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市場調查報告書
商品編碼
1716506

發用香水市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Hair Perfume Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024 年全球發放香水市場價值為 126 億美元，預計 2025 年至 2034 年的複合年成長率為 6.1%。人們對個人護理和衛生的日益關注，以及對高階和奢侈品的需求不斷成長，正在推動市場擴張。消費者擴大尋求改善外表、增強自信的方法，而發用香水是實現這一目標的有效手段。除了個人護理之外，不斷變化的時尚趨勢也推動了需求，因為人們尋求能夠反映自己風格和個性的產品。頭髮香水已不再只是一種芳香配件，而是被視為個人整體日常美容中不可或缺的一部分。

頭髮香水市場 - IMG1

隨著消費者健康意識的增強，對天然和有機護髮產品的偏好也日益增強。由有機成分製成的頭髮香水被視為維持頭髮健康的更安全、更健康的選擇。這種向天然產品的轉變促進了全球護髮市場的整體成長。隨著人們越來越重視自我護理，對頭髮香水的需求激增，尤其是那些除了香味之外還具有保濕和調理功效的香水。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 126億美元
預測值 227億美元
複合年成長率 6.1%

就產品形式而言，噴霧佔據市場主導地位，該細分市場在 2024 年的貢獻值為 82 億美元。噴霧髮用香水因其易於使用和快速塗抹而廣受歡迎。它們可以讓使用者均勻地散發香味，非常適合日常使用。另一方面，乳霜狀髮用香水因其附加功效（例如調理和保濕功效）而越來越受歡迎。油性髮用香水也越來越受歡迎，尤其是在奢華美容領域，因為它可以提供更濃郁的香味體驗，同時帶來額外的光澤和水分。

發用香水市場按消費者群體細分，到 2024 年，女性將佔據 69% 的市場。女性發用香水可滿足各種香味偏好，包括花香、果香和東方香。隨著對高階美容產品的需求不斷成長，女性擴大投資於高品質、持久的頭髮香水，以補充她們的自我護理習慣。

在定價方面，中等價位的發用香水在 2024 年佔據了 33% 的市場佔有率，在品質和價格方面取得了平衡。這些產品的目標客戶是那些願意多花一點錢來獲得更好的香味持久度和整體品質的消費者。美國發放香水市場佔 80% 的佔有率，2024 年將佔據全球領先地位，創造 37 億美元的收入。這一成長得益於香水配方的進步、消費者在個人護理產品上的支出增加以及對清潔美容的日益關注。消費者越來越傾向於優先考慮有機成分和永續實踐的產品。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
    • 製成品
    • 經銷商
  • 供應商格局
  • 重要新聞和舉措
  • 監管格局
  • 衝擊力
    • 成長動力
      • 消費者對個人修飾和衛生的意識不斷增強
      • 隨著生活方式和時尚潮流的變化，高階和奢侈品的擴張。
    • 產業陷阱與挑戰
      • 消費者出現過敏反應或皮膚敏感
      • 美容和香水行業消費者偏好的演變
  • 成長潛力分析
  • 消費者購買行為分析
    • 人口趨勢
    • 影響購買決策的因素
    • 產品偏好
    • 首選價格範圍
    • 首選配銷通路
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：市場估計與預測：依形式，2021-2034

  • 主要趨勢
  • 噴
  • 奶油
  • 凝膠
  • 油
  • 其他（蠟等）

第6章：市場估計與預測：依產能，2021-2034

  • 主要趨勢
  • 低於25毫升
  • 25毫升-50毫升
  • 50毫升以上

第7章：市場預估與預測：按香氛類型，2021-2034

  • 主要趨勢
  • 花香型香水
  • 柑橘香味
  • 果香型香水
  • 木質香氛
  • 其他（美食香氛、草本香氛等）

第8章：市場估計與預測：依價格區間，2021-2034

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第9章：市場估計與預測：依消費者群體，2021-2034

  • 主要趨勢
  • 男士
  • 女性
  • 男女通用的

第 10 章：市場估計與預測：按配銷通路，2021-2034 年

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司網站
  • 離線
    • 超市/大賣場
    • 藥局/藥房
    • 其他（百貨公司、沙龍等）

第 11 章：市場估計與預測：按地區，2021 年至 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第12章：公司簡介

  • Aerin
  • Balmain
  • Byredo
  • Chanel
  • Dior
  • Diptyque
  • Estee Lauder Companies
  • Gucci
  • Kao
  • Maison Francis Kurkdjian
  • Oribe
  • Shiseido
  • Unilever
  • Viktor&Rolf
  • Yves Saint Laurent
簡介目錄
Product Code: 10505

The Global Hair Perfume Market was valued at USD 12.6 billion in 2024 and is expected to grow at a CAGR of 6.1% from 2025 to 2034. The rising focus on personal grooming and hygiene, along with an increasing demand for premium and luxury products, is driving the market expansion. Consumers are increasingly looking for ways to enhance their appearance and boost their confidence, and hair perfumes serve as an effective means of achieving this. Alongside personal care, evolving fashion trends are fueling demand as individuals seek products that reflect their style and personality. Hair perfumes have become more than just a fragrant accessory-they are now seen as an integral part of an individual's overall grooming routine.

Hair Perfume Market - IMG1

As consumers become more health-conscious, the preference for natural and organic hair care products is also gaining momentum. Hair perfumes made from organic ingredients are viewed as a safer, healthier option for maintaining hair health. This shift toward natural products is contributing to the overall growth of the global hair care market. With people increasingly prioritizing self-care, the demand for hair perfumes has surged, especially for those that offer benefits beyond fragrance, such as moisturizing and conditioning properties.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$12.6 Billion
Forecast Value$22.7 Billion
CAGR6.1%

In terms of product form, sprays dominate the market, with the segment contributing USD 8.2 billion in 2024. Spray hair perfumes are popular due to their ease of use and quick application. They allow users to evenly distribute fragrance and are ideal for daily use. Cream hair perfumes, on the other hand, are gaining traction for their added benefits, such as conditioning and moisturizing properties. The oil form of hair perfumes is also growing in popularity, particularly in the luxury beauty sector, as it provides a more intense fragrance experience while delivering additional shine and moisture.

The hair perfume market is segmented by consumer group, with women representing 69% of the market in 2024. Women's hair perfumes cater to a wide range of fragrance preferences, including floral, fruity, and oriental scents. With a growing demand for premium beauty products, women are increasingly investing in high-quality, long-lasting hair perfumes that complement their self-care routine.

In terms of pricing, medium-priced hair perfumes held a 33% share of the market in 2024, offering a balance of quality and affordability. These products are targeted at consumers who are willing to pay a little extra for better fragrance longevity and overall quality. The U.S. hair perfume market, with an 80% share, led globally in 2024, generating USD 3.7 billion in revenue. This growth is driven by advancements in fragrance formulations, increased consumer spending on personal care products, and a rising focus on clean beauty. Consumers are increasingly gravitating toward products that prioritize organic ingredients and sustainable practices.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufactures
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Key news & initiatives
  • 3.4 Regulatory landscape
  • 3.5 Impact forces
    • 3.5.1 Growth drivers
      • 3.5.1.1 Surging awareness about personal grooming and hygiene among consumers
      • 3.5.1.2 Expansion of premium and luxury products along with changing lifestyle and fashion trends.
    • 3.5.2 Industry pitfalls & challenges
      • 3.5.2.1 Consumers experience allergic reactions or skin sensitivity
      • 3.5.2.2 Evolving consumer preferences in beauty and fragrance industries
  • 3.6 Growth potential analysis
  • 3.7 Consumer buying behavior analysis
    • 3.7.1 Demographic trends
    • 3.7.2 Factors affecting buying decisions
    • 3.7.3 Product Preference
    • 3.7.4 Preferred price range
    • 3.7.5 Preferred distribution channel
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Form, 2021-2034 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Spray
  • 5.3 Cream
  • 5.4 Gel
  • 5.5 Oil
  • 5.6 Others (wax etc.)

Chapter 6 Market Estimates & Forecast, By Capacity, 2021-2034 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Below 25 ml
  • 6.3 25 ml - 50 ml
  • 6.4 Above 50 ml

Chapter 7 Market Estimates & Forecast, By Fragrance Type, 2021-2034 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Floral fragrances
  • 7.3 Citrus fragrances
  • 7.4 Fruity fragrances
  • 7.5 Woody fragrances
  • 7.6 Others (gourmand fragrances, herbal fragrances etc.)

Chapter 8 Market Estimates & Forecast, By Price Range, 2021-2034 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021-2034 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Men
  • 9.3 Women
  • 9.4 Unisex

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 Online
    • 10.2.1 E-commerce
    • 10.2.2 Company website
  • 10.3 Offline
    • 10.3.1 Supermarkets/hypermarkets
    • 10.3.2 Drugstores/pharmacies
    • 10.3.3 Other (department stores, salons etc.)

Chapter 11 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 UK
    • 11.3.2 Germany
    • 11.3.3 France
    • 11.3.4 Italy
    • 11.3.5 Spain
    • 11.3.6 Russia
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 India
    • 11.4.3 Japan
    • 11.4.4 South Korea
    • 11.4.5 Australia
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
  • 11.6 MEA
    • 11.6.1 UAE
    • 11.6.2 Saudi Arabia
    • 11.6.3 South Africa

Chapter 12 Company Profiles

  • 12.1 Aerin
  • 12.2 Balmain
  • 12.3 Byredo
  • 12.4 Chanel
  • 12.5 Dior
  • 12.6 Diptyque
  • 12.7 Estee Lauder Companies
  • 12.8 Gucci
  • 12.9 Kao
  • 12.10 Maison Francis Kurkdjian
  • 12.11 Oribe
  • 12.12 Shiseido
  • 12.13 Unilever
  • 12.14 Viktor&Rolf
  • 12.15 Yves Saint Laurent