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市場調查報告書
商品編碼
2048116

積木玩具市場－全球產業規模、佔有率、趨勢、機會與預測：按產品類型、銷售管道、地區和競爭格局分類，2021-2031年

Construction Toys Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 189 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球組裝玩具市場預計將從 2025 年的 132.8 億美元成長到 2031 年的 196.4 億美元，複合年成長率為 6.74%。

這些玩具採用互鎖部件、積木和模組化套件，讓孩子們能夠組裝和創造3D結構、車輛、機械模型等等。推動這一成長的主要因素是全球對STEM教育的重視，這促使家長選擇能夠增強孩子空間推理和解決問題能力的玩具。此外，越來越多的成年消費者尋求收藏品和緩解壓力的愛好，這確保了玩具擁有穩定的收入來源，不受季節性趨勢的影響。

市場概覽
預測期 2027-2031
市場規模：2025年 132.8億美元
市場規模：2031年 196.4億美元
複合年成長率：2026-2031年 6.74%
成長最快的細分市場 線上
最大的市場 亞太地區

儘管存在這些積極因素，但市場仍面臨許多挑戰，包括原料成本上漲以及從傳統塑膠轉向永續替代品的壓力，這些都增加了生產和定價的複雜性。儘管如此，該行業的成長速度仍然超過整個玩具行業。根據玩具協會發布的2025年數​​據，2024年全球12個主要市場的組裝玩具銷售量成長了14%。這一強勁表現表明，即使在經濟環境動盪的情況下，積木玩具仍然保持著旺盛的市場需求和強大的韌性。

市場促進因素

市場擴張主要得益於大量授權產品和流行文化特許經營產品的湧現，這使得製造商能夠吸引主流娛樂作品的忠實粉絲群。透過獲得基於熱門電影、電子遊戲和漫畫的套裝開發權，各公司成功地將目標受眾從兒童擴展到對精細、高品質模型感興趣的成年收藏家。這種策略提高了交易量，並建立了由「童心未泯」（成年）消費者支出支撐的穩定收入來源。例如，樂高集團在2024年8月發布的「2024年中期業績」中報告稱，銷售額達到310億丹麥克朗，這一成功主要歸功於「星際大戰」和「哈利波特」等授權主題的強勁銷售。

同時，消費者對環保材料日益成長的需求正在從根本上改變供應鏈策略，迫使整個產業從石化燃料衍生塑膠轉向可再生材料。雖然這種轉型符合不斷變化的消費者道德觀念和環境法規，但綠色製造的高成本卻造成了沉重的財務負擔。在2024年8月CNBC一篇題為《樂高將用昂貴的可再生塑膠取代化石石化燃料》的報導中，這家市場領導承認，為了在2032年實現無石油基積木的目標，他們為獲得認證的可再生樹脂支付了高達70%的溢價。儘管有些公司面臨挑戰，但情況並非千篇一律。美泰公司於2024年10月發布的2024年第三季財報顯示，其積木套裝部門的全球銷售額出現下滑，凸顯了整個產業業績的不均衡。

市場挑戰

原料成本上漲，加上產業對永續替代材料的追求，是限制全球組裝玩具市場發展的主要因素。與傳統的石油基生產相比，使用生物基塑膠和再生聚合物等環保材料生產積木玩具會顯著增加投入成本。這些成本的增加往往會導致零售價格上漲，從而可能疏遠注重預算的消費者，並限制其在大眾市場的滲透。此外，為了符合嚴格的環境標準而調整供應鏈的複雜流程，通常會導致生產週期延長和整體營運效率降低。

近期產業數據顯示，這些監管和營運挑戰的規模之大令人矚目。正如玩具協會在2025年發布的報告所述，該協會在2024年監測並應對了超過1000項法案，主要集中在生產者延伸責任制（EPR）和化學品法規方面。如此龐大的合規工作量迫使製造商將大量財力和人力資源從產品創新和市場拓展中轉移出來，直接阻礙了整個產業加速成長的能力。

市場趨勢

將擴增實境(AR) 技術融入「實體與數位融合」的玩樂體驗，正透過將實體積木與身臨其境型數位世界結合，積極重塑市場格局。製造商們正擴大推出配套應用程式，利用擴增實境視覺化組裝說明，並將組裝遊戲化，從而延長用戶參與度並吸引精通技術的用戶。將實體玩樂與數位玩樂策略性地結合起來，不僅能提升使用者體驗，還能透過建構鼓勵重複購買的生態系統來促進財務成長。 2024 年 8 月，樂高集團在其「2024 年中期業績報告」中公佈，營業利潤成長 26%，達到 81 億丹麥克朗。這一業績主要得益於數位化和永續發展的加速投資。

同時，可程式設計機器人和程式設計功能的引入提升了組裝玩具的教育價值，使其成為STEM教育的重要工具。隨著教育者和家長越來越重視早期科技素養的培養，能夠讓使用者組裝和編程功能性機械裝置的套件需求激增，彌合了遊戲時間和學術發展之間的鴻溝。消費者數據也印證了這個趨勢，他們更傾向於選擇具有實際教育意義的產品。根據玩具協會於2025年3月發布的《2025年玩具和遊戲趨勢》報告，60%的家長正在積極尋找能夠培養STEAM技能（例如程式設計和工程）的玩具，這凸顯了教育價值在購買決策中的關鍵作用。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球積木玩具市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品類型（積木、拼插玩具、其他）
    • 銷售管道（超級市場/大賣場、專賣店、線上通路、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美建築玩具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲建築玩具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區積木玩具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲建築玩具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲建築玩具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球積木玩具市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Hasbro
  • K'NEX
  • Tegu
  • Mattel
  • BANDAI NAMCO Group
  • Spin Master Ltd.
  • The LEGO Group.
  • Play Monster LLC.
  • Knuckle Strutz
  • Magformers

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 20204

The Global Construction Toys Market is projected to expand from USD 13.28 Billion in 2025 to USD 19.64 Billion by 2031, reflecting a compound annual growth rate of 6.74%. These toys, characterized by interlocking parts, blocks, and modular kits, enable the creation of 3D structures, vehicles, and mechanical models. Growth is primarily fuelled by the global focus on STEM education, which drives parents to select toys that enhance spatial reasoning and problem-solving abilities. Furthermore, a growing segment of adult consumers looking for collectibles and stress-relieving hobbies ensures a consistent revenue flow that remains independent of seasonal fads.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 13.28 Billion
Market Size 2031USD 19.64 Billion
CAGR 2026-20316.74%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Despite these positives, the market faces significant hurdles due to escalating raw material costs and the pressure to shift from traditional plastics to sustainable alternatives, creating complexities in manufacturing and pricing. Nevertheless, the sector continues to outperform the broader toy industry. Data from The Toy Association in 2025 indicates that the building sets category achieved a 14 percent sales increase across twelve major global markets in 2024. This robust performance highlights the category's continued popularity and resilience even within an economically fluctuating environment.

Market Driver

The expansion of the market is largely driven by the abundance of licensed and pop culture franchise products, enabling manufacturers to tap into the enthusiastic fanbases of major entertainment properties. By acquiring rights to create sets based on popular films, video games, and comics, companies are successfully expanding their demographic beyond children to include adult collectors interested in intricate, high-quality models. This approach increases transaction values and establishes a steady revenue stream fueled by "kidult" spending. For instance, the LEGO Group reported in its 'Interim Results 2024' from August 2024 that revenue reached DKK 31.0 billion, a success largely attributed to strong sales of licensed themes like Star Wars and Harry Potter.

Concurrently, the rising demand for eco-friendly materials is fundamentally altering supply chain strategies, forcing the industry to move away from fossil-fuel-based plastics toward renewable options. Although this transition satisfies changing consumer ethics and environmental rules, it brings significant financial strain due to the high costs of green manufacturing. In an August 2024 CNBC article titled 'Lego to replace fossil fuels with pricier renewable plastic', the market leader admitted to paying up to a 70 percent premium for certified renewable resin to achieve oil-free bricks by 2032. While some face challenges, the landscape varies; Mattel's 'Third Quarter 2024 Financial Results' from October 2024 noted a decline in worldwide gross billings for its building sets segment, highlighting the uneven performance across the sector.

Market Challenge

The escalating cost of raw materials, combined with the industry's push toward sustainable alternatives, poses a major constraint on the Global Construction Toys Market. Manufacturing sets using eco-friendly materials, such as bio-based plastics or recycled polymers, results in significantly higher input costs compared to traditional petroleum-based production. These increased expenses frequently lead to higher retail prices, potentially excluding budget-conscious buyers and restricting market reach within mass demographics. Additionally, the complex process of adjusting supply chains to comply with strict environmental standards often slows production cycles and diminishes overall operational efficiency.

The scale of these regulatory and operational challenges is highlighted by recent industry data. As reported by The Toy Association in 2025, the organization monitored and addressed over 1,000 legislative bills in 2024, focusing primarily on extended producer responsibility and chemical regulations. This immense volume of compliance work forces manufacturers to reallocate substantial financial and human resources away from product innovation and market expansion efforts, directly hindering the sector's capacity to accelerate its broader growth trajectory.

Market Trends

The integration of Augmented Reality for "phygital" play experiences is actively reshaping the market by blending physical building blocks with immersive digital worlds. Manufacturers are increasingly releasing companion apps that use augmented reality to visualize assembly steps and gamify the building process, thereby prolonging engagement and attracting tech-savvy users. This strategic mix of physical and digital play enhances the user experience and boosts financial growth by establishing an ecosystem that promotes repeat purchases. In August 2024, the LEGO Group's 'Interim Results 2024' reported a 26 percent increase in operating profit to DKK 8.1 billion, a result significantly credited to accelerated investments in digitalization and sustainability.

At the same time, the incorporation of programmable robotics and coding features is raising the educational value of construction toys, establishing them as vital tools for STEM education. As educators and parents prioritize early technical literacy, there is a surge in demand for kits that enable users to construct and program functional mechanisms, bridging the divide between playtime and academic growth. This trend is reinforced by consumer data favoring products with tangible educational benefits; according to The Toy Association's '2025 Toy and Play Trends' report from March 2025, 60 percent of parents are actively looking for toys that develop STEAM skills, such as coding and engineering, highlighting the crucial role of educational value in purchasing choices.

Key Market Players

  • Hasbro
  • K'NEX
  • Tegu
  • Mattel
  • BANDAI NAMCO Group
  • Spin Master Ltd.
  • The LEGO Group.
  • Play Monster LLC.
  • Knuckle Strutz
  • Magformers

Report Scope

In this report, the Global Construction Toys Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Construction Toys Market, By Product Type

  • Bricks & Blocks
  • Tinker Toy
  • Others

Construction Toys Market, By Sales Channel

  • Supermarket/Hypermarket
  • Specialty Stores
  • Online
  • Others

Construction Toys Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Construction Toys Market.

Available Customizations:

Global Construction Toys Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Construction Toys Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Bricks & Blocks, Tinker Toy, Others)
    • 5.2.2. By Sales Channel (Supermarket/Hypermarket, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Construction Toys Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Construction Toys Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Construction Toys Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Construction Toys Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Construction Toys Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Construction Toys Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Construction Toys Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Construction Toys Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Construction Toys Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Construction Toys Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Construction Toys Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Construction Toys Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Construction Toys Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Construction Toys Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Construction Toys Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Construction Toys Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Construction Toys Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Construction Toys Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Construction Toys Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Construction Toys Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Construction Toys Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Construction Toys Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Construction Toys Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Construction Toys Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Construction Toys Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Hasbro
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. K'NEX
  • 15.3. Tegu
  • 15.4. Mattel
  • 15.5. BANDAI NAMCO Group
  • 15.6. Spin Master Ltd.
  • 15.7. The LEGO Group.
  • 15.8. Play Monster LLC.
  • 15.9. Knuckle Strutz
  • 15.10. Magformers

16. Strategic Recommendations

17. About Us & Disclaimer