By End-User

Manufacturing
Banking, Financial Services and Insurance (BFSI)
Media & Entertainment
Government
Healthcare
Retail

Based on the End-User, the Global Digital Asset Management Market is bifurcated into Manufacturing, BFSI, Media & Entertainment, Government, Healthcare, and Retail. In the global digital asset management (DAM) market, the media & entertainment sector is the dominant end-user. This dominance arises from the industry's need to manage vast amounts of digital content including videos, images, and audio files, effectively. The rapid growth of streaming services, digital media consumption, and social media platforms has amplified the demand for efficient asset management solutions. Media companies rely on DAM systems to streamline workflows, enhance collaboration, and improve content accessibility ensuring that assets are organized, secure, and easily retrievable.

Digital Asset Management Market, By Geography

North America
Europe
Asia Pacific
Rest of the World

Based on Geography, the Global Digital Asset Management Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The North American region dominates the global digital asset management (DAM) Market, primarily due to its advanced technological infrastructure and high adoption of digital solutions across various industries. The presence of major players such as Adobe, Widen, and Bynder enhances innovation and competition driving market growth. Additionally, the increasing demand for efficient content management solutions and the rise of digital marketing initiatives further bolster the market in this region. The growth of e-commerce and social media platforms has intensified the need for businesses to manage and distribute digital assets effectively.

Key Players

The "Global Digital Asset Management Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are SAS Institute, Inc., General Electric Company (GE Aviation), The Boeing Company, SAP SE, Oracle Corporation, Honeywell International, Inc., Collins Aerospace (Raytheon Technologies Corporation), Mu Sigma, Inc., and Teradata Corporation.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

In July 2022, General Electric inked a memorandum of understanding with Teradata and Microsoft to collaborate on a carbon-reduction strategy. The firms will collaborate on a product that will give pilots equipment for monitoring pollutants, reporting them, and taking quick action to reduce them.
In July 2022, Malaysia Airlines extended its agreement with SITA to complete an upgrade that provides safe, fast, and reliable network connectivity between its Kuala Lumpur hub and its international operations. In addition, SITA will assist passengers in lowering the cost of connectivity and improving service quality to access new services.

1 INTRODUCTION OF THE GLOBAL DIGITAL ASSET MANAGEMENT MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL DIGITAL ASSET MANAGEMENT MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porter's Five Force Model
4.4 Value Chain Analysis

5 GLOBAL DIGITAL ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODE

5.1 Overview
5.2 On-Premise
5.3 Cloud-Based

6 GLOBAL DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE

6.1 Overview
6.2 Small & Medium Enterprises
6.3 Large Enterprises

7 GLOBAL DIGITAL ASSET MANAGEMENT MARKET, BY ASSET TYPE

7.1 Overview
7.2 Multimedia Assets (Audio, Video, Images, Animation)
7.3 Documents or Presentations

8 GLOBAL DIGITAL ASSET MANAGEMENT MARKET, BY APPLICATION

8.1 Overview
8.2 Broadcast and Publishing
8.3 Enterprise
8.4 Marketing

9 GLOBAL DIGITAL ASSET MANAGEMENT MARKET, BY APPLICATION

9.1 Overview
9.2 Broadcast and Publishing
9.3 Enterprise
9.4 Marketing

10 GLOBAL DIGITAL ASSET MANAGEMENT MARKET, BY GEOGRAPHY

10.1 Overview
10.2 North America
- 10.2.1 The U.S.
- 10.2.2 Canada
- 10.2.3 Mexico
10.3 Europe
- 10.3.1 Germany
- 10.3.2 The U.K.
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 Japan
- 10.4.3 India
- 10.4.4 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Argentina
- 10.5.3 Rest of LATAM
10.6 Middle East and Africa
- 10.6.1 UAE
- 10.6.2 Saudi Arabia
- 10.6.3 South Africa
- 10.6.4 Rest of the Middle East and Africa

11 GLOBAL DIGITAL ASSET MANAGEMENT MARKET COMPETITIVE LANDSCAPE

11.1 Overview
11.2 Company Market Ranking
11.3 Key Development Strategies
11.4 Company Regional Footprint
11.5 Company Industry Footprint
11.6 ACE Matrix

12 COMPANY PROFILES

12.1 SAS Institute, Inc.
- 12.1.1 Company Overview
- 12.1.2 Company Insights
- 12.1.3 Business Breakdown
- 12.1.4 Product Benchmarking
- 12.1.5 Key Developments
- 12.1.6 Winning Imperatives
- 12.1.7 Current Focus & Strategies
- 12.1.8 Threat from Competition
- 12.1.9 SWOT Analysis
12.2 General Electric Company (GE Aviation)
- 12.2.1 Company Overview
- 12.2.2 Company Insights
- 12.2.3 Business Breakdown
- 12.2.4 Product Benchmarking
- 12.2.5 Key Developments
- 12.2.6 Winning Imperatives
- 12.2.7 Current Focus & Strategies
- 12.2.8 Threat from Competition
- 12.2.9 SWOT Analysis
12.3 The Boeing Company
- 12.3.1 Company Overview
- 12.3.2 Company Insights
- 12.3.3 Business Breakdown
- 12.3.4 Product Benchmarking
- 12.3.5 Key Developments
- 12.3.6 Winning Imperatives
- 12.3.7 Current Focus & Strategies
- 12.3.8 Threat from Competition
- 12.3.9 SWOT Analysis
12.4 SAP SE
- 12.4.1 Company Overview
- 12.4.2 Company Insights
- 12.4.3 Business Breakdown
- 12.4.4 Product Benchmarking
- 12.4.5 Key Developments
- 12.4.6 Winning Imperatives
- 12.4.7 Current Focus & Strategies
- 12.4.8 Threat from Competition
- 12.4.9 SWOT Analysis
12.5 Oracle Corporation
- 12.5.1 Company Overview
- 12.5.2 Company Insights
- 12.5.3 Business Breakdown
- 12.5.4 Product Benchmarking
- 12.5.5 Key Developments
- 12.5.6 Winning Imperatives
- 12.5.7 Current Focus & Strategies
- 12.5.8 Threat from Competition
- 12.5.9 SWOT Analysis
12.6 Honeywell International, Inc.
- 12.6.1 Company Overview
- 12.6.2 Company Insights
- 12.6.3 Business Breakdown
- 12.6.4 Product Benchmarking
- 12.6.5 Key Developments
- 12.6.6 Winning Imperatives
- 12.6.7 Current Focus & Strategies
- 12.6.8 Threat from Competition
- 12.6.9 SWOT Analysis
12.7 Collins Aerospace (Raytheon Technologies Corporation)
- 12.7.1 Company Overview
- 12.7.2 Company Insights
- 12.7.3 Business Breakdown
- 12.7.4 Product Benchmarking
- 12.7.5 Key Developments
- 12.7.6 Winning Imperatives
- 12.7.7 Current Focus & Strategies
- 12.7.8 Threat from Competition
- 12.7.9 SWOT Analysis
12.8 Mu Sigma, Inc.
- 12.8.1 Company Overview
- 12.8.2 Company Insights
- 12.8.3 Business Breakdown
- 12.8.4 Product Benchmarking
- 12.8.5 Key Developments
- 12.8.6 Winning Imperatives
- 12.8.7 Current Focus & Strategies
- 12.8.8 Threat from Competition
- 12.8.9 SWOT Analysis
12.9 Teradata Corporation
- 12.9.1 Company Overview
- 12.9.2 Company Insights
- 12.9.3 Business Breakdown
- 12.9.4 Product Benchmarking
- 12.9.5 Key Developments
- 12.9.6 Winning Imperatives
- 12.9.7 Current Focus & Strategies
- 12.9.8 Threat from Competition
- 12.9.9 SWOT Analysis