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市場調查報告書
商品編碼
2046165
通訊安全市場 - 全球產業規模、佔有率、趨勢、機會、預測:按組件、部署方式、通訊模式、產業、地區和競爭對手分類,2021-2031 年Messaging Security Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component, By Deployment, By Mode of Communication, By Industry, By Region & Competition, 2021-2031F |
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全球通訊安全市場預計將經歷顯著成長,從 2025 年的 81.4 億美元成長到 2031 年的 244.5 億美元,複合年成長率為 20.12%。
該市場專注於透過整合解決方案和策略,保護電子郵件、即時通訊和簡訊等通訊管道免受網路威脅和資料竊取。其主要驅動力是企業迫切需要保護敏感資料免受網路犯罪侵害,並遵守嚴格的全球資料隱私法規,這些法規已成為基本的營運風險。根據反釣魚工作小組 (APWG) 的一份報告,2025 年第二季已發現超過 110 萬起釣魚攻擊,顯示網路威脅情況依然嚴峻。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 81.4億美元 |
| 市場規模:2031年 | 244.5億美元 |
| 複合年成長率:2026-2031年 | 20.12% |
| 成長最快的細分市場 | 教育 |
| 最大的市場 | 北美洲 |
然而,市場拓展仍面臨許多挑戰。這源自於端對端加密保護用戶隱私與詳細內容檢查需求之間固有的衝突。這項技術難題使得供應商難以在不解密的情況下掃描加密訊息以偵測威脅,對注重隱私的組織構成重大障礙。
全球通訊安全市場的主要驅動力是日益頻繁的複雜網路釣魚攻擊和商業電子郵件入侵 (BEC)詐騙。攻擊者正利用複雜的、無有效載荷的社交工程策略來繞過傳統的安全電子郵件閘道器,這迫使企業部署行為分析和人工智慧驅動的防禦機制。根據 Abnormal Security 發布的《2024 年下半年電子郵件威脅報告》,BEC 攻擊數量在 2023 年下半年至 2024 年上半年之間成長超過 50%,迫使企業投資於能夠偵測通訊模式和寄件者身分異常的下一代解決方案,以防止重大經濟損失。
同時,向雲端通訊基礎設施的快速轉型正在重塑市場格局。這項變化模糊了傳統的網路邊界,使數位身分成為關鍵的控制點。隨著企業遷移到 Microsoft 365 等平台,集中管理的敏感資料已成為主要攻擊目標,從而推動了對整合雲端電子郵件安全 (ICES) 和強大身分保護的需求。微軟發布的《2024 年數位防禦報告》強調了這個漏洞,報告稱每天攔截的身份攻擊超過 6 億次。同時,Fortra 指出,利用合法 Cloudflare 域名的網路釣魚宣傳活動數量加倍,凸顯了雲端威脅的複雜性。
實施通訊安全解決方案的一大障礙在於,端對端加密既能保護用戶隱私,又能滿足對內容進行詳細檢查的必要需求,二者之間存在技術衝突。受嚴格隱私法規約束的組織往往抵制採用需要解密的安全工具,導致防禦出現盲點。這種僵局使得供應商難以證明其工具的有效性,因為加密協議阻礙了資訊的可見性;而企業則因擔心違反資料保護法以及無法檢測加密流量中隱藏的風險而推遲實施決策。
這種固有的限制——無法全面檢查通訊管道——使得惡意宣傳活動能夠巧妙地繞過防禦,並削弱人們對現有安全措施的信心。根據全球反詐騙聯盟預測,到2025年,詐騙行為將在全球造成約4,420億美元的損失,凸顯了未被發現的威脅所帶來的嚴重經濟影響。這也凸顯了現有安全架構的局限性,它們無法在不洩漏隱私的情況下解析加密管道,這意味著,在解決這個難題之前,市場擴張將受到明顯限制。
將生成式人工智慧整合到預測性威脅分析中正迅速成為應對日益複雜的人工智慧驅動型攻擊的關鍵。安全廠商正在將大規模語言模型整合到其防禦系統中,以分析通訊的意圖和上下文,從而能夠主動識別傳統基於特徵碼的系統常常遺漏的、不包含有效載荷的社交工程攻擊。隨著自動化威脅變得越來越有效,這種技術轉變至關重要。根據 SlashNext 發布的《2024 年網路釣魚情報報告》,憑證網路釣魚攻擊在 2024 年下半年激增 703%,這主要是由於攻擊者利用人工智慧工具大規模創建極具吸引力的誘餌。
同時,市場的一個關鍵趨勢是,針對微軟Teams和Slack等整合協作平台的安全措施正在不斷擴展。這些平台如今已成為敏感資料交換的中心樞紐,也是橫向移動和惡意軟體攻擊的主要目標。因此,供應商需要將基於API的保護擴展到傳統電子郵件之外。根據Mimecast發布的《2025年人類風險狀況》報告,44%的組織在過去一年中經歷了透過協作工具發起的威脅增加,這凸顯了對整合安全層日益成長的需求。
The global messaging security market is set for substantial growth, projected to increase from USD 8.14 Billion in 2025 to USD 24.45 Billion by 2031, demonstrating a 20.12% CAGR. This market focuses on protecting communication channels like email, instant messaging, and SMS from cyber threats and data theft through integrated solutions and policies. Key drivers are the urgent need to protect sensitive corporate data from cybercrime and to adhere to strict global data privacy regulations, which represent fundamental operational risks. The Anti-Phishing Working Group reported over 1.1 million phishing attacks in Q2 2025, highlighting the persistent threat landscape.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 8.14 Billion |
| Market Size 2031 | USD 24.45 Billion |
| CAGR 2026-2031 | 20.12% |
| Fastest Growing Segment | Education |
| Largest Market | North America |
However, market expansion faces a notable challenge: the inherent conflict between securing user privacy via end-to-end encryption and the requirement for deep content inspection. This technical dilemma complicates vendors' ability to scan encrypted messages for threats without decryption, thereby creating a significant hurdle for organizations that prioritize privacy.
Market Driver
The global messaging security market is primarily driven by the escalating frequency of sophisticated phishing and Business Email Compromise (BEC) attacks. Threat actors are deploying advanced, payload-less social engineering tactics that circumvent traditional secure email gateways, necessitating the adoption of behavioral analysis and AI-driven defense mechanisms. Abnormal Security's 'H2 2024 Email Threat Report' indicated a more than 50% increase in BEC attacks between H2 2023 and H1 2024, compelling organizations to invest in next-generation solutions that detect communication pattern anomalies and sender identity to prevent significant financial losses.
Concurrently, the rapid migration to cloud-based messaging infrastructure is reshaping the market. This shift dissolves traditional network perimeters, making digital identity a critical control point. As enterprises move to platforms like Microsoft 365, the centralized sensitive data becomes a prime target, increasing demand for integrated cloud email security (ICES) and robust identity protection. Microsoft's 'Digital Defense Report 2024' highlighted this vulnerability by reporting over 600 million daily identity attacks blocked, while Fortra noted a doubling of phishing campaigns leveraging legitimate Cloudflare domains, underscoring the complex cloud threat landscape.
Market Challenge
A significant impediment to messaging security solution adoption is the technical conflict between ensuring user privacy via end-to-end encryption and the critical need for deep content inspection. Organizations with stringent privacy mandates often resist deploying security tools that necessitate decryption, thus creating defense blind spots. This stalemate hinders vendors from demonstrating tool efficacy when encryption protocols obscure visibility, leading enterprises to defer procurement decisions due to concerns about violating data protection laws or failing to detect hidden risks in encrypted traffic.
This inherent inability to fully inspect communication channels allows malicious campaigns to successfully bypass defenses, eroding confidence in current security measures. The Global Anti-Scam Alliance reported an estimated $442 billion lost to scams worldwide in 2025, underscoring the severe financial impact of undetected threats. This highlights the limitations of existing security architectures that cannot penetrate encrypted channels without compromising privacy, thereby imposing a clear ceiling on market expansion until this dichotomy is resolved.
Market Trends
The integration of Generative AI for predictive threat analysis is rapidly becoming crucial for countering increasingly sophisticated, AI-driven attacks. Security vendors are incorporating large language models into defense systems to analyze communication intent and context, enabling the proactive identification of payload-less social engineering attempts often missed by legacy signature-based systems. This technological shift is vital as automated threats grow in efficacy; SlashNext's '2024 Phishing Intelligence Report' noted a 703% surge in credential phishing attacks in H2 2024, largely due to AI tools allowing attackers to create convincing lures at scale.
Concurrently, market trends include expanding security coverage to unified collaboration platforms like Microsoft Teams and Slack, which are now central hubs for sensitive data exchange and prime targets for lateral movement and malware. This necessitates vendors extending API-based protection beyond traditional email. Mimecast's 'The State of Human Risk 2025' report revealed that 44% of organizations saw increased threats via collaboration tools in the past year, emphasizing the demand for integrated security layers.
Report Scope
In this report, the Global Messaging Security Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Messaging Security Market.
Global Messaging Security Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: