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市場調查報告書
商品編碼
2048407

磁性假睫毛市場－全球產業規模、佔有率、趨勢、機會與預測：按產品、通路、地區和競爭對手分類，2021-2031年

Magnetic Eyelashes Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product (Silk, Mink, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球磁性睫毛市場預計將從 2025 年的 20.3 億美元成長到 2031 年的 30.4 億美元，複合年成長率為 6.96%。

這些美妝產品採用磁性眼線和雙條貼合系統，利用微型磁鐵將合成或天然纖維固定在眼瞼上，無需使用傳統黏合劑。此市場成長要素是產品的低致敏性。這消除了消費者對乳膠基黏合劑過敏的常見擔憂，並且與典型的一次性產品相比，具有更優異的重複使用性。此外，顯著縮短的使用時間也吸引了注重效率的消費者，促使他們從專業沙龍服務轉向便利的居家解決方案。儘管存在這些優勢，但也存在一些挑戰，例如磁鐵的重量可能會在長時間佩戴時造成不適，以及供應鏈的集中化。預計到2024年，中國平度將佔全球假睫毛產量的約70%，這構成了一個潛在的風險。

市場概覽
預測期： 2027-2031
市場規模：2025年 20.3億美元
市場規模：2031年 30.4億美元
複合年成長率：2026-2031年 6.96%
成長最快的細分市場 絲綢
最大的市場 北美洲

市場促進因素

社群媒體和網紅行銷加速了美妝潮流的傳播，從根本上改變了全球磁性假睫毛市場，使其從小眾市場轉變為主流市場。 TikTok和Instagram等平台有效地展示了磁性假睫毛的佩戴方法，引起了消費者的共鳴，他們尋求快速便捷的美妝解決方案，並希望擺脫傳統黏合劑方法的繁瑣步驟。這種以數位為先的消費模式取得了顯著的商業性成功，例如，2024年，一個磁性假睫毛品牌在泰國TikTok商城的銷售額就達到了約1.28億元。同時，隨著人們對眼部健康和舒適度的日益關注，消費者對無黏合劑、低致敏性化妝品的需求激增，進一步推動了市場的發展。這種對可重複使用且溫和不刺激眼睛的替代品的偏好，促使製造商迅速擴大生產規模。品都作為專業的磁性假睫毛生產基地，目前年產量約為1.2億副，這得益於中國化妝品出口的良好口碑。

市場挑戰

磁性假睫毛市場的一大挑戰源於供應鏈過度集中，尤其是對單一製造地的高度地理依賴。這種主要集中在中國平度的生產結構造成了巨大的脆弱性，全球供應不可避免地與特定地區的營運穩定性掛鉤。該基地的任何中斷——例如勞動力短缺、原料短缺、監管變化或物流瓶頸——都可能立即引發全球的庫存短缺。這種波動性阻礙了產品的穩定供應，並限制了國際品牌有效實現籌資策略多元化的能力。這種依賴對供應穩定性構成直接威脅，正如化妝品產業出口預計在2025年第一季達到16.9億美元所凸顯的那樣。因此，缺乏替代生產基地限制了市場的韌性，使得相關人員即使在區域不穩定的情況下也難以維持穩定的成長軌跡。

市場趨勢

市場正呈現出可客製化、DIY磁性假睫毛叢集的顯著趨勢。這是因為消費者越來越傾向選擇分段式假睫毛系統，而非傳統的整條式假睫毛。這種方式讓使用者可以將小段磁性假睫毛貼在眼瞼的特定區域，從而更好地控制睫毛的濃密度和眼型，同時避免了傳統整條式假睫毛常見的翹起問題。為了滿足這些多樣化的叢集配置所需的大量SKU，供應鏈正變得高度細分和專業化。平度假睫毛的製造業務在2023年底已擴展到5000多家市場實體，實現了快速原型製作和柔軟性的生產。同時，磁性假睫毛在專業場合和日常場景中的滲透，也反映出人們對自然、精緻、棕色調睫毛美學的明顯轉變，這種轉變體現在人們更傾向於自然、精緻的睫毛美學，而非濃密誇張的效果。這一趨勢促進了更輕盈、密度更低的纖維以及模仿自然毛髮生長的棕色顏料的生產，有效地將磁性假睫毛從一種特殊的日常配件轉變為一種日常必需品。因此，平都市的磁性假睫毛產業年產值已超過100億元。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球磁性假睫毛市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品類別（絲綢、貂皮、其他）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美磁性假睫毛市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲磁性假睫毛市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區磁性睫毛市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲磁性假睫毛市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲磁性假睫毛市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布

第13章：全球磁性假睫毛市場：SWOT分析

第14章：波特五力分析

  • 產業內部競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Ulta Beauty, Inc
  • American International Industries
  • Purey, Inc.
  • Arishine S
  • Kiss Products Inc.
  • Acelashes
  • Qingdao Emeda Arts & Crafts Co., Ltd
  • Vassoul LLC
  • MoxieLash Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 28167

The Global Magnetic Eyelashes Market is projected to grow from USD 2.03 Billion in 2025 to USD 3.04 Billion by 2031, at a 6.96% CAGR. These cosmetic enhancements secure synthetic or natural fibers to the eyelid using micro-magnets, either via magnetic eyeliner or a dual-strip technique, thereby eliminating the need for traditional adhesives. The market is primarily driven by the product's hypoallergenic nature, addressing common consumer sensitivities to latex-based glues, and its superior reusability compared to standard disposable options. Moreover, the significant reduction in application time appeals to consumers prioritizing efficiency, fostering a shift from professional salon services to convenient at-home solutions. Despite these advantages, challenges include the physical weight of magnets causing discomfort during prolonged wear and a concentrated supply chain, with Pingdu, China, accounting for approximately 70% of global false eyelash production in 2024, creating potential vulnerabilities.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.03 Billion
Market Size 2031USD 3.04 Billion
CAGR 2026-20316.96%
Fastest Growing SegmentSilk
Largest MarketNorth America

Market Driver

The proliferation of beauty trends fueled by social media and influencer marketing has fundamentally reshaped the Global Magnetic Eyelashes Market, transforming niche curiosity into mainstream demand. Platforms like TikTok and Instagram effectively showcase the visual application of magnetic lashes, resonating with consumers seeking instant, foolproof beauty solutions and demystifying traditional adhesive methods. This digital-first consumption model generates substantial commercial results, with one magnetic lash brand achieving approximately 128 million yuan in sales on Thailand's TikTok Shop in 2024. Simultaneously, a surging consumer demand for glue-free and hypoallergenic cosmetic solutions, driven by increased prioritization of ocular health and comfort, further propels the market. This preference for non-damaging, reusable alternatives has prompted manufacturers to rapidly scale production, with the specialized Pingdu hub now generating about 120 million pairs annually, supported by robust cosmetic export figures from China.

Market Challenge

A critical challenge for the magnetic eyelashes market stems from the heavy concentration of its supply chain, specifically the significant geographic reliance on a single manufacturing hub. This centralization, primarily in Pingdu, China, creates a substantial vulnerability where global supply is inextricably tied to the operational stability of one region. Any disruption within this hub, such as labor shortages, raw material scarcity, regulatory changes, or logistical bottlenecks, can cause immediate and widespread inventory shortages globally. Such volatility hinders consistent product availability and limits the ability of international brands to diversify their procurement strategies effectively. This dependency poses a direct threat to supply security, highlighted by the cosmetic sector's substantial export value reaching USD 1.69 billion in Q1 2025. Consequently, the lack of alternative production centers restricts the market's resilience, making it difficult for stakeholders to maintain stable growth trajectories amidst potential regional instabilities.

Market Trends

The market is witnessing a notable trend towards customizable DIY magnetic lash clusters, as consumers increasingly prefer segmented lash systems over traditional full-strip designs. This approach allows users to apply smaller, magnetically secured sections to specific eyelid areas, offering superior control over volume and eye shape customization while mitigating the lifting issues often associated with rigid full-length bands. To accommodate the extensive SKU proliferation required for these varied cluster configurations, the supply chain has become highly fragmented and specialized, with Pingdu's dedicated eyelash manufacturing sector expanding to over 5,000 market entities by late 2023, enabling rapid prototyping and production flexibility. Concurrently, there is a distinct shift toward natural, wispy, and brown lash aesthetics, driven by the integration of magnetic lashes into professional and daily settings where subtle enhancement is preferred over dramatic volume. This trend has spurred the production of lighter, lower-density fibers and brown pigment variations that mimic natural hair growth, effectively positioning magnetic lashes as a daily staple rather than an occasion-only accessory and contributing to Pingdu's specialized industry achieving an annual output value exceeding 10 billion yuan.

Key Market Players

  • Ulta Beauty, Inc
  • American International Industries
  • Purey, Inc.
  • Arishine S
  • Kiss Products Inc.
  • Acelashes
  • Qingdao Emeda Arts & Crafts Co., Ltd
  • Vassoul LLC
  • MoxieLash Inc.

Report Scope

In this report, the Global Magnetic Eyelashes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Magnetic Eyelashes Market, By Product

  • Silk
  • Mink
  • Others

Magnetic Eyelashes Market, By Distribution Channel

  • Online
  • Offline

Magnetic Eyelashes Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Magnetic Eyelashes Market.

Available Customizations:

Global Magnetic Eyelashes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Magnetic Eyelashes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Silk, Mink, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Magnetic Eyelashes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Magnetic Eyelashes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Magnetic Eyelashes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Magnetic Eyelashes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Magnetic Eyelashes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Magnetic Eyelashes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Magnetic Eyelashes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Magnetic Eyelashes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Magnetic Eyelashes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Magnetic Eyelashes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Magnetic Eyelashes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Magnetic Eyelashes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Magnetic Eyelashes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Magnetic Eyelashes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Magnetic Eyelashes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Magnetic Eyelashes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Magnetic Eyelashes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Magnetic Eyelashes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Magnetic Eyelashes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Magnetic Eyelashes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. South America Magnetic Eyelashes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Magnetic Eyelashes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Magnetic Eyelashes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Magnetic Eyelashes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Magnetic Eyelashes Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Ulta Beauty, Inc
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. American International Industries
  • 15.3. Purey, Inc.
  • 15.4. Arishine S
  • 15.5. Kiss Products Inc.
  • 15.6. Acelashes
  • 15.7. Qingdao Emeda Arts & Crafts Co., Ltd
  • 15.8. Vassoul LLC
  • 15.9. MoxieLash Inc.

16. Strategic Recommendations

17. About Us & Disclaimer