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香料/香水

市場調查報告書

商品編碼

1622624

全球香水和香料市場規模（按產品、消費者群體、類別、分銷管道、地區、範圍和預測）

Global Fragrances And Perfumes Market Size By Product (Parfum Or Extrait, Eau De Parfum, Eau De Toilette ), By Consumer Group, By Category, By Distribution Channel, By Geographic Scope And Forecast

出版日期: 2024年09月28日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

香水香料市場規模及預測

2023 年香水和香水市場規模價值 613.8 億美元，預計到 2031 年將達到 898.5 億美元，2024 年至 2031 年的複合年增長率為 4.88%。香水和香料是空氣清新劑，可以為身體、衣服或周圍環境增添令人愉悅的香味。它們是由精油、香料和溶劑混合而成。香水有各種香味，包括花香、果香、木質香和辛辣香。香水含有較高濃度的香精油，香味持久。

香精油通常用於除臭劑、乳液和化妝品等個人護理用品中，以增添宜人的香味。蠟燭、擴香儀和清潔產品的香味也大大改善了您的家居氛圍。在時尚界，香水經常被宣傳為能夠彰顯個人身份和風格的奢侈品。香水也在芳香療法中用於治療，以促進放鬆和健康。

未來香水的用途預計將超越個人氣味，融入健康和科技等各個產業。我們可能會看到一些創新，例如使用人工智慧來提供個人化氣味體驗，它可以根據個人喜好和心情調整氣味。此外，香味越來越多地透過智慧擴散器和環境香味技術引入家庭環境中。

全球香水和香料市場動態

影響全球香水和香料市場的關鍵市場動態

主要市場驅動因子

消費者對個人護理產品的需求不斷增加：

消費者對個人護理產品的需求不斷增加：隨著全球可支配收入的增加，消費者願意花錢購買個人護理和美容產品，包括香水。人們越來越重視個人形象和自我表達，促使對各種香味選擇的需求日益增長。此外，由於消費者更喜歡根據自己的口味量身定制的高品質小眾香水，對奢侈和高端產品的趨勢正在推動這一發展。

香水技術的創新：

香水配方和輸送技術的進步提升了整體客戶體驗。持久的香味、對皮膚安全的配方以及可持續成分的使用都吸引了具有環保意識的消費者。此外，香水應用中引入的技術，例如智慧擴散器和可自訂的香味體驗，為消費者提供了與香水互動的新方式，從而推動了市場成長。

提高對芳香療法和健康的認識：

隨著越來越多的人意識到氣味的心理和生理影響，芳香療法變得越來越流行。消費者被有助於放鬆、減輕壓力和促進心理健康的氣味所吸引。這一趨勢促使對精油、芳香蠟燭和家用香水的需求增加，這些產品通常因其藥用價值而受到吹捧。

主要問題

熱門爭奪：

市場競爭非常激烈，有無數的品牌，從奢侈品香水到大眾香水。新進入者總會擾亂市場，常常導致價格戰和利潤率下降。現有品牌必須不斷創新和差異化其產品才能維持市場佔有率。這樣的競爭也可能導致過度飽和，使消費者難以選擇出眾的品牌。

消費者口味的改變：

現今的消費者更成熟，更注重健康，對天然和永續成分的偏好也改變了。隨著消費者越來越意識到合成化學品對健康的潛在風險，品牌面臨重新配製產品和提供成分來源透明度的壓力。這種轉變需要大量的研發成本，這將給管理資源帶來壓力，特別是對於中小企業而言。此外，銷售獨特香味的小眾品牌的崛起也對大公司迅速適應提出了課題。

監理課題：

香水和香料行業受到有關成分安全和標籤的嚴格規定，且不同地區的規定存在很大差異。遵守這些標準非常複雜且成本高昂，尤其是對於全球品牌而言。廣泛的測試和認證過程可能會導致產品發佈延遲並影響獲利能力。此外，任何不合規行為都可能導致召回和法律處罰，從而影響市場動態。

主要趨勢：

永續性和環保意識：

消費者在購買決策中越來越多地考慮永續性。這一趨勢促使製造商使用天然成分和透明的採購流程來創造環保香水。公司正在努力透過使用可回收包裝和可持續的生產方法來減少碳足跡。清潔美容的興起反映出消費者對不含危險成分的產品的需求日益增加。

個人化與客製化：

隨著顧客尋求能夠反映其獨特個性的標誌性香氣，個人化香水越來越受歡迎。品牌正在使用人工智慧和數據分析等技術來創造個人化的香水體驗。一些公司提供客製化選項，允許顧客組合自己的香味或從多種香調中選擇以創造出獨特的香味。這一趨勢推動了消費者參與度和品牌忠誠度。

技術整合：

香水產業的技術應用正在改變顧客與香味的互動方式。智慧香味擴散器、推薦香味的行動應用程式和虛擬實境體驗都越來越受歡迎。這些技術正在改善消費者體驗、提高可用性和參與度。此外，企業正在利用社交媒體和影響力行銷來接觸更多人，並透過沉浸式活動和講故事來展示他們的產品。

範例下載

Fragrances And Perfumes Market size was valued at USD 61.38 Billion in 2023 and is projected to reach USD 89.85 Billion by 2031 , growing at a CAGR of 4.88% from 2024 to 2031. Fragrances and perfumes are fragrant concoctions that add a pleasant scent to the body, clothing, or surroundings. They are made with a combination of essential oils, scent chemicals, and solvents. Fragrances can have a wide range of notes including floral, fruity, woody, and spicy. Perfumes often have a higher concentration of fragrance oils, resulting in a longer-lasting scent whereas lighter formulations such as eau de toilette or cologne contain fewer concentrated chemicals.

They are commonly used in personal care items such as deodorants, lotions, and cosmetics to add a pleasant aroma. Fragrances which can be found in candles, diffusers, and cleaning products also contribute significantly to house ambiance. In the fashion industry, perfumes are frequently advertised as luxury commodities that contribute to personal identity and style. They also have therapeutic uses in aromatherapy which promotes relaxation and well-being.

The future uses of fragrances and perfumes are expected to expand beyond personal scents, integrating into various industries like wellness and technology. Innovations may include personalized fragrance experiences using AI where scents are tailored to individual preferences or moods. Additionally, fragrances are increasingly being incorporated into home environments through smart diffusers and ambient scenting technologies.

Global Fragrances And Perfumes Market Dynamics

The key market dynamics that are shaping the global Fragrances And Perfumes Market include:

Key Market Drivers:

Rising Consumer Demand for Personal Care Products:

As disposable incomes rise globally, customers are more prepared to spend on personal care and grooming products such as fragrances. The growing emphasis on personal image and self-expression has resulted in increased demand for a variety of scent options. Furthermore, the trend towards luxury and premium items has fuelled development with consumers preferring high-quality niche perfumes tailored to their specific preferences.

Innovations in Fragrance Technology:

Advances in fragrance formulation and delivery technology improve the entire customer experience. Long-lasting smells, skin-safe formulas, and the use of sustainable components all appeal to ecologically aware consumers. Furthermore, the incorporation of technology into fragrance applications such as smart diffusers and customisable smell experiences provides consumers with novel ways to interact with fragrances propelling market growth.

Growing Awareness of Aromatherapy and Wellness:

Aromatherapy is gaining popularity as more people recognise the psychological and physiological benefits of scents. Consumers are drawn to smells that promote relaxation, stress reduction, and mental well-being. This trend has resulted in an increase in demand for essential oils, scented candles, and house fragrances which are frequently advertised for their medicinal effects.

Key Challenges:

Intense Competition:

The market is extremely competitive with countless brands ranging from luxury to mass-market scents. New entrants constantly disrupt the market, often resulting in price wars and reduced profit margins. Established brands must constantly develop and differentiate their products in order to keep market share. This competition may also result in oversaturation making it difficult for consumers to choose for brands to stand out.

Changing Consumer Preferences:

Today's consumers are more sophisticated and health-conscious, resulting in a shift in preference for natural and sustainable components. As consumers become more aware of the possible health risks of synthetic chemicals, brands are under pressure to reformulate their goods and ensure transparency in component sourcing. This transition involves significant R&D expenditure, which can put a burden on resources, especially for smaller firms. Furthermore, the rise of niche brands selling personalised scents presents a challenge for larger corporations to adjust fast.

Regulatory Challenges:

The fragrances and perfumes sector is subject to severe rules governing ingredient safety and labelling which vary greatly by area. Compliance with these standards can be complicated and expensive, especially for worldwide brands. Extensive testing and certification processes can cause product launch delays and have an impact on profitability. Furthermore, any non-compliance issues may result in recalls or legal penalties affecting market dynamics.

Key Trends:

Sustainability and Eco-Consciousness:

Consumers are increasingly valuing sustainability in their purchase decisions. This trend is leading manufacturers to create eco-friendly scents using natural components and transparent sourcing processes. Companies are working to reduce their carbon footprint by using recyclable packaging and sustainable production practices. The rise of clean beauty reflects this transition as customers seek for products that are devoid of dangerous ingredients.

Personalization and Customization:

Personalised fragrances are becoming increasingly popular as customers seek out distinctive aromas that reflect their unique personalities. Brands use technology such as artificial intelligence and data analytics, to create personalized fragrance experiences. Some companies provide customization options, allowing clients to combine their smells or select from a variety of notes to create a unique fragrance. This trend promotes consumer engagement and brand loyalty.

Integration of Technology:

The use of technology in the fragrance industry is changing how customers interact with scents. Smart fragrance diffusers, mobile apps for smell recommendations, and virtual reality experiences are becoming increasingly popular. These technologies improve the consumer experience, increasing ease and engagement. Furthermore, firms use social media and influencer marketing to reach a larger audience, displaying their products through immersive campaigns and storytelling.

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Global Fragrances And Perfumes Market Regional Analysis

Here is a more detailed regional analysis of the global Fragrances And Perfumes Market:

North America:

North America dominates the fragrances and perfumes business as a result of high consumer demand, strong brand presence, and modern retail infrastructure. The region is home to some of the world's leading fragrance manufacturers and luxury brands which are constantly innovating and introducing new goods. Furthermore, North American consumers are increasingly choosing premium and niche fragrances which is fuelling growth in both the mass and high-end markets. This tendency is reinforced by the growing popularity of internet purchasing which allows consumers to access a wide choice of scents.

Furthermore, the cultural emphasis on personal grooming and self-expression in North America has a substantial impact on market growth. Seasonal patterns such as Christmas collections and limited-edition releases can pique consumers' attention. Marketing methods that include social media influencers and celebrity endorsements boost company visibility and consumer engagement. These features together with a strong economic backdrop establish North America as a prominent market in the worldwide fragrances and perfumes business.

Asia-Pacific:

Asia Pacific is the fastest-growing region in the Fragrances And Perfumes Market owing to increased disposable incomes and shifting consumer preferences. The growing middle-class population in nations such as China and India has resulted in increased spending on luxury items including fragrances. Furthermore, customers' increasing emphasis on personal grooming and self-expression, particularly among the younger population has fuelled demand for a wide range of scent goods.

Furthermore, the influence of Western beauty trends and the growing presence of multinational fragrance brands in the region have helped to drive market expansion. Local companies are also gaining popularity by catering to regional interests and preferences such as offering unique smells that reflect local cultures. This dynamic marketplace combined with innovative marketing methods guarantees that the Asia Pacific area remains a major player in the worldwide Fragrances And Perfumes Market.

Global Fragrances And Perfumes Market: Segmentation Analysis

The Global Fragrances And Perfumes Market is segmented on the basis of Product, Consumer Group, Category, Distribution Channel, and Geography.

Fragrances And Perfumes Market, By Product

Parfum or extrait
Eau de Parfum (EDP)
Eau de Toilette (EDT)
Eau de Cologne (EDC)
Eau fraiche

Based on Product, the Global Fragrances And Perfumes Market is bifurcated into Parfum or extrait, Eau de Parfum (EDP), Eau de Toilette (EDT), Eau de Cologne (EDC), and Eau fraiche. In the Fragrances And Perfumes Market, Eau de Parfum (EDP) is the most dominant segment due to its higher concentration of fragrance oils, typically ranging from 15% to 20%. This results in a longer-lasting scent compared to other categories. The growing consumer preference for long-lasting and high-quality fragrances has further propelled the popularity of EDP. Meanwhile, Eau de Toilette (EDT) and Eau de Cologne (EDC) remain popular for their lighter scents, but EDP's enduring appeal drives its market dominance.

Fragrances And Perfumes Market, By Consumer Group

Men
Women
Unisex

Based on the Consumer Group, the Global Fragrances And Perfumes Market is bifurcated into Men, Women, and Unisex. In the Fragrances And Perfumes Market, the men's segment has seen significant growth driven by increasing grooming habits and the rising popularity of signature scents among men. However, the women's segment remains a dominant force with a diverse range of fragrance options catering to various preferences and occasions. Unisex fragrances are gaining traction as consumers seek gender-neutral options that defy traditional norms. Overall, while men's fragrances are on the rise, women's products continue to lead the market in terms of sales and brand loyalty.

Fragrances And Perfumes Market, By Category

Natural
Synthetic

Based on Category, the Global Fragrances And Perfumes Market is bifurcated into Natural and Synthetic. In the Fragrances And Perfumes Market, synthetic fragrances dominate due to their cost-effectiveness, consistency, and versatility in formulation. Synthetic compounds can replicate a wide range of scents and are often more stable than natural ingredients. However, there is a growing trend towards natural fragrances driven by consumer demand for eco-friendly and health-conscious products. This shift is encouraging brands to explore natural ingredients leading to an increase in hybrid fragrances that combine both synthetic and natural elements for unique scent profiles.

Fragrances And Perfumes Market, By Distribution Channel

Offline Retail Stores
Online Retail Stores

Based on the Distribution Channel, the Global Fragrances And Perfumes Market is bifurcated into Offline Retail Stores and Online Retail Stores. In the Fragrances And Perfumes Market, offline retail stores remain more dominant due to the sensory experience they offer consumers. Shoppers can test scents, engage with knowledgeable staff, and enjoy an immersive shopping atmosphere. However, online retail stores are rapidly gaining traction driven by convenience and the growing trend of e-commerce. Online platforms often provide a wider selection and competitive pricing, appealing to a tech-savvy consumer base. Overall, while offline sales currently lead, online retail is increasingly influencing market dynamics.

Key Players

The "Global Fragrances And Perfumes Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
Coty Inc., Bvlgari, Gucci, Procter & Gamble, Prestige Beauty, L'Oreal International, Firmenich, LVMH, Elizabeth Arden Inc., Perfumania Holdings Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Fragrances And Perfumes Market Key Developments

In October 2020 Marc Jacobs International and Marc Jacobs Fragrances, a division of Coty Inc., announced the release of Perfect Marc Jacobs, the brand's latest women's fragrance.

1. INTRODUCTION OF GLOBAL FRAGRANCES AND PERFUMES MARKET

1.1. Overview of the Market
1.2. Scope of Report
1.3. Assumptions

2. EXECUTIVE SUMMARY

3. RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1. Data Mining
3.2. Validation
3.3. Primary Interviews
3.4. List of Data Sources

4. GLOBAL FRAGRANCES AND PERFUMES MARKET OUTLOOK

4.1. Overview
4.2. Market Dynamics
- 4.2.1. Drivers
- 4.2.2. Restraints
- 4.2.3. Opportunities
4.3. Porters Five Force Model
4.4. Value Chain Analysis

5. GLOBAL FRAGRANCES AND PERFUMES MARKET, BY PRODUCT

5.1. Overview
5.2. Parfum or extrait
5.3. Eau de Parfum (EDP)
5.4. Eau de Toilette (EDT)
5.5. Eau de Cologne (EDC)
5.6. Eau fraiche

6. GLOBAL FRAGRANCES AND PERFUMES MARKET, BY CONSUMER GROUP

6.1. Overview
6.2. Men
6.3. Women
6.4. Unisex

7. GLOBAL FRAGRANCES AND PERFUMES MARKET, BY CATEGORY

7.1. Overview
7.2. Natural
7.3. Synthetic

8. GLOBAL FRAGRANCES AND PERFUMES MARKET, BY DISTRIBUTION CHANNEL

8.1. Overview
8.2. Offline Retail Stores
8.3. Online Retail Stores

9. GLOBAL FRAGRANCES AND PERFUMES MARKET, BY GEOGRAPHY

9.1. Overview
9.2. North America
- 9.2.1. U.S.
- 9.2.2. Canada
- 9.2.3. Mexico
9.3. Europe
- 9.3.1. Germany
- 9.3.2. U.K.
- 9.3.3. France
- 9.3.4. Rest of Europe
9.4. Asia Pacific
- 9.4.1. China
- 9.4.2. Japan
- 9.4.3. India
- 9.4.4. Rest of Asia Pacific
9.5. Rest of the World
- 9.5.1. Latin America
- 9.5.2. Middle East & Africa

10. GLOBAL FRAGRANCES AND PERFUMES MARKET COMPETITIVE LANDSCAPE

10.1. Overview
10.2. Company Market Ranking
10.3. Key Development Strategies

11. COMPANY PROFILES

11.1. Coty Inc.
- 11.1.1. Overview
- 11.1.2. Financial Performance
- 11.1.3. Product Outlook
- 11.1.4. Key Developments
11.2. Bvlgari
- 11.2.1. Overview
- 11.2.2. Financial Performance
- 11.2.3. Product Outlook
- 11.2.4. Key Developments
11.3. Gucci
- 11.3.1. Overview
- 11.3.2. Financial Performance
- 11.3.3. Product Outlook
- 11.3.4. Key Developments
11.4. Procter & Gamble
- 11.4.1. Overview
- 11.4.2. Financial Performance
- 11.4.3. Product Outlook
- 11.4.4. Key Developments
11.5. Prestige Beauty
- 11.5.1. Overview
- 11.5.2. Financial Performance
- 11.5.3. Product Outlook
- 11.5.4. Key Developments
11.6. L'Oreal International
- 11.6.1. Overview
- 11.6.2. Financial Performance
- 11.6.3. Product Outlook
- 11.6.4. Key Developments
11.7. Firmenich
- 11.7.1. Overview
- 11.7.2. Financial Performance
- 11.7.3. Product Outlook
- 11.7.4. Key Developments
11.8. LVMH
- 11.8.1. Overview
- 11.8.2. Financial Performance
- 11.8.3. Product Outlook
- 11.8.4. Key Developments
11.9. Elizabeth Arden Inc.
- 11.9.1. Overview
- 11.9.2. Financial Performance
- 11.9.3. Product Outlook
- 11.9.4. Key Developments
11.10. Perfumania Holdings Inc.
- 11.10.1. Overview
- 11.10.2. Financial Performance
- 11.10.3. Product Outlook
- 11.10.4. Key Developments