工業編碼與標誌：包裝創新推動下一代硬體投資

本報告內容

本報告呈現了全球編碼和標誌解決方案市場的規模和預測，並深入分析了VDC在全球供應商的市場和產品開發方面的努力。報告還按地區、底層技術和行業分析了市場規模和成長。此外，報告還探討了供應商在主要區域市場的競爭佔有率和市場定位，並涵蓋了新產品發布資訊。該報告還揭示了區域和技術層面的定價趨勢，並詳細分析了推動需求的關鍵商業性、監管和技術因素，以及潛在的投資支出變化。

在進行這項調查時，VDC採訪了世界各地活躍於編碼和標記市場的硬體供應商和軟體解決方案供應商。

本報告解答的主要問題

• 主要的編碼和標記技術有哪些？它們如何應對不同的使用場景？
• 編碼和標記解決方案的採用和投資水準在不同地區之間有哪些差異？
• 主要供應商如何投資和利用耗材、軟體和服務來開發更全面的解決方案，從而在競爭中脫穎而出？
• 在主要區域市場和技術領域，哪些公司是領先的硬體供應商？
• 編碼和標記解決方案的主要市場進入模式有哪些？
• 產品創新工作正朝哪個方向發展？
• 數位產品護照 (DPP)、GS1 數位連結和 GS1 標準2D條碼如何影響客戶互動和未來的投資重點？

本報告中列出的公司

• Control Print
• Domino Printing Sciences（Brother Industries 的完全子公司）
• Hitachi Industrial Equipment
• Keyence
• Koenig & Bauer
• Leibinger GmbH
• Loftware
• Markem-Imaje（多佛集團的完全子公司）
• Matthews Marking Systems
• REA JET（REA Elektronik GmbH 的完全子公司）
• Seagull Software
• Linx Global，Videojet Technologies（Veralto Corporation 的完全子公司）
• 其他

目錄

本報告內容

本報告解答的主要問題

本報告的主要讀者

本報告中列出的公司

摘要整理

• 主要發現

編碼與識別：全球市場概覽

區域概覽

按行業

透過編碼和標記技術

編碼和評分軟體

打入市場策略

競爭格局

供應商簡介

• Domino Printing Sciences
• Hitachi Industrial Equipment
• Koenig & Bauer Coding
• Leibinger
• Markem-Imaje（多佛集團的完全子公司）
• REA Elektronik
• Veralto Corporation

關於作者

關於VDC戰略

Inside this Report

This report presents global market sizing and forecasting for coding and marking solutions, along with VDC’s perspective on vendors’ market and product development initiatives across the globe. It offers market size and growth segmentation across the following parameters – by geography, by underlying technology, and by industry. VDC discusses vendors’ competitive shares and positions across all key regional markets, and highlights new product announcements. The report underscores pricing trends by technology by region, while also sharing an in-depth analysis of key commercial, regulatory, and technical factors driving demand and potential shifts in investment spends.

In support of this research study, VDC interviewed various hardware vendors and software solution providers from across the globe that actively participate in the coding & marking market.

What Questions are Addressed?

• What are the primary coding and marking technologies and how do they align by use case?
• What are the regional variations in adoption of and investments in coding and marking solutions?
• How are leading vendors investing in and leveraging consumables, software, and services to development more complete solutions and differentiate competitively?
• Who are the leading hardware vendors across key regional markets and technology segments?
• What are the leading go-to-market models for coding and marking solutions?
• Where are product innovation efforts being directed?
• What impacts are Digital Product Passports (DPPs), GS1 Digital Link, and GS1 standardized 2D barcodes having on customer conversations and future investment priorities?

Who Should Read this Report?

VDC has designed this research program for senior decision-makers at coding and marking vendor organizations as well as their partners and customers, including those individuals with the following roles:

• CEO or other C-level executives
• Corporate development and M&A teams
• Marketing executives
• Business development and sales leaders
• Product development and product strategy leaders
• Channel management and channel strategy leaders

Organizations Listed in this Report

• Control Print
• Domino Printing Sciences (wholly-owned subsidiary of Brother Industries)
• Hitachi Industrial Equipment
• Keyence
• Kenig & Bauer
• Leibinger GmbH
• Loftware
• Markem-Imaje (wholly-owned subsidiary of Dover Corporation)
• Matthews Marking Systems
• REA JET (wholly-owned subsidiary of REA Elektronik GmbH)
• Seagull Software
• Linx Global and Videojet Technologies (wholly-owned subsidiaries of Veralto Corporation)
• Others

Table of Contents

Inside this Report

What Questions are Addressed?

Who Should Read this Report?

Organizations Listed in this Report

Executive Summary

• Key Findings

Coding and Marking – Global Market Overview

Regional Overview

By Industry

By Coding and Marking Technology

Coding and Marking Software

Go-to-Market Strategy

Competitive Landscape

Vendor Profiles

• Domino Printing Sciences
• Hitachi Industrial Equipment
• Koenig & Bauer Coding
• Leibinger
• Markem-Imaje (Wholly owned subsidiary of Dover Corporation)
• REA Elektronik
• Veralto Corporation

About the Authors

About VDC Strategy

List of Exhibits

Exhibits in this Report

• Exhibit 1: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Region (Millions of Dollars)
• Exhibit 2: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Technology (Millions of Dollars)
• Exhibit 3: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Product Mix (Millions of Dollars)
• Exhibit 4: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Technology (Millions of Dollars)
• Exhibit 5: Forecasted Americas Shipments of Coding and Marking Solutions Segmented by Industry (Millions of Dollars)
• Exhibit 6: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Technology (Millions of Dollars)
• Exhibit 7: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Industry (Millions of Dollars)
• Exhibit 8: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Industry (Millions of Dollars)
• Exhibit 9: Forecasted Asia-Pacific Shipments of Coding and Marking Solutions Segmented by Industry (Millions of Dollars)
• Exhibit 10: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Industry (Millions of Dollars)
• Exhibit 11: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Technology (Millions of Dollars)
• Exhibit 12: Global Vendor Shares of Coding and Marking Solutions (Revenues in Millions of Dollars)

Coding and Marking Forecasts

• Exhibit 1: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Region (Millions of Dollars)
• Exhibit 2: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Region - Hardware Only (Millions of Dollars)
• Exhibit 3: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Region - Hardware Only (Thousands of Units)
• Exhibit 4: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Region - Hardware Only (Average Factory Selling Price - AFSP)
• Exhibit 5: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Technology (Millions of Dollars)
• Exhibit 6: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Millions of Dollars)
• Exhibit 7: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Thousands of Units)
• Exhibit 8: Forecasted Asia-Pacific Shipments of Coding and Marking Solutions by Technology - Hardware Only (Average Factory Selling Price - AFSP)
• Exhibit 9: Forecasted Americas Shipments of Coding and Marking Solutions Segmented by Technology (Millions of Dollars)
• Exhibit 10: Forecasted Americas Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Millions of Dollars)
• Exhibit 11: Forecasted Americas Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Thousands of Units)
• Exhibit 12: Forecasted Americas Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Average Factory Selling Price - AFSP)
• Exhibit 13: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Technology (Millions of Dollars)
• Exhibit 14: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Millions of Dollars)
• Exhibit 15: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Thousands of Units)
• Exhibit 16: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Average Factory Selling Price - AFSP)
• Exhibit 17: Forecasted Asia-Pacific Shipments of Coding and Marking Solutions Segmented by Technology (Millions of Dollars)
• Exhibit 18: Forecasted Asia-Pacific Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Millions of Dollars)
• Exhibit 19: Forecasted Asia-Pacific Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Thousands of Units)
• Exhibit 20: Forecasted Asia-Pacific Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Average Factory Selling Price - AFSP)
• Exhibit 21: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Industry (Millions of Dollars)
• Exhibit 22: Forecasted Americas Shipments of Coding and Marking Solutions Segmented by Industry (Millions of Dollars)
• Exhibit 23: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Industry (Millions of Dollars)
• Exhibit 24: Forecasted Asia-Pacific Shipments of Coding and Marking Solutions Segmented by Industry (Millions of Dollars)
• Exhibit 25: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Product Mix (Millions of Dollars)
• Exhibit 26: Forecasted Americas Shipments of Coding and Marking Solutions Segmented by Product Mix (Millions of Dollars)
• Exhibit 27: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Product Mix (Millions of Dollars)
• Exhibit 28: Forecasted Asia-Pacific Shipments of Coding and Marking Solutions Segmented by Product Mix (Millions of Dollars)
• Exhibit 29: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Country (Millions of Dollars)

Global Market Shares

• Exhibit I-1: Global Vendor Shares of Coding and Marking Solutions (Revenues in Millions of Dollars)
• Exhibit I-2: Americas Vendor Shares of Coding and Marking Solutions (Revenues in Millions of Dollars)
• Exhibit I-3: EMEA Vendor Shares of Coding and Marking Solutions (Revenues in Millions of Dollars)
• Exhibit I-4: Asia-Pacific Vendor Shares of Coding and Marking Solutions (Revenues in Millions of Dollars)