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市場調查報告書
商品編碼
2048285
巧克力糖果甜點市場-全球產業規模、佔有率、趨勢、機會和預測:按產品類型、分銷管道、地區和競爭格局分類,2021-2031年Chocolate Confectionery Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Boxed, Molded Bars), By Type (Milk, Dark), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F |
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全球巧克力糖果甜點市場預計將從 2025 年的 1,530.5 億美元成長到 2031 年的 2,145.4 億美元,複合年成長率為 5.79%。
該行業主要涵蓋以可可為原料的產品,包括固態、條狀可可、塗層可可零食和夾心松露巧克力等。消費者追求舒適和享受,將這些產品視為“價格適中的奢侈品”,推動了市場的持續擴張。此外,年末節日和情人節等重要節日期間的強勁需求也鞏固了銷售的穩定性,因為這些產品仍然是節慶活動和全球送禮傳統中不可或缺的一部分。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 1530.5億美元 |
| 市場規模:2031年 | 2145.4億美元 |
| 複合年成長率:2026-2031年 | 5.79% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 歐洲 |
然而,阻礙市場進一步成長的主要障礙是原料供應的持續波動,尤其是主要產區可可豆的嚴重短缺。這種供不應求導致價格居高不下,迫使生產商要麼接受較低的利潤率,要麼將成本轉嫁給對價格敏感的買家。根據國際可可組織預測,2025年全球可可市場將出現49.4萬噸的供不應求,凸顯了這些生產限制的嚴重性。
消費者對手工和高級產品的需求日益成長,正在顯著改變市場動態。消費者越來越將巧克力視為一種體驗式奢侈品,而不僅僅是普通商品。這種轉變迫使製造商強調巧克力的獨特產地、高可可含量和精湛工藝,以支撐其在通膨環境下仍能維持的高價。儘管大眾市場銷售面臨壓力,但主要行業參與者正有效地利用這種對品質的需求,保持營收成長動能。根據瑞士蓮(Lindt Sprüngli)於2024年3月發布的2023年度報告,該集團實現了10.3%的有機銷售額成長,這主要得益於其高級產品組合的強勁表現以及關鍵地區銷量的顯著成長。
同時,採用符合道德規範且永續的原料正從一種小眾行銷策略轉變為企業營運的核心要求。各公司正大力投資,致力於提升供應鏈透明度,以滿足監管標準並解決消費者對公平勞動實踐和森林砍伐的擔憂。正如億滋國際(Mondelez International)在2024年5月發布的《2023年零食安全報告》中所述,該公司已透過其自身的永續採購框架確保了85%的可可採購,旨在保障長期供應穩定。這項向負責任採購的策略性舉措恰逢企業面臨嚴峻的財務壓力。根據世界銀行預測,2024年可可價格將超過每噸1萬美元,這將為企業帶來嚴峻挑戰,迫使其在履行道德承諾和應對創紀錄的原料成本之間尋求平衡。
原料供應的持續波動,尤其是可可豆的嚴重短缺,是市場成長的主要障礙。這種結構性短缺推高了銷貨成本,迫使製造商提高零售價格以維持盈利。因此,巧克力作為日常零食的親民價格優勢受到削弱,導致銷量下降,因為價格敏感的消費者會減少支出或轉向其他零食。無法以穩定的價格獲得持續的原料供應,擾亂了生產計劃,限制了行業滿足全球需求的能力,並有效地阻礙了銷售量的成長。
這些供應限制的直接影響在工業加工統計數據中得到了清晰體現,而這些數據正是市場健康狀況的指標。根據歐洲可可理事會的數據,2024年第三季可可豆加工量較去年同期下降3.3%,至354,335噸。加工量的下降表明,原料成本上漲迫使加工商縮減生產規模。由於可用於成品生產的加工可可豆數量有限,這一瓶頸直接阻礙了全球市場的整體成長潛力。
隨著注重健康的消費者越來越關注合成添加劑和卡路里標籤,減少天然糖分和採用低升糖指數(GI)配方的創新勢頭強勁。製造商正積極重新思考標準糖果甜點配方,以減少添加糖分,同時保持消費者的滿足感;他們採用富含膳食纖維的植物性甜味劑,並改進配方,以吸引追求「更健康」產品的消費者。這種產品演變在新興市場尤其明顯。人們對代謝健康的日益關注,正從根本上改變他們的口味偏好,使他們不再偏愛傳統的含糖牛奶巧克力。根據嘉吉公司2024年4月發布的《2024年趨勢追蹤調查報告》,亞太地區50%的消費者現在更喜歡黑巧克力,理由是其甜度較低且具有健康益處。
同時,隨著產業領導者致力於減少消費後廢棄物對環境的影響,向可生物分解和無塑膠包裝解決方案的轉型已成為關鍵優先事項。各大品牌正超越基本的回收活動,開發可堆肥包裝並減少整體材料使用量,以符合循環經濟框架和嚴格的全球塑膠法規。這種營運轉型包括重新設計二級包裝並最佳化材料重量,從而在不影響產品新鮮度的前提下減少碳足跡。根據好時公司於2024年6月發布的《2023年ESG報告》,該公司僅用一年時間就成功地通過在其所有產品系列中消除、重新設計和減少包裝元素,最大限度地減少了包裝材料,從而最大限度地減少了環境廢棄物。
The Global Chocolate Confectionery Market is projected to expand from USD 153.05 Billion in 2025 to USD 214.54 Billion by 2031, registering a CAGR of 5.79%. This industry segment encompasses products where cocoa serves as the primary ingredient, spanning from solid blocks and bars to enrobed snacks and filled truffles. The market's continued expansion is underpinned by consumers seeking emotional well-being and indulgence, treating these items as accessible luxuries. Furthermore, volume stability is reinforced by strong demand during pivotal seasonal intervals, such as year-end holidays and Valentine's Day, as these products remain essential to celebratory customs and global gifting traditions.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 153.05 Billion |
| Market Size 2031 | USD 214.54 Billion |
| CAGR 2026-2031 | 5.79% |
| Fastest Growing Segment | Online |
| Largest Market | Europe |
However, a major obstacle hindering wider market growth is the ongoing volatility in raw material availability, particularly severe shortages of cocoa beans from key production areas. This scarcity has triggered historic price increases, compelling manufacturers to either accept reduced margins or transfer costs to price-conscious buyers. According to the International Cocoa Organization, the global cocoa market registered a supply deficit of 494,000 tonnes for the preceding crop year in 2025, highlighting the intensity of these production limitations.
Market Driver
The escalating consumer appetite for artisanal and premium products is substantially altering market dynamics, as shoppers increasingly regard chocolate as an experiential luxury rather than a mere commodity. This shift forces manufacturers to emphasize unique provenance, higher cocoa content, and exceptional craftsmanship to validate higher prices amidst inflation. Leading industry players are effectively utilizing this demand for superior quality to sustain revenue momentum, even as broader mass-market volumes face pressure. According to Lindt & Sprungli's 'Annual Report 2023' released in March 2024, the group realized an organic sales increase of 10.3 percent, a result largely credited to the strength of their premium portfolio and significant volume growth in crucial regions.
Simultaneously, the integration of ethically sourced and sustainable ingredients has shifted from a niche marketing tactic to a core operational necessity. Companies are heavily investing in supply chain transparency initiatives to meet regulatory standards and address consumer worries regarding fair labor practices and deforestation. As noted in Mondelez International's 'Snacking Made Right Report 2023' from May 2024, the corporation obtained 85 percent of its cocoa volume through its proprietary sustainable sourcing framework, aiming to ensure long-term supply stability. This strategic move toward responsible sourcing coincides with severe financial pressure; according to the World Bank, cocoa prices exceeded USD 10,000 per metric ton in 2024, creating a challenging environment where ethical pledges must be weighed against historic raw material expenses.
Market Challenge
The ongoing volatility in raw material availability, particularly the acute shortage of cocoa beans, functions as a significant hurdle to market growth. This structural scarcity inflates the cost of goods sold, forcing manufacturers to raise retail prices to maintain profitability. As a result, the affordability that positions chocolate as an everyday treat is undermined, causing volume reductions as price-sensitive consumers justify their spending or migrate to alternative snacks. The failure to obtain consistent raw material supplies at stable costs interrupts production timelines and restricts the industry's ability to satisfy global demand, effectively halting volume expansion.
The direct consequence of these supply limitations is evident in industrial processing statistics, which act as a gauge for market health. According to the European Cocoa Association, third-quarter cocoa grindings in 2024 decreased by 3.3% relative to the same timeframe the prior year, amounting to 354,335 tonnes. This reduction in grinding activity suggests that elevated raw material costs are physically compelling processors to curtail operations. By limiting the quantity of processed cocoa available for creating finished products, this bottleneck directly impedes the overall growth potential of the global market.
Market Trends
Innovation regarding natural sugar reduction and low-glycemic formulations is gathering substantial momentum as health-oriented consumers increasingly examine ingredient labels for synthetic additives and caloric content. Manufacturers are vigorously reformulating standard confectionery products to lower added sugars while maintaining indulgence, employing fiber-rich botanical sweeteners and modifying recipes to attract the "better-for-you" demographic. This product evolution is notably apparent in emerging markets, where growing awareness of metabolic health is fundamentally altering flavor preferences away from conventional high-sugar milk chocolates. According to Cargill's 'TrendTracker 2024' study from April 2024, 50 percent of consumers in the Asia-Pacific region now favor dark chocolate, specifically due to its less sweet profile and the perception that darker varieties provide superior health advantages.
At the same time, the shift toward biodegradable and plastic-free packaging solutions has emerged as a key priority as industrial leaders aim to reduce the environmental effects of post-consumer waste. Brands are advancing beyond basic recycling efforts to engineer compostable wrappers and decrease overall material usage, aligning with circular economy frameworks and strict global plastic regulations. This operational transformation entails redesigning secondary packaging and optimizing material weight to lower carbon footprints without risking product freshness during distribution. According to The Hershey Company's '2023 ESG Report' published in June 2024, the corporation successfully eliminated over 1.7 million pounds of packaging material in a single year by removing, redesigning, and reducing packaging elements across its portfolio to minimize environmental waste.
Report Scope
In this report, the Global Chocolate Confectionery Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Chocolate Confectionery Market.
Global Chocolate Confectionery Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: