2026-2030年全球美髮造型產品市場

預計 2025 年至 2030 年間，全球美髮造型產品市場規模將成長至 62.47 億美元，預測期內複合年成長率為 5.6%。

這份關於全球美髮造型產品市場的報告提供了全面的分析，包括市場規模和預測、趨勢、成長要素、挑戰以及涵蓋約 25 家供應商的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。推動市場發展的因素包括：數位媒體和個人品牌策略的廣泛影響、男士理容產業的擴張和專業造型解決方案的普及、配方技術的創新以及向永續成分的轉變。

本研究客觀地結合了一手和二手訊息，包括來自主要行業相關人員的信息。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。此外，報告還包含歷史數據和預測數據。

本研究指出，未來幾年，將皮膚病學原理融入美髮產品以及美髮「護膚化」將是推動全球美髮產品市場成長的關鍵因素。此外，人工智慧和分子診斷帶來的高度個人化、循環經濟模式以及減少塑膠包裝的趨勢，預計也將顯著提升市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球美髮造型產品市場
• 按類型分類的細分市場分析，2020-2024 年
• 通路細分分析，2020-2024 年
• 2020-2024 年最終用戶細分市場分析
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球美髮產品市場
• 地緣政治衝突的影響：全球美髮產品市場

第7章：五力分析

第8章 市場區隔：依類型

• 比較：按類型
• HCGP
• 造型噴霧
• 乾洗髮香波
• 市場機會：按類型分類

第9章 市場區隔：按分銷管道

• 比較：按分銷管道
• 離線
• 線上
• 市場機會：依分銷管道分類

第10章 市場區隔：依最終用戶分類

• 比較：按最終用戶
• 女士
• 男女通用的
• 男性
• 市場機會：依最終用戶分類

第11章 客戶情況

第12章 區域情勢

• 區域分類
• 區域比較
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 印尼
  • 澳洲
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • 沙烏地阿拉伯
  • UAE
  • 南非
  • 土耳其
  • 以色列
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• AMOREPACIFIC Group Inc.
• Amway Corp.
• Beiersdorf AG
• Edgewell Personal Care Co.
• Henkel AG and Co. KGaA
• Kao Corp.
• Loreal SA
• LVMH Moet Hennessy
• PDC Brands
• Procter and Gamble Co.
• Revlon Inc.
• Shiseido Co. Ltd.
• The Estee Lauder Co. Inc.
• Unilever PLC
• Wella International Operations

第16章附錄

The global hair styling products market is forecasted to grow by USD 6204.7 mn during 2025-2030, accelerating at a CAGR of 5.6% during the forecast period. The report on the global hair styling products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by pervasive influence of digital media and personal branding strategies, expansion of male grooming sector and specialized styling solutions, technological innovations in formulation and shift toward sustainable ingredients.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global hair styling products market is segmented as below:

By Type

• HCGP
• Hair styling spray
• Dry shampoo

By Distribution Channel

• Offline
• Online

By End-User

• Women
• Unisex
• Men

Geography

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Australia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the integration of dermatological principles and skinification of hair styling as one of the prime reasons driving the global hair styling products market growth during the next few years. Also, hyper-personalization through ai and molecular diagnostics and circular economy paradigms and transition to plastic-negative packaging will lead to sizable demand in the market.

The report on the global hair styling products market covers the following areas:

• Global hair styling products market sizing
• Global hair styling products market forecast
• Global hair styling products market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global hair styling products market vendors that include Amika LLC, AMOREPACIFIC Group Inc., Amway Corp., Beiersdorf AG, Davines Spa, Edgewell Personal Care Co., Farouk Systems Inc., Henkel AG and Co. KGaA, John Paul Mitchell Systems, Kao Corp., Loreal SA, LVMH Moet Hennessy, MOROCCANOIL, Olaplex Holdings Inc., PDC Brands, Procter and Gamble Co., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., Unilever PLC, Wella International Operations. Also, the global hair styling products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Hair Styling Products Market 2020 - 2024
  • Historic Market Size - Data Table on Global Hair Styling Products Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Hair Styling Products Market
• 6.2 Impact of geopolitical conflicts on Global Hair Styling Products Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 HCGP - Market size and forecast 2025-2030
• 8.4 Hair styling spray - Market size and forecast 2025-2030
• 8.5 Dry shampoo - Market size and forecast 2025-2030
• 8.6 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
• 9.2 Comparison by Distribution Channel
• 9.3 Offline - Market size and forecast 2025-2030
• 9.4 Online - Market size and forecast 2025-2030
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Women - Market size and forecast 2025-2030
• 10.4 Unisex - Market size and forecast 2025-2030
• 10.5 Men - Market size and forecast 2025-2030
• 10.6 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 Germany - Market size and forecast 2025-2030
  • 12.3.2 UK - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 Italy - Market size and forecast 2025-2030
  • 12.3.5 Spain - Market size and forecast 2025-2030
  • 12.3.6 The Netherlands - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Indonesia - Market size and forecast 2025-2030
  • 12.5.6 Australia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Pervasive influence of digital media and personal branding strategies
  • Expansion of male grooming sector and specialized styling solutions
  • Technological innovations in formulation and shift toward sustainable ingredients
• 13.2 Market challenges
  • Impingement of stringent regulatory frameworks and chemical safety standards
  • Volatility within supply chain and rising costs of sustainably sourced raw materials
  • Evolution of consumer preferences on minimalist and natural texture preservation
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Integration of dermatological principles and skinification of hair styling
  • Hyper-personalization through AI and molecular diagnostics
  • Circular economy paradigms and transition to plastic-negative packaging

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 AMOREPACIFIC Group Inc.
  • AMOREPACIFIC Group Inc. - Overview
  • AMOREPACIFIC Group Inc. - Business segments
  • AMOREPACIFIC Group Inc. - Key offerings
  • AMOREPACIFIC Group Inc. - Segment focus
  • SWOT
• 15.5 Amway Corp.
  • Amway Corp. - Overview
  • Amway Corp. - Product / Service
  • Amway Corp. - Key offerings
  • SWOT
• 15.6 Beiersdorf AG
  • Beiersdorf AG - Overview
  • Beiersdorf AG - Business segments
  • Beiersdorf AG - Key offerings
  • Beiersdorf AG - Segment focus
  • SWOT
• 15.7 Edgewell Personal Care Co.
  • Edgewell Personal Care Co. - Overview
  • Edgewell Personal Care Co. - Business segments
  • Edgewell Personal Care Co. - Key offerings
  • Edgewell Personal Care Co. - Segment focus
  • SWOT
• 15.8 Henkel AG and Co. KGaA
  • Henkel AG and Co. KGaA - Overview
  • Henkel AG and Co. KGaA - Business segments
  • Henkel AG and Co. KGaA - Key offerings
  • Henkel AG and Co. KGaA - Segment focus
  • SWOT
• 15.9 Kao Corp.
  • Kao Corp. - Overview
  • Kao Corp. - Business segments
  • Kao Corp. - Key news
  • Kao Corp. - Key offerings
  • Kao Corp. - Segment focus
  • SWOT
• 15.10 Loreal SA
  • Loreal SA - Overview
  • Loreal SA - Business segments
  • Loreal SA - Key offerings
  • Loreal SA - Segment focus
  • SWOT
• 15.11 LVMH Moet Hennessy
  • LVMH Moet Hennessy - Overview
  • LVMH Moet Hennessy - Business segments
  • LVMH Moet Hennessy - Key offerings
  • LVMH Moet Hennessy - Segment focus
  • SWOT
• 15.12 PDC Brands
  • PDC Brands - Overview
  • PDC Brands - Product / Service
  • PDC Brands - Key offerings
  • SWOT
• 15.13 Procter and Gamble Co.
  • Procter and Gamble Co. - Overview
  • Procter and Gamble Co. - Business segments
  • Procter and Gamble Co. - Key news
  • Procter and Gamble Co. - Key offerings
  • Procter and Gamble Co. - Segment focus
  • SWOT
• 15.14 Revlon Inc.
  • Revlon Inc. - Overview
  • Revlon Inc. - Product / Service
  • Revlon Inc. - Key offerings
  • SWOT
• 15.15 Shiseido Co. Ltd.
  • Shiseido Co. Ltd. - Overview
  • Shiseido Co. Ltd. - Business segments
  • Shiseido Co. Ltd. - Key offerings
  • Shiseido Co. Ltd. - Segment focus
  • SWOT
• 15.16 The Estee Lauder Co. Inc.
  • The Estee Lauder Co. Inc. - Overview
  • The Estee Lauder Co. Inc. - Business segments
  • The Estee Lauder Co. Inc. - Key offerings
  • The Estee Lauder Co. Inc. - Segment focus
  • SWOT
• 15.17 Unilever PLC
  • Unilever PLC - Overview
  • Unilever PLC - Business segments
  • Unilever PLC - Key news
  • Unilever PLC - Key offerings
  • Unilever PLC - Segment focus
  • SWOT
• 15.18 Wella International Operations
  • Wella International Operations - Overview
  • Wella International Operations - Product / Service
  • Wella International Operations - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations