工業賦碼與識別解決方案（2025）：按需可變資料需求推動轉型

本報告涵蓋全球賦碼與標識解決方案市場規模及預測、供應商市場佔有率及競爭分析。工廠數位轉型的持續推進以及向工業 4.0 和 5.0 標準的轉變，正在推動對自動化、基於雲端、無錯誤的序列化和可追溯性工作流程的需求。當今製造和分銷環境的各個層面都需要這些解決方案，包括單一消費單元、貨箱和托盤。按需可變資料賦碼與標識的需求日益增長，供應商也開始提供解決方案來滿足這項需求。

本報告刊登的組織

• Control Print
• Domino Printing Sciences（兄弟工業的全資子公司）
• 日立工業設備公司
• Keyence
• Koenig & Bauer
• Leibinger GmbH
• Linx Global（Veralto Corporation 的全資子公司）
• Loftware
• Markem-Imaje（Dover Corporation 的全資子公司）
• Matthews Marking Systems
• REA JET（REA Elektronik GmbH 的全資子公司）
• Seagull Software
• Videojet Technologies（Veralto 的全資子公司）

執行摘要

隨著全球供應鏈日益複雜，製造商越來越多地轉向自動化生產和分銷工作流程。目標是最大限度地減少停機時間，提高生產能力，並消除容易出錯的手動流程。準確、即時且合規的包裝數據比以往任何時候都更加重要。工業噴碼和標誌解決方案在全球製造環境中至關重要，使製造商能夠滿足防偽、品牌推廣、產品識別、法規遵循、安全、序列化和可追溯性等關鍵要求。這些解決方案主要用於在一級（產品級）、二級（箱級）和三級（托盤級）包裝上列印產品資料。典型資訊包括標識、條碼、序號、有效期限、批號/批次號、生產日期、成分和產品描述。 可用的技術包括連續噴墨 (CIJ)、熱噴墨 (TIJ)、閥噴墨 (VIJ)、壓電噴墨 (PIJ)、熱轉印 (TTO) 和激光，以滿足廣泛的應用需求。技術的選擇取決於生產線速度、基材類型、耐久性要求和所需的列印解析度。這些設備必須能夠可靠地對各種材料進行噴碼，包括柔性薄膜、硬塑膠、紙張、瓦楞紙板、玻璃、箔片、金屬、織物和機織紡織品。然而，硬體選擇和整合不當會影響程式碼的可讀性，並降低生產線的整體效率。在製造環境中，印表機品牌、型號和軟體平台的混合使用非常普遍，這增加了管理複雜性，尤其是在需要可變數據列印的情況下。

VDC 的研究表明，由於不斷變化的監管要求和對供應鏈可追溯性的需求，對可變數據列印的需求持續增長。高速生產線對序列化二維碼的列印提出了挑戰，雖然大多數系統在技術上都具備能力，但在實務上卻難以實施。因此，供應商正在開發下一代解決方案，以便在各種基材上實現高解析度、高速的序列化二維碼。 VDC 的研究表明，對於在高度監管或出口驅動型行業運營的公司、面臨假冒風險的公司以及需要與供應鏈合作夥伴持續共享數據的公司來說，單元級序列化或許值得考慮。

目錄

本報告包​​含哪些內容？

本報告探討了哪些問題？

本報告的讀者對象？

本報告中重點介紹的組織

摘要整理

• 主要調查結果

編碼&標註:全球市場概要

地區概要

• 南北美洲
• 歐洲·中東·非洲
• 亞太地區

各業界

編碼與標識：依技術分類

編碼與識別：系統管理軟體

按需可變資料編碼推動需求

編碼與識別解決方案：VDC 展望未來

打入市場策略

競爭情形

業者簡介

• Domino
• Hitachi Solutions
• Leibinger
• Markem-Imaje
• Matthews Marking Systems
• Veralto

關於作者

關於VDC Research

Inside this Report

This report covers global market sizing and forecasting for coding and marking solutions, including vendor market share and competitive analysis. Ongoing digital transformation within factories and the shift to Industry 4.0/5.0 standards is driving the need for automated, cloud-based solutions that can facilitate error-free serialization and traceability workflows, including coding and marking. These solutions are required at every level of today's manufacturing and distribution environments-for individual consumer units, cases, pallets, and everything in between. The need for on-demand variable data coding and marking is increasing, and vendors are introducing solutions that address this requirement.

What Questions are Addressed?

• What are the primary technologies that form the coding and marking solutions landscape?
• What is the role of software and services in overall solution development and sale?
• Are there any regional variations in adoption of and investments in these solutions?
• Who are the leading vendors and solution providers?
• What are some of the product innovations in this market?
• How important is on-demand 2D coding and how are vendors supporting this emerging requirement?

Who Should Read this Report?

VDC has designed this research program for senior decision-makers at coding and marking solution vendor organizations as well as their partners and customers, including those individuals with the following roles:

• CEO and other C-level positions
• Corporate development and M&A
• Marketing
• Business development and sales
• Product development, management, and strategy
• Channel development, management, and strategy

Organizations Listed in this Report:

• Control Print
• Domino Printing Sciences (wholly- owned subsidiary of Brother Industries)
• Hitachi Industrial Equipment
• Keyence
• Koenig & Bauer
• Leibinger GmbH
• Linx Global (wholly- owned subsidiary of Veralto Corporation)
• Loftware
• Markem-Imaje (wholly-owned subsidiary of Dover Corporation)
• Matthews Marking Systems
• REA JET (wholly- owned subsidiary of REA Elektronik GmbH)
• Seagull Software
• Videojet Technologies (wholly-owned subsidiary of Veralto)

Executive Summary

As global supply chains become more complex, manufacturers are increasingly automating their production and distribution workflows. The goal is to minimize downtime, scale capacity, and eliminate manual, error-prone processes. Accurate, real-time, and compliant on-package data has never been more important. Industrial coding and marking solutions are essential for manufacturing operations worldwide, enabling businesses to meet critical requirements for anti-counterfeiting, branding, product identification, regulatory compliance, safety, serialization, and traceability. These solutions are primarily used to code key product data on primary (product-level), secondary (case-level), and tertiary (pallet-level) packaging. Typical information includes logos, barcodes, serialization codes, expiration dates, batch and lot numbers, manufacturing dates, ingredients, and product descriptions.

Technologies such as Continuous Inkjet (CIJ), Thermal Inkjet (TIJ), Valve Inkjet (VIJ), Piezo Inkjet (PIJ), Thermal Transfer Overprinting (TTO), and laser address a wide spectrum of application requirements. The choice of technology depends on line speed, substrate type, durability needs, and the desired print resolution. These devices must mark reliably on various materials including flexible films, rigid plastics, paper, cardboard, glass, foil, metal, fabric, and woven materials. However, suboptimal hardware selection or integration can compromise code readability and introduce inefficiencies across the production line. Manufacturing environments often use a mix of printer brands, models, and software platforms. Managing such heterogeneous systems creates added complexity, especially when variable data printing is required. According to VDC's research, the demand for variable data printing continues to rise, driven by evolving regulatory mandates and supply chain traceability needs. High-speed production lines pose challenges for printing serialized 2D codes, even though most installed systems can support them technically. As a result, vendors are developing next-generation solutions that enable high-resolution, high-speed printing of serialized, variable 2D barcodes across diverse substrates. VDC's research indicates that unit-level serialization may be worth considering for the following types of businesses - operating in highly regulated or export-driven sectors; facing counterfeit risk; and requiring consistent data sharing with supply chain partners.

Industry regulations are tightening globally. Agencies such as the US FDA, EU MDR, NMPA (China), FSSAI (India), ANVISA (Brazil), and others increasingly mandate traceable product labeling. Initiatives like GS1's Sunrise 2027 are encouraging manufacturers to adopt solutions that can generate variable 2D codes and compliant labels in a single pass. Additionally, the EU Digital Product Passport (DPP) initiative is commencing with the introduction of a "battery passport," which aims to enhance cradle-to-grave traceability of batteries with compulsory adoption by February 18, 2027. This initiative will provide essential information, including carbon footprint and supply chain movements, through data carriers such as QR codes. Similarly, regulations such as DSCSA and FSMA 204(d) are reshaping traceability and serialization in the pharmaceutical and food & beverage sectors, prompting widespread investment in coding and marking system upgrades. While coding and marking vendors were optimistic about the enforcement of FSMA Section 204(d) by January 2026, the date has now been delayed by 30 months to July 2028, pushing out some investment decisions.

Ongoing digital transformation within factories and the shift to Industry 4.0/5.0 standards is driving the need for automated, cloud-based solutions that can facilitate error-free serialization and traceability workflows. Manufacturers who don't update and upgrade their labeling, coding and marking hardware and related software run the risk of non-compliance with evolving traceability mandates, which can lead to costly errors, production-related inefficiencies and extended downtimes, and penalties. VDC's research suggests that these costs and associated risks could be passed on to upstream and downstream partners who are unable to implement solutions effectively. Recent tariff introductions and trade wars are expected to impact costs for key components in the coding and marking market.

The global competitive landscape for coding and marking solutions is characterized by a mix of established multinational corporations and regional specialists. At the top tier, companies like Videojet (part of Danaher), Markem-Imaje (part of Dover Corporation), and Domino (part of Brother Industries) maintain dominant positions across most regions. These companies leverage their brand equity, extensive global reach, comprehensive product portfolios, and strong service capabilities to maintain market leadership. Beyond the global leaders, several companies maintain strong regional positions such as Control Print, Han's Laser, Hitachi Industrial Equipment, Keyence, Koenig & Bauer, Leibinger, Matthews Marking, and REA JET - these brands are collectively chipping away at the global market opportunity, competing on price, technical leadership, sector expertise, and localized presence. Hardware vendors are continually looking to retain customers and extend their reach through new product development initiatives, enhanced software focus, and proprietary consumables. Several new products introduced in the last 12 months have been focused on laser and PIJ technologies. They certify the use of inks exclusively for use with own inkjet coding equipment for ensuring print performance, regulatory compliance, equipment longevity, and brand stickiness. Consumables represent a crucial revenue stream that often exceeds the initial hardware sale over time.

Key Findings:

• Regional drivers for investment will vary based on industry mix, regulatory environment, and interest in infrastructure adoption. VDC's research suggests that focus on sustainability and other environmental initiatives will be strongest in Europe. EMEA will continue to generate the highest regional revenues, growing to $1.7B by 2029. North American manufacturers have to increasingly adhere to stringent compliance requirements; however, enforcement delays can shift investment focus in the near-term. The APAC market will experience the fastest growth rate (5.2%) through the forecast period, with increasing consumption and purchase of packaged products influencing automation requirements.
• Technology mix will shape coding and marking investment strategies - VDC's research suggests that coding and marking investments will vary based on application as each technology type is optimized for use with different substrates, production speeds, regulatory requirements, and pricing considerations. CIJ will continue to be the most popular due to its flexibility and "low cost per code"; drop-on-demand inkjet solutions like PIJ and TIJ will become increasingly relevant in environments requiring high-resolution alphanumeric codes; and, laser markers being increasingly favored for permanent, high-contrast marks, and zero cost of consumables.
• Industries powering coding and marking solution investments - Highly regulated industries and production environments (often with dynamic content requirements) will be at the forefront of coding and marking solution adoption. F&B manufacturers will generate the most significant revenues ($1.28B in 2025) to meet requirements associated with coding batch/lot codes, expiration dates, and allergen information. The life sciences sector makes strategic investments to stay in compliance with serialization mandates and the need for precise coding. Durable marking requirements will continue to drive consideration in aerospace, automotive, and electronics sectors. VDC's research indicates that digital transformation and sustainability initiatives are prompting consistent purchases and upgrades across industry sectors.
• Regulatory compliance and traceability driving market innovation particularly in highly regulated sectors such as automotive, electronics, (parts of) food & beverage, medical devices, and pharmaceuticals. Governments and industry bodies increasingly require manufacturers to apply accurate, legible, and permanent codes - such as batch numbers, expiration dates, and serial numbers - directly onto products and packaging. Product safety standards are becoming increasingly stringent, facilitating workflows that adequately support on-demand, variable data coding. Businesses are starting to rely on advanced coding technologies paired with code assurance software and vision inspection systems.
• Sustainability quotient rising through eco-friendly consumables production - Manufacturers today face increasing pressure to reduce environmental impact and comply with green regulations. Brands now seek coding solutions that align with their broader sustainability goals across packaging and production. Consumables (inks and solvents) innovation is a major area of focus in this regard. Vendors are developing low-VOC or VOC-free inks, eco-certified consumables, and closed-loop fluid systems that minimize waste and emissions.
• Low-cost competition challenging industry bellwethers - the market is being increasingly disrupted by low-cost competitors, particularly from China and other emerging markets, challenging long- established leaders. This trend is most evident in high-volume, price-sensitive segments like CIJ and now laser, where upfront capital costs and consumables play a critical role in buying decisions. Low- cost vendors offering affordable entry-level devices with basic functionality appeal to SMBs prioritizing capex savings, especially in fast-growing markets in Asia and Latin America. Established vendors are differentiating through global service networks, regulatory compliance, and robust industrial design, which are often lacking in cheaper alternatives.
• Short-run production schedules and frequent changeovers impacting investment dynamics - there is a rising demand for solutions that can adapt to mass customization, just-in-time manufacturing, and SKU proliferation. These must support rapid, error-free transitions/production changeovers, packaging formats, and even coding requirements. This dynamic manufacturing environment places a premium on flexibility, automation, and ease of use in coding and marking technologies. Additionally, software-driven solutions like centralized code management systems (such as Domino QuickDesign, Markem-Imaje CoLOS, and Matthews Marking's MPERIA) allow operators to switch messages, languages, and coding parameters across multiple lines from a single interface, significantly reducing downtime and human error.
• Smart, networked systems bridging the communication gap - manufacturers are prioritizing automation, connectivity, and digitalization as they commit to Industry 4.0 initiatives. Coding and marking devices are also evolving from being standalone, siloed devices to integrated and interconnected solutions that support real-time decision-making, performance optimization, and traceability. Vendors are enabling centralized code management, automated job changeovers, and consistent code quality across multiple lines and facilities. These smart devices also support remote monitoring and diagnostics through platforms like Domino Cloud, Matthews MPERIA, and VideojetConnect - providing predictive maintenance, device performance analytics, and cloud-based reporting.

Table of Contents

Inside this Report

What Questions are Addressed?

Who Should Read this Report?

Organizations Listed in this Report

Executive Summary

• Key Findings

Coding and Marking - Global Market Overview

Regional Overview

• Americas
• EMEA
• Asia-Pacific

By Industry

By Coding and Marking Technology

Coding and Marking System Management Software

On-Demand Variable Data Coding To Drive Demand

VDC's Outlook on the Future of Coding and Marking Solutions

Go-to-Market Strategy

Competitive Landscape

Vendor Profiles

• Domino
• Hitachi Solutions
• Leibinger
• Markem-Imaje
• Matthews Marking Systems
• Veralto

About the Authors

About VDC Research

List of Exhibits

Coding and Marking Forecasts

• Exhibit 1: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Region (Millions of Dollars)
• Exhibit 2: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Region - Hardware Only (Millions of Dollars)
• Exhibit 3: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Region - Hardware Only (Thousands of Units)
• Exhibit 4: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Region - Hardware Only (Average Factory Selling Price - AFSP)
• Exhibit 5: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Technology (Millions of Dollars)
• Exhibit 6: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Millions of Dollars)
• Exhibit 7: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Thousands of Units)
• Exhibit 8: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Average Factory Selling Price - AFSP)
• Exhibit 9: Forecasted Americas Shipments of Coding and Marking Solutions Segmented by Technology (Millions of Dollars)
• Exhibit 10: Forecasted Americas Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Millions of Dollars)
• Exhibit 11: Forecasted Americas Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Thousands of Units)
• Exhibit 12: Forecasted Americas Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Average Factory Selling Price - AFSP)
• Exhibit 13: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Technology (Millions of Dollars)
• Exhibit 14: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Millions of Dollars)
• Exhibit 15: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Thousands of Units)
• Exhibit 16: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Average Factory Selling Price - AFSP)
• Exhibit 17: Forecasted Asia-Pacific Shipments of Coding and Marking Solutions Segmented by Technology (Millions of Dollars)
• Exhibit 18: Forecasted Asia-Pacific Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Millions of Dollars)
• Exhibit 19: Forecasted Asia-Pacific Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Thousands of Units)
• Exhibit 20: Forecasted Asia-Pacific Shipments of Coding and Marking Solutions Segmented by Technology - Hardware Only (Average Factory Selling Price - AFSP)
• Exhibit 21: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Industry (Millions of Dollars)
• Exhibit 22: Forecasted Americas Shipments of Coding and Marking Solutions Segmented by Industry (Millions of Dollars)
• Exhibit 23: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Industry (Millions of Dollars)
• Exhibit 24: Forecasted Asia-Pacific Shipments of Coding and Marking Solutions Segmented by Industry (Millions of Dollars)
• Exhibit 25: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Product Mix (Millions of Dollars)
• Exhibit 26: Forecasted Americas Shipments of Coding and Marking Solutions Segmented by Product Mix (Millions of Dollars)
• Exhibit 27: Forecasted EMEA Shipments of Coding and Marking Solutions Segmented by Product Mix (Millions of Dollars)
• Exhibit 28: Forecasted Asia-Pacific Shipments of Coding and Marking Solutions Segmented by Product Mix (Millions of Dollars)
• Exhibit 29: Forecasted Global Shipments of Coding and Marking Solutions Segmented by Country (Millions of Dollars)

Global Market Shares

• Exhibit I-1: Global Vendor Shares of Coding and Marking Solutions (Revenues in Millions of Dollars)
• Exhibit I-2: Americas Vendor Shares of Coding and Marking Solutions (Revenues in Millions of Dollars)
• Exhibit I-3: EMEA Vendor Shares of Coding and Marking Solutions (Revenues in Millions of Dollars)
• Exhibit I-4: Asia-Pacific Vendor Shares of Coding and Marking Solutions (Revenues in Millions of Dollars)