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市場調查報告書
商品編碼
2048350

非液體清潔劑市場－全球產業規模、佔有率、趨勢、機會與預測：按產品類型、通路、地區和競爭格局分類，2021-2031年

Dry Laundry Detergent Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type (Powder Detergent, Pods, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球非液體清潔劑市場預計將從 2025 年的 1,100.2 億美元成長到 2031 年的 1,323.7 億美元，複合年成長率為 3.13%。

這些固態清潔劑，例如粉末、片狀和片劑，利用界面活性劑和助劑有效去除織物上的污垢和污漬。該市場的成長主要得益於其在物流和包裝方面的成本效益，因為與液體洗滌劑相比，其濃縮的固態形式顯著降低了運輸重量。此外，乾粉清潔劑具有更優異的化學穩定性，延長了保存期限，並且對泥土和粘土等頑固顆粒污垢具有極佳的清潔效果。這些功能優勢滿足了那些更注重清潔效果和價格而不是便利性的消費者的需求。

市場概覽
預測期 2027-2031
市場規模：2025年 1100.2億美元
市場規模：2031年 1323.7億美元
複合年成長率：2026-2031年 3.13%
成長最快的細分市場 清潔劑
最大的市場 亞太地區

根據國際肥皂、清潔劑和保養產品協會（IADMP）的數據，包括粉狀清潔劑在內的歐洲清潔劑和保養產品行業在2024年市場規模將達到476億歐元，凸顯了該行業強勁的經濟基礎。然而，粉狀清潔劑面臨的主要挑戰是其在冷水洗滌中溶解度低，容易在衣物上留下明顯的殘留物。這項技術缺陷促使消費者轉向在較低溫度下更容易溶解的液體清潔劑和清潔劑，從而對傳統粉狀清潔劑市場的成長構成了挑戰。

市場促進因素

全球非液體清潔劑市場正受到快速都市化和發展中地區洗衣機普及率不斷提高的顯著推動。隨著這些新興經濟體家庭可支配收入的成長，人們的洗衣習慣正從手洗轉向自動洗衣機，從而推高了對機洗清潔劑的需求，其中粉狀洗衣液往往是首選。這一趨勢也體現在這些快速擴張地區主要市場參與者的強勁表現上。例如，Godrej Consumer Products Limited公佈，其在印度的織物護理產品在2024年第四季度和全年（截至2024年5月）的銷量均實現了兩位數的強勁成長，表明市場對洗衣解決方案的需求激增。從更廣泛的角度來看，寶潔公司（P&G）織物及家居護理業務在2024年的淨銷售額累計295億美元（2024年8月年度報告），進一步印證了該產品類型在全球市場的重要地位。

此外，非液體清潔劑配方因其成本效益和價格優勢，對價格敏感型消費者極具吸引力，尤其是在經濟不確定和通貨膨脹時期。與液體和洗衣凝珠等產品相比，粉狀和濃縮型洗滌劑的每次洗滌成本通常更低，因此成為注重預算的家庭和商用買家的首選。非液體洗滌劑佔據主導地位的地區的財務表現也印證了這一以價值為導向的細分市場的強勁實力。例如，PZ Cussons 在其 2024 年全年業績（2024 年 9 月）中報告稱，其銷售額同比成長 4.4%，這主要得益於其定價策略以及在奈及利亞的強勁需求。儘管奈及利亞貨幣大幅貶值，但消費者仍然青睞物美價廉的產品，這再次印證了價格實惠的非液體清潔劑在主要國際市場上的持續重要性和主導地位。

市場挑戰

全球非液體清潔劑市場持續成長的主要技術挑戰之一是粉狀洗滌劑的溶解性，尤其是在冷水洗滌條件下。與快速分散的液體清潔劑不同，粉狀清潔劑通常需要大量的熱能才能完全溶解。在冷水中使用時，這些粉狀洗滌劑往往無法完全溶解，導致衣物上留下可見的顆粒狀殘留物。這種不良後果常常迫使消費者重新洗滌衣物，抵消了產品本應帶來的經濟效益，並導致消費者對溶解性較高的產品產生品牌忠誠度下降。

隨著全球洗衣習慣日益傾向於節能的低溫洗滌模式，這種性能缺陷也愈發凸顯。國際肥皂、清潔劑和保養產品協會（IADMP）的數據顯示，到2024年，歐洲60%的洗衣將在攝氏40度C以下的溫度下進行。隨著消費者偏好和家電預設設定不斷向低溫洗滌環境轉變，非液體清潔劑配方固有的物理限制也愈發明顯。因此，傳統粉狀清潔劑在典型洗滌條件下無法實現無殘留清潔，這直接促使偏好轉向液體清潔劑和一次性清潔劑。

市場趨勢

全球非液體清潔劑市場正經歷一場根本性的變革，其驅動力在於預先計量、水溶性洗衣片和洗衣條作為永續、零廢棄物的替代品，正逐漸取代傳統的大包裝產品。這項轉變源自於消費者對小巧、無塑膠包裝解決方案日益成長的需求，這些方案既能提供有效的清潔力，又能克服粉狀清潔劑帶來的物流難題。這些超高濃度固態​​產品的迅速商業性成功凸顯了市場向便利環保的供應體系的轉變，從而減少了硬質塑膠桶包裝對環境的影響。各大品牌的快速上市也印證了消費者的這個偏好。例如，Church & Dwight Co., Inc. 在其 2024 年全年財報（截至 2025 年 1 月）中宣布，其“Arm & Hammer Power Sheets”洗衣片在 2024 年迅速躋身亞馬遜暢銷清潔劑片品牌前兩名，表明這種創新型非液體洗衣液已獲得廣泛認可。

同時，先進生物酵素的應用正透過直接解決節能洗衣循環中長期存在的溶解度低問題，為粉狀清潔劑產業注入新的活力。製造商正不斷重新設計粉狀和片狀洗滌劑，使其添加即使在低溫下也能有效激活的特殊酶，從而確保顆粒無需加熱即可完全溶解，並實現卓越的去污效果。這使得固態清潔劑順應了全球永續冷水洗滌的趨勢。隨著原料供應商不斷拓展這些生物技術創新以滿足產業需求，這項技術進步正在創造巨大的經濟價值。根據Novonesis公司2024年度報告（2025年2月發布），其行星健康生物解決方案部門的家居護理業務在2024年實現了13%的有機銷售成長。這主要得益於市場滲透率的提高以及清潔產品酶解決方案的持續創新。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球非液體清潔劑市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（粉狀清潔劑、洗衣凝珠、其他）
    • 銷售管道（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美非液體清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲非液體清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區非液體清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲非液體洗衣清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲非液體清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球非液態清潔劑市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Procter & Gamble Company
  • Unilever PLC
  • The Clorox Company
  • Reckitt Benckiser Group plc.
  • Church & Dwight Co., Inc.
  • Amway Corporation
  • Colgate-Palmolive Company
  • Henkel AG & Co. KGaA
  • SC Johnson & Son, Inc.
  • Kao Corporation

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 28233

The global dry laundry detergent market is projected to expand from USD 110.02 billion in 2025 to USD 132.37 billion by 2031, achieving a compound annual growth rate of 3.13%. Comprising solid cleaning agents like powders, flakes, or tablets, these detergents utilize surfactants and builders to effectively remove dirt and stains from fabrics. This market's growth is primarily fueled by the cost efficiencies associated with its logistics and packaging, as its concentrated solid form substantially lowers shipping weights compared to liquid counterparts. Furthermore, dry detergents boast excellent chemical stability, extending shelf life and proving highly effective against tough particulate soils such as mud and clay. These functional benefits sustain demand in areas where consumers value cleaning performance and affordability above convenience.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 110.02 Billion
Market Size 2031USD 132.37 Billion
CAGR 2026-20313.13%
Fastest Growing SegmentPowder Detergent
Largest MarketAsia Pacific

In 2024, the European detergents and maintenance products industry, including dry formulations, recorded a significant market value of €47.6 billion, as per the International Association for Soaps, Detergents and Maintenance Products, highlighting the sector's robust economic foundation. Despite this, a major obstacle for dry detergents is their limited solubility in cold water wash cycles, which can leave noticeable residue on fabrics. This technical drawback has spurred a consumer migration towards liquid and pod-based detergents, which dissolve more readily in cooler temperatures, thereby posing a challenge to the traditional dry detergent market's growth.

Market Driver

The global dry laundry detergent market is significantly propelled by rapid urbanization and the growing adoption of washing machines in developing regions. As household disposable incomes increase in these emerging economies, there's a clear shift from manual laundry methods to automated appliances, which in turn drives the demand for machine-compatible detergents, with powder formats often being the initial choice. This trend is reflected in the strong performance of key market players in these rapidly expanding areas; for example, Godrej Consumer Products Limited reported robust double-digit volume growth in its Indian Fabric Care segment for Q4 & FY 2023-24 (May 2024), indicating a surge in demand for laundry solutions. On a larger scale, Procter & Gamble's Fabric and Home Care segment generated $29.5 billion in net sales in 2024 (August 2024 Annual Report), underscoring the global importance of this product category.

Additionally, dry detergent formulations are highly attractive to price-sensitive consumers due to their cost-effectiveness and affordability, especially during periods of economic instability and inflation. Products such as powders and concentrated tablets generally offer a lower cost-per-wash compared to liquid or pod alternatives, making them the preferred option for both budget-conscious households and commercial purchasers. The financial strength of this value-oriented segment is evident in regional financial outcomes where dry formats are prevalent; for instance, PZ Cussons reported a 4.4% like-for-like revenue growth in its 2024 Full Year Results (September 2024), driven significantly by pricing strategies and strong demand in Nigeria, where consumers favored essential value products despite severe currency depreciation, thereby reinforcing the ongoing relevance and leading position of affordable dry detergents in crucial international markets.

Market Challenge

A significant technical hurdle impeding the sustained expansion of the global dry laundry detergent market is the solubility of powder formulations, particularly in lower-temperature wash cycles. Unlike liquid detergents that disperse immediately, dry granules typically need adequate thermal energy to dissolve completely. When used in cold water, these formulations frequently do not dissolve entirely, leading to visible granular residue on fabrics. This undesirable outcome often compels consumers to re-wash clothes, thus negating the product's perceived economic benefits and diminishing brand loyalty in favor of more readily soluble options.

This performance deficiency is becoming progressively more critical as global laundry practices increasingly favor energy-efficient, low-temperature cycles. Data from the International Association for Soaps, Detergents and Maintenance Products shows that in 2024, 60% of all European laundry washes were performed at or below 40°C. As consumer preferences and appliance default settings continue to gravitate towards cooler washing environments, the inherent physical constraints of dry detergent formulations become more evident. Consequently, the failure of conventional powders to deliver a residue-free clean under prevalent washing conditions is directly accelerating the shift in consumer preference towards liquid and unit-dose detergent formats.

Market Trends

The global dry laundry detergent market is undergoing a fundamental transformation driven by the increasing adoption of pre-measured, dissolvable laundry sheets and strips, which offer a sustainable, zero-waste substitute for conventional bulky formats. This shift is fueled by growing consumer demand for compact, plastic-free solutions that overcome the logistical challenges of heavy powders while still delivering effective cleaning. The swift commercial success of these ultra-concentrated solid products confirms the market's move towards convenient, environmentally friendly delivery systems that reduce the ecological impact of rigid plastic jug packaging. Evidence of this consumer preference is seen in the rapid market entry of major brands; for instance, Church & Dwight Co., Inc. stated in its 2024 Full Year Results (January 2025) that its Arm & Hammer Power Sheets quickly became one of the top two best-selling detergent sheet brands on Amazon in 2024, demonstrating widespread acceptance of this innovative dry format.

Concurrently, the incorporation of advanced bio-enzymes is rejuvenating the dry detergent industry by directly tackling the long-standing issue of inadequate solubility in energy-efficient wash cycles. Manufacturers are increasingly redesigning powders and tablets to include specialized enzymes that activate effectively at low temperatures, ensuring complete dissolution of granules and superior stain removal without the need for heat. This aligns solid detergents with the global push for sustainable cold-water washing. This technological advancement is creating substantial economic value, as ingredient providers scale up these biotechnological innovations to satisfy industrial demand. As per Novonesis's Annual Report 2024 (February 2025), the company's Planetary Health Biosolutions division's Household Care segment recorded 13% organic sales growth in 2024, primarily due to enhanced market penetration and ongoing innovation in enzymatic solutions for cleaning products.

Key Market Players

  • Procter & Gamble Company
  • Unilever PLC
  • The Clorox Company
  • Reckitt Benckiser Group plc.
  • Church & Dwight Co., Inc.
  • Amway Corporation
  • Colgate-Palmolive Company
  • Henkel AG & Co. KGaA
  • S. C. Johnson & Son, Inc.
  • Kao Corporation

Report Scope

In this report, the Global Dry Laundry Detergent Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Dry Laundry Detergent Market, By Product Type

  • Powder Detergent
  • Pods
  • Others

Dry Laundry Detergent Market, By Distribution Channel

  • Online
  • Offline

Dry Laundry Detergent Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Dry Laundry Detergent Market.

Available Customizations:

Global Dry Laundry Detergent Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Dry Laundry Detergent Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Powder Detergent, Pods, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Dry Laundry Detergent Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Dry Laundry Detergent Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Dry Laundry Detergent Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Dry Laundry Detergent Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Dry Laundry Detergent Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Dry Laundry Detergent Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Dry Laundry Detergent Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Dry Laundry Detergent Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Dry Laundry Detergent Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Dry Laundry Detergent Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Dry Laundry Detergent Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Dry Laundry Detergent Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Dry Laundry Detergent Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Dry Laundry Detergent Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Dry Laundry Detergent Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Dry Laundry Detergent Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Dry Laundry Detergent Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Dry Laundry Detergent Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Dry Laundry Detergent Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Dry Laundry Detergent Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Dry Laundry Detergent Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Dry Laundry Detergent Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Dry Laundry Detergent Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Dry Laundry Detergent Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Dry Laundry Detergent Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Procter & Gamble Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Unilever PLC
  • 15.3. The Clorox Company
  • 15.4. Reckitt Benckiser Group plc.
  • 15.5. Church & Dwight Co., Inc.
  • 15.6. Amway Corporation
  • 15.7. Colgate-Palmolive Company
  • 15.8. Henkel AG & Co. KGaA
  • 15.9. S. C. Johnson & Son, Inc.
  • 15.10. Kao Corporation

16. Strategic Recommendations

17. About Us & Disclaimer