首頁 > 市場調查報告書 > 消費品

客戶體驗/客戶參與

市場調查報告書

商品編碼

1733250

全球 CRM 分析市場規模（按類型、行業垂直、地區、範圍和預測）

Global CRM Analytics Market Size By Type (Customer Analytics, Sales Analytics, Marketing Analytics), By Vertical (Manufacturing, Retail), By Geographic Scope And Forecast

出版日期: 2025年04月30日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

CRM分析市場規模與預測

2024 年 CRM 分析市場規模價值為 89.4 億美元，預計到 2032 年將達到 209.5 億美元，預測期內（2026-2032 年）的複合年成長率為 11.23%。

由於資料量的不斷增加以及對更好、可操作的洞察力的需求，以獲得競爭優勢並提高客戶忠誠度，CRM 分析市場在預測期內可能會迅速擴張。 CRM 分析提供有關整體產品需求、銷售流程、定價有效性和消費者價格敏感度的基於事實的數據，所有這些都有望推動全球市場的成長。 CRM 分析使企業能夠透過追蹤和管理宣傳活動績效來留住客戶，這可能會推動全球 CRM 分析市場向前發展。全球 CRM 分析市場報告對市場進行了全面評估。它對關鍵細分市場、趨勢、市場促進因素、競爭格局以及在市場中發揮關鍵作用的因素進行了全面的分析。

定義全球 CRM 分析市場

在這個不斷變化的世界中，客戶在考慮供應商之前會經歷整個購買週期，透過客製化的多通路行銷來吸引客戶的需求變得越來越重要。 CRM 分析不僅可以幫助行銷團隊從頭到尾規劃、執行和衡量所有管道的宣傳活動，還可以幫助他們根據從消費者行為和偏好數據中獲得的洞察做出策略決策。客戶關係管理 (CRM) 分析是一種軟體工具，可協助公司更快存取數據，同時實現業務決策的現代化。

CRM分析也與資料探勘技術結合用於線上分析處理。對於任何企業來說，透過各種有針對性的多通路宣傳活動與消費者互動都至關重要。該工具可用於多種任務，包括盈利分析、客戶細分、預測建模、心臟事件記錄器和假設情境。為了設計、執行和衡量跨多個管道的宣傳活動，我們幫助行銷團隊根據客戶行為和選擇所決定的結果做出戰術性決策。

CRM 分析提供有關整個銷售流程、產品需求、消費者價格敏感度和整體定價有效性的基於事實的資訊。 CRM 分析透過管理和追蹤行銷宣傳活動的有效性來幫助企業客戶維繫。 CRM分析不僅可以改善銷售和服務中的客戶關係，還可以改善供應鏈管理，幫助公司降低成本並提高價格競爭力。 CRM 分析市場細分為銷售分析、客戶分析、客服中心分析、行銷分析、網路分析和社群媒體分析等應用程式。銷售分析是客戶分析的一個子集。行銷分析不僅使企業能夠為客戶創建不同的宣傳活動計劃並透過多種管道與客戶進行一對一的互動，而且還有助於擴大銷售管道並即時展示行銷支出的有效性。

全球 CRM 分析市場概覽

留住關鍵客戶的壓力增加和競爭加劇可能會推動對 CRM 分析系統的需求。此外，不斷成長的數據和獲取銷售洞察的能力可能會促進全球 CRM 分析市場的擴張。 CRM 分析提供有關整體產品需求、銷售流程、定價有效性和客戶價格敏感度的基於事實的資訊，所有這些資訊都有望在未來幾年促進全球市場的成長。它將使企業能夠追蹤和管理其行銷宣傳活動的績效以鎖定消費者，這有望幫助推動全球 CRM 分析市場的擴張。

此外，零售業的老字型大小企業正在探索許多新興市場，希望利用市場擴張來獲利。新公司正在利用智慧型手機日益普及的趨勢並採用電子商務經營模式。因此，該行業的供應商面臨著擴大基本客群的機會。隨著亞馬遜等電子商務巨頭的網路銷售額達到 718.4 億美元，沃爾瑪和梅西百貨等實體零售巨頭發現競爭越來越困難。

一些實體零售商正在整合商店並將業務集中到更少的地點，以保持競爭力並提高效率和靈活性。這些零售集團同樣採用網路商業平台來創造新的收益來源並建立全通路營運。然而，對數據管理、數據品質和數據整合的擔憂在一定程度上減緩了市場擴張。企業行銷團隊擴大被要求在多個平台上規劃、執行和評估宣傳活動，以便做出更好的決策。

An increasing amount of data and the demand for better actionable insights to gain an advantage over competitors and boost customer loyalty, the CRM Analytics Market is likely to experience rapid expansion over the forecast period. CRM Analytics provides fact-based data on overall product demand, sales process, pricing efficacy, and consumer price sensitivity, all of which are expected to aid worldwide market growth. It allows businesses to keep clients by tracking and managing campaign performance, which might drive the global CRM Analytics Market forward. The Global CRM Analytics Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global CRM Analytics Market Definition

The need to engage customers through tailored and multichannel marketing has become increasingly vital in this changing world where clients walk through the entire buying cycle before thinking about the suppliers. CRM analytics assists the marketing team in the planning, execution, and measurement of campaigns across all channels, from start to end, as well as in making strategic decisions based on the outcomes produced from the data available on consumer behavior and preferences. Analytics for customer relationship management (CRM) is a software tool that provides firms with quick access to data while also modernizing business decisions.

CRM Analytics is also utilized in online analytical processing, where it is combined with data mining techniques. It is critical for any firm to engage with its consumers through a variety of targeted and multichannel campaigns, as buyers go through the entire purchase cycle before considering which providers to use or recommend. This tool can be used for a variety of tasks, including profitability analysis, customer segmentation, predictive modeling, event monitoring, and what-if scenarios. In order to design, execute, and measure campaigns across numerous channels, it assists the marketing team in making tactical decisions based on the results, which are determined by customer behavior and choices.

CRM analytics delivers fact-based information on the entire sales process and product demand, as well as on consumer price sensitivity and overall pricing efficacy, among other things. It assists businesses in retaining customers by controlling and tracking the effectiveness of marketing campaigns. CRM analytics not only improves customer relationships in terms of sales and services but also improves supply chain management, resulting in lower costs and more competitive pricing for the company. The CRM Analytics Market is segmented into applications such as sales analytics, customer analytics, contact center analytics, marketing analytics, web analytics, and social media analytics. Sales analytics is a subset of customer analytics. Marketing analytics enables businesses to create a variety of campaign programs for customers and engage with them one-on-one across many channels, as well as to grow the sales pipeline and demonstrate the impact of marketing expenditures in real time.

Global CRM Analytics Market Overview

Rising pressure to retain important clients, combined with rising competition, may drive up the demand for CRM analytics systems. Additionally, the growth of data and the ability to gain sales insights are likely to contribute to the expansion of the global CRM Analytics Market. CRM Analytics provides fact-based information on overall product demand, sales process, pricing effectiveness, and customer price sensitivity, all of which are expected to contribute to the growth of the global market in the coming years. Companies can retain consumers by tracking and managing the performance of marketing campaigns, which is expected to boost the global CRM Analytics Market's expansion.

Furthermore, a number of new firms are developing among the long-standing established players in the retail business in order to capitalize on the market expansion. New players are embracing the e-commerce business model in order to capitalize on the growing popularity of smartphones. The suppliers in the industry are therefore exposed to opportunities to grow their client base as a result of this. With e-commerce behemoths like Amazon raking in USD 71.84 billion in online sales, brick-and-mortar retail behemoths like Walmart and Macy's, among others, are finding it increasingly difficult to compete.

Several brick-and-mortar businesses are consolidating their shop locations and concentrating on a smaller number of stores in order to increase efficiency and flexibility while remaining competitive. This group of retailers is likewise embracing the internet business platform in order to generate new revenue streams and establish an omnichannel presence. In the meanwhile, worries over data management as well as data quality and integration have slowed the market's expansion to some extent. While organizations' marketing teams are increasingly required to establish plans, execute and evaluate campaigns across multiple platforms and make better decisions, the industry is expected to benefit from the increased demand for these services.

Global CRM Analytics Market Segmentation Analysis

The Global CRM Analytics Market is Segmented on the basis of Type, Vertical, And Geography.

CRM Analytics Market, By Type

Customer Analytics
Sales Analytics
Marketing Analytics
Others

Based on Type, the market is bifurcated into Customer Analytics, Sales Analytics, Marketing Analytics, and Others. Marketing analytics accounted for the largest share of the global market because it enables various companies to run a number of campaigns and engage customers across channels in order to demonstrate the impact of marketing investments on a real-time basis and build the sales pipeline, thereby generating the largest market share. CRM analytics tools aid in the analysis of a company's marketing, sales, and service performance. As a result, it is a smart analysis of consumer data across the firm to improve ROI while lowering operational costs. IT gives all enterprises a 360-degree perspective of real-time insights to help them understand their customers and take fact-based actions.

CRM Analytics Market, By Vertical

Banking, Financial Services, and Insurance
Telecommunications and IT
Manufacturing
Retail
Others

Based on Vertical, the market is bifurcated into Banking, Financial Services, and Insurance, Telecommunications and IT, Manufacturing, Retail, and Others. The retail industry is likely to take up a large proportion of the market. To capitalize on market expansion, a number of new firms are emerging among the long-established established players in the retail business. To capitalize on the growing popularity of smartphones, new players are embracing an e-commerce business strategy. Market merchants are thus exposed to opportunities to extend their client base.

CRM Analytics Market, By Geography

North America
Europe
Asia Pacific
Rest of the world
On the basis of Geography, the Global CRM Analytics Market is classified into North America, Europe, Asia Pacific, and Rest of the world. In 2021 North America accounted for the greatest portion of the global market in terms of market share. This is primarily due to an increase in the amount of data available and growing awareness of the importance of retaining valuable customers. Similarly, Asia Pacific is following the same path, with the region likely to continue growing in the foreseeable future. Industries such as banking, finance, insurance, telecommunications and information technology, healthcare and life science, transportation and logistics, and others are fueling the global CRM Analytics Market's expansion.

Key Players

The "Global CRM Analytics Market" study report will provide a valuable insight with an emphasis on the global market including some of the major players such as SAP SE, Teradata, Salesforce, Oracle Corporation, Accenture PLC, Infor, SAS Institute, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

A multi-million-dollar five-year partnership with IBM will improve the customer experience for millions of connected Indian consumers and companies. This partnership would also help Vodafone Idea achieve its merger synergy goals by lowering IT costs. The partnership will give Vodafone Idea a hybrid cloud-based digital platform to better engage its approximately 387 million members (as of December 31, 2018), while improving company efficiency, agility, scale, and streamlining operations.
In November 2020, Microsoft Corporation established a strategic partnership with C3.ai and Adobe Systems, Inc. to develop sophisticated and AI-powered CRM solutions. This sophisticated service is expected to improve forecast accuracy capabilities.
In February 2021, Copper CRM, Inc. bought Sherlock to help clients build their businesses with the more meaningful customer and prospect relationships. It also delivers experts who can see what their target is doing through the customer success journey, sales action, and account management.
Microsoft Corporation announced Microsoft Power Platform in April 2021, Microsoft Dynamic 365 will modernize the customer experience from beginning to end.

1 INTRODUCTION OF GLOBAL CRM ANALYTICS MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL CRM ANALYTICS MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL CRM ANALYTICS MARKET, BY TYPE

5.1 Overview
5.2 Customer Analytics
5.3 Sales Analytics
5.4 Marketing Analytics
5.5 Others

6 GLOBAL CRM ANALYTICS MARKET, BY VERTICAL

6.1 Overview
6.2 Banking, Financial Services, and Insurance
6.3 Telecommunications and IT
6.4 Retail
6.5 Manufacturing
6.6 Others

7 GLOBAL CRM ANALYTICS MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East & Africa

8 GLOBAL CRM ANALYTICS MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 SAP SE
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Teradata
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Salesforce
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Oracle Corporation
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 Accenture PLC
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 Infor
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 SAS Institute, Inc.
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments