市場調查報告書
商品編碼
1260707
椰子水市場:現狀分析與預測(2022-2028)Coconut Water Market: Current Analysis and Forecast (2022-2028) |
由於對功能性飲料的需求增加,對天然產品的需求增加,椰子水市場預計將快速增長約 16%。 市場上的主要參與者提供具有無麩質和非轉基因(轉基因生物)特性的椰子水。 例如,2022 年 6 月,Vita Coco 推出了其最大、最大膽的椰子水椰子汁。 它以兩種大膽的口味讓人感受到它的存在:原味的果肉和甜美而意想不到的芒果,讓你想再喝一口。
市場按形式分為液體和粉末。 預計在預測期內,液體類別將以較大的複合年增長率增長。 這歸因於液體形式的椰子水的增長,因為它對健康有益。 椰子水熱量低,鉀、鎂和鈣等必需營養素含量高,是含糖飲料的健康天然替代品。 此外,近年來,冰沙和運動飲料等椰子水產品越來越受歡迎,進一步推動了液態椰子水的增長。 總的來說,液體椰子水的便利性、健康益處和多功能性使其在飲料市場上越來越受歡迎。
按包裝類型,市場分為利樂包和罐頭以及塑料瓶。 其中,利樂包和罐頭預計在預測期內將以較大的複合年增長率增長。 這主要是由於它的簡單性、重量輕和便攜性、防止污染和產品完整性。 利樂包和罐頭是可持續的,因為它們是可回收材料,這使它們成為具有環保意識的消費者的有吸引力的選擇。 許多消費者還喜歡利樂包裝和罐裝作為椰子水的包裝選擇,因為他們發現它們很熟悉且易於使用。
根據分銷渠道,椰子水市場分為超市和大賣場、便利店和在線零售商。 在預測期內,便利店分銷渠道預計將以較大的複合年增長率增長。 因為便利店是購買椰子水的熱門場所,尤其是對於尋求快速方便的方式在旅途中補充水分的消費者而言。 許多便利店出售單份椰子水,使其受到尋求健康替代含糖飲料的消費者的歡迎。
為了更好地了解椰子水行業的市場介紹,將市場分為北美(美國、加拿大、北美其他地區)、歐洲(德國、英國、法國、西班牙、意大利、歐洲其他地區) )、亞太地區(中國、印度、日本、亞太地區其他地區)和世界其他國家/地區,基於其全球規模。 在預測期內,北美預計將以顯著的複合年增長率增長。 這主要是由於對這種天然健康飲料的需求不斷增加、產品供應的可用性和多樣性,以及植物性和純素飲食的日益普及。 此外,現在許多主要的雜貨店、保健食品店和在線零售商都可以買到它。 這種可用性的增加使消費者更容易嘗試椰子水,從而使其在該地區越來越受歡迎。 此外,市場上的主要參與者正在向市場推出新產品,以提供更好的口味和健康益處。 例如,2022 年 6 月,Del Monte 推出了印度第一款包裝的 King Coconut Water。 King Coconut Water 以其卓越的健康益處和口感益處而聞名。
Coconut Water is defined as the clear liquid present inside the coconut. This water is healthy and helps maintain body balance and keep the body hydrated in comparison to other soft drinks. Additionally, the properties of coconut water such as preventing kidney stones, helping lower blood sugar for people living with diabetes, being beneficial after prolonged exercise, and many others are increasing its demand in the market. In recent years, coconut water is becoming increasingly popular as it has been a go-to drink for health-conscious individuals and athletes. Coconut water also has anti-inflammatory properties which can reduce muscle soreness after intense exercise.
The Coconut Water Market is expected to grow at a skyrocketing rate of around 16% owing to the increasing demand for natural products coupled with the rising demand for functional beverages. Major companies in the market offer coconut water with gluten-free and non-GMO (genetically modified organisms) features. For instance, in Jun 2022, Vita Coco introduced coconut juice, its biggest and boldest coconut water. They are present in two bold flavors: Original with Pulp and Mango with a sweet, unexpected taste that demands one more sip.
Based on form, the market is segmented into liquid and powder. The liquid category is expected to grow with a significant CAGR during the forecast period. This is owing to the factor contributing to the growth of the liquid form of coconut water is its health benefits. Coconut water is low in calories and high in essential nutrients such as potassium, magnesium, and calcium, making it a healthy and natural alternative to sugary drinks. In recent years, there has also been an increase in the popularity of coconut water-based products, such as smoothies and sports drinks, which has further driven the growth of the liquid form of coconut water. Overall, the convenience, health benefits, and versatility of liquid coconut water have contributed to its increasing popularity in the beverage market.
On the basis of packaging type, the market is categorized into tetra pack & cans and plastic bottle. Among these, the tetra pack & cans are expected to grow with a significant CAGR during the forecast period. This is mainly due easy convenience, lightweight and ease to transport, protection from contamination, and preserving the quality of the product. Sustainability as tetra pak and cans are recyclable materials, which makes them an attractive option for environmentally conscious consumers. In addition, many consumers prefer Tetra Pak and cans as packaging options for coconut water because they are familiar with them and find them easy to use.
Based on distribution channel, the coconut water market has been classified into supermarkets & hypermarkets, convenience stores, and online retail stores. The convenience stores distribution channel is expected to grow with a significant CAGR during the forecast period. Because convenience stores are popular places to find coconut water, particularly for consumers who are on the go and looking for a quick and convenient way to stay hydrated. Many convenience stores carry single-serving sizes of coconut water, which makes them a popular choice for consumers who are looking for a healthy alternative to sugary drinks.
For a better understanding of the market adoption of the coconut water industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, India, Japan, Rest of Asia-Pacific), Rest of World. North America is anticipated to grow at a substantial CAGR during the forecast period. This is mainly due to the increasing demand for this natural and healthy beverage, the availability and diversification of product offerings, and the rising popularity of plant-based and vegan diets. Moreover, many major grocery stores, health food stores, and online retailers now stocking it. This increased availability has made it easier for consumers to try coconut water and has contributed to its growing popularity in the region. Also, major players in the market are launching new products in the market to provide better taste and health benefits. For instance, in Jun 2022, Del Monte launched India's First Packaged King Coconut Water. King Coconut water is renowned for its superior health and taste benefits.
Some of the major players operating in the market include: Harmless Harvest; Celebes Coconut Corporation; Naked Juice Company; THE VITA COCO COMPANY, INC.; Amy and Brian Naturals; Edward & Sons Trading Co.; Taste Nirvana International; Goya Foods, Inc.; GraceKennedy Group; and Bai.