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商品編碼

1825269

數位資產管理市場：2025-2030 年預測

Digital Asset Management Market - Forecasts from 2025 to 2030

出版日期: 2025年08月25日 | 出版商:

Knowledge Sourcing Intelligence | 英文 149 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

數位資產管理市場預計將從 2025 年的 67.14 億美元成長到 2030 年的 135.16 億美元，複合年成長率為 15.02%。

數位資產管理 (DAM) 可組織、儲存和搜尋富媒體，並管理數位版權和授權。數位內容在醫療保健、金融、出版和教育等行業的廣泛應用推動了 DAM 市場的強勁成長。 DAM 系統透過簡化行銷內容的創建、儲存、搜尋和分發，同時提高營運效率和內容可存取性，可大幅節省成本。由於 DAM解決方案供應商高度集中，北美有望引領市場擴張。隨著 DAM 解決全球團隊的內容管理相關挑戰並擴展到新地區，同時跟上數位資產的湧入，亞太地區也有望做出重大貢獻。

市場促進因素

提高雲端採用率

受全球企業日益普及雲端基礎管理 (DAM) 市場正經歷強勁成長。以軟體即服務 (SaaS) 形式交付的雲端 DAM 系統，為組織、儲存和管理數位資產提供了一個安全、可擴展的環境。這些平台的主要優勢包括快速升級、快速部署、減少 IT 工作量、易於使用和提高靈活性。雲端解決方案支援無縫存取資產，從而提升協作和營運效率。例如，主要企業MediaBeacon 提供針對各行各業的雲端 DAM 解決方案，並已獲得 ISO 27001 安全資料管理、軟體環境、備份和儲存認證。隨著企業優先考慮靈活安全的資產管理系統，向雲端基礎設施的轉變持續加速，這為市場擴張提供了支持。

擴大在食品和飲料行業的應用

食品飲料產業是一個視覺驅動的市場，對高品質、視覺衝擊力強的內容的需求日益成長，成為市場成長的關鍵驅動力。社群媒體平台的興起推動了對優質數位資產的需求，以吸引消費者的注意。據雀巢稱，72% 的 Instagram 用戶在看到平台上的內容後進行了購買，這凸顯了具有影響力的視覺行銷的重要性。 DAM 系統創造了一個集中式環境，使食品飲料公司能夠跨平台和部門高效管理資產。這些系統透過提供產品特定的自動標記、複雜的範本和高級編輯工具等功能，支援更明智的內容決策。例如，Brandfolder 為食品飲料行業提供客製化的 DAM 解決方案，簡化資產管理並增強體驗式行銷。這些功能使公司能夠創造引人注目且一致的品牌體驗，從而有效地吸引客戶。

市場展望

隨著數位化程度的不斷提高，對高效內容管理的需求預計將推動 DAM 市場持續成長。北美的主導得益於其強大的 DAM 提供者生態系統以及在各行各業的廣泛應用。亞太地區的成長則得益於 DAM 系統管理全球內容工作流程和應對區域擴張複雜問題的能力。隨著各行各業的企業意識到集中式、可擴展且安全的資產管理的戰略價值，雲端基礎的DAM擴充性的採用預計將加速，從而進一步鞏固市場的上升趨勢。

主要進展

雖然2024年和2025年的具體發展趨勢尚未公佈，但市場的特點是雲端DAM解決方案和特定產業應用的持續創新。 MediaBeacon和Brandfolder等公司不斷增強其產品，以滿足食品飲料等行業不斷變化的需求，並專注於安全認證以及自動標記和模板等高級功能。這些進步凸顯了市場致力於提供使用者友善、可擴展的解決方案，以提高效率並支援動態內容策略。

本報告的主要優點

深入分析：深入了解主要和新興地區的市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
競爭格局：了解主要企業所採用的策略策略，並了解採用正確的策略的市場滲透潛力。
市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
可行的建議：利用洞察力來制定策略決策，在動態環境中開闢新的業務流和收益。
受眾廣泛：對於新興企業、研究機構、顧問、中小企業和大型企業來說，既有利又划算。

它有什麼用途？

產業與市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

調查範圍

2022 年至 2024 年的實際數據和 2025 年至 2030 年的預測數據
成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
競爭定位、策略和市場佔有率分析
收益成長和預測細分市場和區域分析（包括國家）
公司概況（尤其是財務狀況和關鍵發展）

Digital asset management (DAM) involves organizing, storing, and retrieving rich media while managing digital rights and permissions. The proliferation of digital content across industries such as healthcare, finance, publishing, and education is driving robust growth in the DAM market. DAM systems enable significant cost savings by streamlining the creation, storage, search, and distribution of marketing content, enhancing operational efficiency and content accessibility. North America is poised to lead market expansion due to a high concentration of DAM solution providers. The Asia Pacific region is also expected to contribute significantly, as DAM addresses challenges associated with managing content for global teams and expanding into new regions, accommodating the influx of digital assets.

Market Growth Drivers

Rise in Cloud Deployment

The DAM market is experiencing strong growth propelled by increased adoption of cloud-based solutions across global enterprises. Cloud DAM systems, delivered as software-as-a-service, provide a secure, scalable environment for organizing, storing, and managing digital assets. These platforms offer key advantages, including faster upgrades, rapid deployment, reduced IT workload, user-friendliness, and enhanced agility. Cloud solutions enable seamless access to assets, improving collaboration and operational efficiency. For example, MediaBeacon, a key player, provides cloud DAM solutions tailored for various industries, holding ISO 27001 certification for secure data management, software environments, backups, and storage. The shift to cloud infrastructure continues to accelerate, supporting market expansion as enterprises prioritize flexible, secure asset management systems.

Rising Use in the Food and Beverage Industry

The food and beverage sector is a significant driver of DAM market growth, fueled by the increasing demand for high-quality, visually compelling content in a visually driven market. The rise of social media platforms has heightened the need for premium digital assets to capture consumer attention. According to Nestle, 72% of Instagram users have made purchases influenced by content seen on the platform, underscoring the importance of impactful visual marketing. DAM systems create centralized environments, enabling food and beverage companies to manage assets efficiently across platforms and departments. These systems support smarter content decisions by offering features like product-specific auto-tagging, polished templates, and advanced editing tools. For instance, Brandfolder provides tailored DAM solutions for the food and beverage industry, streamlining asset management and enhancing experiential marketing. These capabilities help companies create compelling, consistent brand experiences to engage customers effectively.

Market Outlook

The DAM market is poised for continued growth, driven by the need for efficient content management in an increasingly digital landscape. North America's leadership stems from its robust ecosystem of DAM providers and widespread adoption across industries. The Asia Pacific region's growth is fueled by the ability of DAM systems to address complexities in managing global content workflows and supporting regional expansion. As enterprises across sectors recognize the strategic value of centralized, scalable, and secure asset management, the adoption of cloud-based DAM solutions is expected to accelerate, further solidifying the market's upward trajectory.

Key Developments

While specific developments for 2024 and 2025 were not detailed, the market is characterized by ongoing innovation in cloud DAM solutions and industry-specific applications. Companies like MediaBeacon and Brandfolder continue to enhance their offerings, focusing on security certifications and advanced features like automated tagging and template creation to meet the evolving needs of industries such as food and beverage. These advancements underscore the market's focus on delivering user-friendly, scalable solutions that drive efficiency and support dynamic content strategies.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Digital Asset Management Market Segments:

By Type

Brand Asset Management
Library Asset Management
Production Asset Management

By Deployment

Cloud
On-Premises

By End-User Industry

Media & Entertainment
Government
Healthcare
BFSI
Retail
Education
Others

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
China
India
Japan
South Korea
Indonesia
Thailand
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. DIGITAL ASSET MANAGEMENT MARKET BY TYPE

5.1. Introduction
5.2. Brand Asset Management
5.3. Library Asset Management
5.4. Production Asset Management

6. DIGITAL ASSET MANAGEMENT MARKET BY DEPLOYMENT

6.1. Introduction
6.2. Cloud
6.3. On-Premises

7. DIGITAL ASSET MANAGEMENT MARKET BY END-USER INDUSTRY

7.1. Introduction
7.2. Media & Entertainment
7.3. Government
7.4. Healthcare
7.5. BFSI
7.6. Retail
7.7. Education
7.8. Others

8. DIGITAL ASSET MANAGEMENT MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. USA
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. United Kingdom
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Others
8.6. Asia Pacific
- 8.6.1. China
- 8.6.2. India
- 8.6.3. Japan
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others