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市場調查報告書
商品編碼
2048405

男士T卹市場－全球產業規模、佔有率、趨勢、機會與預測：依產品類型、通路、地區及競爭格局分類，2021-2031年

Men's T-Shirt Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (T-Shirts, Singlet), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球男士T卹市場預計將從2025年的437.3億美元成長到2031年的615.8億美元，複合年成長率為5.87%。

這些服裝指的是主要由棉、聚酯纖維或其混紡布料製成的無領針織外套，它們既是日常休閒裝，也是內衣。商務服裝的持續休閒化、新興國家可支配收入的成長以及零售通路的數位化，從根本上推動了這一市場的成長，確保了銷售量成長不受短暫美學潮流的影響。

市場概覽
預測期 2027-2031
市場規模：2025年 437.3億美元
市場規模：2031年 615.8億美元
複合年成長率：2026-2031年 5.87%
成長最快的細分市場 線上
最大的市場 北美洲

全球供應鏈日益加劇的波動性是阻礙這一擴張的主要障礙，而貿易保護主義政策又推高了採購成本，加劇了這個問題。這些監管障礙造成了價格的不確定性，製造商正努力在不影響產品品質或利潤率的前提下應對這種不確定性。據美國時裝設計師協會（USFIA）稱，到2024年，45%的時尚產業採購主管將把貿易保護主義政策列為他們面臨的五大業務挑戰之一，凸顯了地緣政治緊張局勢對企業營運造成的嚴重影響。

市場促進因素

電子商務和D2C（直接面對消費者）管道的蓬勃發展是全球男士T卹市場的主要驅動力。數位化平台使製造商能夠省去傳統仲介業者，改善利潤率管理，並透過數據驅動的個人化實現快速庫存週轉。這種數位整合對於吸引重視便利性和速度的消費者至關重要。其財務影響在Inditex於2025年3月發布的「2024年全年財務業績」中得到了清晰體現，該業績顯示線上銷售額成長12%，達到102億歐元。此外，聯合國貿易和發展會議（UNCTAD）於2024年12月發布的「全球貿易最新情況」顯示，第三季度服飾貿易強勁成長，環比成長14%，顯示跨境需求旺盛。

同時，消費者對永續和有機材料日益成長的需求正在重塑市場格局。隨著人們對T恤衫環境影響的關注度不斷提高，各大品牌正積極採用有機棉和再生纖維等創新材料，以降低監管風險並契合消費者的價值觀。這種轉變正從小眾需求發展成為核心商業策略，製造商們正在重組供應鏈，在維持價格親民的同時，盡可能使用環境影響較小的原料。例如，H&M集團於2025年3月發布的《2024年永續發展報告》重點指出，該公司再生材料的使用率已提升至29.5%，這表明其正在大規模擴展循環生產以滿足市場需求。

市場挑戰

全球供應鏈波動加劇，加上貿易保護主義政策的推波助瀾，對全球男士T卹市場構成嚴重阻礙。這些監管干預破壞了服裝大規模生產賴以生存的成本效益模式，將低利潤、高產量的生產模式轉變為高風險的經營模式。不可預測的關稅和非關稅壁壘導致原料和物流成本急劇上升，而如何在不降低需求的情況下將這些成本轉嫁給消費者並非易事。因此，品牌被迫採取保守的庫存策略，限制了新訂單，並阻礙了新興市場的零售擴張。

這些營運摩擦直接損害了盈利，並阻礙了市場擴張所需的資本投資。這些財務壓力十分普遍。根據美國時尚產業協會 (USFIA) 2025 年的一項調查，超過 70% 的受訪企業表示，關稅上漲直接推高了採購成本，擠壓了利潤空間。這表明，原本用於拓展分銷網路的資金卻被挪用去應對飆升的採購成本。因此，市場正面臨結構性萎縮，而無法控制投入成本抵消了可支配收入增加的正面影響。

市場趨勢

功能性和休閒混紡布料的普及正在從根本上改變全球男士T卹市場的產品開發。消費者對日常休閒服飾的功能性要求越來越高，例如吸濕排汗、四向拉伸和溫度調節，這模糊了運動服和休閒服之間的界線。這一趨勢迫使各大品牌將自有品牌的合成纖維混紡布料融入其旗艦系列，並將功能性作為標準要求。 Lululemon Athletica於2025年3月發布的「2024年第四季及全年財務表現」充分證明了這一轉變的商業性成功，該業績顯示男裝產品銷售額成長了14%，超過了女裝9%的增幅。

同時，市面上寬鬆的輪廓和街頭風格服飾正顯著增多，逐漸擺脫過去十年來流行的修身剪裁風格。這種設計演變源自於消費者對寬鬆、方正輪廓和落肩設計的偏好，滑板和嘻哈文化元素的廣泛接受也推動了這一趨勢。零售商正在調整庫存以滿足這些寬鬆版型的需求，這些版型已從小眾都市潮流轉變為主要的銷售驅動力。根據李維斯（Levi Strauss）於2024年10月發布的2024年第三季財報電話會議記錄，寬鬆版型的銷售額成長了15%，反映出消費者對休閒廓形和非結構化服裝的偏好日益增強。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球男士T卹市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（T恤衫、背心）
    • 銷售管道（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美男士T卹市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲男士T卹市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太男士T卹市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲男士T卹市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美男士T卹市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球男士T卹市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Old navy
  • American eagle
  • Banana Republic
  • H&M
  • Zara
  • Nike
  • Adidas
  • Boss
  • Burberry
  • Eileen Fisher

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 20328

The Global Men's T-Shirt Market is projected to expand from USD 43.73 Billion in 2025 to USD 61.58 Billion by 2031, registering a CAGR of 5.87%. Defined by the commercial exchange of collarless, knitted upper-body apparel primarily crafted from cotton, polyester, or blends, these garments act as essential casual wear or undergarments. The market's growth is structurally supported by the continued casualization of professional attire, rising disposable incomes in emerging economies, and the digitization of retail channels, which secures volume growth distinct from temporary aesthetic trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 43.73 Billion
Market Size 2031USD 61.58 Billion
CAGR 2026-20315.87%
Fastest Growing SegmentOnline
Largest MarketNorth America

A significant challenge impeding this expansion is the intensifying volatility within global supply chains, worsened by protectionist trade policies that inflate procurement costs. These regulatory barriers introduce pricing uncertainties that manufacturers struggle to absorb without impacting product quality or margins. According to the United States Fashion Industry Association, in 2024, 45 percent of fashion sourcing executives identified protectionist trade agendas as a top five business challenge, highlighting the severe operational impact of geopolitical friction.

Market Driver

The proliferation of e-commerce and direct-to-consumer retail channels acts as a primary catalyst for the Global Men's T-Shirt Market. Digital platforms allow manufacturers to bypass traditional intermediaries, improving margin control and enabling rapid inventory turnover through data-driven personalization. This digital integration is essential for capturing a demographic that values convenience and speed. The financial impact is evident in Inditex's 'Full Year 2024 Results' from March 2025, which reported a 12 percent increase in online sales to €10.2 billion. Furthermore, UNCTAD's 'Global Trade Update' in December 2024 noted a robust 14 percent quarterly increase in apparel trade during the third quarter, signaling strong cross-border demand.

Simultaneously, the market is being reshaped by increasing consumer demand for sustainable and organic materials. As t-shirts face greater scrutiny regarding their environmental footprint, brands are innovating with organic cotton and recycled fibers to mitigate regulatory risks and align with purchaser values. This shift has evolved from a niche appeal to a core operational mandate, with manufacturers reconfiguring supply chains to include low-impact inputs while maintaining affordability. For instance, H&M Group's 'Sustainability Report 2024' from March 2025 highlighted that the company increased its share of recycled materials to 29.5 percent, demonstrating the industrial scaling of circular production to meet this demand.

Market Challenge

Increasing volatility within global supply chains, exacerbated by protectionist trade policies, presents a severe obstacle to the Global Men's T-Shirt Market. These regulatory interventions disrupt the cost-efficiency model essential to mass-market apparel, turning low-margin, high-volume production into a high-risk endeavor. Unpredictable tariffs and non-tariff barriers cause sudden spikes in raw material and logistics costs that cannot be easily passed to consumers without reducing demand. Consequently, brands are forced to adopt conservative inventory strategies, limiting new orders and stalling retail expansion in emerging markets.

This operational friction directly erodes profitability and halts the capital investment necessary for market broadening. The financial strain is widespread; according to the United States Fashion Industry Association in 2025, over 70 percent of surveyed companies reported that higher tariffs directly increased sourcing costs and compressed profit margins. This indicates that capital intended for distribution growth is instead being diverted to absorb inflated procurement expenses. As a result, the market faces a structural contraction where the inability to manage input costs neutralizes the positive effects of disposable income growth.

Market Trends

The mainstreaming of performance and athleisure-hybrid fabrics is fundamentally transforming product development in the Global Men's T-Shirt Market. Consumers increasingly demand technical attributes such as moisture-wicking, four-way stretch, and temperature regulation in everyday casual apparel, blurring the lines between activewear and lifestyle clothing. This trend compels brands to integrate proprietary synthetic blends into core collections, establishing technical utility as a standard requirement. The commercial success of this shift is illustrated by Lululemon Athletica Inc.'s 'Fourth Quarter and Full Year Fiscal 2024 Results' from March 2025, where men's product revenue grew by 14 percent, surpassing the 9 percent growth in the women's category.

Concurrently, the market is seeing a distinct rise in oversized and streetwear-inspired silhouettes, moving away from the slim-fit aesthetics of the previous decade. This design evolution favors relaxed, boxy cuts and drop-shoulder construction, driven by the mass adoption of skate and hip-hop culture codes. Retailers are adjusting inventories to accommodate these voluminous fits, which have transitioned from niche urban trends to essential volume drivers. According to Levi Strauss & Co.'s 'Q3 2024 Earnings Call Transcript' from October 2024, sales of loose fits grew by 15 percent, reflecting a broad consumer pivot toward relaxed tailoring and unstructured garments.

Key Market Players

  • Old navy
  • American eagle
  • Banana Republic
  • H&M
  • Zara
  • Nike
  • Adidas
  • Boss
  • Burberry
  • Eileen Fisher

Report Scope

In this report, the Global Men's T-Shirt Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's T-Shirt Market, By Product Type

  • T-Shirts
  • Singlet

Men's T-Shirt Market, By Distribution Channel

  • Online
  • Offline

Men's T-Shirt Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men's T-Shirt Market.

Available Customizations:

Global Men's T-Shirt Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Men's T-Shirt Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (T-Shirts, Singlet)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Men's T-Shirt Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Men's T-Shirt Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Men's T-Shirt Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Men's T-Shirt Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Men's T-Shirt Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Men's T-Shirt Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Men's T-Shirt Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Men's T-Shirt Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Men's T-Shirt Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Men's T-Shirt Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Men's T-Shirt Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Men's T-Shirt Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Men's T-Shirt Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Men's T-Shirt Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Men's T-Shirt Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Men's T-Shirt Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Men's T-Shirt Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Men's T-Shirt Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Men's T-Shirt Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Men's T-Shirt Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Men's T-Shirt Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Men's T-Shirt Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Men's T-Shirt Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Men's T-Shirt Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Men's T-Shirt Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Old navy
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. American eagle
  • 15.3. Banana Republic
  • 15.4. H&M
  • 15.5. Zara
  • 15.6. Nike
  • 15.7. Adidas
  • 15.8. Boss
  • 15.9. Burberry
  • 15.10. Eileen Fisher

16. Strategic Recommendations

17. About Us & Disclaimer