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市場調查報告書
商品編碼
1427262

椰子水全球市場規模、佔有率、成長分析，按包裝、按形狀- 2023-2030年產業預測

Global Coconut Water Market Size, Share, Growth Analysis, By Packaging(Tetra Pack, Plastic Bottle), By Form(Powder, Liquid) - Industry Forecast 2023-2030
出版日期: | 出版商: SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格
簡介目錄

2022年，全球椰子水市場規模為65.7億美元，預測期內（2024-2031年）年複合成長率為16.1%，預計將從2023年的76.3億美元成長到2031年的251.8億美元。

椰子水市場目的是滿足消費者對健康、天然飲料的需求。隨著越來越多的消費者開始注重健康並尋求含糖飲料的替代品，椰子水因其營養價值和清爽的口感而成為流行的選擇。市場致力於提供各種椰子水產品，以滿足世界各地消費者的不同偏好。有幾個因素推動了全球椰子水市場的擴張。首先，人們越來越認知到飲用椰子水對健康的益處，包括保濕、補充電解質和潛在的抗氧化特性，這激發了消費者的興趣。儘管呈現出積極的成長軌跡，但椰子水市場仍面臨著一定的挑戰。一個值得注意的障礙是某些地區椰子的供應有限，這影響了椰子水的生產和分配。此外，在加工、包裝和運輸過程中保持椰子水的品質和新鮮度也是一個挑戰。作為一種天然成分，椰子水很容易腐敗，並且容易受到溫度、光線和空氣暴露等因素的影響。因此，確保整個供應鏈的正確處理和儲存對於保持產品完整性非常重要。也就是說，椰子水市場存在著巨大的擴張與創新機會。利用椰子水作為機能飲料和風味飲料的基本成分日益流行是一種成長途徑。此外，拓展新的地理市場，尤其是椰子水消費量相對較低的地區，也提供了開拓的潛力。在健康意識不斷增強和對有機產品的需求等因素的推動下，消費者對健康和天然飲料選擇的偏好增加，推動了全球椰子水市場的發展。

使用自上而下和自下而上的方法來估計和檢驗全球椰子水市場規模，並估計其他各個相關子市場的市場規模。用於估計市場規模的調查方法包括以下詳細資訊：透過二次研究確定市場中的主要企業，並透過初步和二次研究確定每個地區的市場佔有率。整個過程包括研究主要企業的年度和財務報告以及廣泛的採訪，以獲得執行長、副總裁、董事和行銷負責人等行業領導者的重要見解。所有股份比率和細分均使用二手資訊確定並使用主要資訊檢驗。本研究涵蓋的所有可能影響市場的參數都經過廣泛而詳細的考慮，並透過初步研究檢驗和分析，以獲得最終的定量和定性資料。

椰子水全球細分市場分析

全球椰子水市場根據包裝、型態和地區進行細分。包裝方面，市場分為利樂包裝、塑膠瓶等。依型態，市場分為粉末和液體。依地區分類，市場分為北美、歐洲、亞太地區、中東和非洲以及拉丁美洲。

全球椰子水市場的促進因素

消費者健康意識的增強推動椰子水市場的發展。2022年，人們對天然健康替代飲料的需求顯著增加，椰子水因其保濕特性、電解質水準和公認的健康益處而成為首選。消費者積極尋找砂糖和碳酸飲料的替代品，導致椰子水作為更健康、天然的替代品的消費量增加。

對具有付加營養價值的機能飲料的需求不斷成長是一個值得注意的趨勢。2022年，椰子水產業的公司透過推出創意產品來應對這一趨勢。例如，添加了天然香料、維生素、礦物質和抗氧化劑等功能性成分的椰子水已經越來越受歡迎。這些選擇是為了滿足消費者尋求不僅能補充水分還能提供補充健康益處的飲料的需求。

全球椰子水市場的限制因素

2022年，椰子水市場遇到了與原料（尤其是椰子）價格波動相關的重大挑戰。氣候變遷、自然災害和地緣政治因素等可變因素影響了椰子的供應和可用性，導致價格波動。因此，這種變化可能會影響椰子水製造商的生產成本和定價策略，進而影響他們的盈利。

2022年，椰子水市場出現了有關環境友善和永續採購慣例的挑戰。隨著消費者對永續性和道德採購的意識越來越強，對反映這些價值的產品的需求也隨之增加。椰子水製造商面臨確保其採購實踐遵守環境標準、倡導公平貿易並為當地社區做出積極貢獻的壓力。滿足這些期望一直是一個障礙，特別是對於從透明度和認證程序不足的地區採購椰子的公司。

全球椰子水市場趨勢

2022年椰子水市場產品多角化與技術創新趨勢顯著。製造商優先考慮推出新口味、混合和包裝設計，以滿足不斷變化的消費者需求。例如，椰子水與各種果汁和天然香料的結合，受到尋求獨特風味選擇的消費者的歡迎。此外，可重複密封袋和一次性紙盒等創新包裝解決方案提供了便利性和攜帶性，並且變得越來越受歡迎。

隨著椰子水品牌擴展到以前開拓的區域市場，2022年椰子水市場出現了顯著的趨勢。該公司確定了椰子水消耗率較低的地區，並尋求在這些地區建立更強大的業務。這些公司致力於向消費者宣傳椰子水的健康益處，並實施在地化行銷策略以提高認知度並推動需求。此舉促進了椰子水產品在全球的普及，並開闢了新的成長途徑。

目錄

  • 執行摘要
  • 調查方法
  • 母市場分析
  • 主要市場考察
    • 技術分析
    • 價格分析
    • 供應鏈分析
    • 價值鏈分析
    • 市場生態系統
    • 智慧財產權分析
    • 貿易分析
    • Start-Ups分析
    • 原料分析
    • 創新矩陣
    • 研發線產品分析
    • 總體經濟指標
    • 主要投資分析
    • 關鍵成功因素
    • 競爭程度
  • 市場動態及展望
    • 市場動態
      • 促進因素
      • 機會
      • 抑制因素
      • 課題
    • 監管形勢
    • 波特的分析
    • 對未來顛覆的特別見解
  • 全球椰子水市場：依包裝分類
    • 市場概況
    • 利樂包
    • 寶特瓶
    • 其他
  • 全球椰子水市場：依型態
    • 市場概況
    • 粉末
    • 液體
  • 椰子水的全球市場規模：依地區
    • 市場概況
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 西班牙
      • 法國
      • 英國
      • 其他歐洲國家地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 其他亞太地區
    • 拉丁美洲
      • 巴西
      • 其他拉丁美洲地區
    • 中東和非洲（MEA）
      • 海灣合作理事會國家
      • 南非
      • 其他中東、非洲地區
  • 競爭形勢
    • 前5名企業對比
    • 主要企業市場定位（2021年）
    • 主要市場參與者所採取的策略
    • 關鍵成功策略
    • 近期市集活動
    • 主要企業市場佔有率（2021年）
  • 主要企業簡介
    • PepsiCo Inc.（US）
    • The Coca-Cola Company（US）
    • Vita Coco（US）
    • Amy & Brian Naturals（US）
    • GraceKennedy Limited（Jamaica）
    • Goya Foods（US）
    • Harmless Harvest（US）
    • Taste Nirvana（Thailand）
    • ZICO（US）
    • Naked Juice（US）
    • Bai Brands（US）
    • C2O Pure Coconut Water（US）
    • ONE Coconut Water（US）
    • FOCO Pure Coconut Water（Thailand）
    • Chi Limited（Nigeria）
    • V2O Coconut Water（UK）
    • Cocofina（UK）
    • UFC Refresh（Philippines）
    • Blue Monkey Drinks（UK）
    • COCOZIA（US）
簡介目錄
Product Code: SQMIG30G2042

Global Coconut Water Market size was valued at USD 6.57 Billion in 2022 and is poised to grow from USD 7.63 Billion in 2023 to USD 25.18 Billion by 2031, at a CAGR of 16.1% during the forecast period (2024-2031).

The coconut water market aims to satisfy the growing consumer demand for wholesome and natural beverage options. As individuals become increasingly health-conscious and seek alternatives to sugary beverages, coconut water has emerged as a popular choice due to its nutritional value and refreshing nature. The market endeavours to offer a diverse array of coconut water products to cater to the varied preferences of consumers worldwide. Several factors propel the expansion of the global coconut water market. Firstly, the heightened awareness surrounding the health advantages linked to coconut water consumption, including hydration, electrolyte replenishment, and potential antioxidant properties, has spurred an uptick in consumer interest. Despite the positive growth trajectory, the coconut water market confronts certain challenges. A prominent obstacle is the limited availability of coconuts in certain regions, impacting the production and distribution of coconut water. Additionally, maintaining the quality and freshness of coconut water during processing, packaging, and transportation poses challenges. Given its natural composition, coconut water is susceptible to spoilage and can be influenced by factors like temperature, light, and air exposure. Thus, ensuring proper handling and preservation across the supply chain is essential to uphold product integrity. Nevertheless, the coconut water market presents considerable opportunities for expansion and innovation. Leveraging the growing popularity of coconut water as a base ingredient for functional and flavoured beverages is one avenue for growth. Furthermore, venturing into new geographical markets, particularly regions where coconut water consumption is relatively low, offers untapped potential. The global coconut water market is fuelled by escalating consumer preference for healthful and natural beverage options, driven by factors such as increasing health consciousness and the demand for organic products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Coconut Water and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Coconut Water Market Segmental Analysis

The global coconut water market is segmented on the basis of packaging, form, and region. In terms of packaging, the market is segmented into tetra pack, plastic bottle, and others. In terms of classification by form, the market is segmented into powder, and liquid. Region wise, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Coconut Water Market

The increasing focus on health and wellness among consumers has significantly propelled the coconut water market forward. In 2022, there was a notable increase in the desire for natural and healthier beverage alternatives, and coconut water became a favoured option owing to its hydrating properties, electrolyte levels, and perceived health advantages. Consumers actively pursued alternatives to sugary and carbonated beverages, resulting in heightened consumption of coconut water as a healthier and more natural alternative.

The increasing demand for functional beverages, which offer added nutritional value, has been a notable trend. In 2022, companies within the coconut water industry addressed this trend by introducing inventive product variations. For instance, coconut water enriched with natural flavours, vitamins, minerals, and functional components like antioxidants experienced a surge in popularity. These options catered to consumers seeking beverages that not only hydrate but also deliver supplementary health advantages.

Restraints in the Global Coconut Water Market

In 2022, the coconut water market encountered a significant challenge related to the fluctuating prices of raw materials, especially coconuts. Variables like climate shifts, natural calamities, and geopolitical factors influenced coconut supply and accessibility, causing price fluctuations. Consequently, this volatility affected the production expenses and pricing tactics of coconut water producers, potentially impacting their profitability.

In 2022, challenges related to environmental considerations and sustainable sourcing practices emerged within the coconut water market. As consumer awareness about sustainability and ethical sourcing grew, there was a rising demand for products reflecting these values. Coconut water manufacturers encountered pressure to ensure their sourcing methods adhere to environmental standards, advocate for fair trade, and contribute positively to local communities. Meeting these expectations presented hurdles, particularly for companies sourcing coconuts from regions with insufficient transparency and certification procedures.

Market Trends of the Global Coconut Water Market

In 2022, there was a notable trend of product diversification and innovation observed in the coconut water market. Manufacturers prioritized the introduction of novel flavours, blends, and packaging designs to meet changing consumer demands. For example, the introduction of coconut water combined with various fruit juices or natural flavours gained favour among consumers looking for distinctive taste options. Moreover, innovative packaging solutions like resealable pouches or single-serving cartons became increasingly popular, offering convenience and ease of portability.

In 2022, there was a significant trend observed in the coconut water market, involving the expansion of coconut water brands into previously untapped geographic markets. Companies identified regions with lower coconut water consumption rates and endeavoured to establish a stronger presence in these areas. They undertook initiatives to educate consumers about the health advantages of coconut water and implemented localized marketing strategies to boost awareness and stimulate demand. This movement contributed to extending the global footprint of coconut water products and unlocking fresh avenues for growth.

Table of Contents

  • Executive Summary
    • Market Overview
    • Wheel of Fortune
  • Research Methodology
    • Information Procurement
    • Secondary & Primary Data Sources
    • Market Size Estimation
    • Market Assumptions & Limitations
  • Parent Market Analysis
    • Market Overview
    • Market Size
    • Market Dynamics
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Key Market Insights
    • Technology Analysis
    • Pricing Analysis
    • Supply Chain Analysis
    • Value Chain Analysis
    • Ecosystem of the Market
    • IP Analysis
    • Trade Analysis
    • Startup Analysis
    • Raw Material Analysis
    • Innovation Matrix
    • Pipeline Product Analysis
    • Macroeconomic Indicators
    • Top Investment Analysis
    • Key Success Factor
    • Degree of Competition
  • Market Dynamics & Outlook
    • Market Dynamics
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
    • Regulatory Landscape
    • Porters Analysis
      • Competitive rivalry
      • Threat of Substitute Products
      • Bargaining Power of Buyers
      • Threat of New Entrants
      • Bargaining Power of Suppliers
    • Skyquest Special Insights on Future Disruptions
      • Political Impact
      • Economic Impact
      • Social Impact
      • Technical Impact
      • Environmental Impact
      • Legal Impact
  • Global Coconut Water Market by Packaging
    • Market Overview
    • Tetra Pack
    • Plastic Bottle
    • and Others
  • Global Coconut Water Market by Form
    • Market Overview
    • Powder
    • Liquid
  • Global Coconut Water Market Size by Region
    • Market Overview
    • North America
      • USA
      • Canada
    • Europe
      • Germany
      • Spain
      • France
      • UK
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • South Korea
      • Rest of Asia-Pacific
    • Latin America
      • Brazil
      • Rest of Latin America
    • Middle East & Africa (MEA)
      • GCC Countries
      • South Africa
      • Rest of MEA
  • Competitive Landscape
    • Top 5 Player Comparison
    • Market Positioning of Key Players, 2021
    • Strategies Adopted by Key Market Players
    • Top Winning Strategies
      • By Development
      • By Company
      • By Year
    • Recent Activities in the Market
    • Key Companies Market Share (%), 2021
  • Key Company Profiles
    • PepsiCo Inc. (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • The Coca-Cola Company (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Vita Coco (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Amy & Brian Naturals (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • GraceKennedy Limited (Jamaica)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Goya Foods (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Harmless Harvest (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Taste Nirvana (Thailand)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • ZICO (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Naked Juice (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Bai Brands (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • C2O Pure Coconut Water (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • ONE Coconut Water (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • FOCO Pure Coconut Water (Thailand)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Chi Limited (Nigeria)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • V2O Coconut Water (UK)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Cocofina (UK)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • UFC Refresh (Philippines)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Blue Monkey Drinks (UK)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • COCOZIA (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments