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市場調查報告書
商品編碼
2048339

乳房保護罩市場 - 全球產業規模、佔有率、趨勢、機會和預測：銷售管道（醫院藥房、零售店、電子商務、批發商/分銷商、直接購買）、地區和競爭格局分類，2021-2031年

Breast Shells Market - Global Industry Size, Share, Trends, Opportunity & Forecast, Segmented by Sales Channel (Hospital Pharmacy, Retail Store, E-Commerce, Wholesaler/Distributor, Direct Purchase), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球乳墊市場預計將從 2025 年的 8,026 萬美元成長到 2031 年的 1.0232 億美元，複合年成長率為 4.13%。

乳墊是一種輕巧的中空塑膠裝置，設計用於佩戴在哺乳胸罩內，保護乳頭免受摩擦並吸收溢出的乳汁。這項市場擴張的主要動力是母乳哺育推廣力度的活性化，以及由此產生的對緩解哺乳不適用品的需求。全球健康指南鼓勵延長母乳哺育期，進一步推動了這一成長，使產後母親對輔助用品的需求持續旺盛。根據聯合國兒童基金會2024年的數據，全球48%的六個月以下嬰兒將進行純母乳餵養，這意味著此類哺乳輔助產品擁有龐大的潛在消費群體。

市場概覽
預測期 2027-2031
市場規模：2025年 8026萬美元
市場規模：2031年 1.0232億美元
複合年成長率：2026-2031年 4.13%
成長最快的細分市場 醫院藥房
最大的市場 北美洲

市場促進因素

全球哺乳罩市場的主要驅動力之一是女性就業率的不斷提高。隨著越來越多的母親在職場，對能夠確保工作期間舒適衛生的哺乳輔助用品的需求日益成長。哺乳罩在這群人中被廣泛使用，以防止乳汁滲漏到工作服上，並保護敏感的乳房組織免受摩擦。美國勞工統計局2024年4月的數據顯示，18歲以下兒童的母親中有74.0%在職，這印證了勞動市場的轉變。同時，由於全球對母乳哺育健康益處的認知不斷提高，母乳哺育的啟動率也在上升。在強調母乳哺育的免疫益處的同時，母乳哺育的增加也伴隨著乳頭疼痛和乳房脹痛等暫時性問題的發生率上升，而哺乳罩正被用作解決這些問題的主要方案。根據美國疾病管制與預防中心 (CDC) 2024 年 8 月發布的母乳哺育報告，2021 年出生的嬰兒中有 84.1% 開始母乳餵養，這表明有大量潛在人群需要乳頭護理解決方案。這確保了行業領導企業的業務穩定性，飛利浦個人健康業務在 2023 年實現了 3% 的同比成長就證明了這一點。

市場挑戰

全球乳房保護罩市場商業性成長的一大障礙是發展中地區普遍缺乏產品認知。在許多低收入地區，標準的產後護理流程通常不包括對專業哺乳輔助用品的教育，導致新手媽媽難以區分普通吸水墊和治療型乳房保護罩。這種知識匱乏使得消費者更傾向於使用熟悉的、一次性替代品，這些替代品雖然可以防止滲漏，但卻無法提供與母乳餵養相關的關鍵的減少摩擦和預防組織損傷的益處。因此，由於乳房保護罩獨特的修復提案未能有效地傳達給目標受眾，市場難以滲透到這些細分市場。此外，分銷基礎設施不足進一步加劇了這種教育缺失，限制了人們獲得醫用級產品的機會。如果母親在哺乳過程中感到不適，卻無法獲得合適的輔助用品，她們更有可能過早停止母乳餵養，從而縮短產品生命週期，並導致整體市場規模萎縮。哺乳不適未得到有效控制與哺乳時間縮短之間的關聯顯而易見。根據美國母乳哺育委員會發布的2024年統計數據，只有27.2%的嬰兒在6個月大時仍堅持純母乳餵養，凸顯了由於生理挑戰導致的母乳哺育率顯著下降。如此高的母乳哺育中斷率表明，對輔助產品的需求未能得到充分滿足，但由於公眾認知度普遍較低，哺乳保護罩無法填補這一市場空白，從而限制了其潛在的市場收益。

市場趨勢

全球哺乳罩市場正經歷生產重點的根本性轉變，這主要得益於環保型和可生物分解型產品的湧現。隨著環境永續性日益影響現代育兒的選擇，各公司正積極以可回收材料取代傳統塑膠，並最大限度地減少包裝廢棄物，以順應綠色消費主義的概念。這種策略轉變也體現在主要產業參與者的業務運作方式。他們正在重組供應鏈以減少對環境的影響；例如，美德樂（Medela）報告稱，到2024年，其零售包裝中原生塑膠的使用量將減少37%。同時，哺乳罩與免手持式穿戴式吸乳技術的融合，正使這些配件成為先進母乳哺育系統的關鍵組成部分。這一趨勢包括開發可與隱藏式電池供電吸乳器無縫連接的哺乳罩，從而為母親提供更大的活動自由，擺脫固定插座的束縛。這些整合解決方案的蓬勃發展凸顯了消費者對便利創新產品的強烈偏好，而非傳統的手動方法。例如，Momcozy 已成為全球超過 400 萬位母親信賴的選擇，這反映出消費者行為向這些技術驅動的母乳哺育輔助工具的重大轉變。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球乳房假體市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 銷售管道細分（醫院和藥局、零售店、電子商務、批發商/經銷商、直接購買）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美乳房假體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲乳房假體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區乳房假體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲乳房假體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲乳房殼市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球乳房假體市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Medela
  • Lansinoh
  • Philips Avent
  • Evenflo
  • Dr. Brown's
  • Bamboobies
  • Pigeon
  • Chicco
  • Spectra Baby USA
  • NippleShield & Boutique Brands

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 25371

The Global Breast Shells Market is projected to grow from USD 80.26 million in 2025 to USD 102.32 million by 2031, exhibiting a 4.13% compound annual growth rate. Breast shells are lightweight, hollow plastic devices designed to be worn inside a nursing bra, providing protection for sore nipples from friction and collecting any leaking milk. This market's expansion is primarily fueled by the increasing promotion of breastfeeding initiatives and the subsequent demand for accessories that alleviate lactation discomfort. Global health directives that encourage extended nursing durations further support this growth, creating a sustained need for therapeutic aids among new mothers. Data from UNICEF in 2024, indicating that 48% of infants under six months were exclusively breastfed globally, underscores a substantial consumer base potentially requiring such lactation support products.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 80.26 Million
Market Size 2031USD 102.32 Million
CAGR 2026-20314.13%
Fastest Growing SegmentHospital Pharmacy
Largest MarketNorth America

Market Driver

A primary catalyst for the Global Breast Shells Market is the growing participation of women in the workforce. As mothers increasingly return to professional environments soon after childbirth, there is an amplified need for lactation aids that ensure comfort and hygiene during working hours. Breast shells are widely adopted by this demographic to prevent milk leakage on professional attire and to protect sensitive breast tissue from friction. This labor market shift is evidenced by U.S. Bureau of Labor Statistics data from April 2024, which reported 74.0% of mothers with children under 18 participating in the labor force. Simultaneously, increasing global awareness regarding the health benefits of breastfeeding has led to higher initiation rates. While promoting immunological advantages, this rise in breastfeeding often correlates with a greater incidence of transient issues like nipple soreness and engorgement, for which breast shells are a key remedy. According to the CDC's August 2024 'Breastfeeding Report Card', 84.1% of infants born in 2021 initiated breastfeeding, indicating a vast population potentially requiring nipple care solutions and ensuring commercial stability for sector leaders, as seen with Philips' Personal Health businesses achieving a 3% comparable sales increase in 2023.

Market Challenge

A substantial impediment to the commercial growth of the Global Breast Shells Market is the widespread lack of product awareness in developing regions. In many low-income areas, standard postnatal care protocols frequently do not include education on specialized lactation aids, leading new mothers to struggle with differentiating between basic absorbent pads and therapeutic breast shells. This knowledge gap often results in a consumer preference for familiar, disposable alternatives that manage leakage but fail to offer the critical friction relief and tissue trauma prevention associated with nursing. Consequently, the market faces difficulties penetrating these demographics because the distinct healing value proposition of breast shells is not effectively communicated to the target audience. This educational deficit is further compounded by inadequate distribution infrastructures, which limit physical access to these medical-grade devices. When mothers experience lactation discomfort without access to appropriate remedial accessories, they are more prone to prematurely discontinue nursing, thereby shortening the product usage lifecycle and reducing overall market volume. The correlation between unmanaged discomfort and reduced nursing duration is evident, with 2024 U.S. statistics from the Breastfeeding Committee showing only 27.2% of infants exclusively breastfed at six months, highlighting a significant drop-off often linked to physical challenges. This high attrition rate signals a critical unmet need for supportive products; however, the prevailing lack of awareness prevents breast shells from bridging this gap, ultimately capping potential market revenue.

Market Trends

The Global Breast Shells Market is witnessing a fundamental shift in manufacturing priorities due to the emergence of eco-friendly and biodegradable product variants. As environmental sustainability increasingly influences modern parenting choices, companies are proactively replacing conventional plastics with recyclable materials and minimizing packaging waste to align with green consumerism. This strategic transition is evident in the operational approaches of major industry players, who are re-engineering their supply chains to lessen their ecological footprints; for instance, Medela reported a 37% reduction in virgin plastic across its retail packaging in 2024. Simultaneously, the integration of breast shells with hands-free and wearable pumping technology is transforming these accessories into active components of advanced lactation systems. This trend involves the development of shells that seamlessly connect with discreet, battery-operated pumps, offering mothers enhanced mobility and freedom from being tethered to stationary outlets. The significant adoption of these integrated solutions highlights a strong consumer preference for convenience-driven innovation over traditional manual methods, with Momcozy, for example, becoming a trusted choice for over 4 million mothers globally, reflecting a considerable consumer migration towards these technology-enabled breastfeeding aids.

Key Market Players

  • Medela
  • Lansinoh
  • Philips Avent
  • Evenflo
  • Dr. Brown's
  • Bamboobies
  • Pigeon
  • Chicco
  • Spectra Baby USA
  • NippleShield & Boutique Brands

Report Scope

In this report, the Global Breast Shells Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Breast Shells Market, By Sales Channel

  • Hospital Pharmacy
  • Retail Store
  • E-Commerce
  • Wholesaler/Distributor
  • Direct Purchase

Breast Shells Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Breast Shells Market.

Available Customizations:

Global Breast Shells Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Breast Shells Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Sales Channel (Hospital Pharmacy, Retail Store, E-Commerce, Wholesaler/Distributor, Direct Purchase)
    • 5.2.2. By Region
    • 5.2.3. By Company (2025)
  • 5.3. Market Map

6. North America Breast Shells Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Sales Channel
    • 6.2.2. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Breast Shells Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Sales Channel
    • 6.3.2. Canada Breast Shells Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Sales Channel
    • 6.3.3. Mexico Breast Shells Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Sales Channel

7. Europe Breast Shells Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Sales Channel
    • 7.2.2. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Breast Shells Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Sales Channel
    • 7.3.2. France Breast Shells Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Sales Channel
    • 7.3.3. United Kingdom Breast Shells Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Sales Channel
    • 7.3.4. Italy Breast Shells Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Sales Channel
    • 7.3.5. Spain Breast Shells Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Sales Channel

8. Asia Pacific Breast Shells Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Sales Channel
    • 8.2.2. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Breast Shells Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Sales Channel
    • 8.3.2. India Breast Shells Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Sales Channel
    • 8.3.3. Japan Breast Shells Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Sales Channel
    • 8.3.4. South Korea Breast Shells Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Sales Channel
    • 8.3.5. Australia Breast Shells Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Sales Channel

9. Middle East & Africa Breast Shells Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Sales Channel
    • 9.2.2. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Breast Shells Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Sales Channel
    • 9.3.2. UAE Breast Shells Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Sales Channel
    • 9.3.3. South Africa Breast Shells Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Sales Channel

10. South America Breast Shells Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Sales Channel
    • 10.2.2. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Breast Shells Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Sales Channel
    • 10.3.2. Colombia Breast Shells Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Sales Channel
    • 10.3.3. Argentina Breast Shells Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Breast Shells Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Medela
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Lansinoh
  • 15.3. Philips Avent
  • 15.4. Evenflo
  • 15.5. Dr. Brown's
  • 15.6. Bamboobies
  • 15.7. Pigeon
  • 15.8. Chicco
  • 15.9. Spectra Baby USA
  • 15.10. NippleShield & Boutique Brands

16. Strategic Recommendations

17. About Us & Disclaimer