房車租賃市場：現況分析與預測（2024-2032）

預計 RV（休閒車）租賃市場規模在預測期內將以 7.76% 的複合年增長率顯著增長。

房車租賃的需求正在上升。這是因為，在偏好個人交通、安全性和靈活性的旅客中，公路旅行、觀光和保護區戶外旅行的興起。如今，隨著可支配收入的增加，家庭、夫婦、退休人員和喜歡冒險的個人都選擇租用房車作為經濟實惠的度假方式。此外，在家工作文化的興起使得越來越多的人嘗試房車生活這種遊牧生活方式，促使全球對房車租賃的需求激增。此外，線上預訂平台的易用性等技術創新使得租用房車變得更加容易。生態旅遊也引起了人們對環保房車模型和永續旅遊的興趣。此外，房車旅行被越來越廣泛地認為比飯店和航空旅行更經濟，這有助於進一步擴大市場。

依車輛類型來看，房車佔比最大。房車配備了幾乎所有的生活、睡眠和烹飪所需的便利設施，使其成為許多長途旅行者的首選交通工具。這些房車相對容易駕駛，舒適豪華，而且可以從許多房車租賃公司輕鬆租到，尤其是在北美和歐洲。另一方面，旅行拖車預計未來將顯著成長。這是因為拖車部件比其他類型的部件更便宜、更輕，並且可以由更多種類的車輛牽引。旅行拖車受歡迎的另一個原因是它們可以與所拖曳的車輛分離，讓您在旅途中可以更自由地移動。人們對旅行和休閒的興趣日益濃厚，尤其是有經濟意識的年輕人，也是進一步推動旅行拖車需求的一個因素。此外，隨著拖車的舒適度和配件的不斷改進，預計未來青睞此類房車的用戶數量將會增加。

根據預訂模式，線上平台佔據房車租賃市場的主導地位。這是因為租賃公司可以透過其網站和行動應用程式輕鬆進行比較、提供便利和折扣。互聯網的使用、智慧型設備的廣泛使用以及消費者參考評級和反饋的能力等技術進步正在增加線上平台的影響力。此外，隨著網路服務在世界各地越來越多地被用於旅遊預訂，預計線上平台產業將保持主導地位並在未來經歷顯著成長。

本報告調查了全球房車租賃市場，並提供了市場概況摘要、影響市場成長的各種因素分析、市場規模趨勢和預測、按應用和地區進行的詳細分析、競爭格局以及主要公司的概況。

目錄

第1章 市場概覽

第2章 研究方法與前提條件

第 3 章執行摘要

• 行業概覽
• 各細分市場的展望
• 區域展望

第4章 市場動態

• 驅動程式
• 機會
• 阻礙因素
• 趨勢
• PESTEL 分析
• 需求方分析
• 供給面分析

第5章 定價分析

• 價格分析：依地區
• 影響價格的因素

第6章 全球房車租賃市場收入預測

第7章 依車型劃分的市場分析

• 露營車
  • A類
  • B類
  • C類
• 旅行拖車
• 第五輪拖車
• 彈出式露營車
• 其他

第8章 依預訂模式的市場分析

• 線上平台
• 線下代理機構

第9章 最終用戶市場分析

• 情侶
• 家庭
• 其他

第10章 各地區市場分析

• 北美
  • 美國
  • 加拿大
  • 其他
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 其他
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳大利亞
  • 其他
• 其他

第 11 章 價值鏈分析

• 邊際分析
• 參與公司名單

第 12 章 競爭格局

• 競爭資訊中心
• 競爭定位分析
• 波特五力分析

第 13 章公司簡介

• Cruise America, Inc.
• Auto Europe
• El Monte RV
• McRent（The Rental Alliance GmbH）
• INDIE CAMPERS
• Campervan North America LLC.
• Roadsurfer GmbH
• Escape Camper Vans（E&A Companies）
• GoCamp AL, LLC.
• Outdoorsy Inc.

第 14 章 縮寫與假設

第 15 章附錄

Recreational Vehicle (RV) rentals can be described as hiring RVs on a temporary basis as a means of transport that is convenient and cheap to use during the trip. The different types of RVs are motorized RVs, travel trailers, fifth-wheel trailers, toy haulers, and others. These RVs are rented by families and groups of travelers, adventurers, nomadic workers, and even retirees who wish to explore on road trips. Nowadays, as many people are going out on tours, camping, and traveling through roads, there is a great demand for RVs in the market. Some of the drivers of the market include increasing disposable income, people shifting towards natural tourism, and easy, convenient online booking of motor homes.

The Recreational Vehicle Rental Market is expected to grow with a significant CAGR of 7.76% during the forecast period (2024-2032). The demand for RV rentals is increasing because road trips, tourism, and outdoor travel to conservation areas keep on rising among travelers who prefer personal transport, safety, and flexibility. As people nowadays have more disposable income compared to earlier, families, couples, retired individuals, and key adventurers are considering RV rentals as an affordable means of taking a vacation. Moreover, the work-from-home culture has inspired individuals to try RV life as a nomadic lifestyle, leading to huge demand for RV rentals globally. The option of renting an RV has also been made easier by current technological developments, such as the ease of using online platforms for booking purposes. Eco-tourism has also contributed to seeking environmentally friendly RV models and sustainable tourism. Also, there is an increased awareness regarding the fact that RV travel is more economical than hotel and airline traveling, making the market even bigger. This continuous growth is supported by the increasing number of rented RV services from across various regions, leading to significant growth in this market.

For instance, in November 2022, RVshare, which is the largest community for RV owners and renters, revealed in its "2023 Travel Trend Report", that 88 percent of RV travelers report that they plan to travel as much or more in 2023 compared to last year. This trend shows the increasing interest of people worldwide in experiencing a road trip via RVs.

Based on the vehicle type, the market is segmented into motorhomes, travel trailer, fifth-wheel trailer, pop-up campers, and others. Among these, the motorhomes market holds the largest share of the RV rental market as they have almost all the facilities that are required for living, sleeping, and cooking, due to which, most travelers opt for it to travel long distances and for a longer duration. These RVs are relatively easy to drive, contain numerous comforts and luxuries, and are easily available from most RV rental organizations, particularly in North America and Europe. However, the travel trailer market is expected to grow significantly in the future, as components of these vehicles are generally cheaper than the other ones, and they are lighter and suitable for towing by various types of vehicles. The reason that makes travel trailers preferable is that they can be disconnected from the towing motor vehicle, thus allowing users more mobility while on trips. Growing trends toward travel and recreation, especially among the economically conscious and young people, are other factors that will further enhance the demand for travel trailers. Also, further improvements in trailers in terms of comfort and available accessories will increase the number of customers preferring this RV in the coming years.

Depending on the type of booking mode, the market is bifurcated into online platforms and offline agencies. Among these, the online platforms segment dominates the RV rental market due to ease of comparison, convenience, and discounts provided by the rental firms through websites and mobile applications. Technological advances such as the use of the internet, increased penetration of smart devices, and the ability of consumers to use ratings and feedback have boosted the impact of online platforms. Moreover, the online platforms segment is expected to maintain its dominance and show tremendous growth in the future due to the increasing utilization of Internet services to book trips around the world.

Based on the end-user category, the market is bifurcated into couples, families, and others segment. Among these, the families segment serves the largest client base since the RVs are particularly popular with families going on a vacation since they offer adequate space as well as other accommodations that make group travel convenient and comfortable. Families find RVs suitable for traveling to national parks, camping grounds, or any vacation destination across the country or any other country, especially in countries of North America and Europe where road trips are more popular and safer. However, the Couples segment is expected to grow in the future as youngsters and retirees are likely to look for experiential and adventurous traveling with their partners. Additionally, the rising trend of working from anywhere encourages couples to consider long-term living in RVs, which aids the demand in this area around the world.

For a better understanding of the market, the growth of the recreational vehicle rental market is analyzed based on their worldwide adoption in the tourism industry in regions such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of Asia-Pacific), Rest of World. The Asia-Pacific region is expected to have the highest growth in the future. This growth is driven by increasing disposable incomes, the growing popularity of road trips, and rising tourism in countries like China, Australia, and India. Additionally, the government's investment in developing tourism infrastructure and promoting road tourism further supports market growth. The increasing trend of experiential travel among millennials and the availability of a wide range of RV options are also anticipated to boost the RV rental market in this region.

Some of the major players operating in the market include Cruise America, Inc., Auto Europe, El Monte RV, McRent (The Rental Alliance GmbH), Indie Campers, Campervan North America LLC., Roadsurfer GmbH, Escape Camper Vans (E&A Companies), GoCamp AL, LLC., Outdoorsy Inc.

TABLE OF CONTENTS

1.Market Introduction

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2.Research Methodology or Assumption

• 2.1. Research Process of The Recreational Vehicle Rental Market
• 2.2. Research Methodology of The Recreational Vehicle Rental Market
• 2.3. Respondent Profile

3.Executive Summary

• 3.1. Industry Synopsis
• 3.2. Segmental Outlook
  • 3.2.1. Market Growth Intensity
• 3.3. Regional Outlook

4.Market Dynamics

• 4.1. Drivers
• 4.2. Opportunity
• 4.3. Restraints
• 4.4. Trends
• 4.5. Pestel Analysis
• 4.6. Demand Side Analysis
• 4.7. Supply Side Analysis
  • 4.7.1. Merger & Acquisition
  • 4.7.2. Investment Scenario
  • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.Pricing Analysis

• 5.1. Regional Pricing Analysis
• 5.2. Price Influencing Factors

6.Global Recreational Vehicle Rental Market Revenue (USD Mn), 2022-2032F

7.Market Insights by Vehicle Type

• 7.1. Motorhomes
  • 7.1.1. Class A
  • 7.1.2. Class B
  • 7.1.3. Class C
• 7.2. Travel Trailer
• 7.3. Fifth Wheel Trailer
• 7.4. Pop-up campers
• 7.5. Others

8.Market Insights by Booking Mode

• 8.1. Online Platforms
• 8.2. Offline Agencies

9.Market Insights by End-User

• 9.1. Couples
• 9.2. Families
• 9.3. Others

10.Market Insights by Region

• 10.1. North America
  • 10.1.1. U.S.
  • 10.1.2. Canada
  • 10.1.3. Rest of North America
• 10.2. Europe
  • 10.2.1. Germany
  • 10.2.2. U.K.
  • 10.2.3. France
  • 10.2.4. Italy
  • 10.2.5. Spain
  • 10.2.6. Rest of Europe
• 10.3. Asia-Pacific
  • 10.3.1. China
  • 10.3.2. Japan
  • 10.3.3. India
  • 10.3.4. Australia
  • 10.3.5. Rest of Asia-Pacific
• 10.4. Rest of World

11.Value Chain Analysis

• 11.1. Marginal Analysis
• 11.2. List of Market Participants

12.Competitive Landscape

• 12.1. Competition Dashboard
• 12.2. Competitor Market Positioning Analysis
• 12.3. Porter Five Forces Analysis

13.Company Profiles

• 13.1. Cruise America, Inc.
  • 13.1.1. Company Overview
  • 13.1.2. Key Financials
  • 13.1.3. SWOT Analysis
  • 13.1.4. Product Portfolio
  • 13.1.5. Recent Developments
• 13.2. Auto Europe
• 13.3. El Monte RV
• 13.4. McRent (The Rental Alliance GmbH)
• 13.5. INDIE CAMPERS
• 13.6. Campervan North America LLC.
• 13.7. Roadsurfer GmbH
• 13.8. Escape Camper Vans (E&A Companies)
• 13.9. GoCamp AL, LLC.
• 13.10. Outdoorsy Inc.

14.Acronyms & Assumption

15.Annexure