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市場調查報告書
商品編碼
1660070
夢幻運動市場:現狀分析與未來預測 (2024年~2032年)Fantasy Sports Market: Current Analysis and Forecast (2024-2032) |
夢幻體育市場預計將以約 14.13% 的速度成長。其背景是網路和智慧型手機的普及率不斷提高。此外,產業研發、投資、產品演變和協作的增加也在推動夢幻體育市場的發展。例如,2023 年 3 月,Licensing 宣布打算在馬薩諸塞州建立一個著名的線上運動博彩公司。總部位於波士頓的 DraftKings 將在馬薩諸塞州開設線上體育博彩,使其成為美國第 21 個州。 DraftKings 為馬薩諸塞州的消費者提供各種投注選擇,包括同場比賽對決、球員配件、獨特賠率和提升選擇,以及誘人的獨家獎勵。
根據運動類型,市場分為足球、棒球、籃球、曲棍球、板球和其他。在所有品類中,足球類別的市佔率最大。這項運動在世界各地擁有粉絲,並定期舉辦比賽,提供了大量的參與機會。與 NFL、英超聯賽、西甲聯賽和歐洲冠軍聯賽等足球聯賽相關的公司和品牌正在吸引數百萬人加入夢幻平台、展示實力並根據比賽分析進行遊戲。用戶參與,加上出色的賽制、個人球員統計數據和強大的媒體認可度,使足球成為夢幻體育發展和貨幣化的根本基礎。
基於平台,市場分為網站和行動應用程式。其中,行動應用程式類別是夢幻體育產業的最大貢獻者。這主要是因為其易於使用的介面、即時比賽追蹤和即時更新使行動應用成為夢幻體育的選擇。智慧型手機擁有量的不斷增長、數據套餐價格的不斷下降以及人工智慧等的發展,促使了智慧型手機的普及率不斷提高,消費者數量也不斷增長,尤其是在發展中國家。
根據人口結構,市場分為 25 歲以下、25-40 歲及 40 歲以上。其中,25-40 歲年齡層的人對夢幻體育產業的貢獻最大,因為他們更注重技術、擁有經濟能力並且熱愛運動。這一群體享受夢幻體育提供的策略、競爭和社會連結。社交網路上的令人上癮的行銷、不斷參與線上聯賽將增加市場成長、使用有針對性的行銷和遊戲化來熟悉聯賽偏好。
為了更了解夢幻體育的市場採用情況,我們根據其在北美(美國、加拿大和北美其他地區)、歐洲(德國、英國、法國、西班牙、義大利和歐洲其他地區)、亞太地區(中國、日本、印度和亞太其他地區)和世界其他地區的全球影響力對市場進行了分析。其中,北美夢幻運動市場是全球最大的市場,得益於網路連線環境的改善、運動觀看意識的增強、技術能力的進步等因素。在北美,有許多球員參與並積極參與,主要在足球(NFL)、籃球(NBA)、棒球(MLB)、以及冰球(NHL)平台上。隨著各州繼續將體育博彩技術合法化,這正在推動市場擴張、投資和新產品的推出。與職業聯盟的合作、行動應用程式的使用不斷增長以及對夢幻體育日益增長的興趣使得北美成為夢幻體育最主要的市場。
在市場上營運的主要公司包括 Dream Sports Group、Quadronica、Flutter Entertainment、Rotoworld(NBC Sports)、FantasyPros、DraftKings Inc.、Fantrax、NFL Enterprises LLC、CBS Interactive(Paramount Streaming)和 Low 6 Limited。
The global market of fantasy sports is a quickly developing segment where people use Internet-based services to create virtual teams with real-life players to compete based on real games. The drivers creating the potential for this market are the expanding consumption of Smartphones & internet facilities, zeal for sports, technological integration of Artificial Intelligence & data analytics for improved efficiency in user experience, and M&A by league sports with the facility providing Fantasy Sports platforms. The sense of sports consumption has increased over the years, along with the ability for promotion through social media platforms also plays a big role in growing the market.
The Fantasy Sports market is set to show a growth rate of about 14.13%. This is due to the increased internet and smartphone penetration. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive the Fantasy Sports market. For instance, in March 2023, DraftKings Inc. announced intentions to establish its famed online sportsbook in Massachusetts, pending licensing and regulatory permission. Boston-based DraftKings will open its online sportsbook in Massachusetts, making it the 21st state in the nation. DraftKings will provide Massachusetts consumers with access to a variety of bet options, including same-game combinations, player accessories, unique odds, boosting selections, and more, as well as appealing and exclusive incentives.
Based on sports type, the market is segmented into football, baseball, basketball, hockey, cricket, and others. Among the categories, the most significant market share is dominated by the football category as the fans of the sport are located across the world and the matches are regularly held offering plenty of engagement opportunities. Companies and brands that are associated with football leagues like the NFL, EPL, La Liga, and UEFA Champions League get millions of people interested in joining the fantasy platforms to flex muscles and play according to match analytics. Includes superior formats, individual player statistics, and high media visibility in addition to user participation, making football the foundation of growth and monetization for fantasy sports.
Based on the platform, the market is bifurcated into website and mobile applications. Among these, the mobile application category is the largest contributor to the fantasy sports industry. This is mainly due to easy-to-use interfaces, real-time match tracking, and live updates that have made mobile applications the preferred choice for fantasy sports. Rising smartphone ownership, accessible data tariffs, and the development of such features as AI improve initiate rates and thus, the number of consumers, particularly in developing countries.
Based on the demographics, the market is segmented into under 25 Years, 25 to 40 Years, and above 40 Years. Among these, the 25 to 40 Years category is the largest contributor to the fantasy sports industry because they are technologically inclined, have money to spend, and are sports enthusiasts. This demographic enjoys tactics, rivalry, and social relations that fantasy sports provide. Marketing captive in social networks, their constant participation in online leagues increases market growth, the use of targeted marketing, and gamification, accustomed to the preferences of the league.
For a better understanding of the market adoption of fantasy sports, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the North American market for fantasy sports has become the largest globally due to the availability of high internet connection, improved sports attitude, and strong techniques. A large and highly active population of players is situated in North America where many of them participate in the companies with the focus on platforms for football (NFL), basketball (NBA), baseball (MLB), and hockey (NHL). Continued legalization of the use of technology in sports betting in different states has extended market expansion, investment, and new products. Bonds with professional leagues, increased usage of mobile applications, and growing interest in Fantasy Sports have led North America to become the most dominant market in fantasy sports.
Some major players running in the market include Dream Sports Group; Quadronica; Flutter Entertainment; Rotoworld (NBC Sports); FantasyPros; DraftKings Inc.; Fantrax; NFL Enterprises LLC; CBS Interactive (Paramount Streaming); Low 6 Limited.