![]() |
市場調查報告書
商品編碼
1623438
全球減重和體重管理市場規模(按產品類型、最終用戶、地區、範圍和預測)Global Weight Loss And Weight Management Market Size By Product Type (Diet, Equipment, Services), By End- User (Children, Adults, Senior Citizens, People With Specific Health Conditions), And By Geographic Scope And Forecast |
2023 年減肥和體重管理市場規模估計為 2,129.7 億美元,預計到 2031 年將達到 4,495.8 億美元,2024 年至 2031 年的複合年增長率為 9.48%。體重管理包括有助於達到和維持健康體重的行為、技術和生理過程,並強調促進健康飲食和日常身體活動的長期生活方式策略。
體重管理策略著重於透過逐漸減重和維持理想體重來實現健康體重,但也支持體重中性的健康方法。
鑑於肥胖是多種慢性疾病(包括糖尿病、高血壓和心血管疾病)的危險因素,體重管理的基礎科學以及實現和維持健康體重的策略至關重要。
肥胖是指體內脂肪的異常堆積和儲存,是一種慢性疾病,需要多種治療方法,包括改變生活方式、藥物、膳食補充劑、外科手術和身體活動幹預。
生活方式的改變是肥胖治療的基礎,旨在減少胃部大小和食物攝入量的全面減肥和體重管理程序包括Roux-en-Y 胃繞道手術、袖狀胃造口術,以及手術選擇,包括切除和可調節胃束帶。
影響減重和體重管理市場的關鍵市場動態是:
肥胖盛行率不斷上升:
過去幾十年來,全球肥胖率一直在穩步上升,預計這一趨勢還將繼續。這是由多種因素造成的,包括飲食和生活方式的改變,例如加工食品消費增加和體力活動減少。隨著超重或肥胖人數的增加,對減重和體重管理產品和服務的需求也可能增加。
提高對肥胖健康風險的認知:
主要慢性疾病,包括心臟病、中風、2 型糖尿病和某些癌症,都與肥胖有密切關係。隨著人們越來越意識到肥胖的健康風險,他們越來越多地尋求可以幫助他們減肥和改善健康的產品和服務。
新興經濟體的可支配所得增加:
新興經濟體的可支配所得不斷增加。因此,越來越多的人有能力購買減重和體重管理產品和服務。這種經濟成長極大地促進了這些地區減肥和體重管理市場的擴張。
主要問題
解決體重管理的複雜性:
許多因素影響減肥,包括遺傳、環境、行為和個人喜好。這種複雜性使得開發 "一刀切" 的解決方案變得困難,需要採用量身定制的方法。
確保長期成功
一旦實現減肥,維持減肥效果通常是一項課題。反覆節食、體重反彈以及需要持續的努力和堅持是許多人面臨的問題。可持續的、健康的生活方式的改變,而不是快速的解決方案,需要由市場來推動。
應對錯誤訊息和不切實際的期望
網路上和媒體上有很多關於減肥的資訊,但這些資訊往往相互矛盾且具有誤導性。消費者很難做出明智的決定。此外,行銷和個人比較會滋生不切實際的期望,從而導致失望和沮喪。市場需要優先考慮基於證據的方法和對健康體重管理的現實期望。
主要趨勢
整體健康方法:
越來越多的消費者開始接受整體的體重管理方法,不僅注重減肥,還注重整體健康。除了飲食和運動之外,還涵蓋心理健康、壓力管理和睡眠等方面。
個人化、數據驅動的解決方案:
不斷發展的技術正在促進個人化體重管理解決方案的開發。這包括穿戴式裝置、健身追蹤器和智慧型手機應用程序,可以追蹤和分析用戶的數據,並為飲食、運動和生活方式的改變提供個人化的建議。
專注於永續性和清潔標籤產品:
消費者越來越重視減肥產品的成分和長期有效性。這一趨勢推動了天然、有機和清潔標籤產品的興起,這些產品被認為從長遠來看更安全、更永續。
Weight Loss And Weight Management Market size is estimated at USD 212.97 Billion in 2023 and is projected to reach USD 449.58 Billion by 2031 , growing at a CAGR of 9.48% from 2024 to 2031. Weight management encompasses behaviors, techniques, and physiological processes that contribute to the attainment and maintenance of a healthy weight, emphasizing long-term lifestyle strategies promoting healthy eating and daily physical activity.
Weight management strategies predominantly focus on achieving healthy weights through gradual weight loss and subsequent maintenance of ideal body weight, although weight-neutral approaches to health have also demonstrated positive outcomes.
The basic science of weight management and strategies for attaining and maintaining a healthy weight is crucial due to status of obesity as a risk factor for various chronic diseases, including diabetes, hypertension, and cardiovascular disease.
Obesity, defined as the abnormal accumulation and storage of fat in the body, is a chronic medical disorder necessitating various treatment approaches, including lifestyle modifications, pharmaceuticals, nutritional supplements, surgical procedures, and physical activity interventions.
Alterations to one's lifestyle form the foundation of treatment for obesity, with surgical options such as Roux-en-Y gastric bypass, sleeve gastrectomy, and adjustable gastric banding available for global weight loss and management, aiming to reduce stomach size and food intake.
The key market dynamics that are shaping the Weight Loss And Weight Management Market include:
Rising Prevalence of Obesity:
Over the past few decades, the global obesity rate has been steadily increasing, and this trend is expected to continue. This is attributed to several factors, including changes in diet and lifestyle, such as increased consumption of processed foods and decreased physical activity. As the number of people who are overweight or obese increases, there is also likely to be a growth in demand for weight loss and weight management products and services.
Growing Awareness About the Health Risks of Obesity:
Major chronic diseases, including heart disease, stroke, type 2 diabetes, and some types of cancer, are strongly associated with obesity. As awareness of the health risks of obesity increases among people, they are more likely to seek out products and services that can assist them in losing weight and improving their health.
Increasing Disposable Income in Developing Economies:
In developing economies, there has been a rise in disposable income levels. This enables people to increasingly afford weight loss and weight management products and services. Such economic growth is a significant factor contributing to the expansion of the Weight Loss And Weight Management Market in these regions.
Key Challenges
Addressing the Complexity of Weight Management:
Various factors, including genetics, environment, behavior, and personal preferences, influence weight loss. This complexity makes the development of a "one-size-fits-all" solution difficult and necessitates personalized approaches for individuals.
Ensuring Long-term Success:
Weight loss maintenance after achievement is often challenging. Yo-yo dieting, regaining lost weight, and the requirement for consistent effort and commitment are struggles faced by many individuals. Sustainable and healthy lifestyle changes, rather than quick fixes, need to be promoted by the market to address this.
Navigating Misinformation and Unrealistic Expectations:
Weight loss information is abundant online and in media, often conflicting or misleading. Consumers find it difficult to make informed decisions. Additionally, marketing and personal comparisons fuel unrealistic expectations, leading to disappointment and discouragement. The market needs to prioritize evidence-based approaches and realistic expectations for healthy weight management.
Key Trends
Holistic Wellness Approach:
A shift towards a holistic approach for weight management is increasingly observed among consumers, with emphasis not only on weight loss but also on overall well-being. Aspects like mental health, stress management, and sleep are encompassing alongside diet and exercise.
Personalized and Data-Driven Solutions:
Progress in technology is facilitating the development of personalized weight management solutions. This includes wearable devices, fitness trackers, and smartphone apps that track and analyze user data to provide personalized recommendations for diet, exercise, and lifestyle changes.
Focus on Sustainability and Clean-Label Products:
Consumer consciousness regarding ingredients and the long-term effectiveness of weight loss products is growing. This trend promotes the rise of natural, organic, and clean-label products perceived to be safer and more sustainable in the long run.
Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.
Here is a more detailed regional analysis of the Weight Loss And Weight Management Market:
North America
A higher prevalence of obesity is observed in North America compared to many other regions is resulting in a larger market for weight loss solutions.
Cultural norms in North America often led to a strong emphasis on appearance, fueling demand for weight loss products and services.
North America features a well-developed healthcare system with readily accessible weight loss resources and medical professionals.
Significant marketing and advertising efforts benefit the weight loss and weight management industry in North America, increasing consumer awareness and driving market dominance.
Asia Pacific
The demand for weight management solutions is fueled by rising rates of obesity in Asia Pacific, particularly in countries like China and India.
Individuals in the region have more disposable income to invest in weight loss products and services as economies develop.
The market is driven towards preventive and proactive weight management strategies due to growing health consciousness and concerns about weight-related diseases like diabetes.
The Global Weight Loss and Weight Management Market is Segmented on the basis of Product Type, End-User, and Geography.
Based on Product Type, the market is segmented into Diet, Equipment, and Services. The highest market share in the Weight Loss And Weight Management Market is typically held by the diet segment. This is because diet-focused products and plans are accessible and affordable for consumers compared to equipment or services. It offers a wide range of choices, from meal replacements to low-calorie foods, catering to various consumer preferences, with a strong focus on marketing contributing to its dominance.
Based on End-Users, the market is segmented into Children, Adults, Senior Citizens, and People with Specific Health Conditions. The highest market share in the Weight Loss And Weight Management Market is typically held by the adult segment. This is due to adults representing the largest demographic group with diverse weight management needs and preferences. Additionally, weight management solutions are often sought out more proactively by adults compared to other demographics.
Our market analysis includes a section specifically devoted to such major players, where our analysts give an overview of each player's financial statements, product benchmarking, and SWOT analysis. Key development strategies, market share analysis, and market positioning analysis of the players as mentioned above globally are also included in the competitive landscape section.