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假睫毛市場規模、佔有率和成長分析（按類型、原料、產品、組件、分銷管道和地區分類）—產業預測，2026-2033年

市場調查報告書

商品編碼

1898341

假睫毛市場規模、佔有率和成長分析（按類型、原料、產品、組件、分銷管道和地區分類）—產業預測，2026-2033年

False Eyelashes Market Size, Share, and Growth Analysis, By Type (Colored Lashes, Regular Lashes), By Raw Material (Human Hair, Synthetic Hair), By Product, By Constituent, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 229 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，假睫毛市場規模將達到 18.3 億美元，到 2025 年將達到 19.4 億美元，到 2033 年將達到 31.4 億美元，在預測期（2026-2033 年）內複合年成長率為 6.2%。

假睫毛市場經歷了顯著成長，這主要得益於消費者意識的提高以及對多樣化美容產品需求的增加。這些假睫毛有多種長度和顏色可供選擇，材質包括貂毛、蠶絲和合成纖維等。化妝品品牌與時尚部落客之間的合作在塑造品牌形象和促銷發揮關鍵作用。部落客利用YouTube和Instagram等平台，透過展示產品和示範正確的配戴技巧，有效地與精通科技的受眾互動。像Lashify這樣的品牌正在利用社群媒體的力量來推廣其睫毛嫁接產品。同時，像雅詩蘭黛這樣的行業領導企業也將其行銷預算的很大一部分用於與部落客合作。在部落客行銷方面投入的不斷增加凸顯了其在美容產業的重要性。

假睫毛市場促進因素

假睫毛的需求正在蓬勃發展，這主要得益於女性越來越願意在化妝品上投入資金。而高階美容產品消費的顯著成長也進一步推動了這個趨勢。假睫毛已佔據龐大的個人護理和化妝品市場的重要佔有率，反映出其在追求美麗的消費者中日益流行。隨著美學標準的演變和透過化妝表達自我的日益普遍，假睫毛市場將繼續受益於這些變化，這也凸顯了人們對精緻創新化妝品解決方案的更廣泛追求。

假睫毛市場的限制

由於假睫毛的使用可能帶來健康風險，其市場面臨嚴峻的挑戰。雖然這些產品可以提升外觀、吸引眼球，但它們也可能引發各種眼睛問題，包括過敏反應和不適，這些問題甚至可能發展成更嚴重的併發症。天然睫毛具有調節氣流、阻擋陽光和保持水分等重要功能，而使用假睫毛會損害這些功能。此外，異物靠近眼睛造成的眼部損傷和視力障礙風險也引發了人們對假睫毛使用的擔憂。這些挑戰可能會阻礙市場的整體擴張和消費者的接受度。

假睫毛市場的趨勢

假睫毛市場經歷了翻天覆地的變化，從小眾配件一躍成為日常美容的必備單品。社群媒體的興起和名人代言的推廣推動了這一轉變，讓魅力四射的假睫毛款式觸手可及。各大品牌迅速回應消費者偏好，推出易於使用的產品和豐富的款式選擇。尤其是創新磁性假睫毛的出現，無需傳統黏合劑，簡化了佩戴流程，進一步提升了假睫毛的吸引力。這種多樣化的產品滿足了不同消費者的需求，使假睫毛穩固地成為現代美容流程中的必備品。

L'Oreal SA（France）
Estee Lauder Companies Inc.（USA）
Shiseido Co., Ltd.（Japan）
Coty Inc.（USA）
LVMH Moet Hennessy-Louis Vuitton SE（France）
KOSE Corporation（Japan）
Revlon, Inc.（USA）
Amorepacific Corporation（South Korea）
Kiss Products Inc.（USA）
Ardell Lashes（American International Industries）（USA）
Huda Beauty（UAE）
MAC Cosmetics（Estee Lauder Companies Inc.）（USA）
Sephora（LVMH）（France）
Ulta Beauty, Inc.（USA）
Eylure（PDC Brands）（UK）
House of Lashes（USA）
Velour Lashes（Canada）
Esqido（Canada）
PAC Cosmetics（India）
Miss Claire Cosmetics（India）

結論與建議

簡介目錄

Product Code: SQSG30L2024

False Eyelashes Market size was valued at USD 1.83 Billion in 2024 and is poised to grow from USD 1.94 Billion in 2025 to USD 3.14 Billion by 2033, growing at a CAGR of 6.2% during the forecast period (2026-2033).

The false eyelashes market is witnessing significant growth, propelled by consumers' growing awareness and demand for diverse grooming products. These lashes, available in various lengths and colors, are crafted from materials like mink fur, silk, or synthetic fibers. Collaborations between cosmetic brands and fashion influencers play a crucial role in shaping brand perception and driving sales. Influencers utilize platforms such as YouTube and Instagram to showcase these products and demonstrate proper application techniques, effectively engaging a tech-savvy audience. Brands like Lashify have harnessed the power of social media to promote their eyelash extensions, while industry leaders, such as Estee Lauder, allocate substantial portions of their marketing budgets to influencer partnerships. The rise in influencer marketing expenditure highlights its pivotal role in the beauty sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the False Eyelashes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

False Eyelashes Market Segments Analysis

Global False Eyelashes Market is segmented by Type, Raw Material, Product, Constituent, Distribution Channel and region. Based on Type, the market is segmented into Colored Lashes, Regular Lashes, Decorative Lashes and Others. Based on Raw Material, the market is segmented into Human Hair, Synthetic Hair, Feather, Metal and Other. Based on Product, the market is segmented into Strips, Cluster/Accent, Individual and Others. Based on Constituent, the market is segmented into Natural and Synthetic. Based on Distribution Channel, the market is segmented into Online, Convenience Stores and Hypermarkets & Supermarkets. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the False Eyelashes Market

The demand for false eyelashes has surged due to the increasing willingness of women to invest significantly in cosmetic products. This trend is further fueled by a notable rise in spending on premium beauty items. Within the expansive landscape of personal care and cosmetics, false eyelashes have carved out a substantial share, reflecting their growing popularity among consumers seeking to enhance their appearance. As beauty standards evolve and self-expression through makeup becomes more prevalent, the false eyelashes market continues to benefit from these shifts, highlighting a broader movement towards sophisticated and innovative cosmetic solutions.

Restraints in the False Eyelashes Market

The false eyelashes market faces significant challenges due to potential health concerns associated with their use. While these products enhance appearance and capture attention, they may lead to various eye-related issues, including allergic reactions and discomfort, which can escalate to more serious complications. Natural eyelashes serve essential functions like regulating airflow, blocking sunlight, and managing moisture, which can be compromised when using false eyelashes. The risk of injury to the eyes and impaired vision from having a foreign object positioned close to them adds to the apprehensions surrounding their use. Such challenges may hinder overall market expansion and consumer adoption.

Market Trends of the False Eyelashes Market

The false eyelashes market has witnessed a significant transformation, evolving from a niche accessory to an essential item in everyday beauty regimens. This shift has been fueled by the proliferation of social media and celebrity endorsements, making glamorous eyelash looks more accessible. Brands have quickly adapted to consumer preferences by introducing user-friendly products, including variations that allow for quick application. The emergence of innovative magnetic lashes has further enhanced the appeal, simplifying the application process without the reliance on traditional adhesives. This diversification caters to a broad audience, solidifying false eyelashes as a staple in modern beauty routines.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global False Eyelashes Market Size by Type & CAGR (2026-2033)

Market Overview
Colored Lashes
Regular Lashes
Decorative Lashes
Others

Global False Eyelashes Market Size by Raw Material & CAGR (2026-2033)

Market Overview
Human Hair
Synthetic Hair
Feather
Metal
Other

Global False Eyelashes Market Size by Product & CAGR (2026-2033)

Market Overview
Strips
Cluster/Accent
Individual
Others

Global False Eyelashes Market Size by Constituent & CAGR (2026-2033)

Market Overview
Natural
Synthetic

Global False Eyelashes Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
Convenience Stores
Hypermarkets & Supermarkets

Global False Eyelashes Market Size & CAGR (2026-2033)

North America (Type, Raw Material, Product, Constituent, Distribution Channel)
- US
- Canada
Europe (Type, Raw Material, Product, Constituent, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Raw Material, Product, Constituent, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Raw Material, Product, Constituent, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Raw Material, Product, Constituent, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coty Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LVMH Moet Hennessy - Louis Vuitton SE (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
KOSE Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kiss Products Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ardell Lashes (American International Industries) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huda Beauty (UAE)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MAC Cosmetics (Estee Lauder Companies Inc.) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sephora (LVMH) (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ulta Beauty, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Eylure (PDC Brands) (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
House of Lashes (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Velour Lashes (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Esqido (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PAC Cosmetics (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Miss Claire Cosmetics (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments