![]() |
市場調查報告書
商品編碼
1679257
2030 年行動內容市場預測:按內容類型、平台、收益模式、裝置、應用程式、最終用戶和地區進行的全球分析Mobile Content Market Forecasts to 2030 - Global Analysis By Content Type (Text-Based Content, Audio-Based Content, Video Content, Games and Images & Graphics), Platform, Monetization Model, Device, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球行動內容市場預計在 2024 年達到 37.6 億美元,到 2030 年將達到 131.6 億美元,預測期內的複合年成長率為 23.2%。
行動內容是指在智慧型手機、平板電腦和智慧型手錶等行動裝置上創建、存取或使用的任何類型的數位媒體或資訊。這可以採用多種形式,包括文字、圖像、影片、音訊、應用程式、遊戲、社交媒體貼文等。行動內容旨在針對行動螢幕和觸控介面進行最佳化,並且通常包括 GPS、通知和攝影機整合等內建功能。行動內容通常透過行動網站、應用程式、簡訊和彩信提供,為用戶提供娛樂、通訊和資訊消費的互動式、可攜式體驗。
行動優先策略的興起
隨著線上瀏覽和內容消費擴大轉向行動設備,行動優先策略在市場上興起。隨著智慧型手機上網逐漸成為主流,企業開始優先考慮行動最佳化,確保其網站、應用程式和內容能夠提供無縫的行動體驗。這種轉變將影響設計、效能和行銷方法,強調快速的載入時間、使用者友善的介面和客製化的內容。企業現在專注於吸引行動用戶並滿足他們對旅途中的便利性和可訪問性的需求。
內容安全和版權問題
市場上的內容安全和版權問題產生了負面影響,阻礙了創造力和創新。嚴格的內容保護措施可能會限制創新作品的共用和訪問,從而導致使用者和內容創作者的沮喪。未經授權使用受版權保護的資料可能會導致法律糾紛、品牌聲譽受損並增加營運成本。此外,過度監管可能會阻礙新的內容創作者,抑制行動內容平台的成長並降低整體用戶參與度。
用戶生成內容的興起
隨著消費者積極在社交媒體上分享照片、影片、評論和帖子,用戶生成內容 (UGC) 的崛起成為市場的主要力量。行動平台和社群媒體應用的興起使得用戶可以輕鬆創建和即時共用內容。由於 UGC 提升了可信度和信任度,這一趨勢提高了參與度。品牌擴大將 UGC 納入其行銷策略,認知到其培育社群、提高品牌忠誠度和推動有機成長的力量。
資料隱私問題
市場上的資料隱私問題可能會嚴重損害用戶的信任和參與。隨著消費者越來越意識到他們的個人資料是如何被收集和使用的,對資料外洩、濫用和未授權存取的擔憂也日益加劇。結果,使用者不願意共用訊息,從而限制了個人化和整體體驗。此外,如果違反隱私法規,公司可能面臨法律後果、罰款和聲譽損害,這可能會減少用戶參與度並對市場成長產生負面影響。
新冠疫情對市場產生了重大影響,並加速了數位消費的轉變。隨著人們被隔離和保持社交距離,人們轉向娛樂、社交媒體和遠端工作解決方案,行動應用程式的使用量激增。需求的成長導致行動內容創作和消費的增加,促使企業透過增強其行動友善平台和提供更具吸引力的內容來適應。然而,內容安全和資料隱私問題等挑戰在此期間也愈演愈烈。
預計預測期內基於音訊的內容部分將佔據最大的市場佔有率。
預計預測期內基於語音的內容部分將佔據最大的市場佔有率。隨著行動裝置的使用率不斷成長,消費者擴大在旅途中存取音訊內容,這使其成為一種流行的多任務處理選項。這一趨勢推動了專注於音訊內容的應用程式和平台的發展,使創作者能夠接觸到更廣泛的受眾。品牌也在行銷中利用音訊格式,為行動用戶提供更個人化和更具吸引力的體驗。
在預計預測期內,內容共用內容部分將以最高的複合年成長率成長。
預計內容共用內容部分將在預測期內見證最高的成長率。行動應用程式和社群媒體平台可以無縫共用各種類型的內容,包括影片、圖像、報導、更新等。使用者可以立即與其網路共用內容,促進病毒式傳播並擴大影響力。這導致了影響力行銷、用戶生成內容和即時互動的興起。共用內容可以提高品牌知名度、增加流量、實現個人化行銷,並已成為任何行動策略的關鍵組成部分。
在預測期內,預計北美將佔據最大的市場佔有率,這得益於智慧型手機普及率高、行動網路使用量不斷成長以及對數位娛樂的需求。重點領域包括手機遊戲、串流媒體服務、社交媒體和電子商務,其中行動視訊和基於應用程式的服務成長強勁。擴增實境(AR)、虛擬實境 (VR) 和 5G 連接方面的創新正在擴展內容傳送和使用者體驗。主要參與者包括蘋果、谷歌和 Netflix 等科技巨頭,它們主導著行動內容市場。
預計預測期內亞太地區將呈現最高的複合年成長率。價格實惠的智慧型手機的普及對於擴大行動內容的獲取起到了關鍵作用。隨著智慧型手機變得越來越便宜,即使是低收入者也能夠存取行動內容。此外,Netflix、YouTube、Hotstar 和區域串流服務等平台的日益普及,正在推動從傳統電視向行動主導內容的轉變。針對行動最佳化的內容現已成為影片串流消費的關鍵方面。
According to Stratistics MRC, the Global Mobile Content Market is accounted for $3.76 billion in 2024 and is expected to reach $13.16 billion by 2030 growing at a CAGR of 23.2% during the forecast period. Mobile content is any type of digital media or information that is created, accessed, or consumed on mobile devices such as smartphones, tablets, and smartwatches. This includes various forms like text, images, videos, audio, apps, games, and social media posts. It is designed to be optimized for mobile screens and touch interfaces, often incorporating features like GPS, notifications, or camera integration. Mobile content is typically delivered through mobile websites, apps, SMS, or MMS, offering users an interactive, portable experience for entertainment, communication, and information consumption.
Rise of mobile-first strategies
The rise of mobile-first strategies in the market is driven by the increasing shift toward mobile devices for online browsing and content consumption. As smartphones dominate internet access, businesses are prioritizing mobile optimization, ensuring websites, apps, and content are designed for seamless mobile experiences. This shift impacts design, performance, and marketing approaches, emphasizing fast load times, user-friendly interfaces, and tailored content. Companies now focus on engaging mobile users, adapting to their needs for convenience and accessibility on-the-go.
Content security and copyright issues
Content security and copyright issues in the market have negative effects, such as hindering creativity and innovation. Strict content protection measures can limit the sharing and accessibility of creative works, leading to frustration among users and content creators. Unauthorized use of copyrighted material can result in legal disputes, damaging brand reputations and increasing operational costs. Furthermore, excessive restrictions may deter new content creators, stifling the growth of mobile content platforms and diminishing overall user engagement.
Increased user-generated content
Increased user-generated content (UGC) has become a major force in the market, as consumers actively contribute photos, videos, reviews, and social media posts. With the rise of mobile platforms and social media apps, users now have easy access to create and share content instantly. This trend boosts engagement, as UGC enhances authenticity and trust. Brands increasingly leverage UGC in their marketing strategies, recognizing its power in fostering community, improving brand loyalty, and driving organic growth.
Data privacy concerns
Data privacy concerns in the market can significantly harm user trust and engagement. As consumers become more aware of how their personal data is collected and used, fears of data breaches, misuse, and unauthorized access grow. This leads to users being hesitant to share information, limiting personalization and overall experience. Additionally, businesses may face legal repercussions, fines, and reputational damage if privacy regulations are violated, which can reduce user participation and negatively impact growth in the market.
The COVID-19 pandemic had a profound impact on the market, accelerating the shift toward digital consumption. With lockdowns and social distancing, mobile app usage surged as people turned to entertainment, social media, and remote work solutions. This increased demand led to a rise in mobile content creation and consumption, prompting businesses to adapt by enhancing mobile-friendly platforms and delivering more engaging content. However, challenges such as content security and data privacy concerns also intensified during this period.
The audio-based content segment is expected to be the largest market share during the forecast period
The audio-based content segment is expected to account for the largest market share during the forecast period. With increasing mobile device usage, consumers now engage with audio content on-the-go, making it a popular choice for multitasking. This trend has led to the development of specialized apps and platforms catering to audio content, allowing creators to reach wider audiences. Brands also leverage audio formats for marketing, creating more personalized and engaging experiences for mobile users.
The content sharing content segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the content sharing content segment is predicted to witness the highest growth rate. Mobile apps and social media platforms enable seamless sharing of various content types, including videos, images, articles, and updates. Users can instantly share content with their networks, fostering virality and increasing reach. This has led to the rise of influencer marketing, user-generated content, and real-time interaction. Content sharing enhances brand visibility, drives traffic, and enables personalized marketing, making it a key component of mobile strategies.
During the forecast period, the North America region is expected to hold the largest market share driven by high smartphone penetration, growing mobile internet usage, and demand for digital entertainment. Key sectors include mobile gaming, streaming services, social media, and e-commerce, with strong growth in mobile video and app-based services. Innovations in augmented reality (AR), virtual reality (VR), and 5G connectivity are expanding content delivery and user experiences. Major players include tech giants like Apple, Google, and Netflix, which dominate the mobile content landscape.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. The availability of affordable smartphones has played a key role in expanding access to mobile content. As the cost of smartphones continues to decrease, even lower-income segments are able to engage in mobile content consumption. Moreover, with the growing popularity of platforms like Netflix, YouTube, Hotstar, and regional streaming services, users are shifting from traditional TV to mobile-driven content. Mobile-optimized content is now a key aspect of video streaming consumption.
Key players in the market
Some of the key players in Mobile Content market include Google LLC, Apple Inc., Amazon.com, Inc., Microsoft Corporation, Facebook, Inc., Tencent Holdings Ltd., Alibaba Group Holding Ltd., Spotify Technology S.A., Netflix, Inc., YouTube, Samsung Electronics Co., Ltd., Huawei Technologies Co., Ltd., Adobe Inc., Snap Inc., Reddit, Inc., Twitter, Inc., LinkedI and Xiaomi Corporation.
In October 2024, Vodafone and Google announced a ten year strategic expansion of their existing partnership to bring new services, devices, and TV experiences to millions of Vodafone's customers across Europe and Africa, supported by Google Cloud and Google's Gemini models. The agreement will bring storage, security, and AI assistance to Vodafone's customers in 15 countries, as well as its partners in an additional 45 markets worldwide, while Google will use Vodafone's fixed and mobile connectivity services to improve workforce productivity.
In April 2024, Google Cloud Next, WPP and Google Cloud announced a new collaboration that will redefine marketing through the integration of Google's Gemini models with WPP Open, WPP's intelligent marketing operating system used by more than 35,000 of its people and adopted by key clients including The Coca-Cola Company, L'Oreal and Nestle.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.