髮膠噴霧市場－全球產業規模、佔有率、趨勢、機會、預測：按性質、包裝類型、最終用戶、銷售管道、地區和競爭格局分類，2021-2031年

全球髮膠噴霧市場預計將從 2025 年的 122.2 億美元大幅成長至 2031 年的 196.2 億美元，複合年成長率為 8.21%。

由於全球快速的都市化和職場人士日益增強的整裝儀容意識，髮膠噴霧這種旨在固定髮型、保持造型、增加蓬鬆度並增強抗潮性的造型化妝品正經歷著快速成長。女性在企業界的參與度不斷提高，進一步推動了對便利造型產品的穩定需求。預計到2024年，包括造型產品在內的整個護髮類別在歐洲的零售額將達到181億歐元。儘管最初存在一些障礙，例如人們對揮發性有機化合物（VOCs）和合成化學物質的健康和環境擔憂，但市場正在見證多功能配方的快速發展。透過添加胜肽和維生素等活性成分，提供修復和保護功效，產品正優質化，以應對大眾市場的停滯不前。歐萊雅預計2024會計年度護髮產品銷售額將成長14%，這也反映了上述趨勢。此外，為了因應消費者對天然和有機成分日益成長的需求，製造商正在重新審視其配方，採用生物基溶劑，並採用永續包裝，以減少揮發性有機化合物（VOC）排放問題，吸引具有環保意識的消費者。這項策略轉變促成了漢高化妝品部門2024年3.0%的有機銷售額成長，以及聯合利華化妝品部門2024年6.5%的核心銷售成長。

市場促進因素

產品創新和多功能配方的整合正在深刻地改變全球髮膠噴霧市場。製造商致力於提供定型、修復和保護兼具的功能，並透過在定型劑中添加胜肽和維生素等活性成分，解決頭髮的特定健康問題，例如保濕和光澤。這項策略有效地提升了產品的檔次，並扭轉了大眾市場的停滯局面。例如，歐萊雅公佈的2024會計年度護髮產品銷售額成長了14%，這主要得益於先進的、以科學為支撐的產品創新所取得的成功。同時，消費者對天然和有機成分日益成長的需求也是一個關鍵的驅動力，這有助於緩解與氣霧劑產品相關的環境問題。主要產業參與者正在使用生物基溶劑重新配製噴霧劑，並採用永續的包裝解決方案，以留住具有環保意識的客戶群。這種向永續發展的策略轉型已被證明具有顯著的財務效益。漢高2024會計年度消費品牌業務的有機銷售額成長了3.0%，主要歸功於其護髮業務對永續發展的重視。同時，聯合利華旗下美容及健康業務部門在同年實現了 6.5% 的基礎銷售額成長，顯示其在高品質個人保健產品領域持續保持成長動能。

市場挑戰

全球髮膠噴霧市場成長的主要障礙在於，人們對揮發性有機化合物 (VOC) 和合成化學物質相關的健康和環境風險的關注度日益提高。旨在遏制排放的嚴格法規結構迫使製造商重新思考傳統的噴霧配方，通常需要使用替代溶劑。這些替代溶劑可能會降低產品功效，導致乾燥時間延長、定型效果下降等問題，最終降低消費者滿意度，減少重複購買。這些性能上的妥協直接阻礙了噴霧劑領域的銷售成長。與其他個人護理類別相比，這種充滿挑戰的商業環境顯著減緩了該行業的財務成長速度，而監管合規的負擔，加上消費者偏好轉向更清潔的美容產品，正在限制市場的活力。這種停滯狀態也體現在數據上，英國市場護髮產業在 2024 年的成長率僅 4.6%。這是整個美容行業中成長最慢的類別之一，凸顯了監管和安全壓力如何積極阻礙了強勁的成長。

市場趨勢

男士護理市場的擴張正在全球髮膠噴霧市場開闢一條獨特的收入來源，製造商正不斷開發專為男性消費者打造的產品線。這些產品不僅注重傳統的「定型」效果，更關注霧面效果、防潮和蓬鬆效果等特定性能，透過滿足男士髮質和造型習慣的需求，擴大了消費群體。例如，寶潔公司（P&G）的男士護理部門在2024年實現了7%的有機銷售額成長，顯示消費者在男士個人保健產品上的支出強勁。同時，透過精緻的香氛實現優質化也在不斷推進，將髮膠噴霧轉變為一種奢華的感官體驗。各大品牌透過在配方中融入複雜而持久的香調，模糊了髮型產品和高級香水之間的界限，有效地將這些噴霧產品定位為「定型香水」。這一趨勢迎合了那些追求整體美容體驗的消費者，他們不僅重視產品的功效，也重視嗅覺體驗，從而推高了高階產品的價格，並提升了品牌忠誠度。花王株式會社公佈，2024會計年度銷售額成長6.3%，這主要得益於其全新感官護髮品牌「melt」的市場成功以及旗下高階系列「Oribe」的持續擴張。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球髮膠噴霧市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 按成分（天然、合成）
  • 包裝類型（金屬、塑膠）
  • 按最終用戶（男性、女性）
  • 銷售管道（超級市場/大賣場、線上通路、專賣店、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美髮膠噴霧市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲髮膠噴霧市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區髮膠噴霧市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲髮膠噴霧市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲髮膠噴霧市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球髮膠噴霧市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Henkel AG & Co. KGaA
• Coty Inc
• Unilever plc
• John Paul Mitchell Systems
• Sally Beauty Supply LLC.
• Visage Lines Personal Care Private Limited
• Kao Corporation
• The Estee Lauder Companies Inc.
• L'Oreal SA
• The Procter & Gamble Company

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Hair Spray Market is projected to grow substantially from USD 12.22 Billion in 2025 to USD 19.62 Billion by 2031, demonstrating an 8.21% CAGR. Hair spray, a cosmetic styling product designed to stiffen hair, offering structural support, volume, and resistance to humidity, is experiencing this expansion due to rapid urbanization and the elevating standards of personal grooming among the global workforce. The increasing participation of women in the corporate sector further drives consistent demand for convenient styling fixatives, with the broader hair care category, encompassing styling products, generating €18.1 billion in retail sales across Europe in 2024. Despite initial impediments concerning health and environmental concerns from volatile organic compounds (VOCs) and synthetic chemicals, the market is actively innovating to offer multifunctional formulations, integrating active ingredients like peptides and vitamins to provide reparative and protective benefits, thereby premiumizing offerings and countering mass market stagnation, as reflected by L'Oreal's 14% increase in haircare sales in fiscal year 2024. Furthermore, the rising demand for natural and organic ingredients is prompting manufacturers to reformulate with bio-based solvents and adopt sustainable packaging to mitigate VOC concerns and attract eco-conscious consumers, a strategic pivot that has contributed to Henkel's 3.0% organic sales growth and Unilever's 6.5% underlying sales growth in their respective beauty divisions for 2024.

Market Driver

Product innovation and the integration of multifunctional formulations are significantly reshaping the Global Hair Spray Market. Manufacturers are moving beyond basic hold to offer reparative and protective benefits, incorporating active ingredients such as peptides and vitamins into fixatives to address specific hair health concerns like hydration and shine. This strategy effectively premiumizes products and counters stagnation in the mass market. For instance, L'Oreal reported a 14% increase in haircare sales for the 2024 fiscal year, largely due to successful advanced, science-backed product innovations. Concurrently, the increasing demand for natural and organic ingredients acts as a crucial driver, mitigating environmental concerns associated with aerosol products. Major industry players are reformulating sprays with bio-based solvents and adopting sustainable packaging solutions to retain eco-conscious demographics. This strategic pivot towards sustainability is proving financially viable, with Henkel achieving 3.0% organic sales growth in its Consumer Brands unit for 2024, significantly driven by its Hair business area's focus on sustainability, while Unilever reported a 6.5% underlying sales growth in its Beauty & Wellbeing division for the same year, underscoring sustained momentum in high-quality personal care.

Market Challenge

The primary impediment curtailing the growth of the Global Hair Spray Market stems from heightened scrutiny regarding the health and environmental risks associated with volatile organic compounds (VOCs) and synthetic chemicals. Stringent regulatory frameworks designed to curb emissions compel manufacturers to overhaul traditional aerosol formulations, which often necessitates the use of alternative solvents. These alternatives can compromise product efficacy, leading to issues such as increased drying times or inferior structural support, thereby reducing consumer satisfaction and discouraging repeat purchases. Such performance trade-offs directly hinder volume growth in the aerosol segment. This challenging operating environment significantly decelerates the sector's financial trajectory compared to other personal grooming categories, with the burden of compliance coupled with shifting consumer preferences toward 'cleaner' beauty options limiting market dynamism. This sluggishness is quantitatively evident as the hair care sector in the Great Britain market grew by only 4.6% in 2024, marking it as one of the slowest-performing categories within the broader beauty industry and highlighting how regulatory and safety pressures actively hamper robust expansion.

Market Trends

The expansion of men's grooming is establishing a distinct revenue stream within the global hair spray market, as manufacturers increasingly develop dedicated product lines tailored to male consumers. These products focus on specific performance attributes such as matte finishes, humidity resistance, and thickening effects, rather than just traditional stiffness, thereby broadening the consumer base by addressing male hair textures and styling habits. Procter & Gamble's Grooming segment, for example, achieved a 7% organic sales increase for fiscal year 2024, demonstrating robust consumer spending on male-specific personal care. Simultaneously, premiumization through sophisticated fragrance profiles is transforming hair spray into a sensory luxury experience. Brands are blurring the lines between hair styling and fine fragrance by infusing formulations with complex, long-lasting scent notes, effectively positioning these sprays as hair perfumes that also offer hold. This trend appeals to consumers seeking holistic beauty rituals where the olfactory experience is as crucial as product efficacy, driving higher price points and brand loyalty in the prestige sector. Kao Corporation reported a 6.3% increase in net sales for fiscal year 2024, bolstered by the strong market reception of its new sensory-focused hair care brand 'melt' and the continued expansion of its luxury Oribe line.

Key Market Players

• Henkel AG & Co. KGaA
• Coty Inc
• Unilever plc
• John Paul Mitchell Systems
• Sally Beauty Supply LLC.
• Visage Lines Personal Care Private Limited
• Kao Corporation
• The Estee Lauder Companies Inc.
• L'Oreal S.A.
• The Procter & Gamble Company

Report Scope

In this report, the Global Hair Spray Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Spray Market, By Nature

• Natural
• Synthetic

Hair Spray Market, By Packaging Type

• Metal
• Plastic

Hair Spray Market, By End User

• Male
• Female

Hair Spray Market, By Sales Channel

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Specialty Stores
• Others

Hair Spray Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hair Spray Market.

Available Customizations:

Global Hair Spray Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hair Spray Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Nature (Natural, Synthetic)
  • 5.2.2. By Packaging Type (Metal, Plastic)
  • 5.2.3. By End User (Male, Female)
  • 5.2.4. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Specialty Stores, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Hair Spray Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Nature
  • 6.2.2. By Packaging Type
  • 6.2.3. By End User
  • 6.2.4. By Sales Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Hair Spray Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Nature
      • 6.3.1.2.2. By Packaging Type
      • 6.3.1.2.3. By End User
      • 6.3.1.2.4. By Sales Channel
  • 6.3.2. Canada Hair Spray Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Nature
      • 6.3.2.2.2. By Packaging Type
      • 6.3.2.2.3. By End User
      • 6.3.2.2.4. By Sales Channel
  • 6.3.3. Mexico Hair Spray Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Nature
      • 6.3.3.2.2. By Packaging Type
      • 6.3.3.2.3. By End User
      • 6.3.3.2.4. By Sales Channel

7. Europe Hair Spray Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Nature
  • 7.2.2. By Packaging Type
  • 7.2.3. By End User
  • 7.2.4. By Sales Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Hair Spray Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Nature
      • 7.3.1.2.2. By Packaging Type
      • 7.3.1.2.3. By End User
      • 7.3.1.2.4. By Sales Channel
  • 7.3.2. France Hair Spray Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Nature
      • 7.3.2.2.2. By Packaging Type
      • 7.3.2.2.3. By End User
      • 7.3.2.2.4. By Sales Channel
  • 7.3.3. United Kingdom Hair Spray Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Nature
      • 7.3.3.2.2. By Packaging Type
      • 7.3.3.2.3. By End User
      • 7.3.3.2.4. By Sales Channel
  • 7.3.4. Italy Hair Spray Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Nature
      • 7.3.4.2.2. By Packaging Type
      • 7.3.4.2.3. By End User
      • 7.3.4.2.4. By Sales Channel
  • 7.3.5. Spain Hair Spray Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Nature
      • 7.3.5.2.2. By Packaging Type
      • 7.3.5.2.3. By End User
      • 7.3.5.2.4. By Sales Channel

8. Asia Pacific Hair Spray Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Nature
  • 8.2.2. By Packaging Type
  • 8.2.3. By End User
  • 8.2.4. By Sales Channel
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Hair Spray Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Nature
      • 8.3.1.2.2. By Packaging Type
      • 8.3.1.2.3. By End User
      • 8.3.1.2.4. By Sales Channel
  • 8.3.2. India Hair Spray Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Nature
      • 8.3.2.2.2. By Packaging Type
      • 8.3.2.2.3. By End User
      • 8.3.2.2.4. By Sales Channel
  • 8.3.3. Japan Hair Spray Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Nature
      • 8.3.3.2.2. By Packaging Type
      • 8.3.3.2.3. By End User
      • 8.3.3.2.4. By Sales Channel
  • 8.3.4. South Korea Hair Spray Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Nature
      • 8.3.4.2.2. By Packaging Type
      • 8.3.4.2.3. By End User
      • 8.3.4.2.4. By Sales Channel
  • 8.3.5. Australia Hair Spray Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Nature
      • 8.3.5.2.2. By Packaging Type
      • 8.3.5.2.3. By End User
      • 8.3.5.2.4. By Sales Channel

9. Middle East & Africa Hair Spray Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Nature
  • 9.2.2. By Packaging Type
  • 9.2.3. By End User
  • 9.2.4. By Sales Channel
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Hair Spray Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Nature
      • 9.3.1.2.2. By Packaging Type
      • 9.3.1.2.3. By End User
      • 9.3.1.2.4. By Sales Channel
  • 9.3.2. UAE Hair Spray Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Nature
      • 9.3.2.2.2. By Packaging Type
      • 9.3.2.2.3. By End User
      • 9.3.2.2.4. By Sales Channel
  • 9.3.3. South Africa Hair Spray Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Nature
      • 9.3.3.2.2. By Packaging Type
      • 9.3.3.2.3. By End User
      • 9.3.3.2.4. By Sales Channel

10. South America Hair Spray Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Nature
  • 10.2.2. By Packaging Type
  • 10.2.3. By End User
  • 10.2.4. By Sales Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Hair Spray Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Nature
      • 10.3.1.2.2. By Packaging Type
      • 10.3.1.2.3. By End User
      • 10.3.1.2.4. By Sales Channel
  • 10.3.2. Colombia Hair Spray Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Nature
      • 10.3.2.2.2. By Packaging Type
      • 10.3.2.2.3. By End User
      • 10.3.2.2.4. By Sales Channel
  • 10.3.3. Argentina Hair Spray Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Nature
      • 10.3.3.2.2. By Packaging Type
      • 10.3.3.2.3. By End User
      • 10.3.3.2.4. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Hair Spray Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Henkel AG & Co. KGaA
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Coty Inc
• 15.3. Unilever plc
• 15.4. John Paul Mitchell Systems
• 15.5. Sally Beauty Supply LLC.
• 15.6. Visage Lines Personal Care Private Limited
• 15.7. Kao Corporation
• 15.8. The Estee Lauder Companies Inc.
• 15.9. L'Oreal S.A.
• 15.10. The Procter & Gamble Company

16. Strategic Recommendations

17. About Us & Disclaimer