全球行動熱感式印表機市場：數位世界中行動列印的未來

報告概述

本報告分析了用於列印收據、票據、標籤和標牌的行動熱感式印表機面臨的關鍵策略挑戰、趨勢和市場成長驅動力。報告涵蓋了收入和出貨量預測、供應商洞察、成長機會分析、技術趨勢、通路需求、供應鏈策略以及未來需求驅動力。

本報告解答了哪些問題？

• 自去年以來，行動印表機市場動態如何演變？
• 在目前市場環境下，行動印表機的應用和功能如何擴展？
• 哪些垂直產業和地區正在推動行動印表機的投資需求？
• 供應商如何彌補軟體和雲端遷移的差距？
• 哪些技術趨勢正在影響行動熱感式印表機的研發？
• 原始設備製造商 (OEM) 正在採用哪些通路開發策略來加強其在垂直市場的影響力？
• 推動行動印表機普及的關鍵成長因素和新興用例有哪些？
• 供應商應如何打造差異化行動印表機解決方案並抓住新的市場機會？

本報告中涉及的組織

摘要整理

繼 2023 年遭遇逆風之後，全球行動印表機市場在 2024 年強勁反彈，年收入達到 4.037 億美元。

VDC 預測，由於關稅造成的宏觀經濟波動影響了投資者情緒，企業推遲投資以等待價格穩定前景更加明朗，2025 年行動印表機市場將繼續波動。今年上半年，供應商紛紛提高價格，以部分抵銷中國製造印表機組件成本的上漲。在全球宏觀經濟持續不確定的背景下，企業客戶在技術投資方面採取了更謹慎的態度，選擇延長現有行動印表機資產的使用壽命，而不是升級到新印表機。 VDC 預計 2025 年下半年將出現更多專案機會，但由於上半年經濟放緩，預計從 2024 年開始將逐漸萎縮。

目錄

該報告的內容

本報告探討了哪些問題？

本報告的讀者對象？

該報告刊載的組織

摘要整理

全球市場概要

地區預測

• 南北美洲
• 北美
• 南美
• 歐洲·中東·非洲
• 亞太地區

各業界比較預測

• 零售
• 運輸·物流 (T&L)
• 製造
• 醫療保健
• 商業服務
• 政府

各流通管道比較預測

下一代行動印表機技術

• 連線性（藍牙、Wi-Fi、NFC）
• 軟體增強功能（MDM、裝置診斷、效能追蹤等）
• 電池與充電增強功能
• 支付捕獲
• 支援 RFID 的行動列印
• 對傳統行動列印工作流程的數位威脅

下一代行動印表機技術

業者簡介

• Avery Dennison
• Bixolon
• Brother
• EPSON
• Honeywell
• SATO
• Star Micronics
• Toshiba
• TSC
• Zebra Technologies

關於作者

關於VDC Research

Inside this Report:

This research analyzes the key strategic issues, trends, and market drivers for mobile thermal printers used to print receipts, tickets, tags, and labels. The report offers market analysis (historical, prior year, and forecast revenues and unit shipments), vendor considerations, and growth opportunities across the following dimensions: end-user industries, distribution channels, print width, connectivity, and geographies. Within this report, readers can expect key analysis on technology trends, channel requirements, supply chain strategy, and demand drivers going forward.

What Questions are Addressed?

• How have mobile printer market dynamics evolved since last year?
• How have mobile printer applications and functionality expanded in the current landscape?
• Which verticals and regions are driving demand for mobile printer investments?
• How are vendors addressing software and cloud migration gaps?
• What technological trends are influencing mobile thermal printer research and development?
• What channel development strategies are OEMs leveraging to improve vertical reach?
• What are the key drivers and emerging use cases driving mobile printer adoption?
• How should vendors differentiate mobile printer solutions and pursue new market opportunities?

Who Should Read this Report?

This annual research program has been carefully designed for senior decision-makers at mobile printer technology and solution provider companies, including those individuals with the following roles:

• CEO or other C-level executives
• Corporate development and M&A teams
• Marketing executives
• Business development and sales leaders
• Product development and strategy leaders
• Channel management and channel strategy leaders

Organizations Listed in this Report:

Executive Summary

The global market for mobile printers recovered strongly in 2024, following performance headwinds in 2023. Revenues reached $403.7M for the year.

VDC expects the mobile printer market to experience continued volatility in 2025, as macroeconomic turbulence from tariffs creates skittish investor sentiment and enterprises delay for more clarity on pricing stabilization. Through the first half of the year, vendors have experienced upward price adjustments, aiming to offset some of the rising costs of printer components manufactured in China. Amid ongoing global macroeconomic uncertainty, enterprise customers have adopted a more cautious approach to technology investments, choosing to extend the use of existing mobile printer assets rather than upgrading to newer models. VDC anticipates that the second half of 2025 will offer stronger project opportunities; however, a soft H1 will lead to a modest contraction from 2024.

From a competitive landscape perspective, Zebra Technologies led all other mobile printer brands in 2024. SATO captured the second largest market share for the year, while Honeywell, Avery Dennison, and Toshiba TEC round out the top five mobile printer brands by global market share. Value-tier brands continue to increase competitive pressure on established mobile printer vendors. Companies such as HPRT, X-Printers, and TVS have gained traction in their domestic markets-China and India-driving margin and pricing pressures in these countries. These brands have also seen success in Eastern Europe and Russia, where price sensitivity and a willingness to diversify mobile printer investments have created favorable conditions.

Whether developed in-house or via third party partnerships, device management platforms continue to play an important for expanding mobile printer functionality and asset visibility. Several established vendors such as Zebra, Honeywell, SATO, and TSC among others have enhanced their remote management tools to provide stronger value- add across their customer base. Third-party independent software vendors (ISVs) such as SOTI and 42Gears are also integrating remote management solutions to enhance visibility into mobile printer workflows and improve asset tracking. Greater insight into printer health, battery life and charging performance, maintenance alerts, and output metrics has boosted productivity and reduced operational downtime. Moreover, location services and dashboard analytics support workflow optimization and help prevent device loss.

Key Findings:

• Mobile printer revenues to grow despite the project-based nature of solution sales. Despite performance volatility in 2025, VDC expects mobile printer shipments to perform moderately through the forecast period, as users aim to optimize the point of labeling across use cases. As a result, VDC anticipates accelerated demand patterns following 2025, as enterprises gain better clarity around pricing stabilization and pent-up demand comes to fruition.
• Vendors emphasize flexible media types to differentiate and provide value to customers. Linerless and RFID-enabled mobile printing options have become more widely available to meet evolving customer requirements around sustainability and supplier asset tracking requirements. SATO expanded its mobile printing portfolio across its PWNX series, while Brother has designed purpose- built solutions across its Rugged Jet series to address growing opportunities. Bixolon and TSC have innovated with RFID-enabled mobile printer solutions with their XM7 and Alpha series respectively. Vendors are integrating different media types into mobile printing capabilities to enhance on-demand flexibility.
• Enhanced patient care standards expand opportunities for mobile printer utilization. North America and Europe remain the most mature markets for mobile printer deployments, as increasing facilities development and stronger emphasis on patient care outcomes have driven project opportunities in the region. As hospitals have faced challenges with space optimizations, healthcare organizations have shifted to mobile printers for their ergonomics, supporting workflows across lab diagnostics and patience bedside care.
• Omnichannel order fulfillment to expand the application scope of mobile printer deployments. As retailers aim to offer flexible fulfilment channels across store locations and warehousing facilities, strategies such as BOPIS, curbside pickup, and ship-from-store have seen an uptick within retailer operations. These purchasing channels increase the need for accurate inventory management and stock replenishment, so retailers can provide agility in order fulfillment. As a result, mobile printers have experienced increased utilization around inventory management, on-demand shipping and receiving, and mPOS use cases.
• Enterprises require asset visibility capabilities to optimize mobile printer fleet management. To optimize mobile printer performance, customers require stronger data driven tools and hardware visibility functionality to streamline firmware updates, enable device diagnostics, and improve hardware tracking. Honeywell continues to improve its proprietary asset visibility platform and SATO has enhanced remote management capabilities through its AEP solution. From a third-party standpoint, SOTI commands a leading share of the MDM landscape, while emerging ISVs such as 42Gears have developed strong vendor relationships to expand their brand visibility.
• Digitization continues to pose a real threat to traditional mobile printing uses cases. As the viability of electronic shelf labels (ESLs) continues to expand and the cost of these tags decreases, workflows such as price marking and shelf labeling face potential redundancy in retail environments. VDC's research suggests ESLs are also gaining traction within warehousing across shelves and storage bins, posing a threat to purpose-built mobile printers. Similarly, increased acceptance of digital receipts in POS and other applications directly impact mPOS sales for receipt printing use cases.
• Competition from enterprise mobility manufacturers and adjacent AIDC vendors is intensifying. While Urovo is more widely known for its mobile computer portfolio, it has continued to release mobile printing solutions with its established K329 / K419 series, and its latest all-in-one print and scan K388S solution. Newland AIDC emphasized its dual label and receipt mobile printing solution with the NLS-PP310 model. SUNMI released its latest dual receipt and label printing mobile payment terminal to capture share of the mPOS opportunity across retail, hospitality, and field sales, while also providing application flexibility in logistics workflows.

Table of Contents

Inside this Report

What Questions are Addressed?

Who Should Read this Report?

Organizations Listed in this Report

Executive Summary

• Key Findings

Global Market Overview

Regional Forecasts

• The Americas
• North America
• Latin America
• Europe and the Middle East (EMEA)
• Asia-Pacific (APAC)

Comparative Forecasts by Vertical

• Retail
• Transportation & Logistics (T&L)
• Manufacturing
• Healthcare
• Commercial Services
• Government

Comparative Forecast by Distribution Channel

Next Generation Mobile Printer Technology

• Connectivity (Bluetooth, Wi-Fi, & NFC)
• Software Feature Enhancement (MDM, Device Diagnostics, Performance Tracking, and More)
• Battery & Charging Enhancement
• Payment Capture
• RFID-Enabled Mobile Printing
• Digital Threats to Traditional Mobile Printing Workflows

Next Generation Mobile Printer Technology

Vendor Profiles

• Avery Dennison
• Bixolon
• Brother
• EPSON
• Honeywell
• SATO
• Star Micronics
• Toshiba
• TSC
• Zebra Technologies

About the Authors

About VDC Research

List of Exhibits

• Exhibit 1: Global Shipments of Mobile Printers by Region (Millions of Dollars)
• Exhibit 2: Global Shipments of Mobile Printers by Region (Thousands of Units)
• Exhibit 3: Global Shipments of Mobile Printers by Region (Average Factory Selling Price (AFSP) - Dollars)
• Exhibit 4: Global Shipments of Mobile Printers by Print Width (Millions of Dollars)
• Exhibit 5: Global Shipments of Mobile Printers by Print Width (Thousands of Units)
• Exhibit 6: Global Shipments of Mobile Printers by Print Width (Average Factory Selling Price (AFSP) - Dollars)
• Exhibit 7: Global Shipments of Mobile Printers by Connectivity (Millions of Dollars)
• Exhibit 8: Global Shipments of Mobile Printers by Vertical Market (Millions of Dollars)
• Exhibit 9: Global Shipments of Mobile Printers by Vertical Market (Thousands of Units)
• Exhibit 10: Global Shipments of Mobile Printers by Vertical Market (Average Factory Selling Price (AFSP) - Dollars)
• Exhibit 11: Global Shipments of Mobile Printers by Application/Installation Environment (Millions of Dollars)
• Exhibit 12: Global Shipments of Mobile Printers by Distribution Channel (Millions of Dollars)
• Exhibit 13: Americas Shipments of Mobile Printers
• Exhibit 14: North America Shipments of Mobile Printers
• Exhibit 15: Latin America Shipments of Mobile Printers
• Exhibit 16: Americas Shipments of Mobile Printers by Print Width (Millions of Dollars)
• Exhibit 17: Americas Shipments of Mobile Printers by Print Width (Average Factory Selling Price (AFSP) - Dollars)
• Exhibit 18: Americas Shipments of Mobile Printers by Print Width (Thousands of Units)
• Exhibit 19: Americas Shipments of Mobile Printers by Connectivity (Millions of Dollars)
• Exhibit 20: Americas Shipments of Mobile Printers by Vertical Market (Millions of Dollars)
• Exhibit 21: Americas Shipments of Mobile Printers by Application/Installation Environment (Millions of Dollars)
• Exhibit 22: Americas Shipments of Mobile Printers by Distribution Channel (Millions of Dollars)
• Exhibit 23: North America Shipments of Mobile Printers by Print Width (Thousands of Units)
• Exhibit 24: Latin America Shipments of Mobile Printers by Print Width (Thousands of Units)
• Exhibit 25: Americas Shipments of Mobile Printers by Primary Connectivity (Millions of Dollars)
• Exhibit 26: North America Shipments of Mobile Printers by Primary Connectivity (Millions of Dollars)
• Exhibit 27: Latin America Shipments of Mobile Printers by Primary Connectivity (Millions of Dollars)
• Exhibit 28: Americas Shipments of Mobile Printers by Vertical Market (Millions of Dollars)
• Exhibit 29: North America Shipments of Mobile Printers by Vertical Market (Millions of Dollars)
• Exhibit 30: Latin America Shipments of Mobile Printers by Vertical Market (Millions of Dollars)
• Exhibit 31: Americas Shipments of Mobile Printers by Application/Installation Environment (Millions of Dollars)
• Exhibit 32: North America Shipments of Mobile Printers by Application/Installation Environment (Millions of Dollars)
• Exhibit 33: Latin America Shipments of Mobile Printers by Application/Installation Environment (Millions of Dollars)
• Exhibit 34: Americas Shipments of Mobile Printers by Distribution Channel (Millions of Dollars)
• Exhibit 35: North America Shipments of Mobile Printers by Distribution Channel (Millions of Dollars)
• Exhibit 36: Latin Americas Shipments of Mobile Printers by Distribution Channel (Millions of Dollars)
• Exhibit 37: EMEA Shipments of Mobile Printers by Print Width (Millions of Dollars)
• Exhibit 38: EMEA Shipments of Mobile Printers by Print Width (Average Factory Selling Price (AFSP) - Dollars)
• Exhibit 39: EMEA Shipments of Mobile Printers by Print Width (Thousands of Units)
• Exhibit 40: EMEA Shipments of Mobile Printers by Connectivity (Millions of Dollars)
• Exhibit 41: EMEA Shipments of Mobile Printers by Vertical Market (Millions of Dollars)
• Exhibit 42: EMEA Shipments of Mobile Printers by Application/Installation Environment (Millions of Dollars)
• Exhibit 43: EMEA Shipments of Mobile Printers by Distribution Channel (Millions of Dollars)
• Exhibit 44: Asia-Pacific Shipments of Mobile Printers by Print Width (Millions of Dollars)
• Exhibit 45: Asia-Pacific Shipments of Mobile Printers by Print Width (Average Factory Selling Price (AFSP) - Dollars)
• Exhibit 46: Asia-Pacific Shipments of Mobile Printers by Print Width (Thousands of Units)
• Exhibit 47: Asia-Pacific Shipments of Mobile Printers by Connectivity (Millions of Dollars)
• Exhibit 48: Asia-Pacific Shipments of Mobile Printers by Vertical Market (Millions of Dollars)
• Exhibit 49: Asia-Pacific Shipments of Mobile Printers by Application/Installation Environment (Millions of Dollars)
• Exhibit 50: Asia-Pacific Shipments of Mobile Printers by Distribution Channel (Millions of Dollars)
• Exhibit 51: Global Shipments of Mobile Printers by Country (Millions of Dollars)
• Exhibit 1: Global Shipments of Mobile Thermal Printers Segmented by Supplier Share
• Exhibit 2: Americas Shipments of Mobile Thermal Printers Segmented by Supplier Share
• Exhibit 3: North America Shipments of Stationary Mobile Thermal Printers Segmented by Supplier Share
• Exhibit 4: Latin America Shipments of Stationary Mobile Thermal Printers Segmented by Supplier Share
• Exhibit 5: EMEA Shipments of Mobile Thermal Printers Segmented by Supplier Share
• Exhibit 6: Asia-Pacific Shipments of Mobile Thermal Printers Segmented by Supplier Share