家居裝修市場－全球產業規模、佔有率、趨勢、競爭格局、機會及預測：依產品、專案、採購通路、地區及競爭格局分類，2021-2031年

全球家居裝修市場預計將從 2025 年的 9,951.2 億美元大幅成長至 2031 年的 1,4,0​​76.1 億美元，複合年成長率為 5.95%。

該市場涵蓋用於住宅維修、維護和改造的建築材料、電器和室內裝飾用品的交易，既服務於DIY項目，也服務於專業服務。主要成長要素動力包括：全球住宅存量老化需要結構性維修；住宅資產價值高企，鼓勵人們投資現有資產而非搬遷；以及消費者對節能型生活空間的需求日益成長，政府也訂定獎勵鼓勵永續的維修方案。然而，該行業面臨許多挑戰，尤其是熟練勞動力長期短缺和供應鏈成本波動。這些因素推高了專案成本，延長了工期，造成了經濟逆風，限制了該行業充分利用消費者需求的能力，尤其是在成熟市場。因此，根據家庭裝修研究協會（Home Improvement Research Institute）的預測，這些持續存在的宏觀經濟挑戰預計到2025年，家庭裝修市場將以2.5%的溫和速度成長。

市場促進因素

不斷上漲的房價和高企的房屋抵押貸款利率造成了顯著的「鎖定」效應，促使住宅優先考慮房屋翻新而非搬家。在動盪的住宅市場中，屋主不再選擇逃避搬家，而是擴大利用創紀錄的高住宅來維修現有房屋，整修長期需求。這種根本性的轉變正在推動行業需求，因為越來越多的家庭選擇維修住宅以避免購買住宅的高昂成本。根據Angi發布的2025年5月住宅支出趨勢報告，這些經濟壓力正促使住宅在現有住宅中居住的時間比原計劃延長五年，進一步推動了大規模翻新項目。美國房地產經紀人協會（NAR）2025年的數據顯示，上年度美國住宅翻新工程的支出估計為6,030億美元。同時，消費者對節能環保永續住宅解決方案的日益偏好，正積極改變產品開發和服務交付方式。隨著住宅越來越重視能夠降低能源成本和增強氣候適應能力的維修，綠色建築實踐正從小眾領域逐漸成為一種標準。政府獎勵和環保建材的日益普及進一步推動了這一趨勢，促使人們投資於更有效率的隔熱材料、高效節能的家電和可再生能源系統。近期消費者調查也印證了這些綠色技術的普及。根據Houzz於2025年5月發布的《2025年美國Houzz家居調查》，90%的住宅改造業主會在廚房維修項目中至少融入一項永續設計，這凸顯了環境永續性在推動當前市場擴張中的關鍵作用。

市場挑戰

熟練勞動力持續短缺是阻礙全球家裝市場成長的一大營運障礙。合格技術人員（如木工、電工和安裝工）的匱乏造成了嚴重的瓶頸，導致業界的服務能力遠遠落後於消費者需求。隨著可用勞動力相對於需求的減少，專案工期被迫延長，人事費用也隨之急遽上升。這些上漲的營運成本迫使承包商提高服務價格，導致對價格敏感的住宅放棄任何裝修項目，從而降低了市場交易總量。勞動力短缺有效地限制了產業將旺盛的消費者需求轉化為實際利潤的能力。美國國家廚房衛浴協會在2025年報告中指出，58%的設計和裝修公司正面臨中度至重度的熟練勞動力短缺。這種普遍存在的人才短缺迫使企業限制訂單，導致訂單積壓嚴重，難以持續。因此，市場無法充分利用翻新老舊住宅存量的需求，導致商機損失，並減緩了整個行業的成長率。

市場趨勢

人工智慧驅動的智慧家庭生態系統的廣泛應用正在從根本上改變住宅改造，使其從單一設備發展到互聯的家庭管理網路。住宅越來越重視整合系統，這些系統透過預測性人工智慧集中管理安防、照明和溫度控制，從而提高便利性和運作效率。隨著消費者對現有住宅進行改造，為其配備能夠支援複雜自動化的先進基礎設施，這項技術變革正在推動市場蓬勃發展。根據智慧家庭建築協會2025年10月發布的出版報告《2025年智慧家庭趨勢與科技應用》，到2025年，美國和加拿大家庭的智慧家庭普及率將達到59%，這主要得益於人們對直覺、可透過應用程式操作的居住環境的需求。同時，戶外生活和休閒空間的擴展正成為一項重要任務，業主們越來越將戶外空間視為主要住宅的功能延伸。這一趨勢的特點是：精緻的戶外廚房、耐候性強的休閒區，以及能夠無縫融合室內外環境的建築元素。如今，房屋翻新往往涉及高價值的結構改造，例如拆除外牆，以便安裝寬敞的開啟系統，以實現流暢的過渡。這種設計趨勢正在重新定義專案的範圍。根據 Fixr.com 發布的 2025 年 6 月《戶外生活趨勢報告》，46% 的業界專家認為，隱藏式拉門是打造室內外娛樂空間流暢連結的關鍵新興趨勢。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球家居裝修市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 產品類別（建築與裝潢、室內設計、工具、金屬製品、戶外裝備）
  • 專案特定（DIFM，DIY）
  • 依採購管道（家居用品店、加盟店、專賣店、線上銷售管道、其他{直銷商、一般零售商等}）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美家居裝修市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲家居裝修市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區家居裝修市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東與非洲家居裝修市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲家居裝修市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球家居裝修市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• The Home Depot, Inc.
• Lowe's Companies, Inc.
• Kingfisher plc
• WW Grainger, Inc.
• Tractor Supply Company
• Masco Corporation
• Bed Bath & Beyond Inc.
• Ace Hardware Corporation
• Havells India Limited
• Bunnings Group Limited

第16章 策略建議

第17章：關於研究公司及免責聲明

The global home improvement market is projected to experience substantial growth, expanding from USD 995.12 billion in 2025 to USD 1407.61 billion by 2031, at a compound annual growth rate of 5.95%. This market encompasses the trade of building materials, appliances, and decor used for renovating, maintaining, and remodeling residential properties, catering to both do-it-yourself projects and professional services. Key drivers include an aging global housing stock necessitating structural repairs, high levels of homeowner equity that encourage investment in existing assets over relocation, and rising consumer demand for energy-efficient living spaces, supported by government incentives for sustainable retrofitting solutions.Nevertheless, the sector faces significant challenges, notably a persistent shortage of skilled labor and volatile supply chain costs. These factors inflate project expenses and extend completion timelines, creating economic headwinds that restrict the industry's capacity to fully capitalize on consumer demand, particularly in mature markets. As a result, the home improvement products market was forecasted to achieve a moderated growth rate of 2.5% in 2025, according to the Home Improvement Research Institute, due to these ongoing macroeconomic challenges.

Market Driver

Rising real estate prices and high mortgage rates have created a considerable "lock-in" effect, prompting homeowners to prioritize renovation over relocating. Instead of moving in a volatile housing market, property owners are increasingly leveraging their record levels of home equity to upgrade their current residences, adapting them for long-term needs. This fundamental shift bolsters industry demand, as families opt to improve their properties to circumvent the prohibitive costs associated with purchasing new homes. According to Angi's May 2025 '2025 State of Home Spending Pulse Report,' homeowners now expect to remain in their current properties five years longer than initially planned due to these economic pressures, incentivizing extensive remodeling projects; Americans spent an estimated $603 billion on home remodeling projects in the previous year, as per the National Association of Realtors in 2025.Concurrently, a growing consumer preference for energy-efficient and sustainable home solutions is actively reshaping both product development and service offerings. Homeowners are increasingly prioritizing retrofits that reduce utility costs and enhance climate resilience, transforming green building practices from a niche segment into a standard expectation. This trend is further propelled by government incentives and the increasing availability of eco-friendly materials, which encourage investments in improved insulation, high-efficiency appliances, and renewable energy systems. The widespread adoption of these green technologies is evident in recent consumer surveys; Houzz's May 2025 '2025 U.S. Houzz & Home Study' reported that 90% of renovating homeowners integrated at least one sustainable feature into their kitchen projects, highlighting the critical role of environmental sustainability in driving current market expansion.

Market Challenge

The ongoing scarcity of skilled labor represents a significant operational hurdle, directly impeding the growth trajectory of the global home improvement market. This shortage of qualified tradespeople, including carpenters, electricians, and installers, creates a critical bottleneck, causing the industry's service delivery capacity to lag considerably behind consumer interest. As the available workforce diminishes relative to demand, project timelines are inadvertently lengthened, and labor costs increase sharply. These inflated operational expenses compel contractors to raise service prices, which subsequently discourages price-sensitive homeowners from undertaking optional renovation projects and reduces the overall volume of market transactions.This workforce deficit effectively limits the industry's ability to translate high consumer demand into realized revenue. The National Kitchen & Bath Association reported in 2025 that 58% of design and remodeling firms experienced a moderate or severe skilled labor shortage. This widespread unavailability of talent forces companies to restrict their project intake and extend backlogs to unsustainable lengths. Consequently, the market is unable to fully capitalize on the renovation needs of an aging housing stock, leading to missed revenue opportunities and a constrained growth rate for the broader sector.

Market Trends

The widespread integration of AI-driven smart home ecosystems is fundamentally transforming residential renovation, evolving beyond individual devices to interconnected home management networks. Homeowners are increasingly prioritizing cohesive systems that centralize security, lighting, and climate control through predictive artificial intelligence, thereby enhancing convenience and operational efficiency. This technological shift is driving considerable market activity as consumers retrofit existing properties with advanced infrastructure capable of supporting complex automation. The adoption scale is substantial, with smart home integration rising to 59% among households in the United States and Canada in 2025, according to the Association for Smarter Homes & Buildings' October 2025 '2025 Smart Home Trends & Technology Adoption' report, largely fueled by demand for intuitive, app-controlled living environments.Simultaneously, the expansion of outdoor living and entertainment areas has emerged as a dominant priority, with property owners increasingly viewing exterior spaces as functional extensions of their primary residences. This trend is characterized by the installation of sophisticated outdoor kitchens, weather-resistant lounge areas, and architectural elements that seamlessly blend indoor and outdoor environments. Renovations now frequently involve high-value structural modifications, such as the removal of exterior walls to incorporate wide-span opening systems that facilitate smooth transitions. This design preference is redefining project scopes; Fixr.com's June 2025 '2025 Outdoor Living Trends Report' indicated that 46% of industry experts identified pocket sliding doors as the leading emerging trend used to create these fluid connections between interior and exterior entertainment zones.

Key Market Players

• The Home Depot, Inc.
• Lowe's Companies, Inc.
• Kingfisher plc
• W.W. Grainger, Inc.
• Tractor Supply Company
• Masco Corporation
• Bed Bath & Beyond Inc.
• Ace Hardware Corporation
• Havells India Limited
• Bunnings Group Limited

Report Scope

In this report, the Global Home Improvement Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Home Improvement Market, By Product

• Building and Remodeling
• Home Decor
• Tools
• Hardware
• Outdoor Living

Home Improvement Market, By Project

• DIFM
• DIY

Home Improvement Market, By Sourcing

• Homeware Stores
• Franchised Stores
• Specialty Stores
• Online Sales Channel and Others

Home Improvement Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Home Improvement Market.

Available Customizations:

Global Home Improvement Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Home Improvement Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Building and Remodeling, Home Decor, Tools, Hardware, Outdoor Living)
  • 5.2.2. By Project (DIFM, DIY)
  • 5.2.3. By Sourcing (Homeware Stores, Franchised Stores, Specialty Stores, Online Sales Channel and Others {Direct Sellers, General Merchandised Retailers, etc.})
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Home Improvement Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Project
  • 6.2.3. By Sourcing
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Home Improvement Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Project
      • 6.3.1.2.3. By Sourcing
  • 6.3.2. Canada Home Improvement Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Project
      • 6.3.2.2.3. By Sourcing
  • 6.3.3. Mexico Home Improvement Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Project
      • 6.3.3.2.3. By Sourcing

7. Europe Home Improvement Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Project
  • 7.2.3. By Sourcing
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Home Improvement Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Project
      • 7.3.1.2.3. By Sourcing
  • 7.3.2. France Home Improvement Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Project
      • 7.3.2.2.3. By Sourcing
  • 7.3.3. United Kingdom Home Improvement Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Project
      • 7.3.3.2.3. By Sourcing
  • 7.3.4. Italy Home Improvement Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Project
      • 7.3.4.2.3. By Sourcing
  • 7.3.5. Spain Home Improvement Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Project
      • 7.3.5.2.3. By Sourcing

8. Asia Pacific Home Improvement Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Project
  • 8.2.3. By Sourcing
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Home Improvement Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Project
      • 8.3.1.2.3. By Sourcing
  • 8.3.2. India Home Improvement Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Project
      • 8.3.2.2.3. By Sourcing
  • 8.3.3. Japan Home Improvement Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Project
      • 8.3.3.2.3. By Sourcing
  • 8.3.4. South Korea Home Improvement Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Project
      • 8.3.4.2.3. By Sourcing
  • 8.3.5. Australia Home Improvement Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Project
      • 8.3.5.2.3. By Sourcing

9. Middle East & Africa Home Improvement Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Project
  • 9.2.3. By Sourcing
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Home Improvement Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Project
      • 9.3.1.2.3. By Sourcing
  • 9.3.2. UAE Home Improvement Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Project
      • 9.3.2.2.3. By Sourcing
  • 9.3.3. South Africa Home Improvement Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Project
      • 9.3.3.2.3. By Sourcing

10. South America Home Improvement Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Project
  • 10.2.3. By Sourcing
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Home Improvement Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Project
      • 10.3.1.2.3. By Sourcing
  • 10.3.2. Colombia Home Improvement Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Project
      • 10.3.2.2.3. By Sourcing
  • 10.3.3. Argentina Home Improvement Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Project
      • 10.3.3.2.3. By Sourcing

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Home Improvement Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. The Home Depot, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Lowe's Companies, Inc.
• 15.3. Kingfisher plc
• 15.4. W.W. Grainger, Inc.
• 15.5. Tractor Supply Company
• 15.6. Masco Corporation
• 15.7. Bed Bath & Beyond Inc.
• 15.8. Ace Hardware Corporation
• 15.9. Havells India Limited
• 15.10. Bunnings Group Limited

16. Strategic Recommendations

17. About Us & Disclaimer