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市場調查報告書

商品編碼

1732149

2026-2032 年餐具清潔劑市場（依產品類型、應用和地區）

Dishwashing Detergent Market By Product Type (Powders, Tablets, Gels), By Application (Household, Commercial), And Region for 2026-2032

出版日期: 2025年04月29日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

清潔劑市場評估-2026-2032

人們越來越意識到良好衛生的重要性，尤其是在廚房，並且越來越注重衛生和清潔，這推動了清潔劑的普及。因此，去除餐具、烹調器具和烹調器具上細菌的需求是推動洗潔精市場規模在2023年達到199.4億美元，到2032年達到347.7億美元的動力。

此外，都市化進程的加速和繁忙的生活方式也刺激了清潔劑的普及。時間緊迫的消費者正在推動對比傳統清潔方法更快、更有效率的清洗的需求，這使得市場在2026年至2032年期間的複合年成長率達到7.2%。

清潔劑市場：定義/概述

清潔劑是一種專門用於去除碗碟、烹調器具和烹調器具上的食物殘渣、油脂和污垢的清潔溶液。它有多種劑型——液體、凝膠、錠劑和粉末——每一種都根據您的喜好和清洗需求量身定做。

洗碗機清潔劑的作用不僅僅是洗碗：它是一種靈活的解決方案，還可以用來去除烹調器具的油污、清洗烤箱和烤架，甚至去除衣服和地毯上的污漬。

包裝創新還可以帶來更多永續的選擇，例如可回收材料和可再填充容器，這符合日益成長的消費者減少塑膠廢棄物的偏好。

都市化將如何影響清潔劑的普及？

都市化和繁忙的生活方式推動了對快速清洗解決方案的需求。隨著越來越多的人遷入城市，行程也越來越緊湊，對高效能家用產品的需求也日益成長。相較於手洗，清潔劑更省時省力，在時間緊迫、希望快速有效地保持家居清潔的消費者群體中越來越受歡迎。

對衛生和清潔的重視也是餐具清潔劑業務的關鍵驅動力。隨著消費者越來越意識到良好衛生的重要性，尤其是在廚房，他們越來越關注如何清除餐具、烹調器具和烹調器具上的細菌。餐具清潔劑，旨在清洗和消毒，非常適合當今注重衛生的人們，已成為家庭必備品。

許多國家可支配所得的增加也推動了清潔劑的需求。隨著消費者購買力的增強，他們更願意投資於具有創新功能和環保品質的高階產品。向更高品質和環保解決方案的轉變反映了一個更大的趨勢，即消費者在購買決策中同時優先考慮產品的性能和永續性。

清潔劑原料成本的波動會限制其使用嗎？

由於原料成本波動，餐具清潔劑產業面臨巨大的挑戰。表面活性劑和酵素等必需物質的價格波動劇烈，並經常受到市場動態和供應鏈中斷的影響。這些成本波動給製造商帶來了財務壓力，他們難以在不犧牲利潤的情況下保持價格競爭力。因此，原料成本上漲可能導致產品價格上漲，進而影響消費者需求和市場穩定性。

嚴格的環境法規對清潔劑產業產生了影響。政府和環保機構制定了嚴格的要求，以保護水質並限制清洗產品對環境的影響。這些法規通常禁止使用某些化學品，同時要求更安全、更永續的配方。雖然這些法規對於保護環境至關重要，但它們也迫使生產商研發既有效又合規的產品。這可能會增加製造成本，並使配方流程複雜化，因為公司必須在合規性和產品性能之間取得平衡。

洗碗機清潔劑製造商面臨來自競爭和市場飽和的額外挑戰。市場上充斥著知名品牌和自有品牌產品，它們都在爭取消費者的注意力和支持。如此激烈的競爭導致價格戰，降低了利潤率，使企業生存舉步維艱。為了取得成功，製造商必須透過創新、成功的行銷和品牌忠誠度來打造差異化的產品。開發獨特的產品功能、利用環保認證以及保持強大的品牌影響力是吸引和留住客戶的常用策略。

Rising awareness of the importance of proper sanitation, particularly in the kitchen and growing focus on hygiene and cleanliness is propelling the adoption of dishwashing detergent. Thus, the need for eliminating germs and bacteria from dishes, utensils, and cookware is driving the market size surpass USD 19.94 Billion valued in 2023 to reach a valuation of around USD 34.77 Billion by 2032.

In addition to this, growing urbanization and busy lifestyles is spurring up the adoption of dishwashing detergent. The rising demand for quicker and more efficient cleaning compared to traditional methods, catering to the time-pressed consumers is enabling the market grow at a CAGR of 7.2% from 2026 to 2032.

Dishwashing Detergent Market: Definition/ Overview

Dishwashing detergent is a cleaning solution designed specifically to remove food residue, grease, and grime from dishes, utensils, and cookware. It is available in a variety of forms, including liquids, gels, pills, and powders, each tailored to distinct preferences and cleaning requirements.

Dishwasher detergent does more than just clean dishes. It is a flexible solution that may be used to degrease cookware, clean ovens and grills, and even remove stains from clothing or carpets.

Also, Innovations in packaging could lead to more sustainable options, such as recyclable materials or refillable containers, aligning with the growing consumer preference for reducing plastic waste.

How will Urbanization Increase Adoption of Dishwashing Detergent?

Urbanization and busy lifestyles are driving up demand for quick cleaning solutions. As more people move to cities and have demanding schedules, the need for efficient household items grows. Dishwashing detergents, which save time and effort when compared to handwashing, are becoming increasingly popular among time-pressed consumers seeking quick and effective solutions to keep their homes clean.

The emphasis on hygiene and cleanliness is another important driver of the dishwashing detergent business. With increased knowledge of the significance of adequate sanitation, particularly in the kitchen, customers are more concerned with removing germs and bacteria from their dishes, utensils, and cookware. Dishwashing detergents, which are meant to clean and sanitize, are ideal for today's heightened hygiene concerns, making them a household necessity.

Rising disposable income in many countries is also driving up the demand for dishwashing detergent. As customers' purchasing power grows, they are more prepared to invest in high-end products with innovative features or eco-friendly qualities. This shift toward higher-quality and more environmentally friendly solutions mirrors a larger trend in which consumers prioritize both performance and sustainability in their purchasing decisions.

Will Volatile Raw Material Costs of Dishwashing Detergent Restrain Its Application?

The dishwashing detergent sector is facing considerable challenges due to variable raw material costs. Essential substances such as surfactants and enzymes are prone to price variations, which are frequently influenced by market dynamics and supply chain breakdowns. These cost fluctuations put financial stress on manufacturers, who may struggle to maintain competitive pricing without surrendering profit. As a result, any increase in raw material costs may result in higher product prices, hurting consumer demand and market stability.

Stringent environmental restrictions have an impact on the dishwashing detergent sector. Governments and environmental agencies set tight requirements to safeguard water quality and limit the environmental impact of cleaning products. These restrictions frequently prohibit the use of specific chemicals while requiring safer, more sustainable formulations. While these restrictions are vital for environmental protection, they compel producers to engage in R&D to create effective but compliant products. This can raise production costs and complicate the formulation process, as businesses must balance regulatory compliance with product performance.

Dishwasher detergent makers face additional challenges due to competition and market saturation. The market is saturated with established brands and private label products, all vying for consumer attention and devotion. This high rivalry can lead to price wars, reducing profit margins and making it difficult for businesses to survive. To succeed, manufacturers must differentiate their products through innovation, successful marketing, and brand loyalty. Developing distinctive product features, using eco-friendly credentials, and maintaining a strong brand presence are common strategies for attracting and retaining customers.

Category-Wise Acumens

Will Rise in Adoption of Liquids/Gels Detergents Drive Dishwashing Detergent Market?

The Liquids/gels segment is anticipated to hold a major share in the time attendance software market. Liquids/gels are easier to handle and dispense than powders. No measuring is required, and they frequently have useful features such as spray caps or integrated dosage pumps. This simplifies the dishwashing process for busy consumers that prioritize convenience.

Unlike some powder detergents, liquids/gels can be used to wash dishes by hand as well as in automatic dishwashers. This versatility serves to households that use a combination of handwashing and dishwashing machines, allowing them to use the same product for both.

Modern liquid/gel detergent formulas are designed to clean dishes and remove difficult stains in the same way that powder detergents do. Cleaning technology advancements and enzyme integration ensure that these detergents provide a thorough clean while remaining convenient. The combination of simplicity of use and excellent cleaning is boosting consumer preference for liquids/gels.

Which Factors Enhance the Use of Dishwashing Detergent in Households?

Households are projected to dominate the market. Dishwashing detergents provide a faster and easier cleaning option than traditional handwashing procedures including only soap and water. These detergents are designed to effectively remove difficult grease and dirt, allowing users to spend less time cleaning dishes and more time doing other things.

Modern dishwashing detergents contain powerful cleaning chemicals and enzymes that successfully remove food residue, stains, and grease. This guarantees that dishes are fully cleaned and sanitized, leaving them dazzling and hygienic, which is an important factor in many houses.

Dishwashing detergent producers offer a vast selection of products to meet the needs of its customers. There are detergents to meet a variety of preferences, from eco-friendly solutions to gentle alternatives for sensitive skin. Furthermore, developments such as dishwasher detergent capsules provide single-dose ease and tailored cleaning capabilities, hence improving the user experience.

Country/Region-wise Acumens

Will Established Market in North America Mature Dishwashing Detergent Market?

North America has a well-developed Dishwashing Detergent Market with a high penetration rate. Consumers in this region are familiar with using dishwashing detergents and have access to a wide range of brands and formulations. The market is flooded with possibilities, ranging from standard liquid detergents to innovative formulations that promise superior cleaning and specialized benefits such as spot-free finishes and eco-friendliness.

The comparatively high disposable income in North America has a considerable impact on consumer spending habits, allowing for a bigger investment in premium dishwashing detergent. This financial freedom allows consumers to choose detergents with sophisticated characteristics, such as improved grease-cutting capabilities, or those with eco-friendly certifications. This desire to invest in higher-quality or environmentally sustainable items encourages producers to innovate and compete.

North American customers place a high priority on convenience, which is a primary driver of the dishwashing detergent business. Products in this category are designed to address the demand for quick and effective cleaning solutions that fit into busy lifestyles. This emphasis on convenience is mirrored in the popularity of products such as detergent pods, which simplify the dishwashing process by delivering pre-measured, mess-free dosages of cleaning power, ensuring consistent results with less effort.

Will Rising Urbanization Enhance Adoption of Dishwashing Detergent in Asia Pacific?

Rising urbanization and increasingly hectic lives in the Asia Pacific area are boosting demand for handy cleaning products, such as dishwashing detergent. As more individuals relocate to cities, they frequently confront time constraints and seek effective ways to manage domestic duties. Dishwashing detergents offer a rapid and effective solution for cleaning dishes, meeting the needs of city inhabitants with hectic schedules.

The expanding middle class in Asia Pacific is driving up demand for dishwashing detergents. With more disposable income, this demographic is more likely to spend on household cleaning goods that improve ease and efficiency. The increased spending power of the middle class has enabled the acceptance of branded and premium dishwashing detergents, which were previously considered luxury commodities.

The market for dishwashing detergents is also growing as customers in the Asia Pacific area become more aware of hygiene issues. People are becoming more aware of the significance of maintaining cleanliness in their homes, particularly in the kitchen. This increased awareness is driving the usage of dishwashing detergents as a vital component of promoting clean and sanitized dishes, hence maintaining the health and well-being of families.

Competitive Landscape

The Dishwashing Detergent Market is very competitive, with both established global giants and regional companies. This competition encourages product formulation innovation, responds to varied consumer tastes, and eventually provides households with a variety of effective and convenient dishwashing detergent options.

Some of the prominent players operating in the Dishwashing Detergent Market include:

Procter & Gamble (Cascade), Unilever, Henkel AG & Co. KGaA (Pril), Reckitt Benckiser Group PLC (Finish), Colgate-Palmolive Company, Kao Corporation, The Clorox Company, Bombril, Dropps, Blueland.

Latest Developments

In May 2024, Unilever is using Microsoft's Azure Quantum Elements, a computer system purpose-built to accelerate scientific discovery, to help drive innovation.

1 INTRODUCTION OF GLOBAL DISHWASHING DETERGENT MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL DISHWASHING DETERGENT MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL DISHWASHING DETERGENT MARKET, BY PRODUCT TYPE

5.1 Overview
5.2 Powders
5.3 Tablets
5.4 Gels
5.5 Liquids

6 GLOBAL DISHWASHING DETERGENT MARKET, BY APPLICATION

6.1 Overview
6.2 Household
6.3 Commercial

7 GLOBAL DISHWASHING DETERGENT MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East and Africa

8 GLOBAL DISHWASHING DETERGENT MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Procter & Gamble (Cascade)
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Unilever
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Henkel AG & Co. KGaA (Pril)
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Reckitt Benckiser Group PLC (Finish)
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 Colgate-Palmolive Company
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 Kao Corporation
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 The Clorox Company
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 Bombril
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
9.9 Dropps
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments
9.10 Blueland
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Outlook
- 9.10.4 Key Developments