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市場調查報告書
商品編碼
1762839

印度洗潔精市場評估：依配方、應用、包裝、最終用戶、價格範圍、通路、地區、機會、預測，2019-2033年

India Dishwashing Detergent Market Assessment, By Formulation, By Application, By Packaging, By End User, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, FY2019-FY2033F
出版日期: | 出版商: Markets & Data | 英文 133 Pages | 商品交期: 3-5個工作天內

價格

受社會經濟和消費者行為趨勢的共同推動，印度洗潔精市場預計將從2025年的13.1215億美元成長到2033年的22.2435億美元，預測期內（2026-2033年）的年複合成長率為 6.82%。城市化進程加快和雙收入家庭增加導致人們的生活方式更加忙碌，推動了對洗潔精等簡單、高效的清潔產品的需求。中產階級可支配收入的增加也促使消費者從傳統的塊狀肥皂轉向清潔性能更強的液體肥皂。疫情後的衛生意識也刺激了需求，消費者選擇抗菌和深層清潔產品。市場領導者大力推廣其溫和的觸感和更強的去油能力等特點，在刺激需求方面發揮了重要作用。

現代零售商店和線上電子商務管道的出現加速了消費者獲取這些產品的速度，線上銷售和訂閱模式推動了銷售量的成長。濃縮物、天然成分和環保配方等產品創新適應了消費者不斷變化的生活方式。政府對農村市場的激勵措施和小包裝的廉價價格也促使企業向二線和三線城市擴張。綠色環保議題推動品牌朝向永續、植物基和無磷酸鹽產品的方向發展，以符合全球消費趨勢。政府關於化學品安全和品質評估的規定也會影響產品創新。受西方影響的生活方式開始在城市消費者中傳播，導致市場分化加劇。總體而言，便利性、衛生意識、高端化和永續性的結合推動印度洗潔精市場的發展。

例如，2023年 4月，從公司的招牌肥皂到基於酶的洗碗液，從賦予婦女權力到關懷地球，Hindustan Unilever Limited旗下的Sunlight 始終走在創新和進步的前沿。

目錄

第1章 專案範圍與定義

第2章 研究方法

第3章 美國關稅的影響

第4章 執行摘要

第5章 顧客評價

  • 受訪者人口統計
  • 品牌知名度
  • 做出購買決定時考慮的因素
  • 購買後面臨的挑戰
  • 購買頻率

第6章 2019-2033年印度洗潔精市場展望

  • 市場規模分析與預測
    • 依金額
  • 市場佔有率分析與預測
    • 依配方
      • 液體
      • 粉末
      • 固體
      • 片劑
    • 依用途
      • 洗衣機用清潔劑
      • 手洗用清潔劑
    • 依包裝
      • 補充包
      • 單一單元
      • 多件套裝優惠包
    • 依最終用戶
      • 住房
      • 商業
    • 依價格範圍
      • 大眾
      • 高階
    • 依通路
      • 超商/大賣場
      • 便利商店
      • 線上
      • 其他
    • 依地區
      • 北
      • 南部
      • 東部
      • 西部/中部地區
    • 依公司的市場佔有率分析（前5名及其他公司 - 價值基礎，2025年）
  • 2025年市場地圖分析
    • 依配方
    • 依用途
    • 依包裝
    • 依最終用戶
    • 依價格範圍
    • 依通路
    • 依地區

第7章 需求與供給分析

第8章 進出口分析

第9章 價值鏈分析

第10章 波特五力分析

第11章 PESTLE 分析

第12章 定價分析

第13章 市場動態

  • 市場驅動因素
  • 市場挑戰

第14章 市場趨勢與發展

第15章 政策與監理情勢

第16章 案例研究

第17章 競爭格局

  • 五大市場領導者的競爭矩陣
  • 排名前五的公司的SWOT 分析
  • 市場前10 大公司的狀況
    • Nimra Limited
      • 公司簡介
      • 主要管理團隊
      • 提供的主要產品
      • 主要財務狀況（截至報告日）
      • 主要市場重點與地理分佈
      • 近期發展/合作/夥伴關係/合併與收購
    • Wipro Consumer Care Private Limited
    • Jyothy Laboratories Limited
    • Patanjali Ayurved Limited
    • RSPL Group Pvt Ltd.
    • Selzer Innovex Pvt. Ltd.
    • Fena（P）Limited（India）
    • Shantinath Detergents Pvt. Ltd.
    • Hindustan Unilever Limited
    • Reckitt Benckiser India Limited

上述公司不按其市場佔有率保留訂單，並且根據研究工作期間可用的資訊可能會變更。

第18章 策略建議

第19章 關於調查公司/免責聲明

Product Code: MX13559

India dishwashing detergent market is projected to witness a CAGR of 6.82% during the forecast period FY2026-FY2033, growing from USD 1312.15 million in FY2025 to USD 2224.35 million in FY2033F, owing to a combination of socioeconomic and consumer behavior trends. Rising urbanization and the increasing number of dual-income households have resulted in busier lifestyles, pushing demand for easy and efficient cleaning products such as liquid dishwashing detergents. Higher middle-class disposable incomes have also moved consumers away from traditional soap bars to improved liquid ones with improved cleaning performance. Post-pandemic hygiene consciousness has also spurred demand, with consumers opting for antibacterial and deep-cleaning products. Aggressive promotion by market leaders, with features such as mildness to hands and improved grease-cutting capability, has played a major role in pushing demand.

The advent of modern retail and online e-commerce channels has sped up access to such products for consumers, driven by online selling and subscription formats fueling volumes. Product innovation, such as concentrated liquids, natural variants, and environmentally friendly formulations, caters to changing consumer lifestyles, while the automatic dishwasher detergent category is growing in metro cities due to increasing dishwasher penetration. Government incentives in rural markets and lower prices for smaller packs are also incentivizing companies to penetrate Tier 2 and Tier 3 cities. Green issues are driving brands to sustainable, plant-based, and phosphate-free products, in line with global consumer trends. Government regulations on chemical safety and quality ratings are also influencing product innovation. Western lifestyles, driven by Western influences, are increasingly being adopted by urban consumers, further segmenting the market. Overall, the meeting of convenience, hygiene awareness, premiumization, and sustainability is driving the India dishwashing detergent market.

For instance, in April 2023, from their signature soaps to enzyme-powered dishwashing solutions, and from empowering women to caring for the planet, Sunlight, owned by Hindustan Unilever Limited, has consistently led the way in innovation and progress.

Rising Urbanization and Changing Lifestyles Drive the India Dishwashing Detergent Market Demand

The rapid urbanization of Indian cities is changing the way individuals live and clean their homes, driving the dishwashing detergent market. With more individuals flocking to cities, the rise in small families and two-income families has seen individuals adopt hectic lifestyles, thus the need for instant and convenient solutions. Working individuals and homemakers in urban India prefer liquid dishwashing detergents over traditional powders and bars since they are easy to use, effective at cleaning, and gentle on hands. New attitudes towards hygiene back this, as modern consumers associate liquid detergents with improved hygiene and grease cutting. In addition, keeping pace with global trends and a desire for a good life has seen high-end dishwashing products in greater demand in urban homes. Ease of use, coupled with aggressive marketing by leading brands, has made liquid dishwashing detergents a staple within urban India, driving steady growth in the market. As urbanization gathers further momentum, this trend is set to continue, with new products being introduced to meet evolving city lifestyles.

For instance, in July 2024, Elista, owned by TeknoDome India Pvt. Ltd., introduced a new range of dishwashers in India. These models are specifically designed for Indian households and effectively clean greasy, ghee-coated utensils without leaving residues.

Expansion of Modern Retail and E-Commerce Expands the India Dishwashing Detergent Market Size

The rapid expansion of new retail stores and online shopping platforms has considerably spurred the availability and reach of dishwashing detergents in India, fueling market expansion. Organized retail stores such as Big Bazaar (Big Bazaar Pvt. Ltd) and Reliance Smart (Reliance Retail Limited) have enhanced product visibility in cities and towns, and intense merchandising and promotion initiatives drive consumer purchases. At the same time, the expansion of online grocery stores and online marketplaces (Amazon.com, Inc., Flipkart Internet Private Limited) has brought mass and premium brands within reach even in tier 2/3 towns. E-commerce provides benefits such as doorstep delivery, subscription, discount, and thus, trial and repeat purchases. Such omnichannel access not only fuels purchases but also informs consumers about new-generation products, including green and liquid concentration. With digital penetration growing and last-mile logistics getting better, the interplay between modern retail and e-commerce will further propel the growth story of the dishwashing detergent market.

For instance, in November 2023, Hindustan Unilever Limited's Vim launched Vim Shudhham, a specialized range designed for cleaning brass and copper vessels. The product line includes gel and a spray, both infused with tamarind extracts and sandalwood fragrance.

Liquid Formulation Dominates the India Dishwashing Detergent Market Share

The Indian dishwashing detergent market has changed greatly, with liquid form being the most popular, dominating most of the organized market. This growth mirrors how consumers' choices are changing, especially in urban homes that increasingly demand convenience, efficiency, and skin-friendly products. Liquid detergents are popular because they can effectively cut grease, allow for accurate dosing, and be compatible with modern kitchenware, making them attractive for busy consumers. Brands have actively promoted these benefits through targeted marketing that focuses on cleanliness, foam retention, and hand-friendliness. The growth of this segment is also driven by several key drivers: rising use of dishwashers in large cities that need special liquid formulation; sustained product innovations such as concentrated gels, antibacterial types, and eco-friendly plant-based formulations; and enhanced availability through online consumption and new-generation trade channels. In the coming times, manufacturers are working on new liquid formulations that have sustainable packaging and smart dispensing solutions, keeping this segment at the forefront of India dishwashing detergent market.

For instance, in August 2024, Hindustan Unilever Limited introduced Sunlight Plus, a premium dishwashing liquid powered by RhamnoClean technology, a 100% plant-based, biodegradable biosurfactant. This innovation offers superior grease-cutting performance, skin protection, and antibacterial benefits, catering to eco-conscious consumers.

Impact of the U.S. Tariff on India Dishwashing Detergent Market

The U.S. government's recent imposition of tariffs on imported home and personal care products, including dishwashing detergents, could have mixed implications for India's domestic market. While the direct impact may be limited due to India's primarily inward-focused detergent industry.

India's dishwashing detergent market is largely consumption-driven, with minimal reliance on U.S. exports. Most major Indian manufacturers primarily cater to domestic demand. However, niche players and private-label manufacturers supplying the U.S. private-label market could face margin pressures due to higher tariffs, potentially reducing their competitiveness.

If U.S. tariffs discourage Indian exporters, some companies may redirect supply to the domestic market, intensifying competition. This could lead to price wars, especially in the premium liquid detergent segment, benefiting consumers but squeezing manufacturers' margins.

Key Players Landscape and Outlook

The Indian dishwashing detergent market is marked by aggressive competition between well-established FMCG (Fast-moving consumer goods) players and new challengers, with Hindustan Unilever Limited dominating the market on the back of aggressive marketing, product diversification, and rural reach strategies. Companies sustain their premium positioning in urban markets through imported-based formulation and superior performance positioning, while startups compete convincingly in the mid-price segment through celebrity endorsements and herbal variants. The market also has dominant mass-market contenders such as Ghari (RSPL Ltd), which leads in the bar and powder segments of price-sensitive markets, and niche players such as Godrej & Boyce Manufacturing Company Limited, Genteel, targeting environmentally aware consumers with plant-based, biodegradable products. Trends emerging include rapid volume growth in liquid detergents fueled by urbanization and convenience, combined with growing competition from private labels and direct-to-consumer eco-brands providing sustainable options. Strategic initiatives such as mergers and acquisitions, hyper-localized product offerings, and intelligent packaging solutions are likely to define the competitive environment, with victory likely to go to brands that can balance performance, price, and the environment as they navigate the digital revolution of retail distribution channels.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase
  • 5.5. Frequency of Purchase

6. India Dishwashing Detergent Market Outlook, FY2019-FY2033F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Formulation
      • 6.2.1.1. Liquid
      • 6.2.1.2. Powder
      • 6.2.1.3. Cakes
      • 6.2.1.4. Tablets
    • 6.2.2. By Application
      • 6.2.2.1. Machine Washing Detergents
      • 6.2.2.2. Hand Washing Detergents
    • 6.2.3. By Packaging
      • 6.2.3.1. Refill Packs
      • 6.2.3.2. Single Unit
      • 6.2.3.3. Multi-Units Saver Packs
    • 6.2.4. By End User
      • 6.2.4.1. Residential
      • 6.2.4.2. Commercial
    • 6.2.5. By Price Range
      • 6.2.5.1. Mass
      • 6.2.5.2. Premium
    • 6.2.6. By Distribution Channel
      • 6.2.6.1. Supermarkets/Hypermarkets
      • 6.2.6.2. Convenience Stores
      • 6.2.6.3. Online
      • 6.2.6.4. Others
    • 6.2.7. By Region
      • 6.2.7.1. North
      • 6.2.7.2. South
      • 6.2.7.3. East
      • 6.2.7.4. West and Central
    • 6.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
  • 6.3. Market Map Analysis, FY2025
    • 6.3.1. By Formulation
    • 6.3.2. By Application
    • 6.3.3. By Packaging
    • 6.3.4. By End User
    • 6.3.5. By Price Range
    • 6.3.6. By Distribution Channel
    • 6.3.7. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

  • 13.1. Market Drivers
  • 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

  • 17.1. Competition Matrix of Top 5 Market Leaders
  • 17.2. SWOT Analysis for Top 5 Players
  • 17.3. Key Players Landscape for Top 10 Market Players
    • 17.3.1. Nimra Limited
      • 17.3.1.1. Company Details
      • 17.3.1.2. Key Management Personnel
      • 17.3.1.3. Key Products Offered
      • 17.3.1.4. Key Financials (As Reported)
      • 17.3.1.5. Key Market Focus and Geographical Presence
      • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 17.3.2. Wipro Consumer Care Private Limited
    • 17.3.3. Jyothy Laboratories Limited
    • 17.3.4. Patanjali Ayurved Limited
    • 17.3.5. RSPL Group Pvt Ltd.
    • 17.3.6. Selzer Innovex Pvt. Ltd.
    • 17.3.7. Fena (P) Limited (India)
    • 17.3.8. Shantinath Detergents Pvt. Ltd.
    • 17.3.9. Hindustan Unilever Limited
    • 17.3.10. Reckitt Benckiser India Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India Dishwashing Detergent Market, By Value, In USD Million, FY2019-FY2033F
  • Figure 2. India Dishwashing Detergent Market Share (%), By Formulation, FY2019-FY2033F
  • Figure 3. India Dishwashing Detergent Market Share (%), By Application, FY2019-FY2033F
  • Figure 4. India Dishwashing Detergent Market Share (%), By Packaging, FY2019-FY2033F
  • Figure 5. India Dishwashing Detergent Market Share (%), By End User, FY2019-FY2033F
  • Figure 6. India Dishwashing Detergent Market Share (%), By Price Range, FY2019-FY2033F
  • Figure 7. India Dishwashing Detergent Market Share (%), By Distribution Channel, FY2019-FY2033F
  • Figure 8. India Dishwashing Detergent Market Share (%), By Region, FY2019-FY2033F
  • Figure 9. By Formulation Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
  • Figure 10. By Application Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
  • Figure 11. By Packaging Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
  • Figure 12. By End User Map-Market Size (USD Million) & Growth Rate (%), FY2025
  • Figure 13. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
  • Figure 14. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
  • Figure 15. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025