蘋果酒市場－全球產業規模、佔有率、趨勢、機會和預測：按類型、包裝類型、分銷管道、地區和競爭格局分類，2021-2031年

全球蘋果酒市場預計將從 2025 年的 25.7 億美元成長到 2031 年的 34.2 億美元，複合年成長率達到 4.89%。

蘋果酒是一種由蘋果汁發酵而成的酒精飲料，甜度和碳酸含量各不相同。其成長主要得益於消費者對無麩質、低卡路里啤酒替代品的需求不斷成長，以及對天然可靠原料的持續偏好。各種水果混合口味和植物性風味的出現也促進了市場發展，吸引了更廣泛的受眾。然而，該行業面臨著來自即飲雞尾酒和硬蘇打水的激烈競爭，這些飲品積極瞄準類似的消費場景，並透過大規模行銷和創新形式吸引年輕一代。儘管如此，在一些成熟市場，例如英國餐飲業，蘋果酒市場仍展現出韌性。根據英國國家蘋果酒製造商協會預測，到2025年，蘋果酒在英國On-Trade市場的銷售額預計將超過20億英鎊。

市場促進因素

高階、手工和精釀蘋果酒市場的成長對這個市場產生了巨大影響，反映出消費者對品質、傳統和產地的重視程度正在從價格轉向品質。這種「優質化」趨勢使得品牌能夠透過強調真實的生產故事（例如購買本地蘋果和採用傳統工藝）來設定更高的價格，即使這會帶來經濟挑戰。消費者越來越傾向於選擇精緻的「精釀」蘋果酒作為價格適中的奢侈品，而不是主流替代品。例如，根據《食品雜貨商》（The Grocer）2025年2月的報告顯示，高階蘋果酒品牌Thatchers的銷售額到2024年8月將成長16.3%，達到2.039億英鎊，顯著優於那些專注於低價位的競爭對手。此外，推出創新的水果、植物和異國風味對於吸引年輕消費者並有效與即飲雞尾酒競爭至關重要。為了滿足消費者對多樣化和更甜美、更易入口口味的需求，蘋果酒生產商除了提供蘋果和梨基蘋果酒外，還推出了混合漿果、柑橘類水果和熱帶水果的蘋果酒。這項策略有助於維持蘋果酒類別的吸引力。 2025年3月，《飲品零售》雜誌報道稱，英國零售市場風味蘋果酒的銷售量預計將成長2.1%，市佔率將達32%。此外，美國蘋果酒協會報告稱，截至2024年12月的52週內，美國外部部署（零售）通路的區域蘋果酒品牌銷量成長了2.9%。

市場挑戰

全球蘋果酒市場的成長受到即飲雞尾酒和硬蘇打水迅猛擴張的嚴重阻礙。這些競爭性飲品直接瞄準了蘋果酒傳統上佔據主導地位的消費場景，例如戶外社交活動和休閒休閒。即飲品牌透過投入巨額行銷預算並不斷推出新口味，有效地吸引了追求多樣性和便利性的年輕消費者。這種消費者偏好的轉變直接影響了蘋果酒的潛在基本客群，阻礙了新消費者的獲取，並限制了現有市場的銷售量成長。這種激烈的競爭帶來了巨大的經濟影響，限制了現有生產商的收入成長，並威脅到供應鏈的穩定性。因此，由於難以吸引達到法定飲酒年齡的新消費者，蘋果酒產業的財務表現受到限制，而這股即飲飲品的浪潮正席捲而來。據英國國家蘋果酒製造商協會稱，到 2024 年，蘋果酒市場規模將超過 30 億英鎊。然而，即飲飲料不斷蠶食市場佔有率，這意味著這個市場規模和龐大的農業網路正面臨風險。

市場趨勢

低酒精濃度和脫醇蘋果酒的激增正在從根本上重塑市場格局，這主要得益於消費者對適度飲酒和健康飲品日益成長的需求。這一趨勢標誌著發酵技術的進步，生產商採用逆滲透和真空蒸餾等技術去除酒精，同時保留其複雜的風味。這種策略調整即使在「一月戒酒」等時期也能維持蘋果酒的需求，並吸引了越來越多傾向於適度飲酒的年輕消費者。這項細分市場的商業性成功顯而易見，《飲品零售》雜誌2025年3月的報告顯示，英國零售市場低酒精和無酒精蘋果酒的銷售量成長了26.4%。這主要歸功於家庭消費的普及和年輕一代更廣泛的參與。同時，永續鋁罐和環保包裝的顯著趨勢正在重新定義產品形態。製造商正從笨重的玻璃瓶轉向輕便可回收的鋁罐，從而減少運輸排放氣體和整個行業的碳足跡。除了環境效益外，這種包裝創新還提升了便攜性，使蘋果酒在戶外活動、節日慶典和非正式聚會等通常禁止使用玻璃瓶的場合，更具競爭力，能夠與即飲雞尾酒抗衡。這種轉變也帶來了經濟效益；根據美國蘋果酒協會2025年2月發布的報告，截至2024年12月的52週內，美國外帶和宅配管道的罐裝蘋果酒銷量成長了6.5%，顯著超過了其他包裝形式的增速。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球蘋果酒市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 按類型（農場蘋果酒、傳統蘋果酒、真正蘋果酒、手工蘋果酒）
  • 包裝類型（瓶裝、罐裝）
  • 銷售管道細分（店內銷售、非店內銷售）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美蘋果酒市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲蘋果酒市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區蘋果酒市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲蘋果酒市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美蘋果酒市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球蘋果酒市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Aston Manor Limited
• Bryant's Dry Cider LLC
• The Cotswold Brewing Company Ltd
• Heineken NV,
• Carlsberg Breweries A/S
• The Asahi Group Holdings, Ltd
• Seattle Cider Co
• Vander Mill.
• Thatchers Cider Company Ltd
• Minneapolis Cider Company

第16章 策略建議

第17章：關於研究公司及免責聲明

The global cider market is forecast to expand from USD 2.57 billion in 2025 to USD 3.42 billion by 2031, achieving a compound annual growth rate of 4.89%. Defined as an alcoholic beverage produced through the fermentation of apple juice with varying sweetness and carbonation, its growth is primarily driven by increasing consumer demand for gluten-free and lower-calorie alternatives to beer, alongside a consistent preference for natural, verifiable ingredients. The market also benefits from broader appeal due to the availability of diverse fruit blends and botanical infusions. However, the sector faces considerable competition from the rapid proliferation of Ready-to-Drink (RTD) cocktails and hard seltzers, which aggressively target similar consumption occasions and attract younger demographics with extensive marketing and innovative formats. Nevertheless, the market demonstrates resilience in established regions, as evidenced by the UK hospitality sector, where cider generated over £2 billion in on-trade value in 2025, according to the National Association of Cider Makers.

Market Driver

The market is significantly influenced by the growth of premium, artisanal, and craft cider segments, reflecting a consumer shift towards valuing quality, heritage, and provenance over cost. This "premiumisation" trend enables brands to command higher prices by emphasizing authentic production stories, such as local apple sourcing and traditional methods, even during economic challenges. Consumers are increasingly choosing sophisticated "crafted" ciders as affordable luxuries over mainstream alternatives. For example, premium producer Thatchers reported a 16.3% turnover increase to £203.9 million by August 2024, as documented by The Grocer in February 2025, significantly surpassing its budget-focused rivals. Furthermore, the introduction of innovative fruit, botanical, and exotic flavor profiles is vital for attracting younger consumers and competing effectively with ready-to-drink cocktails. Cider makers are expanding beyond apple and pear bases to offer blends like berry, citrus, and tropical infusions, catering to desires for variety and sweeter, more accessible tastes. This strategy helps maintain the category's relevance, as evidenced by a 2.1% sales uplift for flavored cider in the UK's off-trade sector, which now holds a 32% market share, according to Drinks Retailing in March 2025. Additionally, the American Cider Association noted a 2.9% value increase in regional cider brand sales in US off-premise channels for the 52 weeks ending December 2024.

Market Challenge

The global cider market's growth is significantly hindered by the aggressive expansion of Ready-to-Drink (RTD) cocktails and hard seltzers. These competing beverage categories directly target the same consumption moments, like outdoor social events and casual recreation, which were traditionally strongholds for cider. RTD brands effectively capture younger consumers by deploying substantial marketing budgets and continuously introducing novel flavor innovations, appealing to their preference for variety and convenience. This consumer migration directly cannibalizes cider's potential customer base, impeding the recruitment of new drinkers and stifling volume expansion in established markets. The economic repercussions of this intense competition are considerable, restricting revenue growth for existing producers and jeopardizing supply chain stability. The sector's financial performance is consequently limited by its struggle to attract new legal-drinking-age consumers against the formidable RTD influx. The National Association of Cider Makers reported that the cider category was valued at over £3 billion in 2024, a valuation and an extensive agricultural network now at risk due to RTDs' sustained market share encroachment.

Market Trends

The market landscape is being fundamentally reshaped by a surge in low-ABV and dealcoholized cider variants, driven by increasing consumer demand for moderation and health-conscious beverage options. This trend signifies an advancement in fermentation technology, with producers employing techniques like reverse osmosis and vacuum distillation to preserve intricate flavor profiles while removing alcohol. This strategic adaptation ensures cider's relevance during periods such as "Dry January" and appeals to younger consumers who increasingly favor mindful drinking. The commercial success of this segment is clear, with value sales of low and no alcohol cider in the UK's off-trade sector growing by 26.4%, largely due to increased household penetration and engagement from younger demographics, as reported by Drinks Retailing in March 2025. Concurrently, a significant trend towards sustainable aluminum canning and eco-friendly packaging is redefining product formats. Manufacturers are transitioning from heavy glass bottles to lightweight, recyclable aluminum cans, which reduce transport emissions and the industry's carbon footprint. Beyond environmental benefits, this packaging innovation enhances portability, making cider more competitive with ready-to-drink cocktails for outdoor events, festivals, and casual gatherings where glass is often prohibited. This shift is yielding financial gains, with canned cider sales in US off-premise channels rising by 6.5% in value for the 52 weeks ending December 2024, significantly outperforming other packaging formats, according to the American Cider Association in February 2025.

Key Market Players

• Aston Manor Limited
• Bryant's Dry Cider LLC
• The Cotswold Brewing Company Ltd
• Heineken N.V.,
• Carlsberg Breweries A/S
• The Asahi Group Holdings, Ltd
• Seattle Cider Co
• Vander Mill.
• Thatchers Cider Company Ltd
• Minneapolis Cider Company

Report Scope

In this report, the Global Cider Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cider Market, By Type

• Farm Cider
• Traditional Cider
• Real Cider
• Craft Cider

Cider Market, By Packaging Type

• Bottles
• Cans

Cider Market, By Distribution Channel

• Store-Based
• Non-Store Based

Cider Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cider Market.

Available Customizations:

Global Cider Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Cider Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Farm Cider, Traditional Cider, Real Cider, Craft Cider)
  • 5.2.2. By Packaging Type (Bottles, Cans)
  • 5.2.3. By Distribution Channel (Store-Based, Non-Store Based)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Cider Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Packaging Type
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Cider Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Packaging Type
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Cider Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Packaging Type
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Cider Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Packaging Type
      • 6.3.3.2.3. By Distribution Channel

7. Europe Cider Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Packaging Type
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Cider Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Packaging Type
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Cider Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Packaging Type
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Cider Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Packaging Type
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Cider Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Packaging Type
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Cider Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Packaging Type
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Cider Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Packaging Type
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Cider Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Packaging Type
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Cider Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Packaging Type
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Cider Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Packaging Type
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Cider Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Packaging Type
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Cider Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Packaging Type
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Cider Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Packaging Type
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Cider Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Packaging Type
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Cider Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Packaging Type
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Cider Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Packaging Type
      • 9.3.3.2.3. By Distribution Channel

10. South America Cider Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Packaging Type
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Cider Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Packaging Type
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Cider Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Packaging Type
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Cider Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Packaging Type
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Cider Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Aston Manor Limited
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Bryant's Dry Cider LLC
• 15.3. The Cotswold Brewing Company Ltd
• 15.4. Heineken N.V.,
• 15.5. Carlsberg Breweries A/S
• 15.6. The Asahi Group Holdings, Ltd
• 15.7. Seattle Cider Co
• 15.8. Vander Mill.
• 15.9. Thatchers Cider Company Ltd
• 15.10. Minneapolis Cider Company

16. Strategic Recommendations

17. About Us & Disclaimer