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市場調查報告書
商品編碼
1822529

2032 年學習內容市場預測：按類型、部署、格式、應用程式、最終用戶和地區進行的全球分析

Learning Content Market Forecasts to 2032 - Global Analysis By Type (Digital Learning Content and Offline Learning Content), Deployment (On-Premise and Cloud-Based Solutions), Format, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球學習內容市場預計在 2025 年達到 61 億美元，到 2032 年將達到 122 億美元，預測期內的複合年成長率為 10.4%。

新興市場是指開發、分發和交付教育材料、數位課程、數位學習模組和教育資源，這些資源整合了互動工具、遊戲化、自我調整學習和多媒體內容，旨在提高學習者的參與度和學習成果。數位轉型、線上學習的普及以及對個人化、可擴展和可訪問內容的需求推動了這一市場的成長。組織和機構正在利用這個市場，為各行各業提供結構化、靈活且可衡量的學習體驗。

據世界銀行稱，數位化學習內容是教育改革的核心，已有 70 多個國家採用數位學習平台來提高教育機會和公平性。

電子學習的普及率提高

數位學習普及率的激增是學習內容市場的關鍵驅動力。教育機構和組織擴大利用數位平台來提供易於存取、可擴展且靈活的學習體驗。這種轉變源於對持續技能發展、經濟高效的培訓解決方案以及覆蓋全球受眾能力的需求。多媒體內容、互動模組和即時評估的整合提升了學習者的參與和學習成果，進一步推動了對數位學習內容的需求。

開發成本高

開發高品質的學習內容需要大量的技術、專業知識和時間投入。內容創作、平台開發和持續維護的相關成本對於規模較小的機構和組織來說可能難以負擔。此外，保持內容的更新和相關性需要持續的努力和資源。這些資金和資源限制使得一些機構無法充分利用數位學習內容的優勢，阻礙了市場的成長。

行動學習

智慧型手機和行動裝置的廣泛普及為學習內容市場帶來了巨大的機會。行動學習使學習者隨時隨地存取學習資料，從而提供個人化、隨時隨地的學習體驗。這種靈活性對於尋求技能提升的專業人士以及居住在偏遠地區、難以接觸傳統教育機構的個人尤其有利。行動最佳化內容和應用程式的開發擴展了學習資源的覆蓋範圍和可訪問性，從而促進了市場擴張。

非法複製內容

內容盜版侵害創作者及經銷商的智慧財產權，對學習內容市場構成重大威脅。未經授權分發學習資料不僅會導致收益損失，還會降低內容開發者獎勵高品質資源的動機。盜版內容的氾濫會破壞人們對數位學習平台的信任，打擊對內容創作的投資，並扼殺市場成長與創新。

COVID-19的影響：

新冠疫情顯著加速了數位化學習解決方案的普及。由於實體課堂和培訓課程中斷，教育機構和組織迅速轉向線上平台，以繼續提供內容。這項轉變凸顯了數位基礎設施和內容對於維持教育連續性的重要性。疫情雖然帶來了挑戰，但也凸顯了數位學習的韌性和適應性，從而引發了人們對該領域的持續關注和投資。

預計數位學習內容部分將在預測期內成為最大的部分

由於數位學習內容的擴充性、可訪問性以及與現代學習偏好的契合，預計將在預測期內佔據最大的市場佔有率。教育機構和企業擴大採用數位內容來提供靈活的學習體驗。多媒體元素和互動功能的整合增強了參與度和留存率，使數位內容成為首選。隨著個人化和按需學習需求的不斷成長，預計該領域將繼續擴張並鞏固其市場領先地位。

在預計預測期內，雲端基礎的解決方案領域將以最高的複合年成長率成長

由於雲端技術提供的靈活性、擴充性和成本效益，預計雲端基礎方案領域將在預測期內實現最高成長率。雲端基礎支援無縫存取學習內容、促進協作並支援即時更新和分析。遠距和混合學習模式的偏好也推動了雲端基礎方案的採用，預計未來幾年雲端解決方案將顯著成長。

佔比最大的地區：

在預測期內，北美預計將佔據最大的市場佔有率，這得益於其先進的技術基礎設施、較高的網際網路普及率以及對數位教育的重視。該地區主要數位學習提供者和教育機構的存在進一步推動了市場的成長。此外，企業擴大採用線上學習解決方案來培訓員工，也鞏固了該地區在市場上的主導地位。

複合年成長率最高的地區：

在預測期內，亞太地區預計將出現最高的複合年成長率，這得益於數位化的快速發展、政府推動數位學習的舉措以及大量年輕人口對教育機會的追求。印度、中國和東南亞等國家對經濟實惠且易於獲取的教育的需求日益成長，從而推動了數位化學習解決方案的採用。對數位基礎設施的投資和網際網路連接的改善進一步推動了該地區學習內容市場的強勁成長。

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    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章 全球學習內容市場類型

  • 數位化學習內容
    • 電子書和 PDF
    • 互動模組
    • 視訊與網路研討會
    • 學習管理系統 (LMS) 相容內容
  • 線下學習內容
    • 教科書和印刷指南
    • 工作簿和基於活動的內容

第6章 全球學習內容市場（按部署）

  • 本地部署
  • 雲端基礎的解決方案

7. 全球學習內容市場（依格式）

  • 基於影片的學習內容
  • 以文字為主的學習內容
  • 遊戲化與互動式學習內容
  • 基於AR/VR的學習內容
  • 基於模擬的學習內容
  • 行動學習內容

第 8 章：全球學習內容市場（按應用）

  • K-12教育
  • 高等教育
  • 企業培訓和技能發展
  • 專業認證和考試準備
  • 線上學習平台
  • 職業技能培訓

9. 全球學習內容市場（依最終用戶）

  • 學生（學校/大學）
  • 教師和教育工作者
  • 企業專業人士
  • 個人學習者
  • 培訓和教育機構

第 10 章：按地區分類的全球學習內容市場

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章 公司概況

  • Adobe Inc.
  • Articulate Global, LLC
  • Blackboard Inc.
  • CBT Nuggets
  • Cisco Systems, Inc.
  • Coursera Inc.
  • D2L Corporation
  • Docebo Inc.
  • Duolingo, Inc.
  • edX LLC
  • IBM Corporation
  • Instructure, Inc.
  • Khan Academy, Inc.
  • LinkedIn Corporation
  • McGraw Hill
  • Microsoft Corporation
  • NIIT Limited
  • Pearson plc
  • SAP SE
  • Udemy, Inc.
Product Code: SMRC31284

According to Stratistics MRC, the Global Learning Content Market is accounted for $6.1 billion in 2025 and is expected to reach $12.2 billion by 2032 growing at a CAGR of 10.4% during the forecast period. The Learning Content Market refers to the development, distribution, and delivery of educational materials, digital curricula, e-learning modules, and instructional resources for K-12, higher education, and corporate training. It integrates interactive tools, gamification, adaptive learning, and multimedia content to enhance learner engagement and outcomes. Growth is fueled by digital transformation, increasing adoption of online learning, and demand for personalized, scalable, and accessible content. Organizations and institutions leverage this market to deliver structured, flexible, and measurable learning experiences across diverse sectors.

According to the World Bank, digital learning content is central to education reform, with over 70 countries adopting e-learning platforms to improve access and equity.

Market Dynamics:

Driver:

Increased Adoption of E-Learning

The surge in e-learning adoption is a primary driver of the learning content market. Institutions and organizations are increasingly leveraging digital platforms to provide accessible, scalable, and flexible learning experiences. This shift is fueled by the need for continuous skill development, cost-effective training solutions, and the ability to reach a global audience. The integration of multimedia content, interactive modules, and real-time assessments enhances learner engagement and outcomes, further propelling the demand for digital learning content.

Restraint:

High Development Costs

Developing high-quality learning content involves significant investment in technology, expertise, and time. The costs associated with content creation, platform development, and ongoing maintenance can be prohibitive for smaller institutions and organizations. Additionally, ensuring content remains up-to-date and relevant requires continuous effort and resources. These financial and resource constraints can limit the ability of some entities to fully capitalize on the benefits of digital learning content, hindering market growth.

Opportunity:

Mobile Learning

The proliferation of Smartphone's and mobile devices presents a significant opportunity for the learning content market. Mobile learning allows learners to access educational materials anytime and anywhere, facilitating personalized and on-the-go learning experiences. This flexibility is particularly advantageous for professionals seeking to up skill and individuals in remote areas with limited access to traditional educational institutions. The development of mobile-optimized content and applications can expand the reach and accessibility of learning resources, driving market expansion.

Threat:

Content Piracy

Content piracy poses a substantial threat to the learning content market by undermining the intellectual property rights of creators and distributors. Unauthorized distribution of educational materials not only leads to revenue loss but also diminishes the incentive for content developers to produce high-quality resources. The proliferation of pirated content can erode trust in digital learning platforms and discourage investment in content creation, potentially stalling market growth and innovation.

Covid-19 Impact:

The COVID-19 pandemic significantly accelerated the adoption of digital learning solutions. With physical classrooms and training sessions disrupted, educational institutions and organizations rapidly transitioned to online platforms to continue delivering content. This shift highlighted the importance of digital infrastructure and content in maintaining educational continuity. While the pandemic posed challenges, it also underscored the resilience and adaptability of digital learning, leading to sustained interest and investment in the sector.

The digital learning content segment is expected to be the largest during the forecast period

The digital learning content segment is expected to account for the largest market share during the forecast period due to its scalability, accessibility, and alignment with modern learning preferences. Educational institutions and enterprises are increasingly adopting digital content to provide flexible learning experiences. The integration of multimedia elements and interactive features enhances engagement and retention, making digital content a preferred choice. As the demand for personalized and on-demand learning grows, this segment is poised for continued expansion, solidifying its position as the largest in the market.

The cloud-based solutions segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the cloud-based solutions segment is predicted to witness the highest growth rate, attributed to the flexibility, scalability, and cost-effectiveness offered by cloud technologies. Cloud-based platforms enable seamless access to learning content, facilitate collaboration, and support real-time updates and analytics. The increasing preference for remote and hybrid learning models further propels the adoption of cloud-based solutions, positioning them for significant growth in the coming years.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share driven by advanced technological infrastructure, high internet penetration, and a strong emphasis on digital education. The presence of leading e-learning providers and educational institutions in the region further bolsters market growth. Additionally, the increasing adoption of online learning solutions by enterprises for employee training contributes to the region's dominant market position.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rapid digitalization, government initiatives promoting e-learning, and a large, young population seeking educational opportunities. The growing demand for affordable and accessible education drives the adoption of digital learning solutions in countries like India, China, and Southeast Asian nations. Investments in digital infrastructure and increasing internet connectivity further support the region's robust growth in the learning content market.

Key players in the market

Some of the key players in Learning Content Market include Adobe Inc., Articulate Global, LLC, Blackboard Inc., CBT Nuggets, Cisco Systems, Inc., Coursera Inc., D2L Corporation, Docebo Inc., Duolingo, Inc., edX LLC, IBM Corporation, Instructure, Inc., Khan Academy, Inc., LinkedIn Corporation, McGraw Hill, Microsoft Corporation, NIIT Limited, Pearson plc, SAP SE, and Udemy, Inc.

Key Developments:

In September 2025, Adobe announced an expansion of its Digital Academy, aiming to prepare learners with creative and technical skills, focusing on AI literacy, content creation, and digital marketing. The program targets reaching 30 million learners and educators by 2030.

In July 2025, At D2L Fusion 2025, D2L introduced new AI-driven products for their Brightspace LMS, including Lumi Insights, Lumi Study Support, Lumi Chat, Lumi Tutor, and Lumi Feedback to personalize learning and educator support. They rolled out Createspace for authoring and content management, and Accessibility+ to improve equitable content access.

In April 2025, Docebo unveiled its AI-First Learning Platform at Docebo Inspire 2025, including AI Creator for automated course generation, interactive AI video presenters, and virtual labs for hands-on technical training. AI powers content search, tagging, skill recommendations, and personalized learning paths. These innovations significantly reduce content creation time and improve learner engagement.

Types Covered:

  • Digital Learning Content
  • Offline Learning Content

Deployments Covered:

  • On-Premise
  • Cloud-Based Solutions

Formats Covered:

  • Video-Based Learning Content
  • Text-Based Learning Content
  • Gamified & Interactive Learning Content
  • AR/VR-Based Learning Content
  • Simulation-Based Learning Content
  • Mobile Learning Content

Applications Covered:

  • K-12 Education
  • Higher Education
  • Corporate Training & Up skilling
  • Professional Certification & Test Prep
  • Online Learning Platforms
  • Vocational & Skill-Based Training

End Users Covered:

  • Students (School & College)
  • Teachers & Educators
  • Corporate Professionals
  • Individual Learners
  • Training Institutes & Educational Organizations

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Learning Content Market, By Type

  • 5.1 Introduction
  • 5.2 Digital Learning Content
    • 5.2.1 eBooks & PDFs
    • 5.2.2 Interactive Modules
    • 5.2.3 Videos & Webinars
    • 5.2.4 Learning Management System (LMS) Compatible Content
  • 5.3 Offline Learning Content
    • 5.3.1 Textbooks & Printed Guides
    • 5.3.2 Workbooks & Activity-Based Content

6 Global Learning Content Market, By Deployment

  • 6.1 Introduction
  • 6.2 On-Premise
  • 6.3 Cloud-Based Solutions

7 Global Learning Content Market, By Format

  • 7.1 Introduction
  • 7.2 Video-Based Learning Content
  • 7.3 Text-Based Learning Content
  • 7.4 Gamified & Interactive Learning Content
  • 7.5 AR/VR-Based Learning Content
  • 7.6 Simulation-Based Learning Content
  • 7.7 Mobile Learning Content

8 Global Learning Content Market, By Application

  • 8.1 Introduction
  • 8.2 K-12 Education
  • 8.3 Higher Education
  • 8.4 Corporate Training & Upskilling
  • 8.5 Professional Certification & Test Prep
  • 8.6 Online Learning Platforms
  • 8.7 Vocational & Skill-Based Training

9 Global Learning Content Market, By End User

  • 9.1 Introduction
  • 9.2 Students (School & College)
  • 9.3 Teachers & Educators
  • 9.4 Corporate Professionals
  • 9.5 Individual Learners
  • 9.6 Training Institutes & Educational Organizations

10 Global Learning Content Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Adobe Inc.
  • 12.2 Articulate Global, LLC
  • 12.3 Blackboard Inc.
  • 12.4 CBT Nuggets
  • 12.5 Cisco Systems, Inc.
  • 12.6 Coursera Inc.
  • 12.7 D2L Corporation
  • 12.8 Docebo Inc.
  • 12.9 Duolingo, Inc.
  • 12.10 edX LLC
  • 12.11 IBM Corporation
  • 12.12 Instructure, Inc.
  • 12.13 Khan Academy, Inc.
  • 12.14 LinkedIn Corporation
  • 12.15 McGraw Hill
  • 12.16 Microsoft Corporation
  • 12.17 NIIT Limited
  • 12.18 Pearson plc
  • 12.19 SAP SE
  • 12.20 Udemy, Inc.

List of Tables

  • Table 1 Global Learning Content Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Learning Content Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Learning Content Market Outlook, By Digital Learning Content (2024-2032) ($MN)
  • Table 4 Global Learning Content Market Outlook, By eBooks & PDFs (2024-2032) ($MN)
  • Table 5 Global Learning Content Market Outlook, By Interactive Modules (2024-2032) ($MN)
  • Table 6 Global Learning Content Market Outlook, By Videos & Webinars (2024-2032) ($MN)
  • Table 7 Global Learning Content Market Outlook, By Learning Management System (LMS) Compatible Content (2024-2032) ($MN)
  • Table 8 Global Learning Content Market Outlook, By Offline Learning Content (2024-2032) ($MN)
  • Table 9 Global Learning Content Market Outlook, By Textbooks & Printed Guides (2024-2032) ($MN)
  • Table 10 Global Learning Content Market Outlook, By Workbooks & Activity-Based Content (2024-2032) ($MN)
  • Table 11 Global Learning Content Market Outlook, By Deployment (2024-2032) ($MN)
  • Table 12 Global Learning Content Market Outlook, By On-Premise (2024-2032) ($MN)
  • Table 13 Global Learning Content Market Outlook, By Cloud-Based Solutions (2024-2032) ($MN)
  • Table 14 Global Learning Content Market Outlook, By Format (2024-2032) ($MN)
  • Table 15 Global Learning Content Market Outlook, By Video-Based Learning Content (2024-2032) ($MN)
  • Table 16 Global Learning Content Market Outlook, By Text-Based Learning Content (2024-2032) ($MN)
  • Table 17 Global Learning Content Market Outlook, By Gamified & Interactive Learning Content (2024-2032) ($MN)
  • Table 18 Global Learning Content Market Outlook, By AR/VR-Based Learning Content (2024-2032) ($MN)
  • Table 19 Global Learning Content Market Outlook, By Simulation-Based Learning Content (2024-2032) ($MN)
  • Table 20 Global Learning Content Market Outlook, By Mobile Learning Content (2024-2032) ($MN)
  • Table 21 Global Learning Content Market Outlook, By Application (2024-2032) ($MN)
  • Table 22 Global Learning Content Market Outlook, By K-12 Education (2024-2032) ($MN)
  • Table 23 Global Learning Content Market Outlook, By Higher Education (2024-2032) ($MN)
  • Table 24 Global Learning Content Market Outlook, By Corporate Training & Upskilling (2024-2032) ($MN)
  • Table 25 Global Learning Content Market Outlook, By Professional Certification & Test Prep (2024-2032) ($MN)
  • Table 26 Global Learning Content Market Outlook, By Online Learning Platforms (2024-2032) ($MN)
  • Table 27 Global Learning Content Market Outlook, By Vocational & Skill-Based Training (2024-2032) ($MN)
  • Table 28 Global Learning Content Market Outlook, By End User (2024-2032) ($MN)
  • Table 29 Global Learning Content Market Outlook, By Students (School & College) (2024-2032) ($MN)
  • Table 30 Global Learning Content Market Outlook, By Teachers & Educators (2024-2032) ($MN)
  • Table 31 Global Learning Content Market Outlook, By Corporate Professionals (2024-2032) ($MN)
  • Table 32 Global Learning Content Market Outlook, By Individual Learners (2024-2032) ($MN)
  • Table 33 Global Learning Content Market Outlook, By Training Institutes & Educational Organizations (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.