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市場調查報告書
商品編碼
2046485
蔬果粉市場-全球產業規模、佔有率、趨勢、機會、預測:按類型、應用、分銷管道、地區和競爭格局分類,2021-2031年Fruit & Vegetable Powder Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Application, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球蔬果粉市場預計將從 2025 年的 500.1 億美元成長到 2031 年的 696.6 億美元,複合年成長率為 5.68%。
這些粉末是透過脫水和研磨新鮮農產品製成的,能夠顯著延長保存期限,同時保留必需的營養成分、風味和色澤。成長要素的關鍵因素包括食品飲料行業對潔淨標示成分日益成長的需求,以及快速發展的營養保健品行業,後者經常使用這些植物來源濃縮物來強化膳食補充劑中的機能性食品成分。這並非曇花一現的潮流,而是消費者偏好轉向透明的功能性營養和便捷的蔬菜食用方式轉變的根本體現。然而,該行業面臨的主要挑戰是原料供應的不穩定性,這主要是由於氣候變遷導致的產量波動。極端天氣經常擾亂農業生產,使得加工所需的高品質農產品供應難以預測。例如,國際堅果和乾果理事會(INDF)預測,2025/2026年度全球乾果產量(衡量加工用水果供應的關鍵指標)將僅約314萬噸。產量停滯不前凸顯了製造商在滿足全球日益成長的粉狀原料需求方面面臨的供應鏈挑戰。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 500.1億美元 |
| 市場規模:2031年 | 696.6億美元 |
| 複合年成長率:2026-2031年 | 5.68% |
| 成長最快的細分市場 | 果汁粉 |
| 最大的市場 | 亞太地區 |
全球蔬果粉市場的主要成長要素之一是純素食和植物性飲食的日益普及。消費者越來越傾向於尋找便利的方式將植物來源營養融入日常生活,這促使製造商將粉末狀農產品應用於從即飲飲料到烘焙點心等各種產品。這種飲食習慣的根本轉變在主要市場中尤其明顯。例如,根據植物性食品協會發布的《2024年市場趨勢報告》,目前59%的美國家庭購買植物性產品,這表明由於市場對高度靈活、保存期限長的配料機能性食品的需求,植物性產品已被主流消費者所接受。這些脫水粉末使產品開發商能夠在不增加新鮮食材物流複雜性和變質風險的情況下,提供農產品的真實口感和營養價值。此外,營養保健品和膳食補充劑行業的快速擴張也帶來了對功能性配料的強勁需求,顯著推動了市場成長。隨著消費者越來越重視預防性保健,對能夠濃縮和補充果蔬中維生素和抗氧化劑的天然強化劑的需求也日益成長。根據責任營養委員會 (CRN) 於 2024 年 10 月發布的《2024 年消費者調查》,75% 的美國人使用膳食補充劑,如此高的普及率直接推動了對潔淨標示、植物來源的輔料和活性成分的需求。消費者對膳食補充劑的持續依賴促使加工商提高產能。美國農業部 (USDA) 海外農業局的報告顯示,該行業的經濟影響巨大。報告指出,2024 年美國加工水果出口達 16 億美元,凸顯了全球貿易對加工水果產品供應的重要性。
氣候變遷導致作物產量不穩定,這是蔬果粉市場成長的一大障礙。生產商高度依賴穩定充足的農產品供應來維持生產計劃和價格穩定。然而,日益難以預測的天氣狀況,例如突如其來的霜凍和持續乾旱,正在擾亂收穫期,並減少適合加工的農產品供應。當新鮮原料供應減少時,加工商將立即面臨原料成本飆升和營運中斷的困境。這種不確定性使得供應商難以與需要穩定供應的食品飲料公司簽訂長期契約,以支持其潔淨標示產品線。近期主要農產品產量的短缺凸顯了這些供應鏈限制的嚴重性。例如,根據世界蘋果梨協會(WAPA)的報告,預計到2024年,歐盟的蘋果產量僅為1,020萬噸,比上年下降11.3%,主要原因是授粉不良和晚霜。當必需原料的供應以這種方式大幅減少時,果汁粉的生產能力將直接受到限制,隨著全球對天然植物來源成分的需求不斷成長,市場將不得不應對供不應求。
一個關鍵趨勢是升級再造食品價值的提升。這正在改變供應鏈,將農業剩餘產品和加工廢棄物轉化為有價值的粉末狀原料。製造商擴大收集果汁和食物泥生產過程中原本會被丟棄的瑕疵水果和果肉,並利用它們生產營養豐富的粉末,以吸引具有環保意識的消費者。這種循環經濟模式使供應商能夠從以前被浪費的原料中獲利,同時遵守嚴格的永續性》,2024年有105家公司採用了升級再造認證標準,總合回收利用了約120萬噸食物廢棄物。這表明,將廢棄物轉化為有價值的資源(例如果汁粉)的策略正在整個行業中迅速推廣。同時,人們正在減少使用合成食用色素,各大品牌正在大幅改進產品配方,以鮮豔的植物來源色素取代人工色素。與對營養保健品的廣泛需求不同,這一趨勢側重於果蔬粉在實現潔淨標示所發揮的視覺作用,尤其是在糖果甜點、乳製品和飲料等產品中。隨著對合成添加劑監管的日益嚴格,加工商正轉向使用由甜菜、胡蘿蔔和螺旋藻等原料製成的脫水濃縮物,這些濃縮物可提供穩定、天然的色素。森馨科技公司在2025年2月舉行的2024年第四季財報電話會議上重點強調了這一市場轉變,該公司在其色彩集團的食品和製藥部門中,天然色素的銷售額目前約佔60%。這清楚地表明,整個產業正在逐步減少對合成色素的使用。
The global market for fruit and vegetable powders is anticipated to expand from USD 50.01 billion in 2025 to USD 69.66 billion by 2031, reflecting a compound annual growth rate of 5.68%. These powders are created by dehydrating and pulverizing fresh produce, thereby preserving vital nutrients, flavors, and colors while significantly extending shelf life. Key growth factors include the increasing demand for clean-label ingredients in the food and beverage industry and the burgeoning nutraceutical sector, which frequently incorporates these plant-based concentrates for natural fortification in dietary supplements. These aren't temporary fads but rather indicate a fundamental shift in consumer preferences towards transparent, functional nutrition and convenient ways to consume vegetables.A significant challenge for this industry, however, is the inconsistent supply of raw materials, largely due to climate-driven fluctuations in crop yields. Extreme weather conditions frequently disrupt agricultural production, leading to unpredictable availability of the high-quality produce essential for processing. For instance, the International Nut and Dried Fruit Council projects global dried fruit production, a crucial metric for processed fruit supply, to remain at approximately 3.14 million metric tons in the 2025/2026 season. This static production volume underscores the supply chain difficulties manufacturers face in meeting the rising worldwide demand for powdered ingredients.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 50.01 Billion |
| Market Size 2031 | USD 69.66 Billion |
| CAGR 2026-2031 | 5.68% |
| Fastest Growing Segment | Fruit Powder |
| Largest Market | Asia Pacific |
Market Driver
A key driver for the global fruit and vegetable powder market is the growing popularity of vegan and plant-based diets. Consumers are increasingly looking for convenient methods to incorporate plant-based nutrition into their daily lives, prompting manufacturers to use powdered produce in a wide range of products, from ready-to-drink beverages to baked goods. This fundamental change in eating habits is clearly visible in major markets; for example, the Plant Based Foods Association's '2024 State of the Marketplace Report' indicates that 59% of U.S. households now buy plant-based items, illustrating a mainstream acceptance that requires adaptable, shelf-stable ingredient solutions. These dehydrated powders enable formulators to provide the authentic taste and nutritional benefits of produce without the logistical complexities and spoilage risks associated with fresh ingredients.Furthermore, the swift expansion of the nutraceutical and dietary supplement industry significantly boosts market growth by creating a strong avenue for functional ingredients. With consumers increasingly focused on preventative health, there's a heightened need for natural fortification agents that deliver concentrated amounts of vitamins and antioxidants found in fruits and vegetables. The Council for Responsible Nutrition's '2024 Consumer Survey' from October 2024 reports that 75% of Americans use dietary supplements, a high rate of adoption that directly fuels the demand for clean-label, plant-based excipients and active components. This ongoing reliance on supplemental nutrition motivates processors to boost their production capabilities. The economic impact of this sector is substantial, as shown by the USDA Foreign Agricultural Service, which noted U.S. processed fruit exports reached $1.6 billion in 2024, emphasizing the significant global trade activity that supports the availability of processed fruit products.
Market Challenge
A major obstacle to the growth of the fruit and vegetable powder market is the inconsistency in crop yields caused by climate change. Producers rely heavily on a steady, ample supply of raw agricultural materials to uphold production schedules and maintain stable pricing. Nevertheless, increasingly unpredictable weather conditions, such as unexpected frosts and extended droughts, are disrupting harvest times and reducing the availability of produce suitable for processing. When the supply of fresh raw materials diminishes, processors immediately face higher input costs and operational setbacks. This unpredictability complicates the ability of suppliers to secure long-term agreements with food and beverage companies, who need guaranteed volumes for their clean-label product lines.The seriousness of these supply chain limitations is demonstrated by recent shortfalls in the production of crucial commodities. For instance, the World Apple and Pear Association reported that in 2024, apple production in the European Union was projected to drop by 11.3 percent year-over-year, reaching only 10.2 million metric tons, largely due to poor pollination and late frosts. Such a significant decrease in the availability of essential raw materials directly curtails the manufacturing capacity for fruit powders, compelling the market to deal with shortages even as global demand for natural, plant-based ingredients continues to rise.
Market Trends
A significant trend involves the valorization of upcycled food byproducts, which is transforming the supply chain by converting agricultural surpluses and processing waste into valuable powdered ingredients. Manufacturers are increasingly salvaging imperfect fruits and pomace, often discarded during juice or puree production, to create nutrient-rich powders that appeal to environmentally conscious consumers. This circular economy model allows suppliers to profit from previously wasted raw materials while adhering to strict sustainability standards. As reported by Where Food Comes From Inc. in its January 2025 'Upcycled Certified Enjoys Strong Growth' report, 105 companies used the Upcycled Certified standard in 2024, collectively redirecting approximately 1.2 million tons of food waste, which highlights the swift industry adoption of waste-to-value strategies for ingredients such as fruit powders.Concurrently, the substitution of synthetic food colorants is prompting considerable reformulation efforts as brands replace artificial dyes with vivid, plant-derived alternatives. This trend differs from the broader demand for nutraceuticals, specifically focusing on the visual role of fruit and vegetable powders to achieve clean-label status in products like confectionery, dairy items, and beverages. With increasing regulatory oversight on synthetic additives, processors are shifting towards dehydrated concentrates from ingredients like beet, carrot, and spirulina to provide stable, natural pigmentation. This market shift is underscored by Sensient Technologies' February 2025 '2024 Fourth Quarter Conference Call', which stated that natural colors now account for roughly 60% of the food and pharmaceutical revenue for the company's Color Group, indicating a clear industry-wide move away from synthetic counterparts.
Report Scope
In this report, the Global Fruit & Vegetable Powder Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Fruit & Vegetable Powder Market.
Global Fruit & Vegetable Powder Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: