內容策展軟體市場:現狀分析與未來預測 (2024年～2032年)

Content Curation Software Market: Current Analysis and Forecast (2024-2032)

出版日期: 2025年02月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 140 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

內容管理軟體市場預計將實現約 11.53% 的成長率。這是因為它與行銷自動化相結合。此外，不斷增加的研發、投資、產品演變和產業合作也在推動這個市場的發展。例如，2024 年 2 月，Curata 推出了一個由人工智慧驅動的內容管理平台，幫助企業簡化其業務內容行銷營運。該平台使用先進的演算法來分析內容並選擇合適的項目，為用戶提供更高的參與度和行銷效果。

根據類型，市場分為基於雲端的和內部部署的。其中，基於雲端的類別佔據最大的市場佔有率。因為我們提供靈活且經濟實惠的數位內容管理解決方案。基於雲端的策展工具無縫連接到 CRM 系統以及行銷自動化和社交媒體網絡，有助於提高業務效率和跨部門團隊合作。人工智慧自動化與機器學習相結合將為內容推薦系統提供動力，並幫助企業提高受眾參與。遠距工作的增加、網路安全措施的加強、GDPR 和 CCPA 法規以及其他市場因素也在加速內容管理軟體的採用。

依組織規模，市場分為中小企業和大型企業。隨著中小型企業採用能夠以更少的資源實現有效行銷優化的解決方案，內容管理軟體市場正在經歷成長。小型企業需要價格合理的工具，這些工具需要提供直覺的介面來實現自動內容搜尋、組織和分發功能。人工智慧雲端平台透過大規模個人化內容的能力幫助中小企業與大眾市場競爭對手競爭，同時改善客戶關係並產生潛在客戶。隨著企業從自動化內容行銷中獲益良多，不斷發展的數位轉型正在增加對策展軟體的需求。

根據最終用戶，市場細分為行銷和廣告、教育、媒體和出版、電子商務等。其中，行銷和廣告類別對內容策劃軟體產業的貢獻最高。這是因為品牌和機構正在使用精選內容來講述故事並更好地與受眾建立聯繫。人工智慧和策展工具的結合使得行銷專業人士能夠更有效率地發現內容，幫助他們在不同的媒體平台上保持標準的品牌溝通，同時又保持相關性。全通路和基於影響者的策略以及個人化行銷標準的演變對自動化內容管理解決方案提出了根本要求。社群媒體行銷實踐和數位內容使用的成長趨勢正在推動該領域的組織採用策展軟體。

為了更了解內容管理軟體的市場採用情況，我們根據北美（美國、加拿大和北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利和歐洲其他地區）、亞太地區（中國、日本、印度和亞太其他地區）和世界其他地區的全球影響力對市場進行了分析。特別是，隨著越來越多的公司採用數位行銷技術、基於人工智慧的內容管理工具和雲端平台解決方案，北美內容管理軟體市場正在快速成長。整個科技產業的數位媒體部門和行銷機構對自動化內容管理的需求仍然很高。人工智慧技術和機器學習正在幫助實現內容個人化，並且由於公司必須遵守 CCPA 和 GDPR 資料隱私標準，因此正在開放市場。美國在行銷技術解決方案方面投入大量資金，引領市場。

推動市場發展的各大公司包括 ContentStudio、UpContent、Curata, Inc.、DrumUp、Tagbox Inc.、Quuu Limited、MavSocial、Broadridge Financial Solutions, Inc.、Khoros, LLC (Vista Equity Partners) 和 Meltwater。

Content curation software within the global market demonstrates robust growth because organizations demand machine-generated personalization methods combined with marketing automation software. The combination of content curation software serves businesses that need to gather and organize content from various sources to create effective audience engagement. The market shows continuous expansion because of AI and machine learning developments and the escalating use of cloud solutions and data-based marketing methods. These tools enable enterprises along with media houses and digital agencies to optimize content operations as they improve the way customers interact with their business.

The content curation software market is set to show a growth rate of about 11.53%. This is due to the integration with marketing automation. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive this market. For example, in February 2024, Curata launched an AI-powered content curation platform that helps companies streamline their business content marketing operations. This platform uses advanced algorithms to analyze content while it selects appropriate items that deliver enhanced engagement alongside marketing performance to users.

Based on type, the market is bifurcated into cloud-based and on-premises. Among the categories, the most significant market share is dominated by the cloud-based category. Because it provides flexible and inexpensive digital content management solutions. Cloud-based curation tools connect smoothly to CRM systems as well as marketing automation and social media networks which help businesses increase efficiency and teamwork between departments. AI automation coupled with machine learning boosts content recommendation systems for better audience engagement by businesses. The rise of remote work along with enhanced cybersecurity measures and GDPR and CCPA regulations alongside other market factors work together to speed up the adoption of content curation software.

Based on the organization size, the market is bifurcated into SMEs and large enterprises. The content curation software market experiences growth from small and medium enterprises (SMEs) through their implementation of these solutions to achieve effective marketing optimization with reduced resources. SMEs need inexpensive tools that provide an intuitive interface for automated content search and organization functions as well as distribution capabilities. AI-powered cloud platforms help small and medium enterprises battle larger market competitors through their ability to personalize large-volume content while improving customer relations and generating leads. The expanding digital transformation creates a growing demand for curation software by businesses that see increasing benefits from content marketing with automation.

Based on the end-users, the market is segmented into marketing & advertising, education, media & publishing, e-commerce, and others. Among these, the marketing & advertising category is the largest contributor to the content curation software industry because brands and advertising agencies use curated content both for storytelling and increased audience connection. The combination of artificial intelligence with curational tools makes content discovery more efficient for marketing professionals who want also to retain relevance while maintaining standard brand communication throughout diverse media platforms. The evolution of personalized marketing standards omnichannel strategies and influencer-based strategies demands the fundamental need for automated content curation solutions. The rising trend of digital content usage alongside social media marketing practices drives organizations in this sector to adopt curation software.

For a better understanding of the market adoption of Content Curation Software, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the North American content curation software market is growing rapidly because more companies implement digital marketing techniques AI-powered content management tools, and cloud platform solutions. Automated content curation maintains high demand throughout the technology industry digital media sector and marketing agency landscape because they seek better audience engagement and improved brand exposure. The market develops because AI technologies and machine learning contribute to content personalization and because companies must follow CCPA and GDPR data privacy standards. The U.S. leads the market because it invests heavily in marketing tech solutions.

Some major players running in the market include ContentStudio; UpContent; Curata, Inc.; DrumUp; Tagbox Inc.; Quuu Limited; MavSocial; Broadridge Financial Solutions, Inc.; Khoros, LLC (Vista Equity Partners); Meltwater.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Global Content Curation Software Market
2.2. Research Methodology of the Global Content Curation Software Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Collaboration & Investment and Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL CONTENT CURATION SOFTWARE MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY TYPE

7.1. Cloud-Based
7.2. On-Premises

8.MARKET INSIGHTS BY ORGANIZATION SIZE

8.1. SMEs
8.2. Large Enterprises

9.MARKET INSIGHTS BY END-USERS

9.1. Marketing & Advertising
9.2. Education
9.3. Media & Publishing
9.4. E-commerce
9.5. Others

10.MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2. Europe
- 10.2.1. Germany
- 10.2.2. U.K.
- 10.2.3. France
- 10.2.4. Italy
- 10.2.5. Spain
- 10.2.6. Rest of Europe
10.3. Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of Asia-Pacific
10.4. Rest of World

11.VALUE CHAIN ANALYSIS

11.1. Marginal Analysis
11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

12.1. Competition Dashboard
12.2. Competitor Market Positioning Analysis
12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

13.1. ContentStudio
- 13.1.1. Company Overview
- 13.1.2. Key Financials
- 13.1.3. SWOT Analysis
- 13.1.4. Product Portfolio
- 13.1.5. Recent Developments
13.2. UpContent
13.3. Curata, Inc.
13.4. DrumUp
13.5. Tagbox Inc.
13.6. Quuu Limited
13.7. MavSocial
13.8. Broadridge Financial Solutions, Inc.
13.9. Khoros, LLC (Vista Equity Partners)
13.10. Meltwater