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市場調查報告書
商品編碼
2046292
互聯摩托車市場-全球產業規模、佔有率、趨勢、機會和預測:按車輛類型、動力類型、服務類型、互聯類型、最終用戶、地區和競爭對手分類,2021-2031年Connected Two Wheeler Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type, By Propulsion Type, By Service Type, By Connectivity Type, By End- User, By Region & Competition, 2021-2031F |
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全球連網摩托車市場預計將從 2025 年的 3.4 億美元大幅成長至 2031 年的 20.1 億美元,複合年成長率高達 34.47%。
該市場涵蓋配備嵌入式網路連線和先進軟體的摩托車和踏板車,這些軟體能夠實現即時導航、全面的車輛診斷和關鍵安全警報等重要功能。推動這一市場成長的關鍵因素包括消費者對增強型騎乘安全功能的需求不斷成長、智慧型手機連接在日常通勤中不可或缺,以及整個產業向電動出行的轉型——電動出行本身就需要複雜的電池管理和軟體更新能力。這些因素並非只是美觀方面的偏好,而是對現代交通途徑的安全性和實用性至關重要。然而,市場滲透的主要障礙是整合先進遠端資訊處理設備的高昂成本,尤其是在價格敏感的開發中國家。這一經濟障礙至關重要,因為全球汽車產業嚴重依賴大眾市場銷售來實現成長。例如,根據印度汽車製造商協會 (SIAM) 的數據,在 2024-2025 會計年度,電動二輪車細分市場(推動互聯功能初期普及的關鍵子部門)的銷量佔二輪車總銷量 1960 萬輛的 6% 以上。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 3.4億美元 |
| 市場規模:2031年 | 20.1億美元 |
| 複合年成長率:2026-2031年 | 34.47% |
| 成長最快的細分市場 | 駕駛輔助 |
| 最大的市場 | 亞太地區 |
全球內向電動摩托車的快速轉型是推動嵌入式互聯系統普及的主要動力。與內燃機汽車不同,電動車高度依賴對電池狀態、充電水平和精確續航里程的持續監控,而這些都依賴強大的遠端資訊處理基礎設施。製造商正在利用這些互聯系統實現無線軟體更新,並在無需前往實體店進行服務的情況下提升車輛性能。例如,根據Ola Electric於2024年6月發布的“初步展望報告”,該公司在2024年交付了329,618輛電動踏板車。每輛車都配備了專有軟體和互聯功能,用於管理電動動力傳動系統和使用者介面。這種對軟體在車輛基本運作中的依賴,使得互聯功能不再只是可選的附加組件,而是向電氣化轉型過程中不可或缺的要素。同時,智慧型手機和數位儀錶叢集的日益融合也透過將個人通訊設備與車輛系統相結合,推動了市場的發展。現代騎士期望在儀錶板上直接實現無縫導航、通話控制和騎乘分析,從而提升安全性和便利性。為了滿足這一需求,目的地設備製造商 (OEM) 正在從傳統的類比儀表轉向配備藍牙連接和專有應用程式的先進 TFT 顯示器。根據 TVS 摩托車公司於 2024 年 7 月發布的《2023-2024 年度綜合報告》,其配備「SmartXonnect」車載資訊服務功能的 iQube 系列摩托車銷量約為 19.4 萬輛,證實了消費者對數位整合車型的強勁需求。此外,根據歐洲摩托車製造商協會 (ACEM) 的一份報告,2024 年上半年歐洲主要市場的摩托車註冊量達到 610,757 輛,顯示這些先進技術擁有強大的市場基礎。
阻礙全球互聯摩托車市場擴張的主要障礙是整合先進遠端資訊處理硬體的高昂成本。這一經濟壁壘在對價格敏感的開發中國家尤為突出,而這些國家在全球摩托車銷售中佔據很大佔有率。在這些地區,嵌入式網路模組和複雜感測器的額外成本不成比例地推高了車輛的最終價格。因此,製造商往往不願意在這些銷量高但利潤率低的細分市場中標準化這些功能,因為消費者主要關注的是價格實惠和基本功能,而非高階數位功能。這種情況導致互聯安全功能和診斷工具主要局限於高階車型,限制了其廣泛的市場滲透。考慮到這些地區龐大的市場需求,這些價格的挑戰尤其突出。例如,根據印度汽車經銷商協會聯合會(FADA)的報告,到2025年11月,印度摩托車零售將達到約255萬輛。在如此龐大的銷售中,絕大多數是入門級車型,這凸顯出一個龐大的細分市場由於硬體成本高昂而無法享受到先進的互聯解決方案。除非車載資訊系統組件的單位經濟效益得到改善,否則智慧功能的整合預計仍將難以在普通市場實現,這將直接阻礙整個產業的成長。
互聯摩托車市場正受惠於5G和C-V2X(蜂窩車聯網)通訊技術的整合。這項技術建構了一個協作式安全生態系統,使摩托車能夠與周圍基礎設施進行數位化通訊。這種能力使摩托車能夠即時接收難以察覺的危險預警,例如被十字路口或大型車輛遮擋的危險,從而有效克服了傳統現場感測器的局限性。政府支持的基礎設施建設舉措正在加速這一關鍵架構的部署,這對於互聯安全應用的廣泛應用至關重要。例如,Autotalks在2024年6月報告稱,美國運輸部計劃在2026年為25%的訊號燈路口配備V2X連接,從而建立一個用於廣泛部署的基礎網路。同時,基於使用量的保險(UBI)的興起和遠端資訊處理資料的貨幣化正在透過利用嵌入式連接技術進行風險評估,從根本上改變車輛所有權的經濟框架。如今,保險公司除了傳統的客戶人口統計因素外,還利用詳細的遠端資訊處理資料(例如煞車習慣、加速模式和行駛里程)來建立客製化的保費結構。這種轉變不僅有助於養成更安全的駕駛習慣,還能透過車輛數據的使用直接創造收入來源。例如,Boundless Rider 於 2024 年 5 月推出了一款人工智慧應用程式,為每月行駛里程較低的投保人提供 20% 的保費折扣,這充分展現了行為數據整合的商業性可行性。
The global market for connected two-wheelers is projected to expand significantly, from USD 0.34 Billion in 2025 to USD 2.01 Billion by 2031, demonstrating a robust Compound Annual Growth Rate (CAGR) of 34.47%. This market encompasses motorcycles and scooters that incorporate embedded internet connectivity and advanced software, enabling essential functions like real-time navigation, comprehensive vehicle diagnostics, and crucial safety alerts. Key factors fueling this growth include increasing consumer demand for enhanced rider safety features, the essential need for smartphone integration in daily commuting, and the broader industry shift towards electric mobility, which inherently requires sophisticated battery management and software update capabilities. These drivers are fundamental to modern transportation's security and utility, distinct from mere aesthetic preferences. However, a major hurdle to widespread market adoption is the substantial cost associated with integrating advanced telematics hardware, particularly in developing economies where price sensitivity is high. This economic obstacle is critical, as the global industry heavily relies on high-volume markets for growth. For instance, in the fiscal year 2024-2025, the electric vehicle segment, a sub-sector instrumental in driving the initial adoption of connected features, accounted for over 6% of the 19.6 million total two-wheelers sold, according to the Society of Indian Automobile Manufacturers.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 0.34 Billion |
| Market Size 2031 | USD 2.01 Billion |
| CAGR 2026-2031 | 34.47% |
| Fastest Growing Segment | Driver Assistance |
| Largest Market | Asia Pacific |
Market Driver
The swift global shift towards electric two-wheelers is a significant driver for the adoption of embedded connectivity systems. Electric vehicles, unlike their internal combustion counterparts, critically depend on constant monitoring of battery health, charging status, and accurate range estimation, all of which mandate a robust telematics framework. Manufacturers utilize these connected systems to facilitate over-the-air software updates, improving vehicle performance without requiring physical service appointments. For example, Ola Electric's 'Red Herring Prospectus' from June 2024 indicated that in Fiscal 2024, the company delivered 329,618 electric scooters, each equipped with proprietary software and connectivity for managing the electric powertrain and user interface. This inherent reliance on software for fundamental vehicle operations establishes connectivity as an integral part of the electric transition, not just an optional add-on. Concurrently, the increasing integration of smartphones and digital instrument clusters is also propelling the market forward by combining personal communication devices with vehicle systems. Contemporary riders now expect seamless navigation, call handling, and ride analytics to be directly accessible on their dashboards, enhancing both safety and convenience. This expectation encourages Original Equipment Manufacturers (OEMs) to transition from traditional analog dials to advanced TFT displays that support Bluetooth connectivity and proprietary applications. As reported by TVS Motor Company in its July 2024 'Integrated Annual Report 2023-24', approximately 194,000 units of their iQube series, featuring SmartXonnect telematics, were sold, underscoring the strong consumer demand for digitally integrated models. Furthermore, ACEM reported 610,757 motorcycle registrations in major European markets during the first half of 2024, suggesting a strong market foundation for these advanced technologies.
Market Challenge
A primary obstacle significantly impeding the expansion of the Global Connected Two Wheeler Market is the substantial cost associated with integrating advanced telematics hardware. This economic barrier becomes particularly pronounced in price-sensitive developing economies, which represent a large share of global sales. In these regions, the added expense for embedded internet modules and complex sensors disproportionately inflates the final vehicle price. Consequently, manufacturers in these high-volume, low-margin segments are often reluctant to make such features standard, as the primary consumer focus is on affordability and essential utility rather than premium digital functionalities. This dynamic means that connected safety and diagnostic tools largely remain confined to higher-end vehicle segments, limiting broader market penetration. The scale of this affordability challenge is especially evident when considering the immense demand in these regions. For instance, in November 2025, two-wheeler retail sales in India alone reached approximately 2.55 million units, as reported by the Federation of Automobile Dealers Associations (FADA). This vast volume predominantly comprises entry-level vehicles, highlighting a significant market segment that largely remains beyond the reach of advanced connectivity solutions due to the prohibitive hardware costs. Without improvements in the unit economics of telematics components, the integration of smart features will continue to be financially unfeasible for the mass market, thereby directly hindering the industry's overall growth.
Market Trends
The market for connected two-wheelers is significantly benefiting from the integration of 5G and Cellular Vehicle-to-Everything (C-V2X) communication. This technology is fostering a cooperative safety ecosystem, allowing two-wheelers to digitally communicate with surrounding infrastructure. Such capabilities effectively address the limitations of conventional line-of-sight sensors by enabling motorcycles to receive immediate alerts regarding hazards that might be hidden by intersections or larger vehicles. The rollout of this critical architecture is being accelerated by government-supported infrastructure initiatives, which are essential for the widespread adoption of connected safety applications. For instance, Autotalks reported in June 2024 that the US Department of Transportation aims to equip 25% of signalized intersections with V2X connectivity by 2026, thereby establishing a foundational network for broad implementation. Concurrently, the rise of Usage-Based Insurance (UBI) and the monetization of telematics data are fundamentally altering the economic framework of vehicle ownership by employing embedded connectivity for risk assessment. Insurers are increasingly moving beyond traditional demographic factors, instead using detailed telematics data, including braking habits, acceleration profiles, and mileage, to develop customized premium structures. This transformation not only encourages safer riding practices but also creates a direct revenue stream through the utilization of vehicle data. An example is Boundless Rider's May 2024 announcement of an AI-powered app that offers a 20% premium discount to policyholders maintaining low monthly mileage, confirming the commercial viability of integrating behavioral data.
Report Scope
In this report, the Global Connected Two Wheeler Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Connected Two Wheeler Market.
Global Connected Two Wheeler Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: