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市場調查報告書
商品編碼
2047039
果凍和軟糖市場-全球產業規模、佔有率、趨勢、機會和預測:按產品類型、類別、銷售管道、地區和競爭格局分類,2021-2031年Jellies and Gummies Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type, By Category, By Sales Channel, By Region & Competition, 2021-2031F |
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全球果凍和軟糖市場預計將從 2025 年的 379.1 億美元大幅成長至 2031 年的 474.7 億美元,複合年成長率為 3.82%。
這些廣受歡迎的糖果甜點以其柔軟、半透明且有嚼勁的口感而著稱,其製作過程中使用了明膠、果膠或澱粉等親水性膠體穩定劑。這種成長主要源自於消費者對便捷便攜零食的需求,以及軟糖作為獲取維生素和補充劑等功能性營養素的途徑而日益普及。為了滿足多樣化的飲食需求,生產商正在積極探索創新方法,例如擴展口味選擇和推出植物來源產品。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 379.1億美元 |
| 市場規模:2031年 | 474.7億美元 |
| 複合年成長率:2026-2031年 | 3.82% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
受此強勁市場趨勢的影響,根據美國國家糖果甜點協會(NCA)預測,主要包括果凍和軟糖在內的非巧克力糖果甜點市場,到2024年總銷售額將達到217億美元。然而,這個蓬勃發展的產業面臨著一個重大挑戰:關鍵原物料價格,尤其是糖和葡萄糖漿的價格波動難以預測。這種不穩定性可能導致生產成本上行風險,進而阻礙整體市場成長。
全球軟糖和果凍市場的主要驅動力之一是消費者對功能性和營養補充劑的需求日益成長。這是因為人們在選擇食物時,越來越注重除基本營養價值以外的健康益處。這種偏好的轉變體現在消費者從傳統的片劑和膠囊轉向含有維生素、礦物質和益生菌等活性成分的美味咀嚼型替代品。製造商正積極響應這一趨勢,推出旨在滿足特定健康需求的功能性軟糖,例如增強免疫力、改善睡眠和促進消化健康,從而將糖果甜點與營養補充劑相結合。根據Champion Bio於2025年8月發布的《2025年偏好軟糖補充劑報告》,目前有65%的成年用戶更傾向於選擇軟糖作為補充劑形式,這表明「片劑疲勞」正在顯著影響當前的產品創新。
同時,消費者對低糖和潔淨標示產品的明確需求正在推動市場擴張。隨著健康意識的增強,消費者會仔細查看成分錶,以避免人工添加劑和高糖含量,這迫使品牌創新,採用甜菊糖和阿洛酮糖等天然甜味劑,以及植物來源的膠凝劑。這種對透明度和提供「更健康」選擇的重視對於維繫與注重健康的消費者的聯繫至關重要,否則他們可能會對糖果甜點業失去興趣。美國國家糖果甜點協會於2025年3月發布的《2025年糖果產業現況》報告強調,62%的消費者意識到有符合其飲食需求的「更健康」糖果甜點可供選擇。一些主要行業參與者正是成功適應這種變化需求的典範。報導,《今日食品管理》雜誌在2025年7月報道稱,哈瑞寶的銷售額成長了7.7%,這表明即使在經濟壓力下,市場也展現出了韌性。
原料價格,尤其是糖和葡萄糖漿等關鍵原料價格的不可預測波動,是全球軟糖市場持續成長的主要障礙。產品成本的快速變化直接影響生產預算,迫使製造商在利潤率不確定的情況下運作。面對投入成本的意外上漲,企業不得不在自行承擔額外成本(這可能會壓縮研發資金)和將其轉嫁給零售商和消費者之間做出選擇。後一種做法存在降低非必需糖果甜點需求的風險,尤其是在價格敏感市場,消費者的購買決策很大程度上取決於其承受能力。
這種固有的不穩定性使得長期策略制定和有效的供應鏈管理變得更加困難。根據國際糖業組織(ISO)預測,到2025年,2024/2025年度全球食糖缺口預計將擴大至488萬噸。如此巨大的缺口將加劇供應擔憂,並導致市場價格持續高漲。因此,製造商可能會推遲推出新口味和功能性產品線,直接阻礙創新。而創新對於適應不斷變化的消費者偏好和推動市場擴張至關重要。
在全球軟糖市場,永續和可堆肥包裝解決方案正成為一項關鍵的競爭優勢,這主要得益於監管要求和消費者日益增強的環保意識。製造商正逐步摒棄傳統的多層塑膠袋,轉而採用可回收紙質替代品,並添加再生塑膠(PCR)材料,以減少對新塑膠的依賴。這種轉變並非僅限於有機品牌。大型國際糖果甜點製造商也正在重組其供應鏈,以符合循環經濟原則,同時確保產品品質。例如,正如 Packaging Dive 在 2025 年 7 月報導的那樣,瑪氏公司在 2024 年成功地在其包裝中使用了超過 14,000 噸的再生塑膠,這表明整個行業正在向更環保的包裝方式發生顯著轉變。
同時,市場正呈現出個人化營養和客製化軟糖補充劑的顯著趨勢。這一趨勢得益於3D列印技術的創新。與大規模生產的功能性零食不同,這種趨勢強調深度客製化,使消費者能夠自由組合活性成分,精準地匹配自身的生理需求和生活方式目標。這種方法克服了通用配方的局限性,能夠提供精準的劑量,從而提高健康意識族群的服用效果和穩定性。正如Prowly在其2025年9月發表的題為“Nourished:創新3D列印軟糖品牌在Boots上市”的報導中所指出的,個性化營養公司Nourished已在全球售出超過5300萬件產品,這充分證明了客製化軟糖補充劑的商業性可行性以及消費者日益成長的需求。
The global jellies and gummies market is projected to expand significantly, rising from USD 37.91 Billion in 2025 to USD 47.47 Billion by 2031, demonstrating a compound annual growth rate of 3.82%. These popular confections, characterized by their soft, translucent, and elastic texture, are created using hydrocolloid stabilizers like gelatin, pectin, or starch. This growth is largely fueled by consumer demand for convenient, on-the-go treats and the increasing adoption of gummies as a delivery method for functional nutrients, including vitamins and supplements. In response, manufacturers are innovating by broadening their flavor selections and introducing plant-based options to cater to diverse dietary needs.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 37.91 Billion |
| Market Size 2031 | USD 47.47 Billion |
| CAGR 2026-2031 | 3.82% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Reflecting this robust market activity, the non-chocolate candy segment, which prominently includes jellies and gummies, recorded substantial total sales of $21.7 billion in 2024, as reported by the National Confectioners Association. However, this thriving sector is confronted by a notable obstacle: the unpredictable fluctuations in raw material prices, particularly for critical ingredients such as sugar and glucose syrups. Such instability poses a risk of elevating production expenses, which could in turn hinder wider market growth.
Market Driver
A significant driver in the Global Jellies and Gummies Market is the escalating consumer demand for functional and nutraceutical varieties, as individuals increasingly seek health benefits beyond basic nutritional value in their food choices. This evolution sees a clear preference shift from conventional pills and capsules towards enjoyable, chewable alternatives infused with active ingredients such as vitamins, minerals, and probiotics. Manufacturers are strategically responding by introducing fortified gummies designed to target specific health needs, including immune support, sleep enhancement, and digestive wellness, thereby integrating confectionery and dietary supplements. A report by Champion Bio in August 2025, "Adult Gummy Supplements 2025," indicates that gummies are now the preferred supplement format for 65% of adult users, underscoring the substantial influence of "pill fatigue" on current product innovation.
Concurrently, the market's expansion is also fueled by a discernible consumer movement towards products with reduced sugar and clean labels. As health awareness grows, consumers are meticulously examining ingredient lists to avoid artificial additives and high sugar levels, compelling brands to innovate with natural sweeteners like stevia and allulose, or to utilize plant-based gelling agents. This commitment to transparency and offering "better-for-you" choices is essential for maintaining engagement with health-conscious consumers who might otherwise abandon the confectionery sector. The National Confectioners Association's March 2025 "2025 State of Treating" report highlights that 62% of consumers now acknowledge the availability of better-for-you confectionery options to meet their dietary requirements. The successful adaptation to these shifting demands is exemplified by key industry players; for instance, Food Management Today reported in July 2025 that Haribo experienced a 7.7% increase in turnover, demonstrating vigorous market health even amidst economic pressures.
Market Challenge
The unpredictable fluctuation in raw material prices, particularly for critical components such as sugar and glucose syrups, poses a significant obstacle to the ongoing growth of the global jellies and gummies market. These sudden shifts in commodity costs directly disrupt production budgets, compelling manufacturers to manage with uncertain profit margins. When faced with unexpected increases in input expenses, companies must decide between absorbing these additional costs, which can limit funds for research and development, or transferring them to retailers and consumers. The latter approach carries the risk of reducing demand for non-essential confectionery items, especially in markets sensitive to price where affordability largely dictates purchasing decisions.
This inherent instability severely complicates long-term strategic planning and effective supply chain management. According to the International Sugar Organization, the global sugar deficit for the 2024/2025 season was anticipated to expand to 4.88 million metric tons in 2025. Such a substantial shortage intensifies supply insecurities and contributes to sustained high market prices. Consequently, manufacturers might postpone the introduction of new flavor varieties or functional product ranges, thereby directly impeding the innovation crucial for adapting to evolving consumer tastes and fostering broader market expansion.
Market Trends
The global jellies and gummies market is increasingly seeing sustainable and compostable packaging solutions emerge as a key competitive advantage, propelled by both regulatory demands and growing consumer desire for environmental accountability. Producers are progressively moving away from conventional multi-layer plastic pouches, opting instead for recyclable paper-based substitutes and integrating post-consumer recycled (PCR) materials to lessen reliance on new plastics. This evolution is not confined to specialized organic brands; major international confectioners are also restructuring their supply chains to align with circular economy principles, ensuring product integrity remains uncompromised. For example, Mars Incorporated successfully integrated over 14,000 metric tons of plastic PCR into its packaging in 2024, as reported by Packaging Dive in July 2025, indicating a significant industry-wide shift towards more eco-friendly packaging.
Concurrently, the market is witnessing a pronounced move towards personalized nutrition and custom-dosed gummy supplements, a trend made possible by innovations in 3D printing technology. Diverging from mass-produced functional treats, this trend emphasizes extreme customization, enabling consumers to create specific combinations of active ingredients precisely matched to their individual physiological requirements and lifestyle objectives. This method overcomes the constraints of generic formulations, providing exact dosing that enhances the efficacy and consistency for health-aware individuals. As highlighted by Prowly in September 2025, in an article discussing the launch of "Innovative 3D Printed Gummy Brand Nourished in Boots," the personalized nutrition company Nourished has sold more than 53 million units globally, affirming the commercial viability and increasing consumer appetite for customized gummy supplements.
Report Scope
In this report, the Global Jellies and Gummies Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Jellies and Gummies Market.
Global Jellies and Gummies Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: