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市場調查報告書

商品編碼

1624457

全球行動內容管理市場規模（按組件、部署類型、應用程式、組織規模、地區、範圍和預測）

Global Mobile Content Management Market Size By Component, By Deployment Mode, By Application, By Organization Size, And By Geographic Scope And Forecast

出版日期: 2024年11月10日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

行動內容管理市場規模及預測

預計行動內容管理市場規模在 2023 年將達到 30 億美元，到 2031 年將達到 131.1 億美元，2024 年至 2031 年的複合年增長率為 22.2%。行動素材管理（MCM）是指管理行動裝置上的數位素材的方法、策略和技術。這包括在行動裝置上創建、儲存、分發和檢索數位內容，如文件、照片、影片和其他多媒體資產。行動內容管理是指用於在行動裝置上建立、儲存、分發和管理數位資料的方法和技術。

這些解決方案能夠讓團隊即時處理文檔，並使用行動裝置進行調整和更新，這對市場來說是突破性的。這些技術還能幫助組織和員工保持最新狀態。

行動內容管理系統能夠向行動裝置無縫傳遞內容。例如，銷售團隊可以在移動中存取產品手冊、簡報和其他相關文件。安全文件共享功能通常內建於使用者內部和外部，同時保持受監管的存取。加密和存取控制是用於保護敏感資訊的安全技術的例子。

您的行動內容管理系統也可以結合自動化解決方案來簡化流程。例如，可以在行動裝置上管理審批工作流程，以提高生產力並減少延遲。

行動內容管理的全球市場動態

主要市場驅動因子

行動勞動力的崛起：

遠端辦公的日益增長的趨勢和以行動為中心的工作環境的出現使得需要使用可在行動裝置上存取的高效內容管理解決方案，從而為市場創造了有利可圖的機會。

BYOD（自帶設備）政策：

許多公司已經實施了BYOD政策，允許員工攜帶自己的設備上班。這需要強大的行動內容管理來確保資料的安全性和可存取性。

雲端解決方案整合：

基於雲端的行動內容管理系統提供了更大的靈活性、可擴展性和可訪問性，實現了跨設備的無縫協作和數據訪問，這推動了這些解決方案的普及。

安全性問題：

企業越來越多地使用行動設備，也帶來了越來越多的安全問題。因此，對於保護敏感資料來說，具有廣泛安全功能的強大行動內容管理解決方案至關重要。

企業行動管理 (EMM)：

行動內容管理和與 EMM 系統的整合對於企業管理大量行動裝置以及確保對內容存取、分發和安全的控制至關重要。

協作與生產力需求：

企業需要有效的解決方案來幫助他們的團隊合作並保持高效率。行動內容管理系統可以輕鬆分享、編輯和檢視文檔，有助於提高協作。

主要問題

日益增長的安全性疑慮：

行動裝置面臨很高的安全漏洞和資料外洩風險。因此，管理行動裝置上的高度機密內容需要採取嚴格的安全措施，以防止不必要的存取和資料洩露，這對市場構成了重大課題。

裝置碎片化：

行動裝置和作業系統的多樣性對內容管理系統帶來了課題。跨多種裝置和平台提供無縫互通性和使用者體驗具有課題性，限制了行動內容管理解決方案的採用。

與現有系統整合：

許多公司已經建立了內容管理系統。將行動內容管理解決方案與您目前的系統、資料庫和流程整合可能是一項具有課題性的任務。

使用者採用與訓練：

由於不熟悉且不願意改變，使用者可能會拒絕採用新的行動內容管理系統。提供適當的培訓和幫助是成功實施和使用者採用的關鍵。

法規遵循：

遵守資料保護法和產業法規是一個重要議題。行動內容管理系統必須滿足不同地區和產業的監管標準。

主要趨勢：

基於雲端的解決方案：

基於雲端的行動內容管理解決方案具有可擴展性、靈活性和可存取性，可讓企業從任何地方管理和存取材料。

安全性與合規性：

隨著透過行動裝置儲存和存取的敏感資料量不斷增加，安全性和合規性問題也變得更加緊迫，因為行動裝置配備了更強大的安全功能、加密和合規工具來保護資料。刺激了對內容管理的需求解決方案。

與協作技術的整合：

與 Microsoft 365、Google Workspace 和其他生產力應用程式等技術進行協作已變得越來越重要，可以加快工作流程、提高生產力並提供一致的使用者體驗。

人工智慧與自動化：

行動內容管理系統將透過人工智慧（AI）和自動化進行升級，以增強內容分類、搜尋和工作流程自動化，推動使用這些技術更有效地管理內容。

專注於使用者體驗 (UX)：

改善使用者體驗是行動內容管理公司的首要任務。這包括直覺的介面、適合行動裝置的設計、以及提高多種裝置使用者生產力的能力。

行動裝置管理 (MDM) 整合：

行動內容管理越來越多地與行動裝置管理系統結合，使組織能夠更好地控制哪些裝置可以存取其公司資料。

Mobile Content Management Market size was valued at USD 3.00 Billion in 2023 and is projected to reach USD 13.11 Billion by 2031 growing at a CAGR of 22.2% from 2024 to 2031. Mobile material Management (MCM) refers to the methods, strategies, and technology used to manage digital material on mobile devices. This includes creating, storing, distributing, and retrieving digital content such as documents, photos, videos, and other multimedia assets on mobile devices. Mobile content management refers to the methods and technology used to create, store, distribute, and manage digital material on mobile devices.

The ability of these solutions in allowing the teams to work on documents in real time, making adjustments and updates using their mobile devices is a deal breaker for the market. Also, these technologies help the organization along with their employees stay up-to-date.

Mobile content management systems enable the seamless distribution of content to mobile devices. Sales teams, for example, can access product brochures, presentations, and other pertinent documents while on the move. It helps frequently incorporate secure file-sharing capabilities, allowing users to share documents internally or externally while maintaining regulated access. Encryption and access controls are examples of security methods used to secure sensitive information.

Also, incorporation of automated solutions into mobile content management systems to help streamline processes. For example, approval workflows can be managed using mobile devices, increasing productivity and decreasing delays.

Global Mobile Content Management Market Dynamics

The key market dynamics that are shaping the Mobile Content Management Market include:

Key Market Drivers:

Increasing Mobile Workforce:

The growing trend of remote work, as well as the emergence of mobile-centric work settings, necessitates the use of efficient content management solutions that are mobile device accessible, creating lucrative opportunities for the market.

Bring Your Own Device (BYOD) Policies:

Many firms have BYOD policies, which allow employees to use their personal devices for work reasons. This requires strong mobile content management to assure data security and accessibility.

Integration of Cloud Solutions:

Cloud-based mobile content management systems increases the flexibility, scalability, and accessibility, thereby enabling seamless collaboration and data access across devices, increasing the popularity of these solutions.

Security Concerns:

The growing use of mobile devices for corporate purposes is increasing security issues. Thus, the demand for robust mobile content management solutions with extensive security features have become critical for protecting sensitive data.

Enterprise Mobile Management (EMM):

Mobile content management integration with EMM systems is critical for enterprises to manage a significant number of mobile devices, ensuring control over content access, distribution and security.

Collaboration and Productivity Needs:

Businesses seek effective solutions for teams to collaborate and remain productive. Mobile content management systems that make it easy to share, edit, and view documents help to improve collaboration.

Key Challenges:

Growing Security Concerns:

Mobile devices are frequently more prone to security breaches and data leakage. Hence, managing sensitive content on mobile devices necessitates strict security measures to avoid unwanted access and data breaches proving challenging for the market.

Device Fragmentation:

The variety of mobile devices and operating systems presents a challenge to content management systems. Providing seamless interoperability and user experience across several devices and platforms is difficult restraining the use of mobile content management solutions.

Integration With Existing Systems:

Many firms already have content management systems in place. Integrating mobile content management solutions with current systems, databases, and processes is projected to be a daunting task.

User Adoption and Training:

Users may resist adopting new mobile content management systems owing to unfamiliarity or aversion to change. Providing good training and assistance is critical for successful implementation and user adoption.

Regulatory Compliance:

Compliance with data protection laws and industry rules is a critical issue. Mobile content management systems must meet regulatory standards, which can vary by area and industry.

Key Trends:

Cloud-Based Solutions:

The transition to cloud-based mobile content management solutions is gaining traction as these systems provide scalability, flexibility, and accessibility, enabling enterprises to manage and access their material from anywhere.

Security and Compliance:

As the amount of sensitive data saved and accessed via mobile devices is increasing, the security and compliance issues is spurring demanding adoption of mobile content management solutions with strong security features, encryption, and compliance tools to protect data.

Integration with Collaboration Technologies:

Collaboration with technologies like Microsoft 365, Google Workspace, and other productivity apps is becoming increasingly important to expedite workflows, increase productivity, and give a consistent user experience, driving the sales.

AI and Automation:

Mobile content management systems is being upgraded with artificial intelligence (AI) and automation to enhance content categorization, search, and workflow automation, propelling the use of these technologies to manage their content more efficiently.

Focus on User Experience (UX):

Mobile content management companies are prioritizing on enhancing the user experience. This includes intuitive interfaces, mobile-friendly designs, and features that improve user productivity across several devices.

Mobile Device Management (MDM) Integration:

Mobile content management is increasingly being integrated with mobile device management systems to offer enterprises more control over the devices that accessed and interacted with corporate material.

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Global Mobile Content Management Market Regional Analysis

Here is a more detailed regional analysis of the Mobile Content Management Market:

North America

Technological Innovation Hub:

North America, particularly the United States, is a global centre for technical innovation. Several tech businesses, startups, and research organizations in the region are driving breakthroughs in mobile content management systems.

The North American market is vast and diversified, encompassing a wide range of industries and organization sizes. This diversity generates a significant demand for mobile content management solutions that can meet the specialized needs of many industries.

Businesses in North America have historically been among the first to adopt new technologies. This trend also applies to mobile content management solutions, as enterprises are quick to adopt and apply novel tools to boost productivity and streamline operations.

The enterprises in this region Thus, the demand for mobile content management systems with compliance to the stringent regulatory criteria and strong security features are in high demand.

The North American workforce is embracing enterprise mobility, with an increasing proportion of employees adopting mobile devices to complete work-related tasks. This is surging the demand for effective mobile content management systems that provide secure access and collaboration while on the road.

Europe

With a significant percentage of the population owning smartphones or other mobile devices, Europe has a high rate of mobile penetration. The need for mobile content management systems is projected to rise as more people depend on mobile devices for numerous facets of their personal and work lives.

Enterprise mobility methods are becoming popular among enterprises as a way to increase flexibility and efficiency. In order to enable a mobile workforce, mobile content management systems are critical in enabling safe access to business data and applications on mobile devices.

Businesses are looking for strong mobile content management systems that include cutting-edge security features like encryption, access restrictions, and data loss prevention as worries about data security and privacy grow. The demand for secure mobile content management systems in Europe is further driven by compliance with legislation such as the General Data Protection Regulation (GDPR).

Global Mobile Content Management Market: Segmentation Analysis

The Global Mobile Content Management Market is segmented based on Component, Organization Size, Deployment Mode, Application, and Geography.

Mobile Content Management Market, By Component

Software
Services
Content Creation
Consulting
Integration Services

Based on Component, the market is segmented into Software and Services. The software segment is projected to hold a major share in the market. With tools for content creation, DAM capabilities, workflow automation, and multi-channel delivery features, the software segment leads the mobile content creation, editing, management, and publication industry.

Mobile Content Management Market, By Organization Size

Small & Medium Enterprises
Large Enterprises

Based on Organization Size, the market is segmented into Small & Medium Enterprises and Large Enterprises. The large enterprise segment is anticipated to dominate the global Mobile Content Management Market. This dominance is primarily due to the growing demand for solutions to manage the constant need for flexibility, scalability, and reliability in the growing large enterprises. Also, the need for safeguarding vital data in these enterprises is necessitating the use of mobile content management.

Mobile Content Management Market, By Deployment Mode

Cloud-Based
On-Premise
Hybrid

Based on the Deployment Mode, the market is segmented into Cloud-Based, On-Premise, and Hybrid. The cloud segment dominated the global market and is expected to continue growing during the forecast period. Asia Pacific region has become a global hub for the cloud-based market in recent years owing to technological advancement and rapid urbanization.

Mobile Content Management Market, By Application

Academia
Manufacturing
Banking, Finance Services and Insurances (BFSI)
Energy
Government
Others

Based on Application, the market is segmented into Academia, Manufacturing, Banking, Energy, Government, and Others. Academia and Banking are the largest contributors to the global market and are very likely to continue witnessing growth over the forecast period. The manufacturing and energy segment has grown rapidly in South Asian Countries in recent years on a large scale and has caught the interest of many American and European MNCs.

Key Players

The "Global Mobile Content Management Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as
SAP SE, Symantec, Alfresco Software, Good Technology, SOTI, Sophos, Cerion Inc, Chirp Inc, Ericsson, Huawei, Google, IBM, Broadcom, Inc., Citrix Systems, Microsoft Corporation, VMware, and Kaspersky Labs, among others.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Mobile Content Management Market Recent Developments
In February 2024, with its modern aesthetic and innovative features, Ooka Heating Devices LLC, a leading eCommerce company with a wide range of hookah retail products, is set to upend the eCommerce industry. The new website is exuding life, color and vibrancy making Ooka the most popular destination for aficionados with AEM's magical touch and interactive features.
In February 2024, the pioneer in digital experiences, Acquia, said that it has been ranked as a pioneer in the Magic Quadrant for Digital Experience Platforms (DXP) for Acquia DXP by Gartner for the sixth year running. The assessment examined Acquia's capacity to execute and the completeness of its vision. The only supplier of an open DXP to be ranked as a Leader in the report is Acquia.

1 INTRODUCTION OF GLOBAL MOBILE CONTENT MANAGEMENT MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL MOBILE CONTENT MANAGEMENT MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL MOBILE CONTENT MANAGEMENT MARKET, BY COMPONENT

5.1 Overview
5.2 Software
5.3 Services
- 5.3.1 Content Creation
- 5.3.2 Consulting
- 5.3.3 Integration Services

6 GLOBAL MOBILE CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE

6.1 Overview
6.2 Small & Medium Enterprises
6.3 Large Enterprises

7 GLOBAL MOBILE CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE

7.1 Overview
7.2 Cloud-Based
7.3 On-Premise
7.4 Hybrid

8 GLOBAL MOBILE CONTENT MANAGEMENT MARKET, BY APPLICATION

8.1 Overview
8.2 Academia
8.3 Manufacturing
8.4 Banking, Finance Services and Insurances (BFSI)
8.5 Energy
8.6 Government
8.7 Others

9 GLOBAL MOBILE CONTENT MANAGEMENT MARKET, BY GEOGRAPHY

9.1 Overview
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 U.K.
- 9.3.3 France
- 9.3.4 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Rest of Asia Pacific
9.5 Rest of the World
- 9.5.1 Latin America
- 9.5.2 Middle East and Africa

10 GLOBAL MOBILE CONTENT MANAGEMENT MARKET COMPETITIVE LANDSCAPE

10.1 Overview
10.2 Company Market Ranking
10.3 Key Development Strategies

11 COMPANY PROFILES

11.1 SAP SE
- 11.1.1 Overview
- 11.1.2 Financial Performance
- 11.1.3 Product Outlook
- 11.1.4 Key Developments
11.2 Symantec
- 11.2.1 Overview
- 11.2.2 Financial Performance
- 11.2.3 Product Outlook
- 11.2.4 Key Developments
11.3 Alfresco Software
- 11.3.1 Overview
- 11.3.2 Financial Performance
- 11.3.3 Product Outlook
- 11.3.4 Key Developments
11.4 Good Technology
- 11.4.1 Overview
- 11.4.2 Financial Performance
- 11.4.3 Product Outlook
- 11.4.4 Key Developments
11.5 SOTI
- 11.5.1 Overview
- 11.5.2 Financial Performance
- 11.5.3 Product Outlook
- 11.5.4 Key Developments
11.6 Sophos
- 11.6.1 Overview
- 11.6.2 Financial Performance
- 11.6.3 Product Outlook
- 11.6.4 Key Developments
11.7 Cerion Inc
- 11.7.1 Overview
- 11.7.2 Financial Performance
- 11.7.3 Product Outlook
- 11.7.4 Key Developments
11.8 Chirp Inc
- 11.8.1 Overview
- 11.8.2 Financial Performance
- 11.8.3 Product Outlook
- 11.8.4 Key Developments
11.9 Ericsson
- 11.9.1 Overview
- 11.9.2 Financial Performance
- 11.9.3 Product Outlook
- 11.9.4 Key Developments
11.10 Huawei
- 11.10.1 Overview
- 11.10.2 Financial Performance
- 11.10.3 Product Outlook
- 11.10.4 Key Developments