冰茶市場－全球產業規模、佔有率、趨勢、機會與預測：按類型、形式、包裝類型、銷售管道、地區和競爭格局分類，2021-2031年

全球冰茶市場預計將從 2025 年的 193.9 億美元成長到 2031 年的 235.2 億美元，複合年成長率為 3.27%。

市場涵蓋以沖泡茶葉製成的冷飲，產品形式包括即飲型、粉末型和市售混合飲料。其主要成長要素源自於消費者偏好從高熱量碳酸飲料轉向更健康的補水飲品，以及都市區對便捷便攜包裝日益成長的需求。這些潛在因素確保了市場的持續成長，並使冰茶成為非酒精飲料行業的核心組成部分。然而，該市場面臨一個重大挑戰：季節性。由於消費模式會隨天氣波動，冬季可能會阻礙收入的穩定成長。例如，預計到2025年，冰茶將占美國茶葉總消費量的75%至80%，這凸顯了其在關鍵地區維持整體茶葉品類銷售量方面發揮的關鍵作用，即使面臨季節性挑戰。

市場促進因素

全球冰茶市場主要受兩大關鍵因素驅動。首先，消費者對健康飲品的偏好日益成長，越來越多的人尋求能夠增強免疫力、緩解壓力且含糖量低於傳統碳酸飲料的選擇。為了順應這一趨勢，生產商正透過添加適應原和植物萃取物等功能性成分，將冰茶重新定位為注重健康的補水飲品。 2025年《世界茶新聞》的一項調查發現，25.1%的業內相關人員認為功能性茶和保健茶是影響銷售的主要消費趨勢，而《飲料業》雜誌2025年7月發布的報告也進一步印證了這一趨勢，該報告顯示冷飲銷量同比成長5.1%。其次，消費者對便捷即飲（RTD）形式的冰茶的需求不斷成長，這也是一個重要的驅動力。這主要源自於快速的都市化以及現代商務人士忙碌的生活方式，他們需要隨時隨地輕鬆補水。這使得各大飲料製造商能夠創新其即飲產品，以便攜帶耐用的包裝為各種零售通路提供優質的茶飲體驗。例如，2025年10月，可口可樂公司報告稱，其Fuze Tea品牌的零售額年增率已達到業界平均的五倍。這表明，兼具便利性和精緻口感的即飲包裝茶飲產品具有巨大的商業性潛力。

市場挑戰

季節性因素對全球冰茶市場的永續成長構成重大挑戰，導致收入大幅波動。由於該市場依賴溫暖的氣候，消費集中在溫暖的月份，為生產商帶來不穩定的繁榮與蕭條週期。這種不規則的現金流阻礙了全年營運效率和長期投資，即使是像涼爽或多雨的夏季這樣的極端天氣，也會嚴重影響年度銷售額，造成僅靠產品創新無法完全解決的財務脆弱性。此外，需求的劇烈波動也使庫存管理更加複雜，迫使企業在銷售無法保證的情況下，在旺季大量生產，這往往導致倉儲效率低下。考慮到美國即飲茶市場預計到2025年將達到93億美元，凸顯了對這些關鍵季節性消費期的嚴重依賴，這種財務風險尤其顯著。如果沒有更穩定的需求模式，該行業將難以將其巨大的市場潛力轉化為持續穩定的線性成長。

市場趨勢

兩大趨勢正在塑造全球冰茶市場。首先，含酒精冰茶和康普茶細分市場顯著擴張。這主要源自於消費者從傳統的啤酒和硬蘇打水轉向更精緻、以烈酒為基底、風味更佳的選擇。這一趨勢標誌著冰茶類別的優質化，各大品牌紛紛推出伏特加混合茶和植物酒精混合飲品，這些飲品被認為比麥芽飲料品質更高。 Surfside 等品牌便是這一細分市場強勁成長的例證。根據 Food Dive 2025 年 3 月發布的報告顯示，Surfside 在 2024 年售出 490 萬箱，年增 378%。這使得含酒精茶飲產品成為獨立於非酒精飲料之外的重要收入來源。其次，冷萃和氮氣注入等加工技術的應用正在改變冰茶產品的口感和風味，使其超越普通軟性飲料，成為一種精釀飲品體驗。這些技術，包括長時間冷水萃取和氮氣注入，能夠柔化熱萃取茶葉的苦澀味，使其擁有更自然的甜味和更順滑的口感，從而吸引追求手工產品的消費者。這項技術創新正在高階零售市場迅速發展；根據 Tea Journey 2025 年 6 月的數據顯示，截至 2024 年 11 月，天然食品和特色雜貨店中冷藏和冷泡茶及咖啡的銷售額已達 13 億美元。這使得品牌能夠在競爭激烈的市場中脫穎而出。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球冰茶市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 按類型（紅茶冰、綠茶冰、花草茶冰、其他）
  • 依型態（粉末/預混合料，液體/即飲型）
  • 包裝類型（瓶裝、袋裝、罐裝、利樂包裝）
  • 銷售管道（超級市場/大賣場、便利商店、線上、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美冰茶市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲冰茶市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區冰茶市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲冰茶市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲冰茶市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球冰茶市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• The Coca-Cola Company
• Nestle SA
• Keurig Dr Pepper Inc
• PepsiCo, Inc.
• Asahi Group Holdings, Ltd
• Britvic Soft Drinks Limited
• Suntory Beverage & Food Limited
• Panama Foods
• Higer Health Sciences, LLP
• Amrut MR Kool Food Products Private Limited

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Iced Tea Market is projected to expand from USD 19.39 Billion in 2025 to USD 23.52 Billion by 2031, demonstrating a 3.27% compound annual growth rate. This market encompasses chilled beverages derived from brewed tea leaves, distributed in ready-to-drink formats, powders, and commercial mixes. Its primary growth engines are a broad consumer preference shift from high-calorie carbonated drinks to healthier hydration options and an increasing need for convenient, on-the-go packaging in urban settings. These fundamental drivers ensure sustained growth, establishing iced tea as a core component of the non-alcoholic beverage sector. However, the market faces a significant hurdle due to seasonality, with consumption patterns fluctuating based on weather, potentially hindering consistent revenue growth during colder months. For instance, in 2025, iced tea constituted 75% to 80% of total tea consumption in the United States, highlighting its crucial role in maintaining overall tea category volume in key regions despite seasonal challenges.

Market Driver

The Global Iced Tea Market is primarily driven by two key factors. Firstly, there is a growing consumer preference for healthier beverage alternatives, with individuals increasingly seeking options that support immunity, reduce stress, and offer lower sugar content compared to traditional carbonated soft drinks. This trend has prompted manufacturers to incorporate functional ingredients such as adaptogens and botanicals, rebranding iced tea as a wellness-focused hydration choice. A 2025 World Tea News survey indicated that 25.1% of industry respondents identified functional and wellness teas as the leading consumer trend affecting sales, further supported by a 5.1% rise in dollar sales for refrigerated teas over the prior year, as reported by Beverage Industry in July 2025. Secondly, the increasing demand for convenient ready-to-drink (RTD) formats is a significant catalyst, fueled by rapid urbanization and the busy lifestyles of contemporary professionals who require quick, on-the-go hydration solutions. This has led major beverage companies to innovate their RTD offerings, making premium tea experiences available in portable, durable packaging for various retail channels. For example, The Coca-Cola Company reported in October 2025 that its Fuze Tea brand's retail value growth was five times the industry average year-to-date, showcasing the substantial commercial potential of easily accessible, pre-packaged tea products that combine convenience with enhanced flavors.

Market Challenge

Seasonality poses a significant challenge to the sustained growth of the Global Iced Tea Market, causing substantial revenue volatility. The market's reliance on warm weather leads to consumption volumes being heavily concentrated in warmer months, resulting in an inconsistent "boom and bust" cycle for manufacturers. This irregular cash flow hinders year-round operational efficiency and long-term investment, with even a single period of unfavorable weather, like a cool or wet summer, capable of severely impacting annual sales and creating financial vulnerability that product innovation cannot fully mitigate. Furthermore, managing inventory becomes complex due to these sharp demand fluctuations, compelling companies to commit to large production volumes during peak season without guaranteed sales, often leading to inefficient warehousing. This financial risk is notable, especially considering that the U.S. ready-to-drink tea sector was projected to reach $9.3 billion in 2025, a value heavily dependent on these crucial seasonal consumption periods. Without a more stable demand pattern, the industry struggles to translate its substantial market potential into consistent, linear growth.

Market Trends

Two prominent trends are shaping the Global Iced Tea Market. First, there's a significant expansion in the Hard Iced Tea and Alcoholic Kombucha segments, fueled by consumers moving from conventional beers and hard seltzers to more sophisticated, spirits-based and flavor-rich options. This trend signifies a premiumization of the category, with brands introducing vodka-infused teas and botanical alcoholic blends perceived as higher quality than malt-based drinks. The remarkable growth of this segment is exemplified by brands like Surfside, which, as reported by Food Dive in March 2025, sold 4.9 million cases in 2024, achieving a 378% growth over the prior year, establishing alcoholic tea variants as a key revenue driver independent of non-alcoholic hydration. Second, the adoption of Cold Brew and Nitro-Infused Processing Technology is transforming product texture and flavor, elevating iced tea beyond simple refreshment to a craft-beverage experience. These methods, involving extended cold-water extraction and nitrogen gas infusion, mitigate the bitterness of heat-brewed teas, yielding a naturally sweeter, creamier mouthfeel that resonates with consumers seeking artisanal products. This technological innovation is gaining traction in premium retail, with refrigerated and cold-brewed tea and coffee revenues reaching $1.3 billion in natural and specialty grocers for the year ending November 2024, according to Tea Journey in June 2025, enabling brands to distinguish their offerings in a competitive market.

Key Market Players

• The Coca-Cola Company
• Nestle S.A.
• Keurig Dr Pepper Inc
• PepsiCo, Inc.
• Asahi Group Holdings, Ltd
• Britvic Soft Drinks Limited
• Suntory Beverage & Food Limited
• Panama Foods
• Higer Health Sciences, LLP
• Amrut MR Kool Food Products Private Limited

Report Scope

In this report, the Global Iced Tea Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Iced Tea Market, By Type

• Black Iced Tea
• Green Iced Tea
• Herbal Iced Tea
• Others

Iced Tea Market, By Form

• Powder/Premix
• Liquid/Ready-to-Drink

Iced Tea Market, By Packaging Type

• Bottles
• Pouches
• Cans
• Tetra Packs

Iced Tea Market, By Sales Channel

• Supermarket/Hypermarket
• Convenience Stores
• Online
• Others

Iced Tea Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Iced Tea Market.

Available Customizations:

Global Iced Tea Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Iced Tea Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Black Iced Tea, Green Iced Tea, Herbal Iced Tea, Others)
  • 5.2.2. By Form (Powder/Premix, Liquid/Ready-to-Drink)
  • 5.2.3. By Packaging Type (Bottles, Pouches, Cans, Tetra Packs)
  • 5.2.4. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Iced Tea Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Form
  • 6.2.3. By Packaging Type
  • 6.2.4. By Sales Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Iced Tea Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Form
      • 6.3.1.2.3. By Packaging Type
      • 6.3.1.2.4. By Sales Channel
  • 6.3.2. Canada Iced Tea Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Form
      • 6.3.2.2.3. By Packaging Type
      • 6.3.2.2.4. By Sales Channel
  • 6.3.3. Mexico Iced Tea Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Form
      • 6.3.3.2.3. By Packaging Type
      • 6.3.3.2.4. By Sales Channel

7. Europe Iced Tea Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Form
  • 7.2.3. By Packaging Type
  • 7.2.4. By Sales Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Iced Tea Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Form
      • 7.3.1.2.3. By Packaging Type
      • 7.3.1.2.4. By Sales Channel
  • 7.3.2. France Iced Tea Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Form
      • 7.3.2.2.3. By Packaging Type
      • 7.3.2.2.4. By Sales Channel
  • 7.3.3. United Kingdom Iced Tea Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Form
      • 7.3.3.2.3. By Packaging Type
      • 7.3.3.2.4. By Sales Channel
  • 7.3.4. Italy Iced Tea Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Form
      • 7.3.4.2.3. By Packaging Type
      • 7.3.4.2.4. By Sales Channel
  • 7.3.5. Spain Iced Tea Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Form
      • 7.3.5.2.3. By Packaging Type
      • 7.3.5.2.4. By Sales Channel

8. Asia Pacific Iced Tea Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Form
  • 8.2.3. By Packaging Type
  • 8.2.4. By Sales Channel
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Iced Tea Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Form
      • 8.3.1.2.3. By Packaging Type
      • 8.3.1.2.4. By Sales Channel
  • 8.3.2. India Iced Tea Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Form
      • 8.3.2.2.3. By Packaging Type
      • 8.3.2.2.4. By Sales Channel
  • 8.3.3. Japan Iced Tea Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Form
      • 8.3.3.2.3. By Packaging Type
      • 8.3.3.2.4. By Sales Channel
  • 8.3.4. South Korea Iced Tea Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Form
      • 8.3.4.2.3. By Packaging Type
      • 8.3.4.2.4. By Sales Channel
  • 8.3.5. Australia Iced Tea Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Form
      • 8.3.5.2.3. By Packaging Type
      • 8.3.5.2.4. By Sales Channel

9. Middle East & Africa Iced Tea Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Form
  • 9.2.3. By Packaging Type
  • 9.2.4. By Sales Channel
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Iced Tea Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Form
      • 9.3.1.2.3. By Packaging Type
      • 9.3.1.2.4. By Sales Channel
  • 9.3.2. UAE Iced Tea Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Form
      • 9.3.2.2.3. By Packaging Type
      • 9.3.2.2.4. By Sales Channel
  • 9.3.3. South Africa Iced Tea Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Form
      • 9.3.3.2.3. By Packaging Type
      • 9.3.3.2.4. By Sales Channel

10. South America Iced Tea Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Form
  • 10.2.3. By Packaging Type
  • 10.2.4. By Sales Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Iced Tea Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Form
      • 10.3.1.2.3. By Packaging Type
      • 10.3.1.2.4. By Sales Channel
  • 10.3.2. Colombia Iced Tea Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Form
      • 10.3.2.2.3. By Packaging Type
      • 10.3.2.2.4. By Sales Channel
  • 10.3.3. Argentina Iced Tea Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Form
      • 10.3.3.2.3. By Packaging Type
      • 10.3.3.2.4. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Iced Tea Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. The Coca-Cola Company
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Nestle S.A.
• 15.3. Keurig Dr Pepper Inc
• 15.4. PepsiCo, Inc.
• 15.5. Asahi Group Holdings, Ltd
• 15.6. Britvic Soft Drinks Limited
• 15.7. Suntory Beverage & Food Limited
• 15.8. Panama Foods
• 15.9. Higer Health Sciences, LLP
• 15.10. Amrut MR Kool Food Products Private Limited

16. Strategic Recommendations

17. About Us & Disclaimer