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市場調查報告書
商品編碼
1617078
2030年減重和體重管理飲食市場的全球趨勢預測 - 產品類型、人口統計、分銷管道、飲食類型、健康問題、消費者趨勢、區域分析Weight Loss and Weight Management Diet Market Forecasts to 2030 - Global Analysis By Product Type, Demographics, Distribution Channel, Type of Diet, Health Concern, Consumer Trends and By Geography |
據Stratistics MRC稱,2024年全球減重和體重管理飲食市場規模為2957.2億美元,預計在預測期內複合年成長率為9.0%,到2030年將達到4959.5億美元。
減重/體重管理飲食是指旨在幫助個人減掉多餘體重或維持健康體重的系統飲食計劃。這些飲食通常注重熱量控制、均衡營養和永續的生活方式改變。它還可能包括代餐、低熱量食品和特定的飲食模式,例如低碳水化合物和高蛋白飲食。其目的是促進長期健康益處,改善新陳代謝並降低肥胖相關疾病的風險,同時確保整體健康所需的充足營養攝取。
哈里斯民調報告稱,到 2021 年,大約 15% 的美國成年人將患有至少兩種慢性病。
提高健康意識
隨著人們對肥胖和不良生活方式選擇(如糖尿病、心血管疾病和高血壓)相關健康風險的認知不斷提高,消費者在控制體重方面變得更加積極主動。向更健康的飲食習慣和健身的轉變正在推動對幫助人們控制體重的產品和服務的需求增加,例如代餐、低熱量食品和減肥補充劑。健康意識的增強也推動了注重永續減重的飲食的流行,例如低碳水化合物飲食、生酮飲食和間歇性斷食。此外,人們對心理健康和自我護理的日益關注正在推動對促進整體健康的產品的投資。
減重產品的副作用
在減重和體重管理飲食市場中,減重產品的副作用是一個主要的限制因素。儘管許多產品承諾快速見效,但有些產品可能會產生負面副作用,例如頭痛、噁心、疲勞、頭暈和消化器官系統問題。減重藥物,尤其是含有咖啡因和麻黃等興奮劑的藥物,可能會導致更嚴重的副作用,例如心率加快、高血壓和失眠。此外,某些減重方法,尤其是飲食限制或不均衡的減肥方法,可能會導致營養缺乏。市場需要更多的開放、監管和基於證據的產品,因為這些負面影響使消費者產生懷疑並阻礙減重方法的廣泛採用。
個人化飲食計劃的需求
減重和體重管理飲食市場對個人化減肥計畫的需求正在迅速成長。隨著消費者尋求更量身定做的方法來實現個人健康和健身目標,個人化飲食越來越受歡迎。這些計劃根據年齡、性別、生活方式、病歷和遺傳傾向等因素進行客製化,以提供更有效和永續的體重管理解決方案。飲食追蹤應用程式和基因測試等技術的進步使個人能夠獲得高度具體的建議,使他們的減重之旅更加充實。這種個人化的方法可以促進更好地遵守飲食計劃,提高消費者滿意度,並促進整體市場成長。
高級產品高成本
高級產品的高價格是減重和體重管理飲食市場的重要限制因素。客製化飲食計畫、有機補充品和專業體重管理服務等優質減重解決方案提供了先進的功能和效果,但其高昂的價格分佈使許多消費者難以接受。這可能會在對價格敏感的客戶和能負擔得起此類產品的客戶之間造成裂痕。因此,一些消費者將選擇更實惠的替代品,從而阻礙高階市場的成長。此外,這些產品的高價格可能會限制可支配收入較低的新興市場的採用。
COVID-19 的影響
COVID-19 大流行對減重和體重管理飲食市場產生了重大影響,帶來了挑戰和機會。鎖門、社交距離和健身房關閉讓家庭健身和健康飲食成為人們關注的焦點,從而推動了對食品餐、補充品和家庭鍛煉計劃等減重產品的需求。然而,疫情期間的經濟不確定性和經濟壓力導致一些消費者削減非必要支出,影響了高級產品的銷售。此外,大流行期間壓力和情緒化飲食的增加導致對舒適食品的需求激增,影響了一些人的體重管理工作。
預計食品產業將在預測期內實現最高成長
由於消費者對健康和保健意識的提高、肥胖盛行率的增加以及對方便的減重解決方案的需求不斷增加,食品行業預計將成為最大的行業。脂肪燃燒劑、食慾抑制劑和新陳代謝促進劑等膳食食品迎合了尋求快速有效效果的消費者。除了易於使用之外,對預防性保健的日益重視也推動了這些補充品作為體重管理策略的重要組成部分的採用。
預計專賣店細分市場在預測期間內複合年成長率最高
由於專賣店專注於提供優質且有針對性的產品,以滿足注重健康的消費者的需求,因此預計在預測期內複合年成長率最高。這些商店提供各種特定飲食補充品、有機食品替代品、體重管理食品以及您在常規零售店找不到的更多商品。專業的產品、知識淵博的員工和個人化的購物體驗正在吸引為減重和健康目標尋求客製化解決方案的客戶,從而推動市場成長。
由於健康意識的提高、可支配收入的增加和都市化程度的提高,亞太地區預計將在預測期內佔據最大的市場佔有率。消費者越來越意識到與肥胖相關的健康風險,導致對營養食品、代餐和健身產品等減重解決方案的需求增加。此外,西方飲食、生活方式改變和健身趨勢擴散的影響正在促使該全部區域擴大採用體重管理解決方案。
由於肥胖率上升、健康意識增強以及對便捷體重管理解決方案的需求不斷成長,預計北美在預測期內的複合年成長率最高。隨著消費者越來越意識到與超重相關的健康風險,人們越來越關注維持健康的生活方式。健身趨勢、飲食計劃和營養食品的流行以及高可支配收入正在推動市場成長,使減重解決方案更容易為廣大人群所接受。
According to Stratistics MRC, the Global Weight Loss and Weight Management Diet Market is accounted for $295.72 billion in 2024 and is expected to reach $495.95 billion by 2030 growing at a CAGR of 9.0% during the forecast period. Weight loss and weight management diets refer to structured eating plans designed to help individuals lose excess body weight or maintain a healthy weight. These diets typically focus on calorie control, balanced nutrition, and sustainable lifestyle changes. They may include meal replacements, low-calorie foods, or specific dietary patterns like low-carb or high-protein diets. The goal is to promote long-term health benefits, improve metabolism, and reduce the risk of obesity-related conditions while ensuring adequate nutrient intake for overall well-being.
According to the Harris poll report, in 2021, roughly 15% of adults in the United States reported having at least two chronic medical conditions.
Increasing health consciousness
As awareness of the health risks associated with obesity and poor lifestyle choices rises such as diabetes, cardiovascular diseases, and high blood pressure consumers are becoming more proactive in managing their weight. The shift toward healthier eating habits and physical fitness is encouraging a growing demand for products and services that aid weight management, such as meal replacements, low-calorie foods, and weight loss supplements. The rise in health-conscious behaviors is also fueling the popularity of diets that focus on sustainable weight loss, like low-carb, ketogenic, and intermittent fasting. Additionally, an increasing emphasis on mental wellness and self-care is pushing more individuals to invest in products that promote overall health.
Side effects of weight loss products
Some Side effects of weight loss products pose a significant restraint in the Weight Loss and Weight Management Diet Market. Many products promise immediate benefits, but some can have negative side effects like headaches, nausea, exhaustion, dizziness, or digestive problems. More serious adverse effects, such as elevated heart rate, hypertension, and insomnia, can result from some weight reduction pills, particularly those that contain stimulants like caffeine or ephedra. Furthermore, nutritional shortages may result from certain weight loss regimens, particularly those that are very restricted or unbalanced. The market needs more openness, regulation, and evidence-based products since these negative effects make consumers skeptical and prevent the broad adoption of weight loss methods.
Demand for personalized diet plans
The demand for personalized diet plans is rapidly growing in the Weight Loss and Weight Management Diet Market. As consumers seek more tailored approaches to meet their individual health and fitness goals, personalized diets are becoming increasingly popular. These plans are customized based on factors such as age, gender, lifestyle, medical history, and genetic makeup, offering a more effective and sustainable weight management solution. With advancements in technology, including diet-tracking apps and genetic testing, individuals can now access highly specific recommendations, enhancing their weight loss journey. This personalized approach promotes better adherence to diet plans, boosting consumer satisfaction and overall market growth.
High cost of premium products
The high cost of premium products is a notable restraint in the Weight Loss and Weight Management Diet Market. While premium weight loss solutions, such as customized meal plans, organic supplements, and specialized weight management services, offer advanced features and effectiveness, their higher price points limit accessibility for many consumers. This can create a divide between price-sensitive customers and those able to afford such products. As a result, some consumers may opt for more affordable alternatives, hindering the growth of the premium segment. Additionally, the higher cost of these products can restrict their adoption in emerging markets with lower disposable incomes.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the Weight Loss and Weight Management Diet Market, driving both challenges and opportunities. Lockdowns, social distancing, and gym closures led to an increased focus on home-based fitness and healthier eating, sparking higher demand for weight loss products like meal replacements, supplements, and at-home workout plans. However, the economic uncertainty and financial strain during the pandemic caused some consumers to cut back on non-essential spending, affecting premium product sales. Additionally, the rise in stress and emotional eating during the pandemic led to a surge in demand for comfort foods, impacting weight management efforts for some individuals.
The dietary supplements segment is expected to be the largest during the forecast period
The dietary supplements segment is estimated to be the largest, due to growing consumer awareness of health and wellness, the increasing prevalence of obesity, and a rising demand for convenient weight loss solutions. Dietary supplements, such as fat burners, appetite suppressants, and metabolism boosters, cater to consumers seeking quick and effective results. The ease of use, along with the growing emphasis on preventive healthcare, drives the adoption of these supplements as a key component in weight management strategies.
The specialty stores segment is expected to have the highest CAGR during the forecast period
The specialty stores segment is anticipated to witness the highest CAGR during the forecast period, due to their focus on offering high-quality, targeted products that cater to health-conscious consumers. These stores provide a wide range of diet-specific supplements, organic meal replacements, and weight management foods that are not typically found in mainstream retail outlets. Their specialized offerings, knowledgeable staff, and personalized shopping experience attract customers seeking tailored solutions for their weight loss and health goals, fueling market growth.
Asia Pacific is expected to have the largest market share during the forecast period due to rising health awareness, growing disposable incomes, and increasing urbanization. Consumers are becoming more conscious of the health risks associated with obesity, leading to higher demand for weight loss solutions such as dietary supplements, meal replacements, and fitness products. Additionally, the influence of Western diets, changing lifestyles, and a surge in fitness trends contribute to the growing adoption of weight management solutions across the region.
North America is projected to witness the highest CAGR over the forecast period, owing to driven by increasing obesity rates, heightened health consciousness, and a growing demand for convenient weight management solutions. As consumers become more aware of the health risks associated with excess weight, there is a rising focus on maintaining a healthy lifestyle. The popularity of fitness trends, diet programs, and nutritional supplements, along with a high disposable income, fuels the market growth, making weight loss solutions more accessible to a broad demographic.
Key players in the market
Some of the key players profiled in the Weight Loss and Weight Management Diet Market include Nutrisystem Inc., Weight Watchers International, Inc. (WW), Herbalife International of America, Inc., Abbott Laboratories, Medifast Inc., GNC Holdings Inc., The Coca-Cola Company, PepsiCo, Inc., Bayer AG, Isagenix International LLC, SlimFast, Rite Aid Corporation, Amway Corporation, Jillian Michaels, Nestle S.A., Forever Living Products International, Inc., Atkins Nutritionals, Inc., Youngevity International, Inc., Shaklee Corporation, and ViSalus Inc.
In October 2023, Nutrisystem launched a new weight loss program featuring a protein-packed meal plan aimed at supporting muscle maintenance and fat loss, targeting those who want to combine weight management with fitness.
In September 2023, WW introduced an enhanced version of their "WellnessWins" reward program, where users can earn points for healthy activities and use them for discounts on food, wellness products, and other benefits, further integrating motivation and rewards into their weight management plans.
In July 2023, Herbalife launched a new range of weight loss shakes, designed with reduced sugar and added fiber, to appeal to health-conscious consumers seeking an effective and nutritious weight management solution.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.